Market Research Manager Resume Sample
Katelynn Ritchie
401 Larkin Wells,
New York,
NY
+1 (555) 197 1447
Work Experience
Market Research Manager
11/2016
-
PRESENT
Dallas, TX
- Integrate and Translate market research insights into opportunities and strategies that shape decisions and drive organizational action for the ARD Business Unit, its portfolio of products, life cycle management initiatives and pipeline development products
- Leads the creation and implementation of all market research functions and measurements, including surveys, dissemination, analysis, insights and communication
- Drives, as well as creates, the development of procedures and codes of conduct for market research
- Develops and presents recommendations for marketing programs and distribution channel opportunities based on results of analyses
- Conducts and communicates competitive research on markets
- Knowledge of and the ability to implement a wide range of quantitative, qualitative and desk-based techniques for market research
- Data management and computational skills
- Familiarity with building and analysing business cases
- Strong project management skills (methodology, tools and reporting)
Senior Market Research Manager
09/2013
-
08/2016
Dallas, TX
- Strong time management and prioritization capabilities
- Experience in operational market research and/or market analysis roles
- Market research qualifications from reputable educational or industry institutes
- Practical experience implementing various quantitative & qualitative market research approaches
- Experience with database systems (e.g. Access) and statistical tools (e.g. SAS)
- Reports to the Director, ARD BI/Analytics
- Works in close collaboration with key cross-functional stakeholders
- Act as an enterprise Voice of the Customer subject matter expert for the Branch and ATM channels’ customer satisfaction tracking studies
Market Research Manager, Senior
03/2009
-
04/2013
Houston, TX
- Set strategic vision for and evolve customer satisfaction tracking studies to be best in class
- Lead quantitative customer survey tracking programs, analysis of secondary and database analysis, including building out measurement programs through the customer lens and refreshing programs as needed to provide a more holistic assessment of the ban
- Increase the effectiveness of our Voice of the Customer consumer programs by growing information sources and providing timely, insightful analysis and actionable recommendations to profile and define market opportunities
- Synthesis: Synthesizes results through acquired market research knowledge and experience, presenting most impactful and relevant findings to business partners in an organized and understandable framework
- Experience in Market Research
- Strong experience in a Senior Market Research role
- Problem solving skills, with an ability to blend technical knowledge with business acumen
- Strategic mindset and experience in proactive problem solving with a focus on market dynamics
Education
Maharishi University of Management
2004 - 2009
Bachelor's Degree in Business
Professional Skills
- Strong written, oral communication and presentation skills with excellent interpersonal and facilitation skills
- Strong analytic skills with experience in statistical modeling and analysis—including probabilistic, multivariate, and choice models
- Excellent verbal and written communication skills with experience in preparing detailed reports and presentations
- Excellent leadership skills, particularly demonstrated in situations without positional authority where influence is required to deliver results
- Strong verbal and written communication skills to effectively convey learning and actions to take
- Excellent planning and organising skills with the ability to formulate and clearly articulate a plan of action
- Strong writing and logic skills
How to write Market Research Manager Resume
Market Research Manager role is responsible for presentation, analytical, research, excel, business, powerpoint, analysis, software, interpersonal, microsoft.
To write great resume for market research manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Market Research Manager Resume
The section contact information is important in your market research manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Market Research Manager Resume
The section work experience is an essential part of your market research manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous market research manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular market research manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Market Research Manager resume experience can include:
- Extraordinary writing skills, visual storytelling skills and presentation skills
- Strong affinity to figures and analytical skills and ability of working independently and effectively
- Proven Project Management Leadership experience with demonstrated success in prioritizing and balancing multiple projects in a fast-paced environment required
- Strong project management skills, delivers on time
- Influencing skills – ability to package and present analysis and recommendations to executives and in large groups
- Demonstrated experience managing third party suppliers
Education on a Market Research Manager Resume
Make sure to make education a priority on your market research manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your market research manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Market Research Manager Resume
When listing skills on your market research manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical market research manager skills:
- Has strong implementation skills, the ability to meet deadlines, is able to prioritize effectively
- Shows strong quantitative skills and can manage competing priorities
- Strong interpersonal skills and proven ability to work in complex, collaborative environments
- Strong data visualizations skills to convey information and results in a clear and intuitive manner using tools such as Tableau
- Solid business problem framing skills
- Strong written and oral communication skills and a track record of producing results in a team environment
List of Typical Experience For a Market Research Manager Resume
1
Experience For Senior Market Research Manager Resume
- Strong interpersonal and relationship management skills, with ability to effectively navigate across all levels of organization required
- Strong listening skills to ensure understanding of issues and in working through the best outcomes
- Good time-management and organizational skills
- Possess excellent organizational, written and verbal communication skills
- Strong analytical skills to ensure market information is interpreted correctly
- Strong skills in supplier/vendor management and budget management
- Strong project management skills and an ability to work with cross functional teams to establish deliverables and timelines
2
Experience For AVP Market Research Manager Resume
- Agency- and client-side experience skills
- Excellent written and verbal communication skills with the ability to communicate complex information clearly and succinctly
- Moderating and focus group skills
- Market research experience including coursework, educational experience, or internships
- Experienced in unlocking consumer and marketplace insight and trends, innovation and strong business performance
- Expert ability to effectively use a computer, including MS Office suite and web browsers
- Well-developed interpersonal skills to build positive working relationships with management and is a team player
3
Experience For Market Research Manager, Senior Resume
- Work effectively in cross-functional teams and leads through others
- Superior Microsoft Office (Excel and Power Point) skills
- Quantitative and analytical skills - Knowledge of GIS Technologies and Software Platforms
- Develop and present high impact, polished summaries of research studies to clearly and effectively communicate key findings to internal stakeholders
- Excellent presentation skill in English
- Exceptional interpersonal and confident communication skills, including presentations and public speaking
- Exceptional strategic thinking skills with an ability to tie insights back to practical business implications
- Entrepreneurial spirit and proactive problem solving skills and a willingness to ‘figure it out’
4
Experience For Market Research Manager, Games Resume
- Create and maintain strong and effective client/business relationships
- 3 – 5 years of market research experience or experience in a relevant industry or functional area
- Collaborates effectively with colleagues, listens to understand various points of view
- He/she demonstrates excellent communication and partners collaboratively with business teams to drive these initiatives into action
- Strong track record of leadership in high performance consumer packaged goods environment
- Experience with a good mix of quantitative and qualitative methodology
- Presentation skills; ability to present information in one-on-one, small group situations, or via online platforms
- Cross-functional collaboration skills to accomplish activities
5
Experience For Customer & Market Research Manager Resume
- Operate and prioritize in a fast-paced and highly collaborative environment both independently and as a member of a team
- Experience in working with cross-functional teams and demonstrated acumen in market analysis, competitive landscape assessment
- Analyze complex data, extract business relevant information and communicate findings effectively throughout all levels of the organization
- Experience defining the scope and issues for market research, developing and executing project plans and managing multiple tasks simultaneously
- Experience of creating productive working relationships with key partners outside of the Marketing function
- Experience using quantitative methods (e.g. Anova and Chi-Square) to explore and answer research questions using survey data
- Knowledge of and experience working with databases. A working knowledge of SQL desirable along with ethnographic studies
- Consumer Products Marketing Research experience with at least 5 years in Custom Survey research required
- Communicate list of ideas and gain consensus from Product Design, Product Management, Marketing and Sales on prioritization of business cases to be developed
6
Experience For Digital Market Research Manager Resume
- Strong project and partner relationship management (including agencies)
- Demonstrate superior creative thinking and significant judgement to lead cross-functional teams toward decisions with measureable/actionable impact
- Demonstrated success in influencing cross-functional teams and stakeholders
- Develop and execute consumer learning plans that identify and address critical brand priorities and knowledge gaps on the business
- Develop, execute and fully own consumer learning plans that identify and address critical brand priorities and knowledge gaps on the business
- Actively managing out-source vendors to ensure integrity and validity of results
- Hands-on experience programming professional survey software (e.g., Qualtrics, Confirmit, etc.)
- Experience with social media mining research tools
- Experience performing market research and data analysis
7
Experience For Market Research Manager, Advisory Resume
- Strong commercial understanding and ability to see the big picture behind the available data
- Experience of focus group interviewing
- Experience of leading online surveys
- Experience in conducting data analyses that establish and document a business case
- A proven track record of delivering actionable, research driven insights to business leaders
- Experienced in working with cross-functional teams to develop new products in a structured, Gated process environment
- Experience in strategic analytics including Secondary and Industry data analysis with expertise in Market Research and Competitive Intelligence
- BS in Business or related field, with 5+ years of experience in an analytical role
8
Experience For Market Research Manager Pharma Emerging Markets Resume
- Strong market sense, logical approach
- A highly motivated leader who’s eager to learn, ready to work hard, and has the ability to devise an effective solution in unstructured situations
- Experience in a research environment
- Experience in market research agency or within the company in market research department
- Experience working with IRI, SPINS, Nielsen scanner and syndicated data sources to guide business decision making
- Lead and manage projects from design through completion working with clients, contractors, internal resources and your own experience and initiative
- Demonstrated ability to guide the research execution delivering highly actionable results tailored to specific business needs
- Exceptionally well-organized, detail-oriented, quality focused and effective at multi-tasking in a dynamic environment
- Knowledge of the natural products industry either through personal values and lifestyle choices or professional experience
9
Experience For Enterprise Market Research Manager Resume
- Relevant work experience, either client-side or with a professional services firm
- Demonstrated ability to synthesize and interpret a range of qualitative and quantitative research results in order to drive unique strategic insights
- Strong familiarity with digital media/broadcasting/content genre
- Experience and understanding of customer and digital audience research, tools and challenges
- Implement real time feedback channels that support client experience improvements
- Survey instrument development experience
- Working knowledge of business analytics and syndicated services (including marketing mix, pricing analytics, IRI/Nielsen POS and panel applications) required
- Understanding of marketing processes and approaches for the building industry
- Driving ‘proactive insight analyses’ and flash polls to help drive insight around emergent business planning research needs
10
Experience For Market Research Manager CV Befristet auf Monate Resume
- Designing and programming surveys in-house
- Specifying and selecting sample from third party sources
- Fielding and managing in-house surveys
- Writing discussion guides and moderating focus groups
- Building/managing a customer research panel
List of Typical Skills For a Market Research Manager Resume
1
Skills For Senior Market Research Manager Resume
- Demonstrable years of experience in financial services ; Excellent business acumen demonstrated through roles of increasing responsibility
- Utilizing project management skills to ensure that project deadlines are met
- Experience in developing and presenting strategic recommendations in an easy, engaging and effective manner to a senior-level audience
- Proven experience in data analysis and mining, regression analysis, customer profiling, and segmentation analysis
- Provides ecosystem perspective: improves the customers' experiences by understanding what's important and driving priorities to improve
- Expertise in Excel or SPSS, intermediate Microsoft Office skills, including PowerPoint, are required
- Extensive computer skills including Excel, Word and PowerPoint
- Research or strategy consulting work experience, preferably 4 or more years of technology industry experience
2
Skills For AVP Market Research Manager Resume
- Excellent planning and project management skill
- Effectively manage projects under very little supervision to achieve team goals and complete work assignments within established time frames
- Leadership, cross-group collaboration and Influence skills
- Working closely with CMR’s platform team to establish and operate infrastructure needed to support long-term measurement evolution
- Measuring and reporting on the effectiveness of research investments and programs
- Developing strong working relationships with internal teams and external partners
- Experience working on or consulting for CPG brands and supporting brand management decision making with data and insights
3
Skills For Market Research Manager, Senior Resume
- Media planning/buying experience including research support
- Experience managing and developing direct-reporting employees
- Experience in hands-on involvement in planning media and marketing budgets using customer and market data analysis
- Progressed experience in Market Research, preferably in a consumer marketing or manufacturing company
- Experience managing research vendors and developing request for quotes (RFQ’s) for large market research programs
- Experience working with and analyzing large data sets
- Market research experience in or marketing consulting
- Solid understanding of marketing research techniques both quantitative and qualitative is required
4
Skills For Market Research Manager, Games Resume
- Client-side experience (working within a company to buy or field research, instead of selling it from a market research vendor)
- Analytical, yet creative thinking, to enable effective decision making
- Some experience working with large data sets and using Tableau, or a similar data visualization tool
- Some client side experience (working within a company to buy or field research, instead of selling it from a market research vendor)
- Experience working at agency or consulting/research firm
5
Skills For Customer & Market Research Manager Resume
- Experience with digital marketing and/or television advertising
- Experience gathering market and customer research in an untracked with no Nielsen/IRI type research available
- Experience discovering customer insights that lead to actionable recommendations
- Experience managing large, complex market research programs
- Experience with qualitative and quantitative research, synthesizing key implications
- Experience with influencing decisions in complex, matrixed organizations
- Experience in market research, including statistical, financial, survey methodologies and SWOT analysis required
- Experience generating insights in an agency, client-side, or research supplier role
- Experience moderating qualitative interviews
6
Skills For Digital Market Research Manager Resume
- Experience building Tableau reports from scratch
- Academic and practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies
- Consumer Products Marketing Research experience
- Relevant experience, preferably a combination of primary and secondary research with a consumer facing company
- Demonstrated success in leveraging consumer insights to drive business results
- Strong knowledge of marketing research methods, statistical analysis approaches, research terminology
- Experience with digital media measurement, analytics and reporting
- A strong understanding on approaches and challenges in digital measurement
- Experience leveraging market research disciplines to inform business decision making
7
Skills For Market Research Manager, Advisory Resume
- Forms strong working relationships and collaborates closely with brand and agency team members
- Strong bias for action, sense of urgency and results orientation
- Experience conducting business related quantitative and qualitative market and/or competitive analysis
- Experience in working with technical or R&D groups within organizations
- Experience working at or with product teams
- Demonstrable years of experience in negotiating contracts and vendor agreements
- Experience in synthesizing financial data to develop insights
8
Skills For Market Research Manager Pharma Emerging Markets Resume
- Solid understanding in Quantitative methodologies and analytical frameworks
- Demonstrated ability to lead results-oriented initiatives through influence and collaboration among peers and senior executives
- Industry knowledge and experience in Enterprise systems, storage arrays, servers, and/or Cloud architectures
- Demonstrate a high level of ownership in the data and a thorough understanding of research processes
- Primary research experience required
- Experience with questionnaire design software
9
Skills For Enterprise Market Research Manager Resume
- Experience in Project / Process Management
- Extensive experience with primary research—quantitative/survey research
- Experience in a research environment
- Experience in both B2B and B2C research
- Experience using IRI, SPINS, Nielsen scanner and syndicated data for consulting and/or brand management
- Experience working in Excel and/or other database including their use for analysis, manipulation and maintenance
10
Skills For Market Research Manager CV Befristet auf Monate Resume
- Evidence of running research initiatives and/or commissioning research projects
- Extensive experience in managing and developing quantitative and qualitative research projects
- Comfort working with employees at various seniority levels and locations while building strong internal relationships
- Experience in marketing research in managerial level
- Designing key market research studies, managing and leading these engagements and translating outputs into actionable insights
- Working with the local marketing teams to ensure market research projects provide value for the marketing teams and the wider business
- Understanding of business strategy and planning
List of Typical Responsibilities For a Market Research Manager Resume
1
Responsibilities For Senior Market Research Manager Resume
- Hands-on experience, strong knowledge of business analytics and syndicated services (including pricing analytics, marketing mix, IRI / Nielsen scanner and panel applications)
- Research or strategy consulting work experience, preferably with experience in the technology industry experience
- Good market research knowledge (research design, methodology, questionnaire design), sound analytical thinking, presentation and facilitation skills
- A team player with good people and communication skills
- Strong Excel and PowerPoint skills – ability to visually show new processes
- Knowledge of and demonstrated experience using and analyzing hospital and healthcare industry market data
- Quantitative analytics and data modelling skills
2
Responsibilities For AVP Market Research Manager Resume
- Market research experience; advertising research experience an asset
- Problem solving skills and ability to move from concept to a well-defined research problem matched with a suitable methodology
- Understand and document business needs of stakeholders, as well as, persuade stakeholders effectively, and execute methodically
- Rolling 5 year TAM models developed through consolidating market intelligence, customer, and competitive insights
- Experience with quantitative market research survey design, programming, data processing, analysis and reporting
- Work experience in market research, marketing, product marketing, consulting or communications
3
Responsibilities For Market Research Manager, Senior Resume
- Experience with qualitative market research screener design, recruiting oversight, discussion guide development, analysis and reporting
- Experience in data analysis and reporting (Data query, statistical analysis, writing/presentation of detailed reports/presentations, etc.)
- Experience working with syndicated research tools including Nielsen Online, comScore, MOAT, Decibel Insights, etc
- A deep understanding of, and extensive experience in, digital marketing, creative, social, influencer strategy and brand communications organizations
- Experience in building market research disciplines from scratch to inform business decision making
4
Responsibilities For Market Research Manager, Games Resume
- Experience pulling and manipulating data stored in large databases
- Demonstrated track record of accomplishment, particularly in driving reporting, analytics, insights
- Highly experienced in meeting deadlines whilst delivering high quality work
- Experience in or working with contract manufacturing or contract services, preferably in biologics
- Review and analyze third party research on banking industry / client experience trends and share key findings with leaders and partners
- Experience with survey programming tools such as Qualtrics or Sparq
- Hands-on experience moderating focus groups and in-depth interviews
- Experience managing both quantitative and qualitative research projects
5
Responsibilities For Customer & Market Research Manager Resume
- Experience with online survey programming tools, preferably Inquisite program
- Broad geographic research experience including US and major markets in Latin America, Europe, and Asia
- Experience conducting quantitative and qualitative research required
- Experience using Tableau and statistical software required
- Formalises a validated research plan (project, scope, budget)
- Manage multiple projects and deadlines simultaneously, while keep focus on strategic priorities
- Experience in a research environment
- Demonstrates passion, ownership and commitment to their work
- Experience in process design or project management
6
Responsibilities For Digital Market Research Manager Resume
- Experience at a large enterprise technology company
- Postgraduate experience in market research
- Hands-on experience in both quantitative and qualitative market research techniques
- Smart business sense and excellent customer focus
- Strong quantitative background and familiarity with multiple research techniques and methodologies
- Coordinating the training for new and existing stakeholders
- Writing and issuing RFPs; selecting out-source vendors based on need, capability, and cost
7
Responsibilities For Market Research Manager, Advisory Resume
- Living the values of the BlackRock organisation and GCI team such as going beyond the numbers, team collaboration and challenging conventional wisdom
- Creating insightful, relevant analysis of key industry topics, including food and beverage trends
- Mentoring and coaching junior Consumer Insights resources
- Understanding and documenting business needs of internal and external stakeholders
- Collaborating with head of research and the local marketing leads to develop market research roadmap for DACH
- Understanding of pharmaceutical product marketing practices
- Providing competitor analysis and highlighting risks/impacts to our strategy
8
Responsibilities For Market Research Manager Pharma Emerging Markets Resume
- Building relationships and influencing the recommendation of key stakeholders across the three main EMEA Businesses
- Championing findings and holding managers accountable for agreed upon actions from the research
- Conducting market research to determine consumer segmentation, perceptions, and preferences
- Consulting diverse product development teams in the Automotive, Platform, IoT and Mobility business units on market needd and opportunities
- Analyzing international markets for expansion of CBS content distribution outside of the US
9
Responsibilities For Enterprise Market Research Manager Resume
- Partnering with business teams to structure problems, extract and analyze data and present findings and recommendations to our leadership teams
- Scoping projects with internal clients in all functional areas
- Translating survey results to implications and recommendations to ensure actionability
- Working knowledge of Microsoft Office, Excel, PowerPoint, SPSS (or similar)
- Developing case studies and market analysis
- Participating in cross-functional projects as part of the Go-To-Market team
- Providing insights to assist in the creation of sales tools and collateral
- Understanding of business strategies and tactics and how to implement measurable research plans
- Managing multiple market research initiatives concurrently
10
Responsibilities For Market Research Manager CV Befristet auf Monate Resume
- Collaborating with colleagues in India on various market research efforts
- Developing market research insights to support sales efforts
- Managing the execution of market research projects amongst consumer insights analysts
- Understanding of enterprise technology as well as the application of those technologies to solve customer challenges
- Understanding of research design, i.e. know when to use a survey vs. in-depth interviews vs. focus groups vs. mixed methods
- Responsible for attracting, hiring, training, and developing talent, and providing clear, motivating, and constructive feedback to staff
- Thrive in creating, building, and driving projects to conclusion; being smart about leveraging what is available but also envisioning what isn’t
- Support training in planning continuous learning programs for sales team and partners, and creating training assets and tools
- Craft RFPs as needed and lead and/or participate in vendor selection process, including contracting. Manage both existing and new vendor relationships
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