Marketing Operations Coordinator Resume Sample
Maci Dibbert
621 Koch Port,
New York,
NY
+1 (555) 386 6291
Work Experience
Marketing Operations Coordinator
05/2017
-
PRESENT
Dallas, TX
- Highly successful administrative support or project management experience, preferably in a pharmaceutical, medical or science based environment
- Implementation of assigned components of the marketing and recruiting strategies and plans
- Manage all digital presence: websites, social media, external feedback, blogs, forums, etc
- Manage mass communications (lead list purchases, mailings, Constant Contact emails, etc.)
- Provide event planning and logistical support
- Develop content for communications, including advertising, recruiting messaging, and digital channels, and provide editing support
- Organize and manage a photo, video and other assets library
- Create and produce multi-media assets, as needed
- Supervise marketing materials/collateral bid, design, and production/ printing processes
Marketing Operations Coordinator, Americas
07/2013
-
01/2017
Detroit, MI
- Responsible for maximizing the effective use of and participating in the maintenance of the CRM
- Develop best practices and standardized conventions to ensure consistency in CRM records
- Manage online application and other forms, such as inquiry/contact forms
- Responsible for data extraction and generating accurate email or mailing lists
- Works the AVP, Marketing Officer with public relations updates and modifications of communications, Responsible for news release distribution and support Bank’s visibility and involvement in local communities with public relations initiatives.. Provides support with all internal and external communications requests. 20%
- Works with the AVP, Marketing Officer to support sponsorship requests, tracking and fulfilment. Manages the sponsorships and workflow within the Bank’s online application portal. Provides monthly reports and tracking. Manages promotional marketing and special events associated with sponsorships. 20%
- Conducts regularly scheduled Marketing audits to monitor usage of materials, ensure compliance with brand standards, advertising/banking/insurance laws, and keeping employees on track with Company’s promotional efforts. Assists with maintaining and updating advertising compliance procedures, policies and legal requirements on advertising materials. 10%
Hbo Marketing Operations Coordinator
03/2010
-
02/2013
Dallas, TX
- Communications and advertising experience required
- BS or BA in business, marketing or related field
- Work in a fast paced environment, effectively manage time and operate with sense of urgency
- Manage the speaker review and nomination process for a mature brand
- Direct and lead the day to day activities of Speaker Operations, ensuring that all activity is being conducted according to established SOPs
- Assist the sales force with any issues in setting up, executing, and closing out programs
- Manage the Sunshine reporting activities and troubleshooting any issues
- Support speaker training
- Oversee the set up and execution Marketing-led conference speaker programs as well as the local, regional and national web ex programs
Education
Washington State University Vancouver
2005 - 2010
Bachelor's Degree in Marketing
Professional Skills
- Experience with marketing reporting tools such as Google Analytics - Moderate to advanced skills in Microsoft Excel Relationships Internal/External
- Detail-oriented with strong organization and problem-solving skills
- Proven problem solving skills and desire to deliver high-quality work
- Strong communication skills – written, verbal and listening
- Strong customer-facing skills and ability to manage multiple projects
- Strong written, oral and PowerPoint communication skills
- Excellent diplomacy and facilitation skills; ability to influence without authority
How to write Marketing Operations Coordinator Resume
Marketing Operations Coordinator role is responsible for marketing, software, research, reporting, analytics, powerpoint, finance, retail, credit, training.
To write great resume for marketing operations coordinator job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Operations Coordinator Resume
The section contact information is important in your marketing operations coordinator resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Operations Coordinator Resume
The section work experience is an essential part of your marketing operations coordinator resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing operations coordinator responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing operations coordinator position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Operations Coordinator resume experience can include:
- Excellent organizational skills, attention to detail and the ability to multi-task effectively
- Analytical skills—ability to problem solve with varying and unique challenges
- Effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail
- Create and maintain files and effectively organize the office of assigned executive group as needed
- Moderate to advanced skills in Microsoft Excel
- Computer skills, MS Office and third party software as needed
Education on a Marketing Operations Coordinator Resume
Make sure to make education a priority on your marketing operations coordinator resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing operations coordinator experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Operations Coordinator Resume
When listing skills on your marketing operations coordinator resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing operations coordinator skills:
- Strong Customer Service skills in past work experience
- Proven Project Management skills driving from inception to execution communicating and delivering against milestones along the way
- Strong written and verbal communication and comprehension skills
- Outstanding organizational skills with sharp attention to detail
- Maintain productive working relationships between multiple groups within the marketing department from diverse skills and background
- Maintains a strong understanding of available tools and systems, and applies effective approaches to tasks and initiatives
List of Typical Experience For a Marketing Operations Coordinator Resume
1
Experience For Global Marketing Operations Coordinator Resume
- Work in a professional, fast-paced environment and be willing to deal with shifting priorities
- Experience in the digital marketing space
- Demonstrates general understanding of key area initiatives and issues
- Experience and proficiency in managing multiple projects with various internal stakeholders
- The ability to demonstrate curiosity to understand Marketing content development and asset generation process
2
Experience For Marketing Operations Coordinator, Americas Resume
- Effective and efficient use of internal tools (layout, promo, artist images, etc.)
- Work with project owners to evaluate project priorities and deadlines to manage daily creative workloads
- Demonstrated ability to coordinate and document cross-functional projects for business needs
- Establish and maintain strong relationships with internal teams, clients, and peers
- Provide support in managing, maintaining, and improving the Vault functionality and training documentation
3
Experience For Digital Marketing Operations Coordinator Resume
- Basic understanding of marketing campaign structure and tactics - Basic understanding of go to market strategy in a matrix organization
- Assist with the building of outbound marketing campaigns in marketing automation system or CRM
- Provide onboarding and ongoing training to team members on the creation of Eloqua assets
- Assist in defining requirements, testing and implementing new CRM processes and features
- Primary support of marketing assets including splash pages, artist pages, venue pages on Ticketmaster.com, came from code creation and co-branding
- Support of marketing tools including Analytics, Email Marketing and FanBuilder
- Responsible for creating and maintaining Netsuite MDF and non-MDF (as it relates to the job) information
- Provide results reporting on marketing tactics utilized when available
4
Experience For Hbo Marketing Operations Coordinator Resume
- Build and execute email marketing campaigns within Marketo, including
- Project manage the implementation of exciting new digital tracking tools, like Mouseflow
- Monitor data collection from a variety of digital marketing activities, including web and email, to identify opportunities for improvement
- Collaborates with finance on marketing spend categories, monthly accruals and quarterly reporting of budget vs actual spend
- Maintain electronic records and files as needed – including re-assigning tasks
- Assist with integration testing and maintenance for key technologies to support programs, events and digital marketing
- Assist in the research, cleanup and development of databases and marketing lists while maintaining data integrity (Eloqua, MS Dynamics)
- Assist with pulling and analyzing monthly reports
5
Experience For Email Marketing Operations Coordinator Resume
- Majority of work done via email, however being logged in to Genesys phone application and taking a dozen calls a day is possible
- Work with partner marketing managers in tracking DF and DF Opex budget commitments and preparation of weekly report
- Administer the Marketing Calendar – receive monthly upload template from marketing managers and prepare output for distribution
- Prepare and/or update data-driven marketing and budgetary reports, under the direction of the Director of Advertising & Analytics
- Update and maintain the departmental status report and workflow management system, ensuring deadlines are being met
- Manage the university ESP and corresponding billing
- Serve as the first point-of-contact in the marketing office, greeting students, faculty, administrators, alumni, and vendors
- Assist in meeting preparation, including preparation of agendas and follow-up reports
6
Experience For Marketing Operations Coordinator, Sequencing Resume
- Draft process flows for marketing platforms to be stored on the Marketing Knowledgebase
- Comfortable with looking at data and working with spreadsheet formatted information
- Implement A/B testing and experimentation for marketing activities and operational initiatives
- Build, maintain, and communicate detailed data analytics reporting models and marketing dashboards and track, monitor and report on key metrics across channels
- Enjoys working with data, new technology and using them to solve complex business issues
- Proactive and forward thinking – goes the extra mile. Be willing to get hands dirty
- Working in Accounting, Finance or OperationsSearch Jobs US
- Maintain updating information on the event management platform as well as on our intranet
7
Experience For Marketing Operations Coordinator Resume
- Support logistics for all aspects of conferences, meetings and trade shows for several internal groups (e.g. marketing)
- Maintain and monitor due dates and deliverables for all sponsorship elements (e.g. print and digital ads, marketing collateral, etc.)
- Serves as liaison between marketing, partner operations and finance specific to partners MDF and non-MDF (as it relates to the job) functions
- Invoice for marketing events and campaigns, SPIFFs, funded heads, promo, demo equipment and other as necessary
- Works directly and managing the relationship with partners on MDF pre-approval and claim submissions
- Acts as liaison between Optiv and partners on outstanding claims/requests
8
Experience For Global Marketing Operations Coordinator Resume
- Responsible for reporting on MDF and non-MDF (as it relates to the job) dollars accrued and spent
- Responsible for maintaining MDF mailbox
- Think analytically and creatively with a focus towards achieving departmental business goals
- Process Purchase Order (PO) requests and invoices, including
- Manage provisioning and implementation across digital analytics and optimization tools, such as Google Analytics, Segment, and Optimizely
- Implement new web-to-lead forms for third party vendors, and optimize/manage our existing CMS of web form assets
- Track and manage branding across our wide network of web properties to ensure legal and best practice compliance
- Knowledge of a variety of marketing technology tools and the ability to pick up new platforms quickly and confidently
- Establishes and maintains a cross-team PO process that aligns marketing spend with campaign and program performance
9
Experience For Marketing Operations Coordinator, Americas Resume
- Monitor and manage materials in the approval queue to ensure that materials are moving efficiently through the system
- Train new employees and vendors on the CCC process for marketing and promotional materials and use of the Vault
- Execute online marketing programs within Marketo and Salesforce.com
- Run de-duplication tasks weekly from data cleaning tool and report on status. Continue to explore ways to improve data integrity
- Work closely with Marketing Operations Director to perform data analysis and maintenance tasks, and report on data errors on a timely basis
- New hire and departing employee paperwork
- Data entry of marketing information
- Verify qualifications and gifting offered
10
Experience For Digital Marketing Operations Coordinator Resume
- Become the key point of contact for the marketing team and print vendors to traffic print materials through the process
- Monitor collateral inventory levels and manage replenishment ordering and production
- Builds and manages campaigns in marketing automation system (Eloqua)
- Serves as a technical advisor to a team of marketing managers
- Maintain lead scoring model to provide the sales team with qualified leads; report on model and adjust based on findings
- Act as liaison with Marketing Manager to gather more info as needed
- Organize/file paperwork, marketing samples, and job jackets
List of Typical Skills For a Marketing Operations Coordinator Resume
1
Skills For Global Marketing Operations Coordinator Resume
- Prior copywriting experience, to include advertising/marketing
- Proficient analytical, organizational, project/time management, communication, writing and interpersonal skills
- Skills in Microsoft Office, including Outlook, Word, Excel, Visio and PowerPoint
- Ability and desire to expand current technical skillset
- Capability to work effectively and interact with a wide variety of individuals globally
- Work independently and as a part of a team effectively with others
- Independently and effectively lead meetings and track project progress
2
Skills For Marketing Operations Coordinator, Americas Resume
- Communicate effectively in person and over email
- Marketing administrative experience
- Prior success in taking ownership of projects from start to finish, including proactively communicating with colleagues, peers and management
- Experience with marketing reporting tools such as Google Analytics
- Experience working with IT product manufacturers and familiarity of marketing development funds (MDF) referred
- Schedule and facilitate CCC team meetings for one or more emerging brand(s) ensuring that materials are appropriately prioritized
- Three or more years of brand marketing experience in footwear fashion industry and multi-channel marketing
- Experience and comfort level with presenting training to small and large groups
- Experience working with a marketing automation platform (Marketo, Eloqua, Pardot, ExactTarget, Hubspot,)
3
Skills For Digital Marketing Operations Coordinator Resume
- Skilled in building relationships across and within work teams
- Higher education marketing experience
- Experience in an advertising/ communications environment
- Experience reporting on budgets
- Experience in retail and/or marketing environment
4
Skills For Hbo Marketing Operations Coordinator Resume
- Experience utilizing standards to drive process improvement
- +2 years’ experience in promoting processes
- Properly prioritize tasks according to business needs
- At least two years general marketing or related experience
- Experience with a marketing automation platform (preferably Marketo)
5
Skills For Email Marketing Operations Coordinator Resume
- Performs quarterly audits to validate accuracy of incoming funds
- Comfortable working in a fast-paced, team environment under tight deadlines and be able to manage multiple priorities
- Positive attitude with an orientation towards strong customer service
- Strong competence in Microsoft Office products - Word, Excel, PowerPoint and Outlook
- Microsoft Office Suite - 1 year experience required
6
Skills For Marketing Operations Coordinator, Sequencing Resume
- Self starter with the ability to prioritize
- Experience in a Digital Asset Management System (DAM)
- Demonstrates ownership and initiative over assigned tasks
- Excellent customer service – both internal and external
- Traffic experience in ad agency
- Skilled in building relationships across and within work teams - Able to communicate to stakeholders at various levels
- Schedule and facilitate CCC team meetings for one or multiple brand(s) ensuring that materials are appropriately prioritized
7
Skills For Marketing Operations Coordinator Resume
- Experience within a CRM (preferably Salesforce.com)
- Strong written, verbal and presentation capabilities
- Manage multiple priorities and work in a fast-paced environment
- Experience with project management and budget software
- Strong team player that is solution oriented
- Over 1 year of relevant experience
- Develops improved processes to make function more effective
- Contacting, scheduling, and coordinating guests for timeshare presentations that are traveling on vacation packages
8
Skills For Global Marketing Operations Coordinator Resume
- Assisting in the tracking and updating of timekeeping records
- Directing and ensuring proper internal controls and corporate policies and procedures are established and are being adhered to at all levels within the site
- Running and distributing reports from TIPS/Epiphany and Focus Review payroll of Marketing team for accuracy
- Understanding of Marketing execution or interest to learn more
- Maintaining Accurate Employee Records including attendance records
- Generating reports regarding sales lead performance, reschedules and cancellations
- Submitting and tracking all change requests
- Tracking marketing data for leaders
9
Skills For Marketing Operations Coordinator, Americas Resume
- Packaging and sending Proof of Execution to the Worldwide team
- Troubleshooting and proactive approach
- Understanding of best practices across the pharmaceutical industry
- Maintaining compliance on all lead lists
- Providing assistance to other management and administrative staff as needed
10
Skills For Digital Marketing Operations Coordinator Resume
- Working knowledge of Excel, Powerpoint
- Creating written correspondence
- Overseeing resource capacity
- Marketing Operations (75%)
- Filing and date entry
List of Typical Responsibilities For a Marketing Operations Coordinator Resume
1
Responsibilities For Global Marketing Operations Coordinator Resume
- The ability to effectively interact with clients and colleagues across the executive, mid-manager and day-to-day operations levels in a professional, service-oriented manner
- Perform A/B testing, reporting, and analysis of campaigns including campaign performance and suggest improvements
- Assists in budget reconciling and reporting for global marketing department
- Work collaboratively with Legal/Compliance to ensure all marketing assets are compliant and manage the storage of completed marketing assets
- Assist with development, communication and execution of marketing programs to internal departments. Assist with proofing materials in other media for accuracy
- The ability to clearly articulate the value of Ticketmaster’s marketing assets and services
2
Responsibilities For Marketing Operations Coordinator, Americas Resume
- Based on learnings projects to streamline processes and increase efficiencies for the business, be able to support operations in the absence of key executives of the department
- Creates cross-segment benchmarks to highlight areas of optimization either through budget shifting or program execution
- Work directly with the regional and branch management to initiate, lead and support marketing campaigns/initiatives
- Provide face-to-face training as required
- Guide our stakeholders through CCC lifecycle, providing continuous education to internal and external personnel on processes and the system
- Proofread emails for clarity, grammar, and spelling to ensure message is conveyed clearly for optimal performance
- Troubleshoot HTML related issues for email, form and landing page assets as needed
3
Responsibilities For Digital Marketing Operations Coordinator Resume
- Provide administrative support to the Chief Marketing Officer
- Assist with special events as needed, including Commencement
- Document processes and specific platform information in the Marketing Knowledgebase
- Execute under fluctuating, critical and tight timelines
- Comfortable interacting with multiple teams at all levels
- Comfortable with working on multiple projects at once
- Knowledge marketing platforms- windows, homepage, OOH, e-mail, social, in-store signs, point of purchase displays, etc
4
Responsibilities For Hbo Marketing Operations Coordinator Resume
- Dive into large datasets to derive actionable consumer insights and inform marketing strategy
- Track invoices for site updates and improvements through AR/AP
- Manage lease renewals, track through set process with legal, maintenance, construction, HR, etc. ensure completed in timely manner
- Coordinate annual dealer recognition trip, semi-annual dealer meetings and annual golf tournament including; transportation, food, materials preparation and meeting notes transcription
- Understand deals/cash flows/P&L’s at a basic level in order to proof read before going to upper level management
- Schedule and attend weekly and monthly status meetings, maintain notes and ensure deliverables are assigned to team members
5
Responsibilities For Email Marketing Operations Coordinator Resume
- Goal-oriented team player: we all chip in and support each other to hit our team targets and company goals
- Proactively be knowledgeable in new systems in order to train and answer team’s questions
- Complete monthly Concur expense report for VP
- Proactively identify new opportunities for web analysis
- Assist with other operational tasks as needed
6
Responsibilities For Marketing Operations Coordinator, Sequencing Resume
- Responsible for producing reports for Marketing Operations team and Segment Marketing teams to highlight ROI of marketing programs at various levels of granularity
- Maintains global view of marketing spend and reconciles planned with actual spends
- Reports to Segment leaders and Marketing Leadership on Budget versus Planned/Actual spend
- Collaborates with finance on marketing spend categories, monthly accruals and quarterly reporting of budget vs actual spend. Scope & Impact Shares ownership of global Thomson Reuters Tax and Accounting revenue targets Technical/Professional Skills and Competencies
- Following existing standards and procedures for project documentation; creating/documenting standards and procedures as required and prepare/deliver regular project status reports
- Develop/oversee implementation plans that effectively control project implementation and post-project completion; conduct post-implementation review and document findings
- Formally document and communicate any changes to the approved project plans/processes
- Execute plans to completion, on time and on budget
- Consult with management and review project ROI documentation to determine goals, time frame, funding limitations and procedures for accomplishing project, staffing requirements and allotment of resources
7
Responsibilities For Marketing Operations Coordinator Resume
- Assist in the oversite, analysis and growth of New Penn’s email and social marketing programs by collaborating with marketing and retail senior leadership to develop targeted campaigns that drive increased visibility and market share
- Manage automation of all campaigns hosted through various platforms
- Support branch managers to encourage better participation and penetration of campaigns in local markets
- Own CCC (MLR) submission processes for assigned brand(s); create and/or update all process documentation
- Support CCC material submissions to the Vault and circulation of materials to be reviewed
- Track CCC reviewer comments and elicit necessary revisions from respective stakeholders
- Coordinate final approvals with Regulatory department and support OPDP submission process
8
Responsibilities For Global Marketing Operations Coordinator Resume
- Setup, test and execute JDA marketing emails, landing pages, forms, lead lists and flows for demand generations programs and more complex trigger, drip, and nurture campaigns
- Generate and implement test strategies for email programs
- Ensure emails follow industry best practices
- Work closely with the Creative and Demand Generation teams to coordinate needed email programs, US and International
- Assist with data uploads and clean up in Marketo and/or Salesforce
- Excel in a fast-paced, deadline-oriented environment with minimal supervision
- Be the data gatekeeper and perform critical technical functions including normalizing and loading data from several lead generation channels to our marketing automation system and CRM. Responsible for monitoring the status of the data upload and the accuracy of the processed data
- Support system troubleshoot or sales team ad hoc requests when needed
9
Responsibilities For Marketing Operations Coordinator, Americas Resume
- Monitor job progress by tracking job schedules; routing work for approvals; tracking changes; communicating changes and project status; expediting requirements; resolving problems
- Manage the upload of final assets to the asset management tool; monitors/audits tool for expired assets
- Knowledge of contact management systems
- Proficiency with Microsoft Office Suite (Word, Excel, Power Point)
- Tour Variance clean up in TIPS/Epiphany
- Sign in owners and guests when they arrive for their presentations
- Create tours in Epiphany for all appointments showed
10
Responsibilities For Digital Marketing Operations Coordinator Resume
- Manage costs for print jobs and track budget spend
- Develop and maintain print standards and order quantities for typical pieces
- Enter item data into the fulfillment portal and maintain items as needed
- Maintain electronic and physical records and files as needed
- Proof the accuracy and quality assurance of campaigns
- Segment email distribution lists, schedule emails, track results and share results
- Assist with the design and implementation of re-engagement/nurture campaigns
- Monitor group email inboxes
- Assist with corporate events
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