Search Marketing Manager Resume Sample
Deanna Lynch
85812 Zemlak Points,
Philadelphia,
PA
+1 (555) 528 1387
Work Experience
Search Marketing Manager
12/2015
-
PRESENT
Houston, TX
- Fully support and drive Western Europe objectives, namely to accelerate growth of the business conducted via its own eCom channels through: Manage & execute Paid Search operational activities to establish the adidas and Reebok eShops as the online destinations of choice
- Fully support and drive Western Europe objectives, namely to accelerate growth of the business conducted via its own eCom channels through
- Manage & execute Paid Search operational activities to establish the adidas and Reebok eShops as the online destinations of choice
- Direct experience creating and managing direct response paid search programs at an agency (or client side for a large organisation)
- Client management experience
- Owning the digital marketing function for the business, including strategy development
- Leading digital demand campaigns to improve SEO & PPC
- Using Sainsbury’s and Nectar data to target prospects who are warm-to-the-brand
- Leading the search strategy to increase engagement across our digital platforms, devising strategies to drive traffic to the websites and other digital channels
Search Engine Marketing Manager
03/2010
-
06/2015
San Francisco, CA
- Developing an integrated digital marketing strategy to generate pipeline sales growth against CPA/NPV targets
- Monitoring and reporting on a range of platform/ channel analytics and KPI’s
- Developing and implementing a regular calendar of relevant and engaging digital content
- Working with relevant members of the marketing team to develop digital campaigns
- Co-ordinating relevant governance to ensure the appropriate risk appetite is considered for campaign or project requirements by managing audit trails, sign offs and approvals
- Perform day-to-day management and execution of paid search marketing campaigns (clicks, budget, ads, conversion)
- Lead a team and manage their development
- Engagement and conversion optimization through A/B testing with tools (Optimizely, etc)
- Keep pace with the changes in the Search Engine Marketing (SEM) industry and trends to ensure compliance and efficiency with the latest SEM guidelines and algorithms
Associate Search Marketing Manager
03/2003
-
11/2009
Chicago, IL
- Manage tactical SEM initiatives including on-site optimizations, keyword analysis, content creation, link-building, site auditing and competitive analysis
- Help define and report on SEM key marketing performance metrics
- Manage and optimize website retargeting programs
- Translate business goals into SEM objectives
- Work with external media partners and internal marketing teams to develop campaign strategies, tactics, action plans and timelines based on project scope, schedule and budget
- Responsible for optimizing the entry points to our eCommerce properties from any external web advertising to ensure relevant content is presented to the customer
- While working with our eCommerce team, it’s important to identify and maintain strategic opportunities for products and vendors that are top selling, top page views, high inventory on the site in order to increase conversion and optimize promotions
Education
Whitworth University
1997 - 2002
Bachelor's Degree in Marketing
Professional Skills
- Strong reporting and analysis skills. Experience with Adwords, a bid management platform (e.g. Marin) and Omniture Site Catalyst desirable
- Excellent interpersonal skills including strong verbal and written communication
- Demonstrate strong collaboration skills with marketing peers, sales and product
- Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid search campaigns and initiatives
- Excellent presentation and verbal and written communication skills with experience in presenting to senior leadership
- Strong problem-solving, organization, presentation, listening and communication skills and an extreme attention to detail
- Strong analytical and critical thinking skills. Leverage data to make intelligent, actionable business decisions
How to write Search Marketing Manager Resume
Search Marketing Manager role is responsible for analytical, reporting, marketing, quantitative, search, database, advanced, copywriting, metrics, retail.
To write great resume for search marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Search Marketing Manager Resume
The section contact information is important in your search marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Search Marketing Manager Resume
The section work experience is an essential part of your search marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous search marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular search marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Search Marketing Manager resume experience can include:
- Strong organizational skills as well as analytic
- Strong analytic skills with ability to identify opportunities and make recommendations for campaign optimization
- Coordinate effectively across teams, including merchandising, product management, creative, PR, IT etc
- Responsible for effectively managing various stakeholder accounts(s) and budgeting requirements
- Exceptional problem solving, quantitative, and analytical skills
- Excellent time management and prioritization based upon both established standards and through exercising sound judgment are key
Education on a Search Marketing Manager Resume
Make sure to make education a priority on your search marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your search marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Search Marketing Manager Resume
When listing skills on your search marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical search marketing manager skills:
- Strong team leadership, self-motivation, adaptability, and problem solving skills
- Business experience, preferably in online marketing with a strong preference for experience in retail
- Demonstrates an in-depth knowledge of digital marketing best practices and effectively articulates value proposition for integrated digital campaigns
- Strong MS Excel, time management, and organizational skills
- Demonstrated experience in, and passion for, digital innovation with proven ability to identify new business opportunities
- Excellent analytical, organizational, project management and time management skills; highly detail-oriented
List of Typical Experience For a Search Marketing Manager Resume
1
Experience For Search Engine Marketing Manager Resume
- Proven experience leading SEO programs
- Agency experience or experience managing agency resources
- Exceptional copywriting and editorial skills.
- Proven experience leading SEO programs in Healthcare
- Superior verbal and written communications skills with extreme attention-to-detail
- Working knowledge of Adobe Experience Manager development and constraints
- Understanding of project management principles and a strong drive to deliver results
2
Experience For Paid Search Marketing Manager Resume
- Experience constructing messaging, defining customer & market segmentation and managing demand generation programs
- Relevant experience in search marketing, customer acquisition, or marketing analytics
- 2-3+years’ experience managing paid search engine marketing campaigns
- Experience with behavioral targeting/remarketing campaigns.
- Relevant Search Marketing experience at a retail ecommerce organization or agency that supports a retail ecommerce company
- Extremely proactive with a goal/results-driven orientation, demonstrated ability to meet and exceed targets. Accountable for achieving financial goals
3
Experience For Associate Search Marketing Manager Resume
- Experience in Search Engine Marketing (SEM)
- Experience implementing technical and content-focused SEO
- Experience with display ads and re-targeting campaigns a differentiator
- Deep experience with digital media, marketing, and advertising
- Work closely with Google and other vendors to maximize effectiveness of campaign performance and keep abreast of new opportunities
- A can-do attitude and very strong initiative
- In-depth experience with website analytics tools (e.g, Google Analytics, SEMRush, WebTrends) and with bid management tools
- Design experience in ad creation is desirable
4
Experience For Senior Search Marketing Manager Resume
- SEM/SEO experience with knowledge of Google, Bing, Yahoo, and other leading search platforms
- Ensuring website pages are properly indexed in or excluded from search engines
- Understanding of principles behind Search Engine Optimisation (SEO)
- Understanding of Paid Search
- Understanding and ability to follow brand guidelines on tone of voice
- Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
- Work with Accounting for general invoicing and tracking of media expenditures
- Support ongoing landing page experimentation and testing
- Lead and empower the search agencies, including chairing weekly agency status meetings, reporting on performance
5
Experience For Search Engine Optimisation Marketing Manager Resume
- Full responsibility for the quarterly planning process, while demonstrating awareness of wider through-the-line marketing activity
- Campaign data capture to enable reporting, analysis, testing, optimizations and forecasting
- An understanding of developing and implementing a content strategy to achieve SEO goals
- Campaign data capture to enable sophisticated, granular reporting, analysis, testing, optimizations and forecasting
- Manage a very sizeable online advertising budget for Google, Bing & PLA’s
- Provide guidance to Marketing creative teams and digital teams in developing innovative activities that drive lead generation and maturation
- Develop bidding strategy and rule development for efficient spending and optimization
6
Experience For Marketing Manager, Search & Display Channels Resume
- Work with agency to manage trafficking of all assets for our search marketing programs, i.e. keywords, copy, etc
- Develop relationships and manage regular calls with our search marketing agency, third party staffing vendors and search engines
- Capable of delegating and leading a team of Agency Partners that act as a support resources
- Local Search Marketing including Google My Business, Maps, and to mobile devices
- Ownership of key projects, such as restructuring the account, audience segmentation and launching measurement through GA360
- Stay current with new advances in online marketing, competitive landscape, and keyword research and evaluating the latest PPC tools
7
Experience For Paid Search Engine Marketing Manager Resume
- Adjust and optimize marketing campaigns/keywords and plans to meet changing markets and competitive conditions in order to hit ROAS targets
- Comfortable analyzing and managing large sets of data
- Demonstrable, hands-on track record of using digital marketing to transform channel revenue and customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing, including audience strategies, DMP integration, and media attribution
- Partner with Search Marketing Global Lead to align regional marketing efforts and support plans with overall Global strategy
- Comfortable working and collaborating virtually, required
- Help with landing page optimization
- Research other companies’ competitive search marketing efforts
- Devise and implement the natural search strategy for Fidelity’s Personal Investing business channel
8
Experience For Search Engine Marketing Manager AKL Resume
- Knowledge of Paid Search dynamics and mechanism impacting on large scale organization
- Interlock with Marketing and at times business unit stakeholders to ensure alignment as we go to market
- Work with SEM agency around management and daily execution of paid search and shopping campaigns
- Recommend new paid search tactics, concepts, and approaches to inform broader marketing strategy
- Strategically assess opportunities and make data driven decisions resulting in tangible improvements in performance
- Deep understanding of organic search and SEO best practices
- Drive continued innovation and best practice implementation, regularly sharing your knowledge with the team and top executives.
9
Experience For Consumer Product Marketing Manager, Search Resume
- Adhere to all Citi control requirements including monthly audits of Search Ad Copy and URL’s
- Iterative Test-Learn-Apply spanning strategy through execution
- Creative development, testing, optimization and management
- Rare lifting up to 35 pounds
- Tertiary qualified in marketing or related discipline
- Well-versed in performance marketing, conversion and online customer acquisition
10
Experience For Digital Marketing Manager, Search & E Mail Resume
- Search engine marketing certification
- Managing large and small Paid Search campaigns, preferably in an agency environment
- Knowledge of the role SEM plays within the “bigger picture” of marketing strategies
- Hands-on management of all on-page SEO including content optimization, meta-data optimization, and SEO-friendly site architecture
- Develop and implement link acquisition strategies from a wide range of sources using outreach, content syndication, digital asset development, etc
- Keen understanding of international standards and geographic differentiators
- Clear understanding of how to win in a competitive market
List of Typical Skills For a Search Marketing Manager Resume
1
Skills For Search Engine Marketing Manager Resume
- Progressive digital marketing experience, including experience with paid search and SEO
- Experience in strategic marketing management & market analysis -- demonstrated ability to build & execute a marketing strategy with clear goals & objectives
- Strong experience in website content and online marketing copywriting
- Communicate effectively with other team members, translating SEO work into tangible outcomes the team can buy into
- Identifying priority keywords for different businesses
2
Skills For Paid Search Marketing Manager Resume
- Bing Ads and DoubleClick experience
- Experience with running A/B split tests, calculating significance, tracking results, summarizing learning's, and iterating into new ideas
- Extensive paid media experience is an absolute requisite; including research, forecasting, planning, execution and performance analysis
- Experience developing and deploying campaigns for search engine marketing
- A scientific approach to account testing and optimisation in line with business priority, documenting and playing back insight internally
3
Skills For Associate Search Marketing Manager Resume
- Experience running paid search campaigns on Google, Bing and Yahoo
- Strong understanding of digital disciplines, understanding how Search fits into the mix
- Experience of managing significant budgets and accountability for meeting targets
- Strong technical knowledge of search marketing technologies and a passion for putting them to work
- Experience of generating and managing XML sitemaps
- Proven track record of successfully managing larges scale campaigns in Google AdWords, Bing Ads, Yahoo Gemini
- SEM and SEO experience leading campaigns across Google, Yahoo, Bing and regional search engines
4
Skills For Senior Search Marketing Manager Resume
- SEM and SEO experience leading campaigns across Google, Yahoo, Bing and regional search engines
- Experience executing Metasearch and/or Pinterest advertising
- Hands-on experience managing paid search accounts through Google Adwords, Bing Adcenter and Yahoo! Gemini
- Strong understanding of the latest in marketing automation
- Experienced in digital marketing and digital marketing operations, required
- Strong command of content marketing and performance marketing through inbound lead generation
- Experienced at identifying and executing successful Paid Search program
- Experience leading search marketing teams
- Prioritize workflows, and multi-task and shift gears within a fast-paced environment while managing and executing multiple projects at the same time
5
Skills For Search Engine Optimisation Marketing Manager Resume
- Strong understanding of Google Analytics and/or similar website tracking technologies
- Experience in managing PPC programs
- Technically experienced with the ability to present ideas in a clear and concise manner – operating in a commercial environment
- Hands on PPC planning experience
- Evidence of influencing key business decisions at department level and cross functionally
- Excellent understanding of web analytics (e.g. Google analytics, Omniture, Hitwise)
- Good understanding of technical SEO
- Experience of working with FMCG and health care brands
- Experience managing paid digital media campaigns, in particular Google
6
Skills For Marketing Manager, Search & Display Channels Resume
- Experience working directly for a nationally recognized consumer brand or agency
- In marketing – experience in digital performance channels
- Effective analysis and decision making capabilities
- Three years' experience developing business segment and retail channel strategies
- In-depth experience with website analytics tools (e.g, Google Analytics, Omniture), PPC campaign management tools and SEO tracking tools
7
Skills For Paid Search Engine Marketing Manager Resume
- PPC and SEO experience supporting a business-to-consumer (B2C) omnichannel retailer
- Experience using third party bid management applications such as Adobe Media Optimizer, Kenshoo, or Marin
- Five years of search engine marketing experience within a B2B environment
- Experience working in a remote / virtual team
- Direct experience managing paid search programs, preferably at a multi-brand organization or agency
- Experience working with media outlets, bloggers, and influencers to place content
- Marketing experience in a B2B technology company
- Proven track record of growing large scale keyword accounts with extremely large budgets
- Strong working knowledge of Google platform
8
Skills For Search Engine Marketing Manager AKL Resume
- Manage multiple tasks/projects to due dates and prioritize appropriately to do so, while communicating project status regularly with stakeholders
- Experience with search technology (e.g. AdWords, third party bid management software)
- Knowledge of website user-experience best practises and conversion rate optimisation techniques
- Experience with PPC bid management platform (e.g. DoubleClick Search, Marin, Kenshoo, Adobe Media Optimizer)
- Experience with Adobe Analytics or similar web analytics tool
- Experience with feed management platforms (Channel Advisor, ProductsUp or similar)
- Experience with website analytics tools (e.g, Adobe Analytics, Google Analytics, NetInsight, Omniture)
- Any experience with SQL and relational databases such as MSSQL or MySQL
9
Skills For Consumer Product Marketing Manager, Search Resume
- Experience with CPL, CPA, and brand campaigns
- Planning, implementing, analyzing and improving all SEO and SEM activities for EMEA and APAC
- Gathering, classifying, organizing, and managing keywords through various tools and techniques
- Controlling budget, also raising and reconciling purchase orders whilst becoming familiar with the systems and processes internally
- Relaying offer changes, inputting in creation and testing of ad copies and gaining legal approval where necessary
- Running SEO training sessions for business teams to help optimize content and sites on an ongoing basis
10
Skills For Digital Marketing Manager, Search & E Mail Resume
- Monitoring SEO as a marketing channel and trouble-shooting issues (supported by agency)
- Working with our agency to optimize search and shopping campaigns on Google and Bing
- Monitoring success metrics & creating meaningful reporting/ presentations on significant achievements and progress
- Researching search engine marketing trends and sharing knowledge/best practices internally
- Supporting various Amazon marketing stakeholders advising on Paid Search channel performance and strategy
- Initiating, testing and optimizing paid search campaigns and settings within the automated system
- Improving campaign ROI through experimentation including elasticity tests, creative content tests, bidding adjustments and more
- Working business knowledge of tag management, tracking pixels, data feeds, partner tracking and data exchange
- Understanding of website programming languages, e.g. HTML & CSS
List of Typical Responsibilities For a Search Marketing Manager Resume
1
Responsibilities For Search Engine Marketing Manager Resume
- Excellent teamwork, written and verbal communication skills.
- Collaborate effectively with Customer Engagement Planning Manager and key marketing partners to achieve business goals
- Strong background and experience in HTML and Javascript
- Manage and effectively pace large budgets; understand the importance of financial metrics
- Solid Agency Experience 5-7 years
- Strong working knowledge with a major web analytics vendor such as Adobe Analytics
- Strong understanding of website management principles
- Experience with Search Automation tools (Kenshoo, AdWords API)
- Experience with web analytics tools like Google Analytics
2
Responsibilities For Paid Search Marketing Manager Resume
- Paid search experience
- Hands on experience with DoubleClick suite (i.e. DoubleClick Search, DCM)
- Constantly challenge the status quo, keeping CubeSmart on the forefront of search engine marketing best practices and budding channel opportunities
- Develop and manage on-going testing strategy for continuous improvements and ensure its successful implementation,
- Work with content and marketing teams to drive SEO in content creation and content programming
- Successfully apply paid search strategy and manage within existing channels (i.e. AdWords, Bing, Gemini)
3
Responsibilities For Associate Search Marketing Manager Resume
- Provide thought leadership for key stakeholders, educating on new trends and options available
- Oversee Search Engine Marketing (SEM) initiatives on Google and Yahoo/MSN and other second tier search engines
- Compile detailed ROI analysis and ensure all accounts are hitting revenue and ROI targets
- Execute and closely monitor and optimize media buys to approved spending levels and provide targeted spend and lead levels
- Responsible for monthly billing and accrual process form SEM
- Oversee management of budgets and pacing of each campaign
4
Responsibilities For Senior Search Marketing Manager Resume
- Lead testing an innovation efforts across the team
- Engage with, and interpret, data from reporting platforms on website performance
- Partner with internal Amazon teams to advance measurement and understanding of ROI and incrementality
- Optimize budget across platforms and tactics to deliver positive return on marketing spend
- Capable of working closely with customers, both channel partners and end users to represent the company and programs
- Responsible for all areas of Search Marketing – Paid Search, Organic Search & Internal Site Search
5
Responsibilities For Search Engine Optimisation Marketing Manager Resume
- Paid Search revenue and cost of sale targets
- Develop, publish and monitor KPI’s across a portfolio of key vacation rental geographic markets
- Knowledge of web analytics platforms (eg. Omniture, etc.)
- Manage SEM campaigns to drive targeted, qualified traffic to Ticketmaster or its internal /external clients
- Working in a product marketing capacity (partnered closely with product management and/or engineering to represent market requirements and with relevant cross-functional partners to support product launches)
6
Responsibilities For Marketing Manager, Search & Display Channels Resume
- Prepare regular performance and competitor analysis and present to Stakeholder groups
- Set-up and aggressively optimize high-volume paid search campaigns
- Track expenditures vs. budget
- Lives and breaths SEM!
- Web-savvy and proficient in Microsoft Office applications, particularly Excel
- Translate analysis into useful managerial reports
- Fluent in Portuguese and/or Spanish
- Fluent in English and Italian, Arabic, French, Turkish or German
- Understand Amazon’s Paid Search platform and respond related questions and requests raised from Amazon’s internal category teams
7
Responsibilities For Paid Search Engine Marketing Manager Resume
- Proven analytical and quantitative skills, and an ability to use data and metrics to back up assumptions, develop business cases, and complete root cause analyses
- Be part of a process that works across various PPC campaigns across all search engines
- Lead the team to achieve their goals and targets
- Implement strategies and manage the day-to-day digital marketing efforts as they relate to SEO/SEM and other digital advertising opportunities associated with web acquisition efforts aimed at increasing traffic and driving paid and organic leads
- Collaborate with media agencies to actively test and analyze keywords, advertising copy, landing pages and positioning to increase ROI and drive sales volume
- Collaborate with and manage agency partners to optimize campaigns and serve as day-to-day contact for and foster relationships with major search vendors (Google, Bing, Yahoo, etc…)
- Collaborate with agency partners to develop the long-term SEM strategy with the goal of driving service sales and tire unit growth through the paid and organic search channels
- Support the broader marketing and field teams with local/regional paid and organic search insights
- Define, monitor, track, and communicate KPI performance on a regular basis in order to translate analytics into action-based insights
8
Responsibilities For Search Engine Marketing Manager AKL Resume
- Review new technologies, opportunities, and emerging trends to keep the company at the forefront of developments in digital marketing, leveraging the latest and greatest techniques to amplify your message in market
- In-depth experience with website analytics tools (e.g, Google Analytics, Adobe Analytics)
- Experience with bid management tools (e.g., Adobe Media Optimizer, Doubleclick Search, Kenshoo)
- Strategic and creative thinker, able to actively contribute to brainstorming and planning
- Team oriented, self-motivated, and resourceful individual with a passion for digital marketing
9
Responsibilities For Consumer Product Marketing Manager, Search Resume
- Regular planning and execution aligned to Vantiv's demand generation strategy
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts)
- Drive and execute quarterly marketing plans with meet overall business MBO|KPIs
- Manage program budget. Set forecast based on historical data, manage expenses, estimate monthly cost and reconcile discrepancies
- Work quickly and efficiently to achieve deadline driven goals
- Assists other members of the digital marketing team in executing integrated digital marketing initiatives as well as educating the digital marketing team on the performance and strategic opportunities with search engine marketing
- Manage budgeting, forecasting, invoice, and accrual process
10
Responsibilities For Digital Marketing Manager, Search & E Mail Resume
- Oversee the growth of the Lyft SEM program managing team of search experts across both driver acquisition and passenger acquisition programs
- Lead cross-functional SEM initiatives amongst operations, vendors, and contractors
- Identify and leverage synergies between SEM, Programmatic, Social, and Local operations teams
- Strategize with in-house engineers on search automation initiatives
- Develop and foster relationships with external vendors and cross functional partners
- Run, track & improve the organic search program
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