Lead Marketing Manager Resume Sample
Emery Bailey
8309 Rigoberto Cove,
New York,
NY
+1 (555) 813 4821
Work Experience
Lead Marketing Manager
08/2017
-
PRESENT
Phoenix, AZ
- Working with analytics to optimize existing customer segments and developing actionable retention and engagement strategy specific to each segment
- Steward of the customer journey, understanding in detail and identifying key opportunities for optimization across every stage
- Collaborating and building strong teamwork and communications with internal stakeholders including Care, Analytics, Marketing, Product, Finance, Legal
- Collaborating and building strong teamwork and communications with internal stakeholders including Care, Analytics, Marketing, Product, Finance
- Work with offer acquisition and digital teams to proactively minimize customer friction during the sales process
- Lead metric-driven retention and upgrade strategies at the chat centers, with a focus on optimizing training and offers
- Ensure messaging and content is consistent across all customer touch points
Senior Lead Marketing Manager
10/2014
-
05/2017
Detroit, MI
- Provides direction to internal and external agencies on creation of marketing assets (email, direct mail, etc.) and premium content (infographics, webinars, videos, white papers, etc.) for use in multi-channel demand generation campaigns. Manages third parties who enable program(s) and negotiates business terms and conditions of contracts
- Designs and executes integrated marketing strategies, lead nurturing programs and demand generation campaigns that promote the company's products and solutions, align to the buyer’s journey and generate high quality sales opportunities
- Ensures marketing messaging and materials for campaigns are consistent with the company and brand positioning
- Partners with campaign operations/analytics to set-up campaigns and measure campaign performance and to course-correct as campaign execution unfolds
- Identifies and addresses gaps in team expertise. Delegates authority and holds staff accountable for agreed upon commitments. Coaches and supports staff in taking independent action
- Work cross functionally with internal clients in various departments to plan and manage projects for external marketing communications
- Develops ideas and recommendations toward campaign process, system, and reporting improvements and incorporates them into existing and future programs
- Employs a disciplined approach to lead management, aligning lead management process to campaign strategies and partnering with marketing lead development reps (MDRs) to develop service level agreements that enable effective disposition and nurturing of leads
- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
Lead Marketing Manager / Analyst
11/2009
-
08/2014
Detroit, MI
- Educate and evangelize SEO within CenturyLink
- Builds the necessary data, tools, and infrastructure to understand strategic effectiveness and to increase the organization’s competencies
- Work cross functional with a team of finance and marketing professionals accountable for the development and execution of pricing & business strategies to maximize the company’s profitability
- Manage review and approval of all OEM’s inclusive jobs submitted through the AT&T brand site
- Provide analytic expertise and thought leadership in support of AT&T's product and communication strategy
- Manage a wide range of investigative analyses to assess the organization's present and future position with regard to competitive claims, market share and feasibility of new products
- Project or forecast future marketing needs by applying advanced marketing principles, theories and concepts to create and design strategic responses for various marketing projects
- Position self as Subject Matter Expert (SME) within the discipline and an acknowledged authority within the organization
Education
Argosy University - Tampa Campus
2005 - 2009
Bachelor's Degree in Business
Professional Skills
- The position is accountable for a variety of functions that require strong business acumen, marketing knowledge, understanding/management of internal processes, and a functional/technical knowledge of campaign automation and CRM tool sets, including
- Implementation of Sales Enablement Tools and Programs – Build all capabilities for campaign construction, program logic, tool reporting within Marketo Sales Engage (MSE)
- Strong analytic and fact-based decision-making skills, experience with detailed quantitative analyses
- Excellent communication skills with experience presenting complex information across management levels
- Strong presentation skills, including developing compelling PowerPoint for executive level audiences
- Analytical, comfortable working with data, and strong project management & communication skills
- Strong people management, budget management, self-organization, interpersonal and business partnering skills
How to write Lead Marketing Manager Resume
Lead Marketing Manager role is responsible for excel, powerpoint, business, modeling, digital, marketing, microsoft, presentation, retail, finance.
To write great resume for lead marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Lead Marketing Manager Resume
The section contact information is important in your lead marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Lead Marketing Manager Resume
The section work experience is an essential part of your lead marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous lead marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular lead marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Lead Marketing Manager resume experience can include:
- Demonstrated experience and ability to build strong collaborative relationships across all levels of the organization
- Excellent time and project management skills. Ability to drive the end-to-end execution of multiple projects simultaneously with minimal direction
- Experience with developing integrated, multi-touch marketing plans including demand gen and white glove experiences
- Advanced skills in Microsoft Office suite of products – Including Power Point, Excel, Outlook and SharePoint
- Efficiently and effectively manage multiple, interrelated and complex data information sources
- Proven record of implementing and executing strategic marketing plans, specific to the vertical needs of this client base
Education on a Lead Marketing Manager Resume
Make sure to make education a priority on your lead marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your lead marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Lead Marketing Manager Resume
When listing skills on your lead marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical lead marketing manager skills:
- Strong strategic thinking skills and ability to balance customer experience and economic considerations
- Strong excel skills including understanding concept of macros
- Strong quantitative skills including business case development, light Excel modeling
- Demonstrated success managing teams; work effectively with business and technical managers
- Strong Microsoft Access, Excel and PowerPoint skills
- Strong presentation skills with ability to develop and present strategic frameworks and roadmaps
List of Typical Experience For a Lead Marketing Manager Resume
1
Experience For Senior Lead Marketing Manager Resume
- Excel ninja skills - business models, pivot tables, data analysis
- Related marketing experience
- Experience participating in development and execution of brand standards and associated communication plans
- Thrive in a fast-paced environment with multiple priorities
- Related, relevant experience
- Tailor marketing collateral addressing potentially sophisticated vertical industry trends to individual customer needs and opportunities
- Interlock with product marketing and regional marketing teams to provide and receive input on programs and promotions
- Understand sales needs, ensure alignment with segment strategy marketing objectives, define programs and success measurement, and deliver programs
2
Experience For Lead Marketing Manager, Mobility Offers Resume
- Maintain program budgets; negotiate and project manage all associated vendor contracts globally (partnering with legal and procurement)
- Develop, build and track performance standards to proactively manage, forecast and improve network performance
- Provide periodic "standardized" reporting servicing multiple and diverse internal client groups, including network engineering, network finance, legal, field marketing, sales, advertising teams, public relations and external affairs
- Support routine and adhoc information needs from multiple internal clients
- Collaborate and efficiently manage associated efforts of non-direct resources within and outside of AT&T
3
Experience For Lead Marketing Manager / Analyst Resume
- Manage all in store POP creation and approval for all new product launches and promotions for all OEMs
- Work with 15+ internal groups on launch plans and creative updates tied to any new product launch
- Recommend whether or not to proceed to full rollout of tested offers
- Manage The Creation and Execution of Innovative and Impactful Assets:Work with third party creative, content and research companies to gather and vet proposals that enable the thought leadership strategy and content calendar. Bring proposals for content to CenturyLink marketing leadership team to get approval and budget before engaging third party
- Manage Thought Leadership Partner and Vendor relationships :Manage the third-party relationship with content creation third-party (analyst firm, creative agency, content house, etc.) to ensure timely delivery of key milestone assets, prototypes, and ultimately, the finished thought leadership instrument
- Continually refining AT&T’s approach to free content related to Ad Sales revenue and upgrading marketing including refinement to approaches and algorithms that drive better customer engagement with the video platform
- Resourcefulness and problem solving
- Detailed oriented approach to ensure positive impact
4
Experience For Lead Marketing Manager, Channel Marketing Resume
- Extensive knowledge of call center operations, lead management, training, script development, and quality assurance knowledge of ins and outs of predictive dialers
- Comfort and familiarity of leveraging applied analytics for marketing purposes
- Synthesize and present large amounts of data to senior management, usually in PowerPoint format
- Digital customer engagement tactics
- Overall in Finance, Strategy or Business development, background in a subscriber-based business Passion for entertainment, new digital trends and technologies
- Related marketing experience, preferably in customer retention but could also be in strategic analysis, loyalty, finance or CLM
- Troubleshoot coding problems
5
Experience For Lead Marketing Manager, OEM Resume
- Creativity and innovation in go-to-market approaches and the ability to understand and express CenturyLink’s stance on networking, cloud, and security
- Expertise within the relevant discipline
- Rapidly analyze and update reports with new data
- Articulate needs and influence changes in multiple external and internal groups, through the use of data-driven analysis
- Establish rapport with Client, credibility and positive working relationship with all stakeholders including suppliers and internal clients at all organizational levels
- Simply and effectively communicate complex concepts and product stories
- Leverage multiple sources of data to drive sound economic decisions
- HTML, CSS, JavaScript expertise
- Adobe Photoshop (Adobe Creative Suite)
6
Experience For Lead Marketing Manager, OTT Resume
- Write queries and define new audience types
- Experience with marcom and thought leadership – proficient in creating pillar assets that can be used across a multitude of marketing vehicles (social, web, events, etc.)
- Capability to collaborate internally with knowledge of internal workings of AT&T to maximize asset integration into the business as usual operations
- Well-known as collaborator with ability to work with internal clients and external partners to produce quality output in fast-paced environment
- Proven ability to work effectively in teams and independently; strong organizational and project management abilities, strong analytical and critical thinking and innovative problem solving skills
7
Experience For Lead Marketing Manager Resume
- Intellectual curiosity and horsepower to quickly grasp complex challenges
- Lead demand generation, sales enablement and acceleration activities to improve conversion rates and overall revenue through selling up the product/solution stack and/or into new business units
- Partner with segment strategy vertical lead to execute M&E internal best-practices forums
- Subject Matter Expertise – exhibits strong subject matter expertise on multicultural and millennial consumers and is proficient and fully integrated marketing programs
- Liaison – Working with external agencies, platforms and internal partners such as Advertising, Marketing, Media, External Affairs and Sponsorships ensuring for clear communication and flawless execution
- Content Strategy and Development – understands trends in the content space (social, digital and OTT) and able to concept the next generation of content that converts
- Talent and Relationship building - understands the unique partnership development necessary with high-profile talent and programming. Experience working with talent and an in depth understanding of trends, players etc., especially as it relates to the development of content and integrated marketing platforms
8
Experience For Senior Lead Marketing Manager Resume
- Interface with Product, Operations, Pricing, Channels, Advertising and Competitive Intelligence teams and others as needed to translate consumer needs into a superior and differentiated digital strategy
- Provide analytic expertise and conceptual thought leadership in support of AT&T's digital offer strategy development
- Develop and manage multi-session sales attribution strategy to ensure that we can properly track efficiency of our digital media
- Make sense of complex data and translate that data into meaningful analysis as well as the ability to report, interpret, and summarize results
- Provide and communicate executive based reporting and analysis of projects. These projects are both recurring and adhoc in nature; with a need for creative thinking and approach in developing findings/recommendations
9
Experience For Lead Marketing Manager, Mobility Offers Resume
- Knowledge of Telecommunications and Consumer segment products
- Understand detail/complex data and translate into actionable/understandabe terms
- Highly motivated to perform and contibute
- High attention to detail and quality-based results
- Knowledge of telecommunications, technology and/or IT marketplace desired
- Strong foundation in modern marketing concepts and tools including data acquisition, A/B testing, buyer personas, buyer’s journeys, lead nurturing, marketing automation platforms, sales automation platforms, waterfall optimization, and inbound marketing
- Team builder who leads from the front with passion, courage and confidence
10
Experience For Lead Marketing Manager / Analyst Resume
- Digital content distribution
- Digital video platforms
- A natural collaborator
List of Typical Skills For a Lead Marketing Manager Resume
1
Skills For Senior Lead Marketing Manager Resume
- Strong project management, budget management, self-organization, interpersonal and business partnering skills
- Experience working effectively and productively within large cross-functional development teams
- Excellent communication skills and ability to influence at multiple levels of the organization
- Creative and innovative thinker, who also possesses strong analytical skills and exceptional attention to detail
- Leadership skills to shape/lead growth vision and digital marketing strategy
2
Skills For Lead Marketing Manager, Mobility Offers Resume
- Effectively partner with associates and peer organizations, and actively participate in solution-based dialog
- Great PowerPoint and presentation skills
- Analytics skills to forecast and identify trends and challenges
- Superior internal and external communication skills including copywriting, editing and proofing
- Experience executing & managing one or more of the following
- Experience contributing to or influencing a targeted marketing plan with tactics selected based on consumer insights
3
Skills For Lead Marketing Manager / Analyst Resume
- In digital marketing and or related marketing experience
- Five or more years’ related experience in marketing, advertising, communications, etc
- Proven results delivery track record in Marketing or Database marketing
- Experience managing processes and/or tools to ensure compliance with standards (e.g. develop brand training plans, manage brand standards library, etc.)
- Marketing experience with a subscription-based service
4
Skills For Lead Marketing Manager, Channel Marketing Resume
- Experience managing relationships with vendors, clients, and multiple business stakeholders
- Design tests across multiple products & multiple channels to measure effectiveness of using one product to save another
- Project management experience, preferably call center related
- Relevant marketing and/or messaging experience
- Relevant marketing experience
- Five or more years Product Marketing experience within relevant industry and/or vertical
- Demonstrated success in the analysis, integration, management and reporting of multiple and extremely complex datasets from multiple vendors
5
Skills For Lead Marketing Manager, OEM Resume
- Great at rallying partners to do the best work of their career. Ability to build strong collaborative relationships with a diverse range of partners
- Business-to-business marketing or demand generation experience
- Experience with email and marketing automation systems
- Hands-on experience in email campaign building and list selection and management
- Content marketing and thought leadership content creation experience across white papers, blogs, calculators, videos, microsites, etc
- Product management or digital distribution experience
- Strong project management and motivation to overcome issues independently
6
Skills For Lead Marketing Manager, OTT Resume
- Coordinates various detail-oriented needs of external deal partners and prioritizes and manages high work volume
- Strong interest in pop culture, current content and knowledge of the celebrity and brand landscapes
- Functional and Technical experience with Salesforce CRM and Marketo Sales Engage
- Strong understanding of product portfolio, key segments, target customers, customer challenges, buyer profiles, and buying criteria
- Track effectiveness of new tests and offer changes by customer cohorts
- Working closely with Marcomm, Segment Marketing, Product Marketing, and Ecommerce to execute strategy within SE and CRM tools
- Working knowledge of metadata and relational database theory
7
Skills For Lead Marketing Manager Resume
- Lead peers in researching customer behavior, pricing results and competitive data in support of results, pricing and strategy
- Create and drive marketing programs from planning, execution, to SFDC tracking results (ROI)
- Manage accessories merchandising launches including any merchandising or promotional placements across all OEMs
- Spear heading the website A/B testing initiatives to improve sales conversion and paid media efficiency
- Manage the maintenance and updating of pricing information in a timely manner
- Work with Network Engineering, Marketing and external vendors to translate consumer needs into a superior and differentiated product strategy
- Streamline and manage all elements of data analysis and reporting for multiple diverse clients assuring timeliness, accuracy and consistency
- Drive Small Business Product Value Proposition, Pricing, Positioning and Promotions Contract Strategies
- Develop training and roll out plan for MSE tool to field sellers
8
Skills For Senior Lead Marketing Manager Resume
- Conduct ongoing trainings for all sellers to drive tool adoption
- Drive development of executive digital performance reporting on new offers
- Work cross functionally with Product, Ops, Pricing, and Analytics to lead web site updates
- Proficient using Microsoft Suite, Adobe Analytics, Google Analytics, and DoubleClick
- Initiative, curiosity, and passion for developing the never-been-tried opportunity
- Natural flexibility to adapt to deadlines, changing schedules and unpredictable events with humility, humor and patience - a solution seeker
9
Skills For Lead Marketing Manager, Mobility Offers Resume
- Drive offer implementation process across the business, including integration into IT systems and coordination with channels
- Intellectual agility and organizational savvy to solve complex issues and find win-win solutions when working with a number of parties
- Develop, maintain, support and enhance continuous reporting on current and new claims through rigorous analysis of data from multiple sources
- Manage merchandising execution for all retail locations for all OEM products
- Manage ongoing maintenance of the Apple Branded Fixture
- Develop Messaging Strategy for Small Business Products, Programs and Services
10
Skills For Lead Marketing Manager / Analyst Resume
- Serve as primary interface and subject matter expert for day-to-day guidance on creating new retention offer tests
- Drive vendor management to continuously improve tool sets, and drive for additional functionality
- Responsible for building and maintaining reporting functionality within Campaign Automation and CRM toolsets to enable campaign forecasting and tracking metrics for trend & ROI analysis and continuous improvement of program performance
- Partner with cross-functional marketing team to develop offer messaging and creative assets. Facilitate creative and legal reviews. Direct agency partners with feedback and business background to inform and influence the work.
- Position projects and forecast future marketing needs by applying advanced marketing principles, theories and concepts to create and design strategic responses for various marketing projects
- Manage key tools, dashboards, and business assumptions across a multitude of product lines and market trends (Example metrics: penetration, response rates, close rate, ARPU, sales distribution, churn and other internal and external competitive benchmarks)
- Manage and develop the digital acquisition strategy for DIRECTV NOW and OTT entertainment products
- Support special digital channel offer needs from multiple internal clients
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