Portfolio Marketing Manager Resume Sample
Walter Hilll
87164 Bednar Port,
Detroit,
MI
+1 (555) 512 2484
Work Experience
Portfolio Marketing Manager
03/2016
-
PRESENT
New York, NY
- Strategic management of the portfolios
- Manage the marketing requirements; including product range, promotional activities and pricing strategies
- Drive the portfolios toward their annual sales, cost and profitability objectives by providing leadership across stakeholders both internally and externally
- Conduct product portfolio analysis and provide specific recommendations and actions
- P&L responsibility for the portfolio
- Demonstrated experience in a similar marketing position and a strong understanding of marketing concepts
- Proven analytical ability and problem solving skills
Senior Portfolio Marketing Manager
08/2010
-
02/2016
Los Angeles, CA
- Work in a matricial reporting system
- Develop device strategy, for selected vendors, which incorporates financial targets (nets, COA/COR), brand and customer requirements. Evaluate and recommend devices based on total, end to end device lifecycle
- Create and execute a 360 marketing launch plan for device launches, aligned with a broad cross functional team
- Lead meeting series to fine-tune on a weekly basis the impacts of changes to the supply/demand plan for devices
- Act as a brand ambassador and guardian for Discovery’s portfolio of channel brands
- Highly experienced marketer with a proven track record in broadcast marketing
- Significant experience of on-air, off-air and digital marketing
Senior Portfolio Marketing Manager UK
12/2007
-
06/2010
Chicago, IL
- Experience of overseeing affiliate and trade marketing
- See the bigger picture and understand strategic goals
- Strong understanding of brands and how to manage brand performance
- Excellent, succinct writing skills
- Very strong creative management skills
- Gravitas and experience of dealing effectively with stakeholders at all levels, internally and externally
- Excellent presentation skills, unfazed by presenting to large groups
Education
Oglethorpe University
2002 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Excellent collaboration skills and experience working across teams as well as inter-personal skills to interact with customers and business leaders
- Excellent organizational skills and the ability to prioritize a varied and demanding workload
- Strong administrative and management skills, including the ability to prioritize multiple projects, programs and objectives
- Demonstrated skills in messaging and positioning offerings
- Strong analysis & problem-solving skills
- Strong writing, communication, presentation development and delivery skills
- Outstanding oral and written communication/presentation skills
How to write Portfolio Marketing Manager Resume
Portfolio Marketing Manager role is responsible for presentation, messaging, development, retail, finance, training, integration, marketing, purchasing, analysis.
To write great resume for portfolio marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Portfolio Marketing Manager Resume
The section contact information is important in your portfolio marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Portfolio Marketing Manager Resume
The section work experience is an essential part of your portfolio marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous portfolio marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular portfolio marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Portfolio Marketing Manager resume experience can include:
- Strong leadership & conflict management skills
- Strong Business Growth and Development skills
- Strong IT technical knowledge with solid understanding of network & cloud computing and deep domain knowledge of managed hosting and managed services
- Superior leadership, influencing and personal development coaching skills are important
- Experience of working across the marketing mix including online and offline channels
- Experience of delivering integrated 360 marketing campaigns and brand launches
Education on a Portfolio Marketing Manager Resume
Make sure to make education a priority on your portfolio marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your portfolio marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Portfolio Marketing Manager Resume
When listing skills on your portfolio marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical portfolio marketing manager skills:
- Possess strong business acumen skills, as role is responsible for managing multiple program budgets, timelines, process and procedures
- Proven experience driving marketing strategies, working autonomously, and driving initiatives to completion
- Computer skills required including Excel, Word and Power Point
- Prior experience working with the sales team is desired
- Presentation skills also in front of larger audiences
- Great written and verbal communications skills, presentation and gravitas, able to manage internal and external stakeholders such as sales teams, marcomms, etc
List of Typical Experience For a Portfolio Marketing Manager Resume
1
Experience For Senior Portfolio Marketing Manager Resume
- Creating and driving annual growth programs, with emphasis on strategic products and markets
- Networking Leads and Pipeline in early sales stage upon product launch
- Ownership of all Group GTM plans and activities including value proposition, messaging, positioning, and launch of new service desk propositions and offerings
- Identify existing pockets of knowledge and bespoke solutions to be quickly translated in productized/customer facing networking offerings
- Gathers data and insight about Organic product target personas, buyer needs and the purchasing decision process for the product, including key buyer roles
- Accurate with a keen attention to detail, with the ability to ensure the accuracy of all marketing communications output
- Passion for and knowledge of factual entertainment and a deep understanding of the TV and media industry
- Work under pressure, move quickly and adapt while meeting budgets and tight deadlines
2
Experience For Global Industry Portfolio Marketing Manager Resume
- A preparedness to deputise for the Marketing and Communications Director when required
- Build and deliver Watson IoT presence and demand, by building digital tactics and engagement to drive industry IBM Watson IoT conversation and pipeline in local countries incl. events, sales plays, value propositions, campaign kits, digital marketing, social, etc.
- Represent buyers’ wants and needs to internal stakeholders, ensuring that the voice of IBM Cloud resonates with target buyers through all marketing activities
- When experience is sufficient, take lead in preparing and sending Next Quarter Pipeline management reports to Sales Operations Global team
- Product or solution marketing experience
- Preferably has experience working with SFDC, Marketo, Business Intelligence Platform and Tools, Sales Content Portal
- Maintain scorecard by close liaison with Europe’s countries Portfolio Marketing Leaders and business divisions
3
Experience For Senior Portfolio Marketing Manager UK Resume
- Maintain Europe Portfolio Marketing community
- Worked in key industries including retail, FSI, healthcare, government
- Familiar with multi-touch program building, Go-to-market strategy and sales methodology
- Develop techniques for identifying underserved markets where coatings could strengthen its business position through technology and/or commercial partnerships
- Align with Commercial and Technology leaders to maximize profitable growth of new and existing products
- Get input on templates and update
4
Experience For Product Portfolio Marketing Manager Resume
- Ensure the Europe’s countries and business divisions follow Next Quarter Pipeline management process
- Call out areas of concern in scorecards
- Ensure the Portfolio Boards calls are in place throughout the year
- Understands own motivation and impact of personal impact to optimise personal and team performance
- Research and recommend market and account segment opportunities to expand current business revenue and to drive sales demand for IBM’s strategic technologies
- Map CenturyLink’s product and service offerings into key solution categories
- Experience working with cross-functional teams including; Global Product Marketing, Product Team, Demand Center, Alliance, Sales, Service Management, Solutions Architect
- Together with the product team, educate both internal and external stakeholders about our unified supply chain management portfolio and its value proposition
5
Experience For Portfolio Marketing Manager, Cross Resume
- Collaborate with designers, developers, product managers, industry marketing, sales professionals, and industry experts to create high quality technical marketing material (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, etc.)
- Develop resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.)
- Blog on an ongoing basis to support and promote our offerings
- Continually screen, shape, and refine platform concepts within the portfolio to establish a pipeline of growth programs for business/technology execution
- Develop a comprehensive understanding of our customers’ segment trends, application and manufacturing technologies, industry regulations, and our customers’ position in the value chain
- Drive voice of customer activities that result in the enhancement of our program and product portfolio while validating new, sustainable differentiated opportunities
- Create compelling customer solutions based on the assessment of both the market and our customers’ needs thorough rigor and discipline to develop the business case and value proposition
- Drive activities such as new product launches, develop pricing, create customer presentations and enable bid support for the customer while leveraging global support networks
- Drive product development through Momentive’s NPI process; achieve tactical deliverables while setting and maintaining development initiatives across product categories
6
Experience For Watson Data Platform Global Portfolio Marketing Manager Resume
- Sense of responsibility, urgency and drive towards goal accomplishment while demonstrating the capability to successfully manage the soft personal aspects
- Collaborate with technology team to facilitate product development timelines and transition new commercial business to sales organization
- Collaborate with product management team to align portfolio and product lifecycle to growth initiatives within regional coatings business
- Partners with product managers in the business units to design an aligned set of strategies and tactics to achieve objectives
- Works with customer insightto inform the identification and development of new offerings and programs
- Understands target buyer needs, market trends and the competitive landscape
- Builds the Organic portfolio marketing plan to support and grow the business, prioritize and align target audiences, developing effective messaging and building content architecture. Work with Global Campaign team to deliver audience-centric messaging and content for campaigns
- Supports launch planning for new offerings, work to integrate product into broader launch strategy
7
Experience For Brand Portfolio Marketing Manager Resume
- Works with product management to develop Organic product positioning, value propositions and messaging that resonate with the buying audience and produce source messaging
- Identify existing pockets of knowledge and bespoke solutions to be quickly translated in productized/customer facing service desk offerings
- Collaborates with marketing peers and resources to produce relevant content for target buyers
- Assists customer marketing to drive product retention and upsell/cross-sell strategies
- Ensure organization (Sales and Service Management) understands and adopts new networking offerings and is in a position to take them to market (Enablement)
- Represents the networking portfolio at relevant industry and vendor fares
- Develop content strategies, in collaboration with direct and indirect team members, to align with overall marketing and growth objectives
- Ensure organization (Sales and Service Management) understands and adopts new service desk offerings and is in a position to take them to market (Enablement)
8
Experience For Services Portfolio Marketing Manager Resume
- Ensure relevant markets have visibility of the service desk portfolio and understand the Computacenter value proposition in this area
- Represents the service desk portfolio at relevant industry and vendor fares
- Feedback into portfolio strategy and lines of services to ensure lessons learned from enabling and GTM activities are being considered for future service desk developments
- Contributes to qualification of future candidates for our service desk portfolio
- Contribute to development process of new service desk offerings
- Ensure relevant markets have visibility of the networkingportfolio and understand the Computacenter value proposition in this area
9
Experience For Watson Iot-portfolio Marketing Manager Resume
- Feedback into portfolio strategy and lines of services to ensure lessons learned from enabling and GTM activities are being considered for future networking developments
- Contributes to qualification of future candidates for our networking portfolio
- Contribute to development process of new networking offerings
- Adoption rate of networking desk offerings
- No. of enabled sales representatives and service managers
- Works with customer insight to inform the identification and development of new offerings and programs
- Empathetic to buyers, customers, users and sales resources
- Planning for, development and delivery of marketing collateral, slide content, thought leadership, website content, sales enablement and other materials related to our value story, capabilities and services
10
Experience For Platform Navigation Portfolio Marketing Manager Resume
- Works with outside vendors and internal approval teams to set up statements of work, invoice approvals and budget reconciliation
- Self - starter who can work in an unstructured work environment
- Resourceful individual who drives to solve problems
- Collaborative and able to work cross - functionally
- Develop portfolio strategy and customer journey for LOC customer groups aligned to LOC portfolio
- Aligns plan and content with content manager for execution
List of Typical Skills For a Portfolio Marketing Manager Resume
1
Skills For Senior Portfolio Marketing Manager Resume
- Be able to work effectively with peers and stakeholders across the organization
- Pragmatic Marketing training and/or experience
- Domain experience in working with the process industry segments such as Oil & Gas, Chemical, Mining, Pharmaceutical, Food and Beverage and Pulp and Paper
- Experience in digital marketing, product marketing, and/or product management
- Involvement in strategic planning initiatives, including the key business priorities
- Past experience producing content specifically for the web, as well as channel-specific knowledge (e.g. blogs, LinkedIn, Facebook, Twitter, etc.)
2
Skills For Global Industry Portfolio Marketing Manager Resume
- Have experience of supporting product launches
- Have experience promoting enterprise services for B2B
- Consolidate the Marketing Business Plan in order to offer an European view
- Domain experience in the process engineering and simulation
- Experience in producing content for the web
3
Skills For Senior Portfolio Marketing Manager UK Resume
- Experience building audiences online
- Good knowledge of service desk markets and technology
- Experienced with management of virtual, cross-functional teams
- Domain experience in asset performance management
- Experience with SEO/SEM strategies and best practices
- A dual-minded approach: Highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions
- Broad Business Development experience
4
Skills For Product Portfolio Marketing Manager Resume
- Experience in field or adjacent industry
- Experience in the Coatings industry, commercial construction
- Proven success with in a cross functional / matrix environment
- Understanding of building code requirements and how to strategically develop products that can have technical advantages through code requirements
- Marketing Business Plan support and expertise
- Deep understanding of all aspects of the B2B marketing mix (digital focused) and the concept of marketing automation/measurement including lead nurturing
- Thorough knowledge of demand generation and marketing ROI including best practices, reporting and data analysis
- >2 years leading digital marketing and execution at above country / regional / global level acquired in FMCG, Banking, etc
- Leading digital marketing and execution at above country / regional / global level acquired in FMCG, Banking, etc
5
Skills For Portfolio Marketing Manager, Cross Resume
- Create the product marketing strategy, positioning and messaging for the HVS and SL products and services
- Regular reporting on and interpretation of KPIs, both for specific campaigns and for overall marketing pipeline efforts
- Turn data into marketing intelligence, and drive insights from past performance that lead to revenue-generating outcomes
- A Commercial and financial planning background, as well as marketing, is desirable and proficiency in English
- Spearhead innovative & ground-breaking ideas to disrupt the market with “putting patient first” mindset to cater to the consumer market
- Participate in the annual operational planning process by shaping the tactical plan and budget required to achieve the brand’s stated objectives
6
Skills For Watson Data Platform Global Portfolio Marketing Manager Resume
- Digital marketing/multi-channel marketing
- Strategic thinking and business acumen including the ability to define and drive the market strategy
- Develop the messaging, value proposition and industry positioning for your portfolio and its individual products
- Partner with the other portfolio marketing managers to develop an MPTS portfolio-wide value proposition and support cross-selling efforts
- Strategic thinker with business savvy to drive marketing initiatives
7
Skills For Brand Portfolio Marketing Manager Resume
- Possess strong people and organizational skills with the ability to effectively assign, delegate, coordinate and monitor the work of multiple stakeholders across departments and the globe
- Demonstrate a clear, comfortable and persuasive presentation style for both formal and informal settings; with supporting presentation materials
- Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, LinkedIn, Facebook, Twitter, etc.)
- Past experience building audiences online
- An innate sense of urgency, and being able to create urgency for others to drive a program forward
- Comprehensive analytical understanding of commercial KPIs to evolve to business opportunities and actions
8
Skills For Services Portfolio Marketing Manager Resume
- Audit & Understand the existing Digital / Consumer Strategy across different franchise
- Identify opportunities to integrate tactics and bring efficiency to the organization
- Develop best in class digital marketing plans and customer journeys
- Be able to create value propositions and messaging strategies
- Focus on customer needs and want to deeply understand customers’ buying journeys
- Be comfortable working with technical and scientific colleagues
9
Skills For Watson Iot-portfolio Marketing Manager Resume
- Ensure the Portfolio quarterly planning process is in place and up to date
- Ensure that the geographic Portfolio Marketing teams follow this process
- Customer segmentation & targeting
- Grow our trial user base by providing them regular, helpful content that’s in-tune with their needs
- Be the marketing lead to the HVS and SL sales teams to provide guidance and expertise on the market, competition, products and services
- Partner with Sales to support the advancement of sales opportunities by helping to deliver value propositions, ROI guidance and product demos
- Create and execute marketing initiatives to drive demand
10
Skills For Platform Navigation Portfolio Marketing Manager Resume
- Partner with Product Management on the development of sales training
- A self-starter who sets and keeps the pace for the entire extended team
- Leading two products as a part of the $200M MFT portfolio and developing unique, provocative POVs and messaging for MFT solutions and evangelizing thought leadership through social and digital channels
- Lead and manage the North America Technology Support Services Portfolio Marketing working closely with NA Global Technology Services Marketing Leader and TSS Business Leader
- Creating Predictive Maintenance and Quality (PMQ) and Insights Foundation for Energy (IFE), and solutions marketing business plans for targeted buyer profiles and achieving alignment across industry sectors by applying a data driven marketing approach
- In depth understanding and experience of process and resource interaction to manage best effort development and execution
- Comprehensive experience in Mobile Communications environment
- Have a hand-on approach to build Proof of concept / Proof of value with an entrepreneurial mindset to try new things and not afraid to fail fast – fail cheap mentality
List of Typical Responsibilities For a Portfolio Marketing Manager Resume
1
Responsibilities For Senior Portfolio Marketing Manager Resume
- Establish and maintain strong relationships and professional reputation within the market and throughout the sales cycle
- Experience of Salesforce.com and marketing automation systems desirable
- Create product positioning, value propositions and messaging that resonate with the target audience, working in collaboration with product management
- Support product launches by developing and delivering launch plans in alignment with the business strategy
- Work with the segment marketing team to define the marketing campaign strategy
- Work with field marketing teams to ensure integration and alignment between global and regional marketing plans
- Develop the marketing strategy for the OneSource Enterprise Services business to help achieve the business objectives
- Measures and analyses EU MCM Hub for performance and improvement
- Liaise with the LOCs to design the customer journey strategy in line with the country portfolio strategy and need; Work on the design of integrated campaigns; Collaborate with local medical teams and sales teams to support HCP engagement
2
Responsibilities For Global Industry Portfolio Marketing Manager Resume
- Understand Global Product/TA strategy and LOC specific customer groups and portfolio sets and select, customize and share global content to LOCs. Follow up and engage LOCs on adoption of content. Identify gaps and propose solutions in content and/or technology that could be escalated to global teams
- Brief Content Manager on LOC multichannel integrated plans for each customer group for adaptation of global content to local label and execution of integrated campaigns
- Partner with MCM Analytics resource to report and analyze EU MCM performance reports and respond accordingly to ensure high customer engagement
- In alignment with global & CEP analytics framework, drive and execute (or lead vendor to execute) tagging of content and campaigns to track usage and effectiveness for improvement. Provide instructions for LOC tagging across all campaign collaterals
- Manage material demand forecasting process with DC for key markets for the TA for globally led digital activities (Webcasts/webinars, LCP/emails) to ensure timely execution of campaigns / channels
- Manage digital vendors, translation vendor; Compliance and Risk Management
3
Responsibilities For Senior Portfolio Marketing Manager UK Resume
- Responsible for channel technical compliance quality check
- Craft, design, prepare and deliver the NICE Customer Engagement portfolio story
- Run marketing campaigns and create content carrying the NICE portfolio. messaging, including presentations, white papers, e-books, demonstration tools, videos, blogs, etc
- Develop new portfolio strategies to improve the applicability of NICE products and enhance the customer experience and engagement
- Create and present thought leadership content, based on NICE’s capabilities and an understanding of the technological, business and social trends and drivers for transformation within our customer’s organizations
4
Responsibilities For Product Portfolio Marketing Manager Resume
- Represent NICE’s portfolio and messaging on customer, industry and analyst events, meetings, webinars and conferences, including the NICE Interactions Customer Conference
- Manage and interpret customer requirements through astute questioning skills to understand, anticipate and match customer gaps and capabilities to a portfolio solution approach across NICE platforms
- Conceptualize, design and present comprehensive enterprise portfolio solution models that are customized to a particular customer’s business drivers and utilize the full portfolio of NICE product offerings
- Create and manage internal portfolio sales enablement material, deliver sales education, both as part of on-boarding (sales boot camp) and as part of on-going training (weekly global sales education webinars, global sales Kick Off breakouts)
- Seamless collaboration with Sales Account Executives and Sales Managers, Product Marketing, Marketing and Product Management, fostering an integrated team approach to building integrated NICE portfolio messaging
- BA or BS from an accredited university in Business, Sales or Marketing field. Sciences and Engineering degrees also considered. MBA an advantage
- Drive with alignment from key stakeholders the customer journey strategy in line with the country portfolio strategy and need; Work on the design of integrated campaigns; Collaborate with medical teams and sales teams to support HCP engagement
- Partner with MCM Analytics resource to report and analyse EU MCM performance reports and respond accordingly to ensure high customer engagement
5
Responsibilities For Portfolio Marketing Manager, Cross Resume
- Work with content manager to manage material demand forecasting process with DC for key markets for the brand globally led digital activities (Webcasts/webinars, LCP/emails) to ensure timely execution of campaigns / channels
- Develop an in-depth understanding of the target personas, buyer journey, product portfolio, market trends and competitors, and champion the portfolio across the marketing eco-system
- Manage the development and delivery of the content marketing plan to support the buyer journey and marketing campaigns, across a range of formats, working with internal and external content specialists and writers as required
- Create optimized website content to provide an engaging user experience that supports the buyer journey
- Support the execution of digital marketing activities including perpetual demand generation, email, nurture programs, search marketing, digital advertising and offline activities such as events
6
Responsibilities For Watson Data Platform Global Portfolio Marketing Manager Resume
- Supply stories and content for PR and social media, working with internal teams and external agencies as required
- Communicate marketing plans and campaigns with internal stakeholders as appropriate
- Analyze and report on marketing performance,
- And use findings to drive continuous improvement
- Manage allocated budgets and report regularly on spend against budget
- Proficiency with Adobe Creative Suite (particularly Photoshop and InDesign)
- Some (<20%) travel to conferences, sales meetings and customer sites
- Campaign localization and execution
- Experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, pricing or market research/analytics, strategic planning
7
Responsibilities For Brand Portfolio Marketing Manager Resume
- Have strong strategic and business acumen
- Drive execution of EU / multi-market digital / multi-channel plans and campaign activities
- Be able to work in a fast paced, complex environment
- Champion new ideas and initiatives
- Have the ability to manage budgets
- Act as the primary Marketing “point person” for both HVS and SL, creating the product marketing strategy and leveraging the overall MPTS Marketing team to meet the needs of the business
- Product marketing experience, including new product launches
8
Responsibilities For Services Portfolio Marketing Manager Resume
- Experience in marketing strategy and execution
- Good knowledge of networking markets and technology
- Broad Marketing experience
- Project management experience and capability
- Immersing yourself in the reality of our customers across the EMEA region through face to face visits, focus groups, surveys etc
- Create and manage the marketing plans for new services, new products and updates to existing products
- Create innovative, integrated marketing comms launch plans
- Develop a deep understanding of the consumer target. Ensure insights are appropriately reflected in all communications
9
Responsibilities For Watson Iot-portfolio Marketing Manager Resume
- Collaborate with other functional areas and lead the review process to ensure legal/regulatory compliance and medical accuracy of all marketing materials
- Serve as a key member of both the HVS and SL Leadership Team
- Lead commercialization efforts related to new products, services and software releases
- Lead market research and analysis, including coordinating primary research and identifying and analyzing secondary research. Support analysis to define target markets for all business units
- Collaborate with product management, training, sales support, and other customer-facing roles on key messaging for products and services in order to ensure consistent messaging
- Research and report on competitors and create competitive analysis
- Collaborate with the product management teams to understand customer needs and develop white space analysis
10
Responsibilities For Platform Navigation Portfolio Marketing Manager Resume
- Collaborate with market communications to execute on campaigns and other deliverables in the market
- Build a compelling value proposition for our compliance products, services and brand. Articulate it to customers. Develop and own product positioning and messaging
- Develop effective brand recognition strategies, particularly for new products and product enhancements
- Align with all relevant business partners -product management, pre-sales, sales, etc
- Maintain and drive the competitive landscape. Track progress, understand target markets and identify insights to inform product strategies
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