Marketing Manager, Loyalty Resume Sample

5.0
15 votes
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Xander Cole
884 Kub Hill,  Houston,  TX
+1 (555) 517 8485

Work Experience


Marketing Manager, Loyalty
05/2017 - PRESENT
Chicago, IL
  • Develop and execute marketing strategies to drive loyalty program enrollment via eCommerce sites and Levi’s stores
  • Play a key role in creating and executing global engagementand loyalty strategies in support of broader communication objectives fortraffic, engagement, and lifetime value drivers with the company’s portfolio ofbrands
  • Be the company expert on loyalty: what it means, what customers wants and needs are relating to loyalty, how we measure it, and how we know if we’re successful
  • Design and manage campaigns and programs through the customer lifecycle that effectively foster customer loyalty
  • Plan and manage compelling, integrated cross-channel campaigns, including
  • Plan for measurement and thoughtful reporting on promotion/program success
  • Work with the creative services team on development of assets
  • Coordination with stakeholders and other service teams across the organization
  • Create the strategy for and manage the All-Stars program, where we recognize our top 10% of users annually
Marketing Manager, Loyalty
03/2012 - 03/2017
Los Angeles, CA
  • Develop the plan to create new loyalty initiatives, from brainstorming/concepting, to testing and validation, as well as scaling
  • Proactively dig into retention and loyalty metrics to identify new opportunities and root causes of existing issues
  • Through close relationships, communication and building influence
  • Align with the customer lifecycle state owners and CLM team members to ensure loyalty programs fit in with other programs customers receive
  • Collaborate on cross-functional projects led by other teams that are related to loyalty (for ex., broader retention and NPS initiatives)
  • Strong balance of the qualitative and quantitative sides of marketing, with a mix of left and right brain
  • Highly developed written and verbal communication and presentation skills, tact, assertiveness and business acumen

Education


Southwest University
2008 - 2012
Bachelor's Degree in Marketing

Professional Skills


  • Collaborates with the CRM, IT, Global Marketing,creative services, global regions – EMEA/APAC, and brand teams to ensureaccurate, on-time implementation and communication for all engagement, loyalty,and retention programs
  • Solid organizational skills and ability to meet tight deadlines in an environment of competing priorities
  • Proven track record of success in driving measured Marketing programs and tracking
  • Previous experience building loyalty programs is desired
  • Create strong internal and external relationships and build an environment around teamwork and collaboration
  • Strategic thinker with hands on experience and solid attention to detail
  • Advanced knowledge of loyalty and engagement marketing approach for improving retention, consumers’ share of wallet, and customer LTV

How to write Marketing Manager, Loyalty Resume

Marketing Manager, Loyalty role is responsible for reporting, retail, design, drivers, marketing, supervision, testing, metrics, strategy, teamwork.
To write great resume for marketing manager, loyalty job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Manager, Loyalty Resume

The section contact information is important in your marketing manager, loyalty resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Manager, Loyalty Resume

The section work experience is an essential part of your marketing manager, loyalty resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing manager, loyalty responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing manager, loyalty position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Education on a Marketing Manager, Loyalty Resume

Make sure to make education a priority on your marketing manager, loyalty resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing manager, loyalty experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Manager, Loyalty Resume

When listing skills on your marketing manager, loyalty resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical marketing manager, loyalty skills:

  • Proactively forges partnerships with all membersof the Marketing team and other cross functional partners
  • Partners with outside companies and agencies,where needed
  • Build global multi-channel loyalty program from the ground up
  • Deliver customer retention and customer lifetime value growth via the above
  • Flexible and self-sufficient, a self-starter
  • Curious and creative thinker who always asks why, and can contribute to innovation

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