Programmatic Marketing Manager Resume Sample

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20 votes
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Elta Kilback
955 Thurman Court,  Philadelphia,  PA
+1 (555) 962 1796

Work Experience


Programmatic Marketing Manager
05/2018 - PRESENT
San Francisco, CA
  • Serve as the programmatic lead (through set-up, management, and optimization) for some of our marketing campaigns with a focus on launching our Original Series and Features
  • Act as a project lead in coordinating cross-functional efforts linked to your campaigns, both within APAC teams and in relation with our global partners
  • Support our ongoing efforts to improve our programmatic strategies and tactics across our key markets
  • Drive the insights generation to create thoughtful recommendations - backed by data - of new tactics to elevate performance against our KPIs
  • Ideate and execute rigorous test campaigns to understand the drivers of impact and push the boundaries further
  • Help identify, develop and activate key partners allowing us to improve our advertising presence in APAC
  • In concert with other members of the programmatic team and overall Netflix marketing organization, take a "big picture" perspective and seek to maximize our total marketing return and APAC business growth
  • Serve as the programmatic lead (through planning, set-up, management, and optimization) for a number of marketing campaigns with a focus on launching our Original Series and Features
Display / Programmatic Marketing Manager
02/2013 - 01/2018
Phoenix, AZ
  • Support our ongoing efforts to improve our programmatic strategies and tactics across our key markets – be a beacon for innovation and help us stay a leader in the field of programmatic
  • Help identify, develop and activate key local and regional partners allowing us to improve our advertising presence in APAC
  • Experience working in digital marketing, preferably display
  • Experience working across either trading desk-based buying or DSP and traditional online media planning & buying within a programmatic organisation or department
  • BA or equivalent in Marketing, Computer Science or a related field
  • In a hands-on role managing social and/or programmatic campaigns at an agency, marketer, PMD/Social Ads API platform, or DSP
  • Total marketing experience, with experience dealing with complex sets of stakeholders across multiple time zones
  • Substantial experience pulling data and generating advanced reports within both PMD/Social Ads API and DSP User Interface

Education


Wingate University
2007 - 2012
Science's Degree in Marketing

Professional Skills


  • Excellent written and oral German and English communication skills required
  • Total marketing experience, including experience dealing with complex sets of stakeholders across multiple time zones
  • High attention to detail, top-notch analytical skills and the ability to make forward-looking data-driven decisions supporting the growth of our business
  • Top-notch platform skills with FB Power Editor, AdWords and DBM. Knowledge of Twitter also appreciated
  • Strong grasp of the overall digital marketing ecosystem in Asia and the role that paid social and programmatic play within
  • A passion for the entertainment business and a strong understanding of popular culture in Asia
  • International marketing experience, ideally in a regional or global role

How to write Programmatic Marketing Manager Resume

Programmatic Marketing Manager role is responsible for marketing, travel, retail, reporting, digital, trading, transportation, adwords, twitter, analytical.
To write great resume for programmatic marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Programmatic Marketing Manager Resume

The section contact information is important in your programmatic marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Programmatic Marketing Manager Resume

The section work experience is an essential part of your programmatic marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous programmatic marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular programmatic marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Programmatic Marketing Manager resume experience can include:

  • Flexibility and adaptability to change. Our business evolves constantly, and we have to constantly change with it!
  • Identify, address and resolve ad operations issues that adversely affect campaigns in order to consistently increase our operational efficiency
  • Contribute to and iterate on current programmatic process with key internal stakeholders
  • Co-ordinate with the respective market local counterparts, in order to align and execute evergreen campaigns

Education on a Programmatic Marketing Manager Resume

Make sure to make education a priority on your programmatic marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your programmatic marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Programmatic Marketing Manager Resume

When listing skills on your programmatic marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical programmatic marketing manager skills:

  • Experience with traditional/reserve digital media buying
  • Exposure to offline marketing channels & tactics
  • In a hands-on role managing paid social and/or programmatic campaigns at an agency, marketer, Tech/AdTech company or DSP
  • Familiar with KPI’s: CPA, CPC, CPM, Attribution and LTV
  • Employees are showered with Uber credits each month
  • Ground floor opportunity to shape the strategic direction of the company

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