Marketing Manager Latam Resume Sample
Terrell Schamberger
4646 Tremblay Turnpike,
San Francisco,
CA
+1 (555) 675 8344
Work Experience
Senior Marketing Manager Latam
12/2017
-
PRESENT
Boston, MA
- Proven ability to influence without authority, collaborate effectively, and lead virtual teams
- Ensure all marketing activities feel local and personal while adhering to global brand standards and voice; articulate market nuances for teams less familiar with the region
- Manage and drive SEO reporting construct, develop and present weekly updates to demonstrate the impact of company’s investment to senior management
- Work directly with the Global Business Marketing & Marketing Science teams and cross-functional partners to deeply understand needs of their business to drive understanding, adoption and advocacy for Facebook’s Measurement solutions
- Work with global teams, local leadership and cross-functional counterpoints to ensure cohesion and scalability of global messages, drive thought leadership in region through integrated campaigns and programs to local markets
- Experience working across markets/regions and empathy for differing advertiser/sales needs around the world
- Oversees all Guild projects and activities in region, spanning across creative and digital, serving as initial point of a contact for all creative and digital briefs
Marketing Manager, Latam
08/2012
-
08/2017
Philadelphia, PA
- Oversees creative, digital media, and project management functions and serves as connective tissue across digital and creative efforts
- Partners closely with creative teams to ensure work is on brand and delivers on creative briefs and is activated across all appropriate channels Partners closely with digital teams to ensure insights are leveraged for creative work and that results/learnings are shared/scaled across the region
- Lead overall relationships and partnerships with vertical/audience/country managers
- Partners closely with regional leadership and vertical/audience/country managers to understand needs and priorities and plan for work accordingly
- Leads development, coordination, and activation of global campaigns in region
- Oversees the activation of all global campaigns across countries/region, partnering closely with vertical managers/audience managers/country managers to ensure campaigns are localized properly and that they have the resources, assets, and tools they need to effectively scale global programs to their audiences
- Leads development of pan-regional campaigns and oversees execution and activation with vertical/audience/country managers
- Manages all cross-regional marketing vendors and relationships
- Oversees roll-out and usage of marketing tools, such as Workfront, creative brief, etc
Marketing Manager Latam
06/2009
-
07/2012
New York, NY
- Oversees all regional Guild budgets and budgeting processes
- Working in close conjunction with the Head of Marketing and Brand Management team to develop and implement LAT AM brand marketing strategies for each of eOne Family’s Entertainment properties
- Ensure that overall global brand marketing strategies, as defined by the brand teams and by working in conjunction with the brand teams and Head of Marketing, are suitable for LAT AM territory needs or can be relevantly adapted
- Define long terms brand marketing plans for LAT AM territories across all brands, taking into consideration commercial requirements, brand positioning, competitive landscape, and ensure these are communicated effectively and regularly to the LAT AM marketing team as well as LAT AM licensing teams and global brand teams
- Maintain up to date knowledge of eOne Family global brand activity / status as well as competitive environment in each region, driving local analysis and understanding local nuances, ensuring that the LAT AM Marketing team is working with sound and relevant context
- Working in close conjunction with the VP Licensing LAT AM to ensure that LAT AM brand & consumer marketing strategies are aligned with commercial growth relevant to each territory, retail and licensing plans and that the two divisions / teams are collaborating closely for the overall benefit of each individual brand
- Ensure that the team is effectively working with the TV sales team and proactively working with LAT AM broadcasters to support the broadcasters with promotional and marketing assets / campaigns
- Monitor DVD roll out plans with the LAT AM Marketing Managers and ensure that the LAT AM Marketing Managers are working closely with the TV sales team to align DVD strategy with wider brand strategy
Education
University of Phoenix - Dallas Campus
2005 - 2009
Bachelor's Degree in Business Administration
Professional Skills
- Delivering information on – and access to – strategies, SME’s, relevant materials, messages, etc., to the marketing services team to inform creation of outstanding materials and to execute successful campaigns
- Partnering with your marketing lead and the marketing team to develop and execute cross-channel strategic marketing plans/programs for your business unit. This includes PR, events, social, web, email and other channels
- Partnering closely with content creators on go-to-market execution. Plan together on a quarterly basis to ensure that campaign content creation is mapped out well in advance of campaign launch
- Demonstrate and leverage corporate assets whenever available
- Demonstrate and use corporate assets whenever available
- Partnering with Product, Product Marketing, Sales and Field Marketing on go-to-market strategy / execution / deliverables
- Creating a distribution plan for each campaign depending on campaign objectives
How to write Marketing Manager Latam Resume
Marketing Manager Latam role is responsible for digital, events, travel, research, design, reporting, shipping, marketing, training, retail.
To write great resume for marketing manager latam job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Manager Latam Resume
The section contact information is important in your marketing manager latam resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Manager Latam Resume
The section work experience is an essential part of your marketing manager latam resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing manager latam responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing manager latam position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Manager Latam resume experience can include:
- Collaborate closely with the VP Licensing LAT AM to ensure that consistent synergies are in place between commercial and marketing teams and that the teams have ongoing clarity on overall brand strategy, changes and market conditions
- Experience in managing and executing large scale events
- Willing to work from scratch ‘roll up their sleeves’ and support in building the new Hub structure
- Partnering with Corp Comms team on ensuring proper brand and message
- Participating as a team member to support brand marketing
- Creating and deploying strategies and projects that support the regions goals
Education on a Marketing Manager Latam Resume
Make sure to make education a priority on your marketing manager latam resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing manager latam experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Manager Latam Resume
When listing skills on your marketing manager latam resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing manager latam skills:
- A strong and diplomatic team player, able to work closely and effectively with other teams
- Oversee the reporting and analysis of all LAT AM plans and ensure that they are effectively used to inform future plans
- Great implementation and follow up skills, someone who can set goals and meet/deliver them on a timely manner
- People skills needed to handle multiple multicultural partners, drive their objectives, and push back diplomatically when needed
- Experience of brand marketing, in a Management role, within the licensing industry
- Experience working B2B marketing
List of Typical Skills For a Marketing Manager Latam Resume
1
Skills For Senior Marketing Manager Latam Resume
- Executing and testing scalable communication strategies and tools
- Developing and executing resources and tools to standardize and streamline events
- Working with the Internal Comms team to amplify the appropriate programs and results across the TU associate base
- Been responsible for vetting and securing advertising opportunities
- Supplement corporate marketing efforts where needed with regional marketing efforts
2
Skills For Marketing Manager, Latam Resume
- Manage a team of 2: A Marketing Manager Brazil based in the Sau Paulo office and a LAT AM Marketing Co-Ordinator based in London
- Identify LAT AM Marketing team growth, define goals and manage development and training needs
- During three-year planning process, serving as either supporting resource or point person (depending on BU need) for marketing plan development, liaising with the BU, Marketing Services, Corporate Comms, etc., to deliver a marketing plan that fully supports the BU’s financial and brand goals
- Running event budget and overall support for events
- Develop other marketing delivery channels such as email, social, and web
3
Skills For Measurement Marketing Manager, Latam Resume
- Oversee the LAT AM Marketing budgets
- Ensure resource growth requirements are identified and discussed in a timely manner
- Ensure clarity, efficiency, alignment where possible across the team and wider marketing teams, as well as strong communication within the team, constantly reviewing departmental processes with Head of Marketing
- Ensure that a strong marketing mix (promotions, event, digital, PR, Media, TV) is being executed in each territory, in conjunction with the brand themes, broadcast, product and licensing plans
- Working closely and regularly with the VP Licensing LAT AM to ensure that LAT AM marketing budgets are analysed effectively according to specific market conditions, adapted as required, and always take into account commercial positioning as well as brand awareness needs
- A strong people person, supportive and directional
4
Skills For Senior Product Marketing Manager, Latam Resume
- Take responsibility for ensuring that LAT AM marketing strategy documents and roll out plans are well drafted and shared regularly
- Undertake regular review meetings with the internal Research Manager to ensure that up to date data is available to the LAT AM Marketing team and wider LAT AM teams, ensuring that measurable marketing campaigns are monitored and that meaningful brand analysis relevant to LAT AM territories is disseminated clearly
- Build close relationships with the LAT AM agents and ensure they understand our brands, values and are empowered to proactivity and passionately seek relevant marketing partnerships and execute strong brand and marketing plans on the ground
- Proactively bring marketing opportunities to the table for discussion and lead by example
- Strategic thinker and able to be constantly aware of the bigger picture whilst demonstrating flexible attitude to regional approaches
- Enhance potential (self and team) by producing new ideas and solutions
5
Skills For Marketing Manager Latam Resume
- Event execution and planning
- Social media publishing
- Ensure that individual brand values are adhered to
- Seminar (webinar) execution
- Ensuring thorough understanding of vertical markets, TransUnion’s solutions in the market, and unique value proposition at the business and product levels in order to inform actionable marketing plans. This includes market share, share of market goals for each business line, revenue goals, revenue drivers, top customers and breakdown of audience size and needs within each business
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