Performance Marketing Manager Resume Sample
Euna Willms
41195 Asha Drives,
San Francisco,
CA
+1 (555) 745 9007
Work Experience
Performance Marketing Manager
11/2016
-
PRESENT
Philadelphia, PA
- Opportunity to be a part of an award-winning and fast-growing company
- K with industry leading 401k match
- Company paid life insurance
- PTO and sick days
- Can work from our San Francisco or Lafayette office
- Supportive, fun, team-work environment and more!
- Heavy SEM account management (ideally managing $50K+ monthly budgets)
- Passion for growth and company success
Senior Performance Marketing Manager
04/2011
-
08/2016
Chicago, IL
- Intrinsically motivated, a self-starter
- Experience with bid management
- In-depth experience with website analytics tools (e.g, Google Analytics, Mixpanel, SQL queries)
- Experience with bid management tools
- Strategize, build and execute the performance marketing and PPC strategy for the NAP brand within the Americas
- Manage and foster the relationship with our search agency, Forward3D, ensuring they are maximizing account performance
- Implement internal reporting tools to understand account behavior. Recommended strategies to maximize channel revenue
- Work directly with Marketing Manager to create synergies across other marketing initiatives including but not limited to display advertising and affiliates
Digital Performance Marketing Manager
07/2008
-
02/2011
Phoenix, AZ
- Serve as an expert in programmatic display buying. Work with the Marketing Manager to align direct and programmatic display strategies
- Clearly define success metrics for your channels, analyze performance and refine approaches for improvement, continued growth and optimized efficiencies
- Constantly implement tests and try new search engine and performance display products in efforts to drive improvements and efficiencies
- Build strong relationship with Google and key media partners to ensure participation in alpha and beta tests
- Manage allocated budgets. Determine appropriate flighting of spend, particularly during high search periods (holiday season)
- Set specific goals for branding versus conversion initiatives, balance budget allocations and determine ROI expectations accordingly
- Liaise with the Global Search and Media team to align strategies and utilize best practices from our global accounts
- In conjunction with the Director of Marketing, build program revenue, costs and growth forecasts for performance channels
- Serve as a thought leader within performance marketing and foster innovation and idea generation throughout the company
Education
Clark University
2002 - 2007
Bachelor's Degree in Economics
Professional Skills
- Strong verbal and written communication skills, and solid organizational skills
- Strong MS Office skills, proven experience in Excel and PowerPoint
- Strong interpersonal skills and proven communicator
- Demonstrate excellent interpersonal and presentation skills
- Confident with technology – strong writing and presenting skills to make technology easy to understand to a non-tech business and legal audiences
- Strong analytical skills and metrics driven decision making
- Excellent written and oral German and English communication skills
How to write Performance Marketing Manager Resume
Performance Marketing Manager role is responsible for analytical, excel, organizational, advanced, organization, sql, marketing, retail, quantitative, metrics.
To write great resume for performance marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Performance Marketing Manager Resume
The section contact information is important in your performance marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Performance Marketing Manager Resume
The section work experience is an essential part of your performance marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous performance marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular performance marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Performance Marketing Manager resume experience can include:
- Strong Excel skills (lookups, advanced formulas, pivot tables, text string manipulation) and technical expertise
- Extensive work experience across Digital with proven Search and Performance marketing experience
- Exceptional written and oral communications skills (English & Chinese), effective in both formal and informal settings
- Strong quantitative and qualitative analytical skills required
- Strong project management and organizational skills to manage multiple tasks across various stakeholders
- Work closely with key internal digital marketing teams (Channel, Studio and Disney Store), ensuring strategies are aligned to effectively deliver against KPIs
Education on a Performance Marketing Manager Resume
Make sure to make education a priority on your performance marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your performance marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Performance Marketing Manager Resume
When listing skills on your performance marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical performance marketing manager skills:
- Strong organisational skills including time and stakeholder management
- Effectively prioritize tasks, and collaborate within a fast-paced team environment
- Experience in managing paid search accounts with a significant portion of the experience focused on managing retail clients
- Create impact through outstanding analytical skills & ROMI-driven approach
- A passion for continuous improvement enabled by organization - Exceptional project management, planning, and time management skills
- Drive creative input at all times across all areas of the remit, effectively acting as the brand ambassador for NET-A-PORTER in your respective market
List of Typical Experience For a Performance Marketing Manager Resume
1
Experience For Senior Performance Marketing Manager Resume
- Results-oriented, with strong quantitative and qualitative analytical skills
- Excellent organizational skills, and ability to multi-task/manage multiple projects at the same time
- Superb time management skills within a highly charged, fast-paced environment
- Marketing experience, 3+ years digital marketing experience required
- Experience and solid application of bidder tools (DSPs, SSPs, Search, etc.)
2
Experience For Search & Performance Marketing Manager Resume
- Experience of budget management and can demonstrate sales growth
- Organisational skills and ability to multi-task
- Project management skills and ability to deliver on time
- Great stakeholder management skills, used to navigate in a complex matrix organizational structure
- Explore new marketing channels, ad formats, and strategies while evaluating, prioritizing, and testing based on opportunity size
- Experience of managing agencies and internal teams across multiple countries, and an aptitude for working in an agile “test and learn” environment
- Experience managing direct response marketing programs in Radio and/or Direct Mail
3
Experience For Digital Performance Marketing Manager Resume
- Passion for creating compelling and personalized digital customer experiences
- Offline marketing experience
- Experience buying offline media in global markets
- Social and search performance marketing campaign management, with agency-side experience highly valued
- Related performance marketing experience
- Comfortable prioritizing internally with the team and externally with stakeholders
- 3yrs+ digital marketing experience
- Proven track record of leadership and drive to challenge norms and affect change
4
Experience For Performance Marketing Manager, Platform Resume
- Strength with numbers and proven accountability for targets
- Team player and proven ability to project manage multiple tasks across different teams
- Preferably have retail and eCommerce experience
- Highly analytical and good with numbers
- Build a premier demand generation program that demonstrates a multi-channel approach to achieve business growth and revenue goals
5
Experience For Systems Performance Marketing Manager Resume
- Solid knowledge of Web Analytics
- Experience working with a major Web analytics and reporting tools - ideally Google Analytics
- Marketing experience, preferably in QSR or Technology
- Experience with e-commerce, mobile payment systems, loyalty programs, apps and social technology in consumer-facing business
- Experience in Google Analytics or similar reporting system
- Best-in-class digital experience and knowledge
- Interactive or Digital professional industry experience required
- Google Analytics Certification and Google Ad/Words Certification strongly desired
6
Experience For Gcg-digital Performance Marketing Manager Resume
- Experience with PPC and SEO
- Content Management System and Web Maintenance experience
- B.S. or B.A. or requisite professional experience
- Management of agencies and partners to deliver effective integrated Search and Programmatic campaigns
- Experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) beneficial
7
Experience For Performance Marketing Manager, Building Resume
- Demonstrable experience across all aspects of digital acquisition and how it fits within the wider channel/media mix
- Analytical and detail-orientated with good numerical fluency
- Track and analyse analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
- Providing input to the Performance Marketing strategy for Domain Group consistent with the wider marketing and business objectives
- Driving acceleration and growth of traffic, leads and app usage through performance channels - including social, programmatic and retargeting
- Developing and executing customer acquisition programs principally through
- Being in full control of the Paid Search budget making it a hugely successful channel
- Researching campaign issues and formulating tangible solution
8
Experience For Online Performance Marketing Manager Resume
- Ongoing analysis and optimisation of key performance channels with a focus on improving conversion rate and CPA
- Providing support in measuring cross-device attribution across all digital channels
- Delivering insights and analysis on performance marketing activity
- Communicating ongoing successes and issues to team and share insights to drive overall improvements
- Monitoring PPC trends, best practices and techniques
- Building relationships with multiple stakeholders (internal and external) to ensure a collaborative work environment across business functions
- Supporting wider brand campaigns through digital channels
- Understanding of paid media channels – display/programmatic and paid social
- Working knowledge of Google’s suite of paid products, i.e. GDN and DBM, also favourable
9
Experience For Performance Marketing Manager B&W Resume
- Working closely with SEM team to drive audience and lead growth
- Defining audience segmentation for new customer acquisition programmes via social channels
- Are looking to join a team that is truly engaging, fulfilling, energetic, quirky, sometimes whacky, and always passionate
- Develop social and paid media strategy to inform platform selection, targeting approach, pricing, and flighting
- Highly analytical, capable of aggregating and analyzing campaign KPIs and translating analysis into action to further boost performance
- Responsible for SEM, display, content marketing, email marketing and media buying
- Present accurate and insightful reporting across all marketing activity, measuring performance against organisational KPIs
- Review and analyze marketing campaign data and provide ongoing reporting
- Exceptional at leading teams and managing third party agencies
10
Experience For Performance Marketing Manager Resume
- Educate local markets’ digital teams on opportunities for performance marketing based on campaign and project needs, as well as general training
- Continually improve automatic advertising conversion by increasing deeplink adoption to all devices and ad platforms
- Be familiar with technical based marketing products/platforms like SEO,DMP,automated ads and affiliate marketing
- Own strategy and execution in search channels including, but not limited to Google AdWords, and Bing
- Work with Marketing Analytics to craft a foundation for reporting and metrics framework that can be shared across all teams
- Identify and evaluate new distribution platforms based on ad offering, pricing, objective, and performance
- Managing performance marketing for a well-respected brand or agency
List of Typical Skills For a Performance Marketing Manager Resume
1
Skills For Senior Performance Marketing Manager Resume
- Strong analytical ability and advanced Excel skills, with SQL experience a nice to have
- Strong Organizational Skills – Attention to detail and ability to implement solid processes
- Strong analytical skills and understanding of ecommerce & retail KPIs
- Experience using Adwords, Power Editor. Experience with the DoubleClick suite would be ideal
- Google Certifications, experience using Adwords, Power Editor. Experience with the DoubleClick suite would be ideal
- Talent Management - Provide support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives
- Building a strong partnership with Elite, the E-commerce and the Marketing teams with the objective of growing business and profitability
2
Skills For Search & Performance Marketing Manager Resume
- A track record from growing digital businesses, with an excellent understanding of the leading and rising platforms
- Proven track record leading/building teams and mentoring/nurturing more junior talent
- Experience scaling DRTV, out of home and print offline channels, while driving efficiency and meeting ROI targets
- Proven success creating and championing process for developing teams
- Proven expertise managing and executing performance marketing channels
- Have direct mail / catalog experience, including house and prospecting circulation and testing plans and performance
- Good understanding of online marketing, including KPIs and analytics
- Experience creating & operationalizing user journeys & buyer messaging maps across multiple channels, from email nurture to online acquisition
- Experience of working in digital advertising and buying platforms, such as Google AdWords, Google Doubleclick, Facebook and other social networks
3
Skills For Digital Performance Marketing Manager Resume
- Experience with tracking, measurement, pixel implementation, and working with attribution models
- An strong grasp of Web Analytics, A/B Testing, and metrics driven (performance) marketing
- A strong grasp of Web Analytics, A/B Testing, and metrics driven (performance) marketing
- A strong grasp of Web Analytics (Google Analytics, Site Catalyst), A/B Testing (Optimizely or Google 360), and metrics driven (performance) marketing
- Strong understanding of various B2B marketing channels
- Good working knowledge of reporting tools (i.e., Tableau, Omniscope, etc.)
- Good working knowledge of key industry planning tools (Hitwise, ComScore, Facebook, etc.)
4
Skills For Performance Marketing Manager, Platform Resume
- Extensive knowledge of operating within the paid media landscape (social and search) and hands-on experience of managing these channels
- Digital marketing or related experience with track record of increasing responsibility
- Experience and passion for performance optimization, specifically using A/B or multivariate testing for conversion rate improvement
- Validated results driving growth on direct response programs across multiple digital marketing channels
- Experience measuring and reporting the impact of paid media campaigns
5
Skills For Systems Performance Marketing Manager Resume
- Passion for digital consumer marketing, with experience in turning data into actionable insights
- Solid understanding of performance marketing, conversion attribution, and online customer acquisition
- Experience of planning and booking digital media across search and display
- Experience of trafficking digital advertising campaigns
- International background and at least 5 years of experience in managing performance marketing campaigns
- Experience with management platforms (including Google Adwords, Bing etc) and bid management tools
- Conduct thorough analysis and competitive benchmarking to understand marketing program effectiveness to drive future strategies
- Relevant experience, ideally executing performance online advertising campaigns
- Strong academic background in business studies with a focus on Marketing or IT
6
Skills For Gcg-digital Performance Marketing Manager Resume
- Relevant work experience in Performance Marketing (Display, SEA, Social etc.)
- Related digital or Social Media Advertising experience
- Experience with mobile payment systems, loyalty programs, SEM & SEO in a consumer-facing business
- Proven wins delivered in all facets of modern marketing (particularly mobile, in partnership with owned channels/CRM)
- Experience with presenting analysis, insight and strategy
7
Skills For Performance Marketing Manager, Building Resume
- Experience marketing Luxury brand(s) through digital paid media channels
- Proven problem solving capability in order to develop new ideas and opportunities for the company to pursue
- Have 5-7 years of marketing experience and have managed direct reports
- 5 years of hands-on performance marketing experience, preferably in retail enterprise
- Experience in Online Performance Marketing
- Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.)
- Experience across one or several performance marketing channels (paid search, paid social, Display)
- Experience comarketing with business development and other partnerships
- Strong knowledge of brand building/awareness campaigns and acquisition
8
Skills For Online Performance Marketing Manager Resume
- Solid understanding of the ad tech ecosystem and how various tools are applied (list)
- Experience of managing large scale digital campaigns
- Experience in working with digital video
- Strong understanding of brand safety and ad verification across walled gardens and open market biddable media
- Makes convincing presentations, deals with client’s questions, and demonstrates confidence in her/his knowledge
- Strong leadership in managing a direct report and agencies teams
9
Skills For Performance Marketing Manager B&W Resume
- Influence the brand positioning, feature prioritization and go to market strategies through data
- Experience working with Ad Technology stacks and programmatic implementation processes
- Strong knowledge of marketing technologies & tools (Web analytics, tag management, ad servers, attribution)
- Digital media experience in a digital media agency or an e-commerce business,
- Demonstrated ability to lead change and shape transformational business strategy
10
Skills For Performance Marketing Manager Resume
- Experienced with campaign management and analysis platforms
- Digital agency experience essential
- Good understanding of technical web implementation (Pixel Code, HTML)
- Very good MS Office knowledge (especially Excel)
- Team player with a good social competence
- Bring your vision for marketing for the region and distill into annual and quarterly planning, including managing budget and hiring plans
- Overseeing retargeting campaigns, utilizing real-time bidding tools to optimize towards ROI goal, implementing A/B tests, and coordinating creativity
- Working knowledge of Google Ad Words, Google Analytics, Bing, and Yahoo and Social Media campaign management platforms
- Working within an online retail or ticketing business
List of Typical Responsibilities For a Performance Marketing Manager Resume
1
Responsibilities For Senior Performance Marketing Manager Resume
- Strong communicator both in verbal and written form with exceptional interpersonal skills
- Provide performance forecasts and budget suggestions and effectively manage the PPC and affiliate budgets
- Proven SEM and Programmatic experience across multiple platforms with numerous stakeholders
- Exceptional analytical skills and fluency in acquisition of metrics specifically with multivariate testing and multi-touch attribution models
- Quantitative thinker with advanced Excel skills
- Superior analytic skills, and the ability to compile, analyze and leverage
- Several years related work experience required in an online performance agency or company with strong programmatic marketing focus
- Proven expertise managing and executing performance marketing channels including paid search, affiliate, retargeting and programmatic video/display
2
Responsibilities For Search & Performance Marketing Manager Resume
- Proven track record of delivering consistent, significant sales growth in a fast-moving, hypercompetitive, diverse, e-tailing environment
- Have demonstrated the ability to improve acquisition and retention metrics (e.g. CLV, CPA, win-back rate, repeat rate, ROI/ROAS)
- Assist with the management of agencies and partners to deliver effective integrated campaigns achieving set KPI’s
- Leverage customer insights learnings, and think creatively about how to segment, target and reach potential customers and ensure validation through testing
- Experience in digital marketing for a retail or consumer brand
- Extremely organized and adept at setting priorities based on financial business goals & ROI
3
Responsibilities For Digital Performance Marketing Manager Resume
- Experience managing paid search, SEO, affiliate and display programs
- Experience with/interest in digital attribution
- Strong analytical ability and are an advanced Excel nerd
- Proven technical, resourceful, creative thinker
- Demonstrates analytical/business-minded approach to life
- Strong sense of urgency and motivated to "make it better"
4
Responsibilities For Performance Marketing Manager, Platform Resume
- Self-motivated, entrepreneurial, and comfortable dealing with the ambiguity associated with building and scaling a new advertising channel
- Build productive working relationships with US creative and marketing teams, partnering to ensure campaigns within brand guidelines
- Deep understanding of digital and mobile advertising channels
- Familiarity with content marketing, affiliate marketing, and other means to find users
- Managing performance marketing for a well-respected brand or agency
- Operationalize our media buying and planning globally so that we have a consistent view and approach
- Passion for using data to make marketing decisions and grow a business
5
Responsibilities For Systems Performance Marketing Manager Resume
- Work alongside the Brand Marketing Manager to act as a guardian of the brand messaging on all performance channels
- Proactively monitoring the latest trends, conducting competitor analysis and market research to identify opportunities to improve performance and scale
- Leads Advertising process and advertising agencies in the development of locally produced consumer creative and consumer communications.
- Continuously develop the performance marketing channels and find new and interesting partners
- Manages key relationships with programmatic marketing agencies & inventory publisher in collaboration with Digital Marketing Manager
- Responsible for offline direct response media spend reconciliations and billing/invoicing
- Develop and manage external and internal partnerships to maximise the mutual benefits of sharing data and/or executing performance campaigns
- Able of managing agencies and of interacting with multiple stakeholders
6
Responsibilities For Gcg-digital Performance Marketing Manager Resume
- Manage optimum budget allocation across countries and channels, forecasting traffic and revenue by channel whilst working to ROI and CPA targets
- Technical and strategic understanding of programmatic display buying required, particularly in paid search and display
- Own testing design of marketing campaigns
- Work with cross-functional teams including web development, tech, sales ops and marketing ops
- The perspective to pivot and pull levers if data analysis conveys that marketing and communications are not driving transaction growth
- Support the Growth Marketing team by managing a variety of tactical campaigns
- Optimise existing campaigns and drive future performance through thoughtful testing
- Manage Social Media advertising using performance goals that drive new user adoption
- Partner closely with agencies to manage team and campaign performance, finding ways to improve returns and test emerging opportunities
7
Responsibilities For Performance Marketing Manager, Building Resume
- Provide reporting, critique and recommendations on key projects and campaigns, aligning to key business KPIs and outcomes
- Deep understanding of practical use of relevant online-marketing tools (DoubleClick Bid Manager, Facebook Bid Manager, Google Adwords, etc.)
- Extensive knowledge and management of digital marketing channels, particularly paid search and programmatic display
- Identify new traffic sources including owned opportunities to reach objectives based on specific projects’ goals
- Have experience overseeing and scaling an email program, including list growth and segmentation, daily emails, email series, life cycle and event triggers, and dynamic and personalized content
8
Responsibilities For Online Performance Marketing Manager Resume
- Have built the business case for and managed a significant marketing budget
- Have developed and implemented testing plans and used those tests to inform investments
- Create, execute and measure digital, display and DRTV marketing campaigns to acquire new customers for NetSpend’s suite of prepaid debit card products
- Conceive, build and test new landing pages
- Identify and partner with external vendors to optimize Dropbox's digital marketing reach
- Deep understanding of AdWords strategies and trusted methodologies
9
Responsibilities For Performance Marketing Manager B&W Resume
- Launch and optimize performance marketing campaigns across different platforms and channels (Display, Paid social)
- Serve as central point of contact for platform vendors and ensure business needs are being met
- Create and operationalise regional strategy across all marketing channels
- Plan, track, report on and optimise for marketing campaigns across channels and region
- Drive innovation in process, automation, and scalability of WeWork’s marketing campaigns
- Work closely with Product, Growth and Engineering to ensure website is regionalised and optimised for SEO
10
Responsibilities For Performance Marketing Manager Resume
- Plan, track, report on and optimize for marketing campaigns across channels
- Manage the Ticketmaster performance marketing team – direct line management of the affiliate and PPC executives
- Oversee PPC accounts ensuring performance targets are met and budget is adhered to
- Oversee key affiliate accounts including performance review meetings as required
- Generate weekly performance reporting, analysis and insight for multiple stakeholders at a senior management level
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