Membership / Marketing Director Resume Sample
Vickie Harris
75032 Huel Place,
Philadelphia,
PA
+1 (555) 807 1044
Work Experience
Membership & Marketing Director
10/2015
-
PRESENT
New York, NY
- Maintain an open door policy to meet members’ needs by addressing immediate concerns
- Develop, implement, and maintain a tour-tracking system to engage potential members
- Communicate with new and existing members, ensuring high quality communication
- Develop methods to listen to and inform members
- Monitor and evaluate the effectiveness of member retention strategies
- Establish, maintain, and grow cooperative relationships with community organizations and businesses
- Develop methods to collect feedback and use member data to inform programming to better meet the needs of the community
- Develop advocacy events coordinated with outside organizations to increase the YMCA’s presence and cause within the community
- Develop long-term goals met by the creation of quarterly plans for membership recruitment, retention, and engagement
Membership / Marketing Director
07/2009
-
08/2015
Dallas, TX
- Participate as a member of the association’s Member Engagement Cabinet
- Develops, produces and distributes program information necessary to promote assigned programs, in accordance with membership and marketing plans. Spearheads internal marketing to promote the Y’s cause driven culture throughout the YMCA
- Establishes contacts with media representatives and writes and submits press releases when appropriate. Maintains updated files of YMCA’s media relations (both press and electronic). Maintains YMCA website and social media sites
- Establishes contacts with media representatives and writes and submits press releases when appropriate. Maintains updated files of YMCA’s media relations (both press and electronic)
- Works with other staff to collect relevant information and assumes responsibility for the development of the Association’s communication pieces (APA style press releases, Association wide newsletters, CEO/President’s communication pieces, etc.)
- In conjunction with designated association staff, oversees and maintains the Association’s web presence (Association website/content management system, Facebook, etc.) to assure marketing and informational goals are met
- Develops annual operating goals, objectives and plan for the marketing and communications area
- Monitors the achievement of this plan, taking appropriate action to ensure that the goals and objectives are met
Association Membership & Marketing Director
10/2005
-
02/2009
Boston, MA
- Interpret, communicate, and promote the Family YMCA of Greater Augusta's mission, goals and objectives to employees, volunteers, members and the community at large
- Develops and publishes internal and external communications, including staff and donor newsletters, annual reports, general information brochures and other written materials as needed
- Establishes contacts with media representatives and writes and submits press releases when appropriate
- Maintains updated files of YMCA's media relations (both press and electronic)
- Develops effective working relationships with service groups, community organizations and companies
- Makes presentations about the YMCA
- Hires, trains, evaluates and supervises assigned staff and volunteers. Providing development and leadership
Education
Bluffton University
2000 - 2005
Bachelor's Degree in Marketing
Professional Skills
- Demonstrated leadership experience and skills in relationship building, teamwork and community relations
- Possess strong organizational planning and problem-solving skills
- Excellent problem solving, organizational and communication skills
- Sound judgment and decision making as well as problem solving and interpersonal skills to relate to people of all socio-economic levels and diverse backgrounds
- Sound judgment and decision making as well as problem solving and interpersonal skills to relate to people of all socio-economic levels and diverse background
- Seven to ten years' previous professional experience in membership, marketing and/or sales required
- Five to seven years' supervisory experience in a marketing department required
How to write Membership / Marketing Director Resume
Membership / Marketing Director role is responsible for membership, customer, leadership, development, organizational, interpersonal, software, media, training, public.
To write great resume for membership / marketing director job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Membership / Marketing Director Resume
The section contact information is important in your membership / marketing director resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Membership / Marketing Director Resume
The section work experience is an essential part of your membership / marketing director resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous membership / marketing director responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular membership / marketing director position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Membership / Marketing Director resume experience can include:
- Superb relational skills
- Ensures that Front Desk Operations and data systems are maintained in good working order
- Successfully operate an annual membership and marketing budget of greater than $800,000
- Two to four years of related experience in membership/customer service, marketing and/or sales
- Compiles member statistics and surveys. Monitors and evaluates the effectiveness of corporate membership initiatives
- Review, revise and implement a strong Corporate Membership program
Education on a Membership / Marketing Director Resume
Make sure to make education a priority on your membership / marketing director resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your membership / marketing director experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Membership / Marketing Director Resume
When listing skills on your membership / marketing director resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical membership / marketing director skills:
- Possess strong organizational planing and problem solving skills
- Excellent interpersonal and communicatio skills to include verbal and written, with the ability to represent the YMCA in a professional manner at all times
- Creates a member-centric culture and models relationship-building skills in all interactions
- Track all advertising response in Zoho and determine effectiveness of campaign/promotion
- Experience in sales, customer service, membership or a related field is required
- Two or more years of management experience, preferably in a YMCA
List of Typical Experience For a Membership / Marketing Director Resume
1
Experience For Membership & Marketing Director Resume
- Collaboration: Champions inclusion activities, strategies and initiatives. Build relationships to create small communities. Empathetically listens and communicates for understanding when negotiating and dealing with conflict. Effectively tailors communications to the appropriate audience. Provides staff with feedback, coaching, guidance and support
- Be responsible for the daily motivation of staff, setting daily, weekly, monthly performance goals
- Input all daily prospects, new members, and marketing campaigns into Zoho
- Coordinates program registrations, including logistics to support walk-in and web registration
- Growth and retention of existing members and program participants
- Programs and departments feel supported by the marketing department, and place a high value on the services provided
- Oversee all aspects of membership sales, terminations, and exit interviews
- Develop and/or coordinate special events, presentations, seminars, and membership promotions within the community. Make sure event calendar is up to date with member engagement events
- Oversee retention efforts including welcome letters, welcome phone calls and emails, termination letters, renewal notices, and termination follow up calls
2
Experience For Regional Membership & Marketing Director Resume
- Monitor and ensure at all levels the highest level of member satisfaction
- Participate and support the YMCA of Metropolitan Detroit membership management team ensuring association-wide goals are met. Attend and participate in trainings, meetings, and evaluations
- Improve member experience daily with help from branch leadership team
- Make sure NSF calls are made daily
- Make sure every new member is on boarded with a Next Step appointment, referral (guest pass), and member engagement program
- Model the YMCA character and values of Caring, Honesty, Respect and Responsibility through your actions and conversations with members, and communicates our image using the Y’s Voice of Genuine, Nurturing, Hopeful, Welcoming, and Determined
3
Experience For Association Membership & Marketing Director Resume
- Fosters a climate of innovation and resolves complaints, questions, and concerns with care
- Recruits, hires, trains, develops, schedules, directs, provides back up, and evaluates staff and volunteers
- Provides administrative support to the executive director and program staff
- Widespread/accurate interpretation of the purposes of the YMCA of Marquette County to the community
- Maintain YMCA’s website, Y-TV loop, LED Signage, Facebook page and all social media outlets
4
Experience For Membership / Marketing Director Resume
- Recruits, hires, trains, develops, schedules and directs personnel and volunteers as needed. Reviews and evaluates staff performance. Works with Member Services Supervisor to develops strategies to motivate staff and achieve goals
- Ensures proper implementation of front desk procedures. Reviews and updates desk procedures and communicates changes to staff. Coordinates with the Membership Manager as necessary on financial transactions and Daxko issues
- Reports directly to COO and works with the CEO as needed
- Works closely with Membership Manager with Daxko
- Works closely with all program directors / coordinators to develop marketing for every program including sports leagues, fitness programs, aquatics, childcare and others
- Implements membership strategies that promote recruitment of new members and retentino of existing members. Creates a member-focused culture and models relationship building skills in all interactions. Fosters a climate of innovation and resolves problems to ensure members' satisfaction
5
Experience For Membership & Marketing Director Resume
- Leads marketing efforts to maximize enrollments through social media, print, and radio advertisements
- Conducts ongoing assessment of assigned staff functions to determine required core competencies and skills; and designs and implements training as needed. Recruits, hires, trains, develops, schedules and directs personnel and volunteers as needed. Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals
- Promotes program and membership enrollment through interactions with existing and potential members. Coordinates with program directors to facilitate program registration, including logistics to support phone, walk-in and web registration
- Participate and support the YMCA of Metropolitan Detroit membership management team ensuring association-wide goals are met
- Work with the Corporate Wellness Coordinator to help build relationships with local businesses for the purpose of increasing membership
- Organizes membership events at the Y and represents the Y at community events to promote programs and memberships
- Follow through with projects and tasks
6
Experience For Regional Membership & Marketing Director Resume
- Communicate well to people of all ages
- Demonstrates in word and action the Y’s Christian principles of love, honesty, respect, responsibility and service and a commitment to the Y’s vision and mission
- Ensures programs and services meet community needs
- Promotes program and membership enrollment through interactions with existing and potential members. Coordinates program registration, including logistics to support phone, walk-in and web registration. Coordinates with marketing efforts to maximize enrollments and provides ongoing support to Program Directors on related issues
- Ensures a level of service and engagement that fosters loyalty among those we serve
- Identifies and builds relationships with internal and/or external partners or key stakeholders, such as service groups, community organizations or companies, to support programs or projects
7
Experience For Association Membership & Marketing Director Resume
- Ensures proper implementation of front desk procedures. Reviews and updates desk procedures and communicates changes to staff in a clear, concise way. Coordinates with the business office as necessary on financial transactions
- Educate staff, volunteers, and members about the charitable nature of the Y; leads assigned aspects of the fundraising campaign
- Participates in the planning of the annual budget; manages and implements the approved budget for membership, marketing and communications; Takes appropriate action to ensure that the goals and objectives are met
- Able to identify local businesses for potential membership recruitment
- Ensures proper implmentation of front desk procedures. Reviews and updates front desk procedures and communicates changes to staff. Coordinates with the business office as necessary on financial transactions
- Deelops effective working relationships with service groups, community organizations and companies to foster a positive image of the YMCA and to encourage good public relations
8
Experience For Membership / Marketing Director Resume
- Serves as staff liaison for membership and applicable committees
- Provides and maintains membership related statistics, sales and rentention reports
- Recruits, hires, trains, supervises, disciplines, develops, schedules and directs staff and volunteers in assigned areas, creating and fostering a staff enviroment that is positive, professional and member focused, ensuring excellence in member satisfaction at all times
- Participate and support the YMCA of Metropolitan Detroit membership management team ensuring association-wide goals are met.Attend and participate in trainings, meetings, and evaluations
- Personal Development Oriented
- Operational Effectiveness: Provides others with frameworks for making decisions. Conducts prototypes to support the launching of programs and activities. Develops, plans and manages best practices through engagement of team. Effectively creates and manages budgets. Holds staff accountable for high-quality results using a formal process to measure progress
9
Experience For Membership & Marketing Director Resume
- Oversee the recruitment, interviews, hiring, supervision, and evaluation of highly motivated and productive membership development team. Provide support to staff as necessary. Ensure individual and staff awareness and understanding of YMCA programs and services, policies and procedures, and customer service and sales skills. Conduct staff meetings and trainings
- Assist in managing and maintaining the Y’s website by ensuring that our messages and image are professional, interactive and effective in communicating our products and services. Work with department and program directors to ensure that local Y pages are current and copy reflects consistency through the site as we communicate to multiple agencies
- Oversee the recruitment, interviews, hiring, supervision, and evaluation of highly motivated and productive membership development team. Provide support to staff as necessary. Ensure individual and staff awareness and understanding of YMCA programs and services, policies and procedures, and customer service and sales skills.Conduct staff meetings and trainings
- Oversee the recruitment, interviews, hiring, supervision, and evaluation of highly motivated and productive membership development team.Provide support to staff as necessary.Ensure individual and staff awareness and understanding of YMCA programs and services, policies and procedures, and customer service and sales skills.Conduct staff meetings and trainings
- Develops, implements and manages a membership marketing, sales, engagement and retention plan that promotes recruitment of new members and retention of existing members, raise the number of new corporate memberships, meet monthly and annual membership targeted income goals, and ensure members receive premier service by adherence to all YMCA membership policies, procedures and best practices
List of Typical Skills For a Membership / Marketing Director Resume
1
Skills For Membership & Marketing Director Resume
- Demonstrated expertise in website content management systems and web analytics tools
- High proficiency / experience in technology and social media
- Previous supervisory experience in customer service
- Experience in staff supervision and leadership
- Provide peer leadership to ensure the total membership experience
- Two to three years’ experience in staff supervision and leadership
- Two to three years' experience in staff supervision and leadership
2
Skills For Regional Membership & Marketing Director Resume
- Demonstrate a goal oriented attitude
- Creates member on-boarding process including tour training and step- by-step follow-up through staff interactions and Daxko Engage software
- Works with COO/CEO in developing yearly objectives and a plan for the marketing and communications area. Monitors and facilitates this plan
- Work is performed in a fast-paced facility environment. Position requires attending meetings at different off-site locations
- Assist in supporting association activities and events where appropriate
- Participates in the planning of the annual budget; manages and implements the approved budget for membership
3
Skills For Association Membership & Marketing Director Resume
- Advance our work in Youth Development, Healthy Living, and Social Responsibility (Volunteerism and Philanthropy)
- A Texas Driver’s license is required as well as capacity to drive to various locations within the greater San Antonio metropolitan area
- A driver’s license is required and the capacity to drive between our branches
- Reports directly to the EVP Membership & Sales of Golf and Country Club Division
- Works indirectly with RVP(s) and Regional Manager(s) and/or General Managers
4
Skills For Membership / Marketing Director Resume
- Set the standards for and model exceptional member service and build a culture of member involvement and engagement in all staff
- A positive, can-do attitude and the ability to work creatively and independently or as part of a team
- Provide facility tours, travel locally to meetings and stand for many hours at a time
- Proficiency in Microsoft Office, database software, and Adobe products
- Provide facility tours
- Presentations and handle media inquiries
5
Skills For Membership & Marketing Director Resume
- Recruits, hires, trains, supervises, disciplines, develops, schedules and directs staff and volunteers in assigned areas, creating and fostering a staff environment that is positive, professional and member focused, ensuring excellence in member satisfaction at all times
- Ensures high quality programs through innovative program development, evaluations, ongoing training of Staff and ensure all staff maintains their required certifications. Ensures staff complete all required trainings
- Maintains and provides membership-related statistics, sales and retention reports as a tool to reach other goals and as needed for association reporting
- Supervise 8 – 10 PT staff and 1 FT staff
- Strategize, implement and evaluate all initiatives of new member and corporate member recruitment to meet branch goals and objectives
- Engage members in meaningful dialogues and to connect members to staff and members to each other
6
Skills For Regional Membership & Marketing Director Resume
- Excellent interpersonal and communication skills to include verbal, written and online, with the ability to represent the YMCA in a professional manner at all times
- Coach and review the work of the membership staff and to work with fellow leadership team members to attract and retain members
- Work with a variety of diverse groups; to work independently and or as a member of a team
- Ensures proper implementation of front desk procedures. Reviews and updates front desk procedures and communicates changes to staff
- Participates in all branch and Association trainings, meetings, and events. Serves as an active member of the association’s membership quality team
7
Skills For Association Membership & Marketing Director Resume
- Demonstrates compliance in the following areas: Compliance, employee paperwork, performance, Evaluations, personnel policies, and procedures i.e. dress code, code of conduct. Attends mandatory Trainings and meetings, acquires and maintains required certifications for current position
- Lead membership towards growth and retention, strategize, implement and evaluate all initiatives in new member and corporate recruitment to meet branch goals and objectives
- Work with a vareity of diverse groups; to work independently and or as a member of a team; ability to think strategically and creatively
- Demonstrated leadership experience and skills, able to coach and review the work of others, lead the membership staff, and work with fellow leadership team to attract, retain and meet members' statisfaction
- Responsible for training membership staff in corporate membership development
- Mission and Community Oriented
- Coordinates with the branches and implements membership strategies that support recruitment of new corporate members and retention of corporate members
- Leads assigned aspects, actively participates in, and supports the capital and annual campaigns
- Mission Advancement: Models and teaches the Y's values. Ensures a high level of service with a commitment to changing lives. Provides volunteers with orientation, training, development and recognition. Cultivates relationships to support fundraising
8
Skills For Membership / Marketing Director Resume
- Recruits, hires, trains, develops, schedules, directs, provides back up, and evaluates staff and volunteers. Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals
- Ensures proper implementation of member services center procedures. Reviews and updates desk procedures and communicates changes to staff. Coordinates with the administrative office as necessary on financial transactions
- Recruits and solicits corporate memberships to businesses in the community
- Keep accurate records on membership numbers, statistics and retention reports
- Provides administrative support to the Associate Executive Director and program staff
- Develops expertise in the YMCA brand, including standards on voice, messaging and graphics. Acts as the Association’s brand coach, helping all staff members communicate our cause
- Establishes contacts with media representatives; writes and submits press releases when appropriate
- Update and maintain print marketing materials, member communication pieces and templates as needed including monthly newsletters, program brochures, internal branch marketing pieces and promotions
- Maintains updated files of YMCA’s media relations (both press and electronic)
9
Skills For Membership & Marketing Director Resume
- Ensures proper implementation of member services center procedures. Reviews and updates desk procedures and communicates changes to staff
- Organizes membership events at the YMCA and represents the YMCA at community events to promote the YMCA. Creates new member promotions
- Produce accurate records on membership numbers, statistics and retention reports
- Recognize, adhere to and celebrate the four core values for the branch
- Promote program and membership enrollment in interactions with existing members and the community at large. Works with a team to coordinate program registration, including logistics to support phone, walk-in and online registration. Works on marketing to maximize enrollments; and provides ongoing support to Program Directors
10
Skills For Regional Membership & Marketing Director Resume
- Take a leadership role in fund development through Annual Campaign support and events
- Identifies and resolves problem areas to ensure consistent member satisfaction
- Reviews memberships and program registrations, as well as cancellations for follow-up
- Organizes membership events at the YMCA
- Supports the Financial Assistance process for membership and programs
- Develops, produces and distributes program information necessary to promote assigned programs, in accordance with membership and marketing plans and brand compliant
- Responsible for all concessions ordering and inventory monitoring
- Establishes contacts with media representatives and writes and submits press releases on a regular basis
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