Marketing Manager Lead Resume Sample
Dessie Turner
7021 Daugherty Pine,
Phoenix,
AZ
+1 (555) 978 9063
Work Experience
Lead Product Marketing Manager
08/2017
-
PRESENT
Detroit, MI
- Responsible for any HR/development/performance discussions, administrative work related to having direct reports; review, edit, and provide feedback on marketing operations team work (emails, marketing automation, campaign management, sales materials)
- Track and manage marketing KPIs. Identify, track and analyze key marketing KPIs, including marketing sourced, marketing attribution to pipeline, revenue, average selling price, and time to close and experience testing for pre-launch evaluations. Understand and implement the marketing waterfall and sales funnel process. Build and deploy data driven models to track ROI/and marketing effectiveness
- Build and maintain strong relationships. Work closely with cross-functional teams (product, corporate marketing, vertical sales) and other business & association partners to create and execute marketing programs and develop relationships critical for success
- Build robust, multi-channel lead generation programs. Develop and execute integrated multi-channel (digital, social, email, events, print) acquisition marketing campaigns and relevant content to grow the sales pipeline and deliver revenue
- Manage and execute digital campaigns. Deploy digital marketing campaigns via Salesforce.com and Marketo, as well as various marketing channels including webinars, email, website, social and third-party publications, partners and industry associations
- Develop market-leading creative. Work with creative and digital teams, both internal and external agencies, to develop marketing content, campaign assets and sales enablement assets
- Manage budget. Manage and report on budget and expenses in detail, liaison with finance partners, and coordinate overall EBPP Marketing budget input from marketing directors
- Partner with Global Marketing, Product Marketing, and Sales management to provide content creation and layout which complements Americas Sales’ plans and targets
Lead Generation Marketing Manager
06/2014
-
07/2017
Philadelphia, PA
- Research and develop appropriate contact lists for purchase or rent and coordinate internal email list plans and segmentation for Americas’ email campaigns
- Product Marketing (review AT&T Partner Exchange strategic product materials – briefs, customer presentations, news alerts, newsletters etc) Shape channel value with product marketing communication review for internal and external consumption
- Custom Negotiations (collaborate with pricing/sales/leadership on custom SP contractual needs for AT&T Partner Exchange products and services) Interface with channel leadership, customers, ecosystem partners and internal clients to ensure product contract relevancy
- Thought leadership (serve as legal liaison in AT&T Partner Exchange strategic product and program discussions) On a regular basis they provide position readouts to leadership level regarding products and plans. Lead cross-functional teams and projects to expand our channel reach via strategic product solutions, enhancements and partnerships
- Program resource review (Master Resale Agreement, Mobility Service Agreement, SP tiering requirements etc.) Serve as the liaison for all legal resources throughout the life cycle of strategic product portfolio
- Professional experience in technology or internet technology, digital marketing, product management, strategy consulting
- Lead the delivery of market relevant Product Ranges, working closely with the Product Line Heads for the MEA Sales Divisions, based in Dubai and Egypt
- Development and ownership of generation plans and roadmaps for Export Markets; keep MEA Cluster Product Managers updated on the generation plans
- Be the point of contact for the North & South American factories for Product Development and Project check points, representing the MEA Export Market needs
Lead Cybersecurity Product Marketing Manager IoT
09/2008
-
03/2014
Phoenix, AZ
- Coordinate with marketing colleagues to align content, campaign objectives and engagement strategies, relative to prospects’ position in the purchase lifecycle
- Events, PR, social experience with at least 2 year’s experience in a field facing role
- Maintain an understanding of Chase’s brand purpose, strategy, and standards to facilitate effective brand stewardship and cohesion across all multicultural efforts
- Experience leveraging a marketing automation platform, ideally Market or Eloqua, and Salesforce as part of campaign strategy and execution
- Proven track record of content usage throughout the buyer’s journey
- Able to multitask, prioritize and organize a number of concurrent projects under tight time pressure
- Strong interpersonal skills and ability to develop solid working relationships across key NaviSite and Charter functional groups
- Relevant copy writing and creative samples
- Organize, schedule and coordinate plans and materials for F8, Facebook’s annual developer conference
Education
Palm Beach Atlantic University
2003 - 2007
Bachelor's Degree in Marketing
Professional Skills
- Excellent organizational skills with attention to detail: ability to manage multiple priorities and tasks in parallel
- Demonstrated skills in positioning and differentiating products and services, and translating technology and features into business benefits
- Exceptional organizational and problem-solving skills and proven ability to handle multiple tasks
- Experience in marketing. Prior experience in entertainment and/or subscription service products
- Strong project management skills and consistent success at meeting deadlines
- Prior experience in managing production and delivery of creative assets & strong creative judgment
- Stellar project management skills with a proven track record of delivering against tight deadlines
How to write Marketing Manager Lead Resume
Marketing Manager Lead role is responsible for organizational, analysis, marketing, reporting, retail, finance, credit, training, integration, database.
To write great resume for marketing manager lead job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Manager Lead Resume
The section contact information is important in your marketing manager lead resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Manager Lead Resume
The section work experience is an essential part of your marketing manager lead resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing manager lead responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing manager lead position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Manager Lead resume experience can include:
- Collaborative by nature with excellent interpersonal skills
- Prior experience in formulating and executing digital marketing strategies with the voice of the brand
- Experience partnering with agencies to develop campaign strategies – develop solid agency briefs
- Proven success in managing in a matrixed organization and working with virtual teams
- Deep experience analyzing digital marketing metrics to inform decisions
- Experience working in the technology (software or IT solutions) industry marketing complex products to BtoB buyers
Education on a Marketing Manager Lead Resume
Make sure to make education a priority on your marketing manager lead resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing manager lead experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Manager Lead Resume
When listing skills on your marketing manager lead resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing manager lead skills:
- Strong analytical skills – ability to use reporting and analysis to glean insights, tell a story and drive decision-making for offers
- Exceptional organizational and problem-solving skills and proven ability to handle multiple projects
- Excellent communication skills with ability to address business, marketing and technical audiences
- Excellent written and verbal communication skills with comfort levels interfacing with executives
- Think strategically with an eye for detail and proven project management skills.
- Excellent presentation skills (both in person and in PowerPoint), ability to tailor messages based on audience
List of Typical Experience For a Marketing Manager Lead Resume
1
Experience For Lead Product Marketing Manager Resume
- Define Sutherland’s reputation: Manage all aspects of our marketing automation platform and its integration with Salesforce including lead scoring, email and landing page development, testing, database management, reporting & analytics and optimization
- Develops business plans and product positioning in the marketplace. Responsible for the success of a product or group of products through development and execution of comprehensive marketing plan
- Resourcefulness and problem-solving skills
- Excel ninja skills- business models, pivot tables, data analysis
- Excellent communicator with proven ability to clearly convey ideas and data in written and verbal presentations to a variety of audiences
- Effectively work with cross-functional teams to achieve results
- Advanced analytics and strong understanding of manipulating large and complicated datasets with ability to summarize results for leaders and partner teams
2
Experience For Lead Generation Marketing Manager Resume
- Experience running demand generation campaigns and programs
- Experience in a relevant Marketing or Sales Operations role
- Demonstrated innovation—a self-starter who loves deep diving into complicated data and thrives in a fast-paced environment
- Five+ years’ experience with technology product management and marketing
- Experience executing personalization strategies in a digital sales environment
- Experience working at small and large organizations
- Experience with technology marketing
- Experience leading cross-functional teams to execute programs or initiatives required
3
Experience For Senior Lead Field Marketing Manager Resume
- Relevant experience (Marketing, Research, Analytics or Program Management) required
- Proven track record of leading cross functional efforts
- Hears about a challenge and gets excited! Possesses the ability to quickly shift priorities in support of changing business needs
- Direct B2B marketing experience
- Solid knowledge of marketing tactics, and all products managed and the related technologies
- Translate the brand strategies and positioning into an impactful and effective online communication strategy and email marketing programs
- Partner closely with Sales on content and effectiveness of nurture touches
- Analyze digital traffic audiences, user experiences, and conversions to drive customer sales
- Six or more years product management experience, preferably in new product development
4
Experience For Lead Cybersecurity Product Marketing Manager IoT Resume
- Creating informative and persuasive presentations with PowerPoint and communicating the results of quantitative analysis
- Expertise in direct performance marketing with a subscription business. Understanding the levers of acquisition and retention
- Be persuasive in communicating and presenting the scope of Sutherland’s products to industry prospects
- Provides readout to leadership levels regarding products and plans as assigned
- Knowledge of state-of-the-art marketing automation capabilities and how to utilize them to engage a target audience
5
Experience For Senior Lead Optimization Marketing Manager Resume
- Inquisitive, with an aptitude for analytical and quantitative problem solving
- Define impactful product messaging supported by research as needed
- Ensure messaging and creative consistency throughout all tactics
- Design, test, and scale new Ecommerce marketing initiatives
- Define impactful messaging supported by research
- Act as single point of contact for cross-functional marketing teams
- Collaborate with Advertising and Media team on Mass Media strategy
- Collaborate with Acquisition, Digital, Paid Search, and Social teams to develop and execute marketing plans
6
Experience For Marketing Manager, Lead Generation Programs Resume
- Multi-year planning within AT&T and Warner Media Group
- Lead cross functional teams in presentation and resolution of marketing deliverables as needed
- Work with the forecasting team to share impacts of competitive changes and the impact of offer spend on customer churn
- Accurately track budget, forecast, measure and analyze the impact (ROI) of marketing programs on sales cycles and success
- Collaborate with internal cross-functional teams on strategic device marketing calendar
- Manage device marketing calendars and production schedules to ensure timely delivery of creative assets
- Communicate with device marketing partners on creative feedback and final delivery of assets
- Develop and execute content marketing strategies that explicitly promote the benefits of DIRECTV NOW subscription and drive acquisition and retention
- Generate ambitious and well-designed product ideas from concept to launch, balancing a focus on detail with big picture vision
7
Experience For Product Marketing Manager, Games Lead Resume
- Motivate your team members to work together seamlessly while advocating its needs to the rest of the organization
- Working specifically in the mortgage industry
- Working as a production manager
- Data analysis and business analytics with ability to summarize complex data attributes to build executive summarizes and marketing plan
- Deep understanding of and appreciation for entertainment industry
8
Experience For Lead Product Marketing Manager, Mobility Resume
- Obsession with hitting our acquisition targets
- Overall in Strategy or Business development, Marketing, Partnerships, or Digital Acquisition
- The ability to build great partner marketing programs that are unique and scalable
- Contribute to comprehensive and long-range Security Services portfolio category vision and strategy positioning in the marketplace
- Successful track record in managing new service / significant feature enhancement Go To Market (GTM) launch activities through the full-life cycle
- Detail-oriented, analytical and results-driven
9
Experience For Marketing Manager, Lead Generation Resume
- Work from both sides of the brain, but analytical and data-driven
- Knowledge of Adobe Creative Suite (Dreamweaver, Photoshop, Illustrator)
- Collaborate with Acquisition, Digital, Paid Search, and Social teams to ensure consistency and serve as single point of contact to facilitate communication and alignment
- Builds project schedules and workflows; communicates deadlines, tasks, priorities across the organization
- Experience with workflow or project management tools and MS office applications
- Effective problem-solver and negotiator of deadlines and deliverables
- Develops detailed marketing project plans and tracks project milestones, identifies problem/opportunity areas, and coordinates corrective actions
10
Experience For India Marketing Manager Lead Resume
- Organizes projects using task-management software and keeps up-to-date on advancement of project management tools and resources
- Develops and maintains trusting, respectful and professional relationships with internal clients and stakeholders
- Exceptional attention to detail and meticulous organization
- Team-oriented, with the ability to work with and influence others in remote organizations
- Inspire Agile Pilot Team and stakeholders to embrace essential agile practices such as sprints, stand-ups, backlogs, etc. and help lead the community of practice to climb the maturity curve
List of Typical Skills For a Marketing Manager Lead Resume
1
Skills For Lead Product Marketing Manager Resume
- Strong experience using marketing automation tools, preferably Eloqua and Salesforce
- Demonstrated experience creating executive level presentations & summaries
- Marketing experience including field and channel marketing and developing co-marketing plans with partners, within the technology sector
- Strong demand generation expertise and a thorough understanding of the demand generation strategies, execution, and measuring marketing ROI
- Has previous experience in Retail Marketing, Field Communications, Product Marketing or Advertising
2
Skills For Lead Generation Marketing Manager Resume
- Product marketing management experience in telecom industry supporting cloud and cloud networking
- Experience in configuring and managing funnel statistics via CRM and Marketing Automation software
- Previous experience leading a cross-functional organizations in executing projects from ideation to completion
- Marketing experience; a research and messaging focus is critical
- Solid understanding of marketing and demand/lead generation
- Work experience in technology or internet technology, digital marketing, product management, strategy consulting
- Marketing or advertising experience
- Influence and inform roadmap decisions with marketing insights to prioritize work plans by impact
- Experience with Salesforce.com and Marketo marketing platform is an asset
3
Skills For Senior Lead Field Marketing Manager Resume
- Experience in communications, public relations, and marketing
- Demonstrated success in leading complex projects, campaigns, and/or teams with full ownership over process and performance
- Five or more years of analytics experience in marketing and/or finance role
- Proven ability to shape/lead growth vision and marketing strategy
- Relevant, related marketing experience
4
Skills For Lead Cybersecurity Product Marketing Manager IoT Resume
- Technical marketing experience
- Relevant experience (Marketing, Research, Analytics or Program Management)
- Agile product ownership. 6+ years of product management experience operating in an agile product owner environment
- Experience with Salesforce and Marketo (or other marketing automation platform)
- Manages and communicates shifting priorities to ensure projects completed on schedule
5
Skills For Senior Lead Optimization Marketing Manager Resume
- Adapt well to changing priorities and react quickly to ensure smooth implementation
- Collaborate with cross functional partners to manage all aspects of the e-commerce experience from pricing, plans, promotions, website design and web analytics
- Experience in brand management or e-commerce/retail marketing required
- Six or more years’ product management experience, preferably in consumer new product development
- Understanding of audience segmentation strategies – how to specify target audiences and communicate decision tree logic
- Drive marketing programs and events from collaborating in planning, to scheduling, to execution, and through results tracking
- Clearly establish and communicate launch POR across Devices Marketing and other marketing teams, including: managing issues, escalations and changes in POR
6
Skills For Marketing Manager, Lead Generation Programs Resume
- Lead consumer and developer product marketing for Facebook’s Gaming products including Gameroom, Instant Games, and Live Game Streaming
- Leverage data to develop insights regarding changes to the strategy, volume, pricing, messaging or distribution performance
- Plan user testing and split testing, communicating with team members to discover individual and group needs and obtain feedback on recently launched projects
- Own all product data analysis, including forecasting and monitoring of key metrics
- Demonstrable success in a B2B marketing environment, integrating with sales and driving qualified leads
- Identify opportunities to accelerate and improve marketing processes and digital marketing strategy through agile thinking
7
Skills For Product Marketing Manager, Games Lead Resume
- Develop compelling and clear marketing briefs with data-informed insights
- Drive messaging and consistency across marketing tactics and internal communications
- Partner with digital teams to deliver strategies, content, A/B testing plans including att.com, directv.com and myAT&T
- Build and foster relationships with internal teams (i.e. brand, creative services, base marketing, retail merchandising, legal)
- Evaluate the impact on strategic marketing planning objectives and strategies
8
Skills For Lead Product Marketing Manager, Mobility Resume
- Oversee long-range projects requiring diverse marketing theories and techniques
- Extremely proficient using Microsoft Office products including Word, Power Point, Excel and Outlook
- Working specifically with direct mail marketing
- Work as part of a small, autonomous agile team along with UX designers, engineers, and marketing to deliver outstanding personalization capabilities
- Develop, manage, and track results from a regional field marketing program budget and regional marketing plan
9
Skills For Marketing Manager, Lead Generation Resume
- Juggles multiple projects at any given time, keeping track of project progress and communicating progress to stakeholders as necessary
- Work with VP of Integrated Marketing Strategy on planning of high-impact projects from the digital strategy portfolio
- Develop, maintain, plan, and distribute 360 marketing plans supporting HQ-led local market initiatives
- Oversee performance tracking of marketing initiatives
- Initiative tracking including revenue, sales, synergy and additional performance metrics; accountable for revenue attainment and profitability
10
Skills For India Marketing Manager Lead Resume
- Work closely with sales to understand their objectives and contribute to developing the marketing strategy to meet lead and pipeline requirements
- Maintain ongoing communications with regional sales stakeholders, marketing peers, account managers and channel managers
- Passion about marketing and the development of compelling entertainment products and campaigns
- Lead naming, research, key message development and creative execution through internal and external agencies and partners
- Analyze customer and competitive data to refine and optimize marketing tactics
- Leverage segmentation to efficiently target high value markets with compelling solution stories
- BS/BA Marketing or Finance, desired
- Great at rallying partners to do the best work of their career
List of Typical Responsibilities For a Marketing Manager Lead Resume
1
Responsibilities For Lead Product Marketing Manager Resume
- Drive definition of campaign goals, creation of customer stories, building of team backlogs, timeboxing of deliverables, and routing and execution of tasks throughout Pilot campaigns
- Help to align Agile Pilot campaigns with overall client brand and digital marketing strategy
- Socialize insights to your leadership as well as to cross-functional partners to ensure consistent understanding and alignment at all levels
- Deliver POV on GA target as input to pricing team
- Partner with advertising team to deliver messages that are on strategy
- Anticipate threats to team progress and engage stakeholders and leadership to address issues
- Continually measure and report on team and campaign performance
- Coach team to optimize individual and group contributions and maximize campaign ROI
- Capture levels of effort, project timelines, and resourcing and budgetary requirements of digital strategy portfolio initiatives, e.g. marketing technology POCs and implementations
2
Responsibilities For Lead Generation Marketing Manager Resume
- Contribute to the ongoing growth of a culture of excellence within client's Marketing organization
- Help develop business cases for major investments required to fund digital strategy portfolio initiatives, including rationales, KPIs, ROI models, etc
- Ensure the product teams? marketing needs are 100% supported
- Create and manage nurture streams across email, digital, and direct mail that progress leads through various sales stages of the buyer’s life cycle from awareness to selection
- Segment audiences and define decision logic that allows customized messages
- Leverage personalization and the dynamic delivery of content to optimize lead nurturing programs by disqualification reason, product or solution interest, geography, and industry
- Develop and maintain nurture reporting methodology, reports and dashboards, including performance metrics for nurture tracks and KPIs for overall program performance
- Partner closely with our marketing operations team to set up and document lead nurturing processes
- Create new leads and retain customers through Ecommerce marketing
3
Responsibilities For Senior Lead Field Marketing Manager Resume
- Work in an environment with frequent distractions
- Manage paid search, paid social, and sales channels
- Increase social media and SEO optimization
- Develop customer satisfaction surveys to garner feedback and insights to help improve our services and offerings
- Digital marketing and B2B/B2C e-commerce experience with digital marketing campaigns, web analytics and paid media programs, marketing automation tools, content distribution and syndication tools, email, social media, and mobile driving exceptional brand engagement and revenue
4
Responsibilities For Lead Cybersecurity Product Marketing Manager IoT Resume
- Independent self-starter; ability to multi-task in a fast-paced environment; enthusiast
- Provide readout to leadership level regarding products and plans as assigned. Act as the team lead as needed to provide leadership to less experienced professionals
- Develop and implement the government acquisition strategy and calendar outlining key campaigns and programs to support lead generation goals. Provide ongoing team updates on campaign components and implementation progress to plan
- Ongoing, independent understanding of the government industry’s technology/communication needs, business drivers and pain points and how they translate to Spectrum Enterprise solutions. Development of insightful messaging that drives engagement and lead generation
- Work with key stakeholders to develop and execute compelling government campaign strategies, offers, creative messaging, and appropriate segmentation to generate the required level of vertical leads to support a 20%+ increase in overall revenue growth
- Government industry experience ideal
5
Responsibilities For Senior Lead Optimization Marketing Manager Resume
- Oversees the creation, maintenance and distribution of a calendar of all planned government focused marketing activity
- Develop and execute device landing page optimization
- Work with business analytics team to develop customized scorecards and analysis delivered thru multiple formats in a timely manner
- Provide leadership with weekly updates on churn performance
- Become the point of contact for all questions related to offer spend impact, competitive changes, and mobility churn
- Research, build and execute targeted regional marketing plans including: demand generation programs, campaigns and events that drive measurable results to increase revenue with sales teams in the Americas
- Manage day-to-day execution of demand generation activities including but not limited to field events, partner events, executive programs, webinars, tradeshows, or integrated campaigns
6
Responsibilities For Marketing Manager, Lead Generation Programs Resume
- Work with channel and ecosystem partners on marketing programs to expand reach and success along with partner enablement
- Direct design work with external agency for partner asset creation
- Work closely with Asset Management, Brand, and Legal teams to secure all internal and external approvals
- Work with Analytics teams to understand device marketing performance, and opportunities for improvement. Analyze the device customer lifecycle and jointly develop customer lifecycle management
- Demonstrating full accountability for success of projects by identifying input required from cross-functional areas and proactively managing action items, issues and deliverables
- Proven work experience in consumer card marketing with a strong understanding/knowledge of credit card products or bank product management with a strong understanding/knowledge, experience in marketing
- Product lifecycle and portfolio management experience
- Team oriented - ability to motivate and work well with diverse, cross-functional teams and vendors
- Knowledge of cloud portfolio and cloud service market
7
Responsibilities For Product Marketing Manager, Games Lead Resume
- A comfort level with conveying the value of new and emerging products, technologies or applications to senior level management and across a diverse product team
- Six or more years product management experience
- Relevant business support and / or general analysis experience
- Prioritization of initiatives
- Collaborate with internal and external partners to evolve digital experiences
- Support business goals through delivery of digital experience
- Manage and prioritize multiple projects simultaneously with minimal supervision
8
Responsibilities For Lead Product Marketing Manager, Mobility Resume
- Subject-matter-expert knowledge of Microsoft Office Tools to include Word, Excel and Access
- Subject-matter-expert knowledge of relevant industry data sources
- Results & Target oriented
- Proficiency with MS Word, Power Point, Excel and Outlook
- Possesses the flexibility to wear many hats as needed and manage multiple projects simultaneously
- Drive alignment across multiple teams to achieve results
9
Responsibilities For Marketing Manager, Lead Generation Resume
- Remain optimistic and keep the big picture in mind, amidst multi-faceted challenges
- Leverage multiple sources of data to derive insights
- Expertise in analyzing and communicating with crisp, data driven insights to identify cross selling business opportunities and develop actionable recommendations for improvement
- Verbal and written communication skills appropriate for supporting Regional Sales VP and presenting to C-Level customers & prospects of organizations with 500+ employees
- Establish dashboard and cadence to report on KPI performance to leadership
- Partner with appropriate sales teams e.g. MDU, Mobile/Pop-Up, External as needed to deliver flawless launch execution
10
Responsibilities For India Marketing Manager Lead Resume
- No direct reports but the ability to influence large cross-functional teams at different levels
- Present to senior executives and cross-functional stakeholders
- Do what is necessary to ship exceptional products that meet customer and business needs
- Modern digital architecture. Solid understanding of web and mobile technologies, user experience design patterns, and underlying frameworks (e.g. Node, React, etc.)
- Drive marketing programs starting with collaborating and planning with our programs team, to scheduling, to communication, to execution, to enablement and through results tracking
- Be able to work in MS Office (Excel, PowerPoint, Visio, Word, MS Project, and Outlook)
- Digital realization of roadmap for web and app
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