Marketing Manager, Mobile Resume Sample
Clara Schaefer
15294 Sydni Rapids,
Boston,
MA
+1 (555) 856 0298
Work Experience
Mobile Product Marketing Manager
02/2018
-
PRESENT
Los Angeles, CA
- Communicate the value proposition of new capabilities to go-to-market teams and deliver effective sales collateral and Drive product adoption and usage by supporting market facing programs and effective product launch support
- Working in a product marketing capacity (partnered closely with product management and/or engineering to represent market requirements and with sales to support product launches)
- Experience with mobile advertising and a solid understanding of advertising technologies, products and business trends
- Experience in digital marketing experience
- Experience in Mobile focused on acquisition
- Managed UA campaigns for notable titles/apps
- Expertise in how to improve rankings and search results in Apple App Store and Google Play
Marketing Manager, Mobile
01/2011
-
12/2017
Dallas, TX
- Strong analytical skills and facility with Excel, Omniture/Google Analytics and Adjust tracking
- Professional experience in software or internet technology, digital marketing, product management, strategy consulting
- A demonstrable understanding of and passion for mobile advertising and ad technology
- Working in a product marketing capacity (partnered with product management and/or engineering to represent market requirements and with sales to support product launches)
- Professional experience in technology or internet technology, digital marketing, product management, strategy consulting
- Independent, good communication and interpersonal skills
- Detail oriented with good creative eye
- Conversant with both the online and offline communications strategies and execution
- Develop go-to-market strategy and success metrics for new ad products
Mobile App Marketing Manager
12/2008
-
12/2010
Houston, TX
- Synthesize and prioritize sales team and market input for consideration by product and engineering teams
- Work closely with regional Marketing teams and Licensee’s on the development of all related marketing activities for the brands activated by Licensee
- Ensure the full and fair execution of Hasbro’s business arrangements with Licensees
- Develop a comprehensive knowledge and understanding of Licensee’s market and gaming strategy objectives by platform, to be able to maximize best fit with Hasbro’s brands
- Manage day to day relationship with Licensee’s marketing team to ensure that all marketing plans are in line with the overall brand strategy and Hasbro’s long term business goals
- Establish mobile digital display marketing program to drive CosmoProf omni channel sales. Lead program strategy and execution
- Work with key brand manufacturer partners to identify digital goals. Design and execute campaigns to fulfill established goals
- Develop reporting with key metrics to evaluate success of campaigns
Education
Southwest Minnesota State University
2004 - 2008
Bachelor's Degree in Marketing
Professional Skills
- Experienced in Direct Marketing Campaigns, including management, planning & evaluating campaign performance, ideally gained in a fast moving & dynamic business environment
- Strong communication and influencing skills across all levels, both internally & externally
- Strong verbal communication, presentation and problem solving skills
- Proven teamwork skills to help deliver on-time product and project results
- Media marketing experience as a strong marketing leader driving cross-functional collaboration
- Media marketing experience as a strong marketing leader driving cross-functional collaboration
- Hands on software development experience and/or experience with software technologies
How to write Marketing Manager, Mobile Resume
Marketing Manager, Mobile role is responsible for messaging, software, finance, integration, reporting, design, digital, events, gaming, analytics.
To write great resume for marketing manager, mobile job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Manager, Mobile Resume
The section contact information is important in your marketing manager, mobile resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Manager, Mobile Resume
The section work experience is an essential part of your marketing manager, mobile resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing manager, mobile responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing manager, mobile position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Manager, Mobile resume experience can include:
- Proven track record of effective project coordination, creating, optimizing, and reinventing promotional campaigns to constantly improve results delivered
- Demonstrate mmethodical, meticulous, independent and well-organized approach to work
- Experience of campaign design and delivery
- Continuously prioritize and stay nimble in a fast-paced and dynamic work environment
- Experience in multichannel retail, cable TV, or Internet service provider, specifically managing email and mobile marketing efforts
- Experience with CRM-based tools such as Salesforce and IBM Unica
Education on a Marketing Manager, Mobile Resume
Make sure to make education a priority on your marketing manager, mobile resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing manager, mobile experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Manager, Mobile Resume
When listing skills on your marketing manager, mobile resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing manager, mobile skills:
- Good communicator with excellent attention to detail
- Experience working through a planning process and leading the process
- Experienced in direct marketing, and Go-To-Market customer messaging
- Experience in marketing and/or Digital product marketing
- Experience managing digital ad programs with global mobile ad networks such as AdMob, App lovin, inMobi ..
- Develop, execute, and communicate a long-term strategic vision, while also balancing immediate priorities and opportunities
List of Typical Skills For a Marketing Manager, Mobile Resume
1
Skills For Mobile Product Marketing Manager Resume
- OR Strategy consulting experience in Top Tier firm
- Experience with mobile marketing attribution platforms such as TUNE, Appsflyer, etc
- Possess an entrepreneurial and founder mindset, ready to take on tasks outside of role with strong agility to change and to be flexible/resilient
- Specifying business and functional requirements for necessary programs, enhancements, modifications and/or re-writes to existing products
- Researching customers, partners,and competitive environment to identify primary product demands, needs, and opportunities in the mobile space
- Monitor performance of marketing programs, understand and analyze key marketing metrics to ensure campaigns are meeting response and engagement goals
2
Skills For Mobile Gaming, Marketing Manager Resume
- Problem-solver: able to balance conflicting business requirements (volume, versus targeting and segmentation) to deliver sales & value to the business
- BA/BS in business, marketing, engineering or related field
- Be in charge of key tasks such as: Requirements Definition, Timeline Planning, Project tracking and promotions optimisation
- Monitor/address and manage promotions catalogue, track performance and provide troubleshooting assistance & suggestions for improvement on an ongoing basis
- Work with the Mobile Trade Marketing Controller to define the Trade Marketing Plan for Sky Mobile, and deliver against that plan via all channels
3
Skills For Product Marketing Manager, Postpaid Mobile Resume
- End to end planning, campaign creative, delivery and reporting
- Accountable for the day to day management, delivery, reporting and improvements of Sky Mobile Marketing
- Contribute to monthly playback sessions to inform Commercial/Marketing on campaign results and recommend future campaigns, targeting/segmentation and approach
- Launch and manage the mobile marketing/analytics platform
- Define processes for the marketing/analytics platform for stakeholder use
4
Skills For Mobile App Marketing Manager Resume
- Enthusiasm for investing and the financial markets
- Hands-on/team-player attitude toward tackling tactical as well as strategic work
- Collate campaign results for monthly playback sessions and recommend future campaigns, targeting/segmentation and approach
- Flexible individual who can adapt positively to changes and new ideas
- Delivery oriented & highly organised
- Analyse and evaluate performance of campaigns
- Superior written and verbal communication skills with the ability to create effective messaging and tell compelling stories about our products and business to any audience – whether it’s our consumers, internal team, or industry at large
- Expert in media buying on mobile and non-mobile advertising platforms and ad networks – including but not limited to Facebook, Google, Twitter, Apple Search Ads, pre-loads, various video publishers, and native advertising products
5
Skills For Marketing Manager, Mobile Engagement Resume
- Consumer Insights, Positioning, and Packaging
- Passionate and knowledgeable about performance marketing across channels, particularly for mobile
- Be part of the rapidly growing mobile business
- Natural team player with the ability to work with stakeholders and other channel leads in a matrixed environment
- Expert in buying, building and optimizing campaigns across both mobile and non-mobile advertising platforms and ad networks – including but not limited to Facebook, Google, Twitter, Apple Search Ads, pre-loads, various video publishers, and native advertising products
- Responsibilities for local needs in a global team on a platform with huge reach
- Work Hard. Have Fun. Make History
6
Skills For Marketing Manager, Mobile Ads Resume
- Work with mobile technology teams to build out tools within the platform
- Own user segmentation efforts to efficiently target customers
- Establish tight partnership with product partners to ensure seamless integration of new product launches
- Knowledge and passion for the mobile space
- Manage delivery of Sky Mobile Customer Comms (Email, Direct Mail, My Sky, SMS, App) - responsible for briefing, campaign creative process, manage stakeholder approvals, delivery and reporting
- Working with the Mobile Marketing Controller to maximise customer profitability – through upsell, cross sell and comms that increases product adoption and right sizing. Own campaigns that drive upgrades (Swap)
- Involvement in supporting the creation of Marketing plans
- Deliver test and learn campaigns for Sky Mobile Customers – continuously testing creative and segmentation
- Understand and track Sky Mobile performance on NPS drivers and customer satisfaction to help identify and action opportunities for customer communications improvement in conjunction with key Sky stakeholders – e.g. customer services, sales
7
Skills For Product Marketing Manager, Mobile Resume
- Play significant roles in project implementation in multi-discipline areas with stakeholders in IT, communications, digital, marketing, sales to drive acquisitions
- Function as the primary liaison between digital sales, IT and marketing
- To gate-keep and manage the discount, vouchers, billing offers and acquisition tools layer
- Stay up to date on current web technologies and drive digital-first marketing and acquisition strategy
- Collaborate with Sales, Marketing, Operations and Networks to define product requirements and develop end-to-end processes for product sales and support
8
Skills For Senior Marketing Manager, Mobile Resume
- Ensure all creative and messaging is consistent across all channels, legally compliant and on brand
- Implement test and learn strategy for Sky Mobile Email and DM – constantly testing creative and segmentation
- Contribute to the strategic direction of the Trade Marketing team
- To conduct campaign performance analysis and recommend new touchpoints and program outreach
- Able to work independently with direction; self-starter/self-motivated
- Be able to produce well-defined and clear documentation
- Driven and resilient to challenges, able to handle uncertainty
9
Skills For Product Marketing Manager, Mobile Advertising Resume
- Understand and work with key stakeholders across the Marketing, Planning and Commercial teams to manage trade-offs between short term commercial goals and long term / targeting & engagement benefits
- Plan, buy and execute acquisition and re-engagement marketing campaigns to drive user growth with a primary focus mobile
- Develop the strategy and/or execute media buys on mobile advertising platforms and ad networks – including but not limited to Facebook, Google, Twitter, Apple Search Ads, pre-loads, various video publishers, and native advertising products
- Optimize UA conversion rates and media budget by driving CPE (Cost per Engagement), audience look-alike as well as other testing methods that leverage in-app events
- Evaluate and enhance performance measurement approach to improve attribution and drive growth. Deliver ongoing product marketing analysis, making recommendations to continually refine marketing strategies
10
Skills For Marketing Manager, Mobile User Acquistion Resume
- Establish KPIs and ensure team is executing to effectively meet targets
- Effectively manage ad agencies and partners to help maximize ROI on marketing campaigns
- Be at the forefront in understanding new trends for mobile and explore new marketing opportunities
- Lead mobile marketing, drive clear decision making and alignment with key stakeholders and senior management
- Analyze and report on campaign results, conversion rates and other KPIs
- Manage relationships with media, creative agencies and technology vendors
- BA/BS or MBA
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