Sales Planning Manager Resume Sample
Janet Tillman
470 Gillian Mount,
Los Angeles,
CA
+1 (555) 302 1334
Work Experience
Sales Planning Manager
02/2018
-
PRESENT
Boston, MA
- Leverage customer, category and shopper insights to provide direct input into his/her respective brand’s P&L based on customer merchandising and sales promotion plans
- Experience: Experience with supply and demand, quantitative business analyses, forecasting, and gap management, budgeting, developing customer relations and conducting business analyses. Strong analytical skills.
- Evaluate Program Performance: Develop approaches and metrics to evaluate profit, volume and share and the 4P’s. Ensure timely learning and communicate adjustments that maximize Edgewell Personal Care brand and/or channel business results. Conduct regular evaluations of the channel and/or brand performance
- Lead the planning, development, and implementation of Evolution Fresh Go-To-Market strategy to achieve operating plan objectives
- Translate category marketing plans into customer business development plans that build brand equity and grow market share
- Develop and deploy clear communication and cohesive category plans to internal teams and external partners
- Establish a strong consumer packaged goods customer-focused approach to communicate the strategies and objectives of our key customers into the category to ensure their requirements are built into the Go-To-Market plans
- Ensure Go-To-Market plans, materials, and approach aligns with Evolution Fresh and the overall brand strategy
- Actively participate in customer joint business planning activities
Senior Sales Planning Manager
10/2011
-
01/2018
New York, NY
- Drives the execution of sales planning
- Partner with BU Sales VP, GM and SLT to facilitate engagement initiatives to foster culture and purpose across the BCBU and specifically within the BCBU Sales organization at all levels
- Partner with brand and access leads to understand brand strategy and tool updates and changes from the brand team and propose best strategy to update/share with relevant sales teams
- Liaise with key Discovery staff to ensure full knowledge of Discovery’s sales offering
- Co-creates innovative ideas with the category/marketing organization to address CPG customer’s needs
- Collaborate with brand team members to jointly achieve business results (AOP, volume, share objectives)
- Models the way by being a team captain for the Sales Planning organization
- Enable individuals on CBD/Acosta customer teams to execute sales fundamentals with excellence
Digital Sales Planning Manager
07/2005
-
09/2011
Chicago, IL
- Develop mutually beneficial relationships with CPG customers during the joint business planning process
- Excellent skill and interest in designing and running campaigns and events end-to-end to drive results
- Strong leadership, ownership and excellent stakeholders management skills
- Work towards tight deadlines and under pressure
- Critical thinking and analytical skills in driving insights from numbers
- Excellent presentation skills and creative thinking
- Leverage customer, category and shopper insights to provide direct input into the Evolution Fresh brand’s P&L based on customer merchandising and sales promotion plans
- Direct experience in the media industry required
- Hands on experience working in a database management system
Education
The Ohio State University
2000 - 2004
Bachelor's Degree in Sales
Professional Skills
- Demonstrated ability to prioritize competing deadlines, effective project management skills
- Proven fact-based selling experience as well as experience with NPD, Business Warehouse Reporting and / or SAP
- Proven fact-based selling experience as well as experience with Nielsen, Business Warehouse Reporting, SAP
- Excellent problem solving and document skills with an aptitude for analytical thinking
- Strong written and verbal communication skills as well as outstanding attention to detail
- Strong data mining and quality skills with the ability to understand cross-platform integrations
- Strong written and verbal communication skills, particularly the ability to communicate to both technical and non-technical stakeholders
How to write Sales Planning Manager Resume
Sales Planning Manager role is responsible for analytical, business, events, research, analysis, retail, microsoft, presentation, leadership, excel.
To write great resume for sales planning manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Sales Planning Manager Resume
The section contact information is important in your sales planning manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Sales Planning Manager Resume
The section work experience is an essential part of your sales planning manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous sales planning manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular sales planning manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Sales Planning Manager resume experience can include:
- Strong interpersonal, communication and presentation skills required
- Proven ability to establish positive working relationships with internal and external constituencies and provide excellent customer service
- Experience and good understanding of incentive governance is essential
- Operating review of prior cycle / deal results
- Experience influencing, negotiating and resolving conflicts to reach consensus around common goals
- Experience using syndicated data sources like Nielsen or IRI, as well as internal data reporting systems like Cognos or Margin Minder, etc
Education on a Sales Planning Manager Resume
Make sure to make education a priority on your sales planning manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your sales planning manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Sales Planning Manager Resume
When listing skills on your sales planning manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical sales planning manager skills:
- Good presentation skills including creating deck
- People leadership and effective project management skills
- Communication effectively with teams in manufacturing, sales, engineering as well as corporate teams in Japan
- Advanced analytical (including interpretation), problem-solving, and project management skills
- A knack for communicating effectively and working as a team, as well as the ability to lead and collaborate with cross-functional teams
- Good analytical skill and strategic thinking
List of Typical Experience For a Sales Planning Manager Resume
1
Experience For Senior Sales Planning Manager Resume
- Strong leadership, performance management & coaching skills
- Strong strategic thinking and ability to offer unique perspective to problem-solving
- Trade and customer experience in Sales/Marketing
- Demonstrating break-through thinking, above and beyond the current plan to close any existing gaps and / or stretching to ‘how high is high?’
- Mentoring Category Analysts and junior Sales and/or Marketing team members
- Shelving Influence into Shopper Based Design Recommendation
2
Experience For Marketing & Sales Planning Manager Resume
- Being an integral member of driving engagement within the team and for the broader sales organization
- Sound understanding of concepts and principles in Sales/Marketing, and working knowledge of the same in Finance and Supply Chain
- Sound understanding of Sales/Marketing principles as well as working knowledge of Finance (P&L) and Supply chain
- The Sales Planning Manager reports to the Director of Planning and supports the S&OP+ process by facilitating the Demand Management Review (Step 2)
- Take the lead in creating a TV Program pricing database for global deals
- Develop mutually beneficial relationships with Evolution Fresh customers during the joint business planning process
- Conducts ongoing performance and development conversations with partners and supports ongoing development of partner capabilities
3
Experience For Digital Sales Planning Manager Resume
- Allocation of incremental marketing/trade funds develop and implement promotional event reviews and evaluation of trade spending
- Indepth understanding of how Sales integrates with Marketing, Finance, Supply Chain and the Business; indepth knowledge of industry and market operation
- Drive alignment with Categories and Demand Planning. Inform S&OP
- Co-create innovative ideas with the category/marketing team to address customer needs
- Plan for growth and efficiencies when creating sales plans
- Provides coaching, direction and leadership support to team members to achieve partner, business and customer results
- Resolution of various, often unique, Sales and Customer issues related to deal economics, sales, production, supply chain, and/or marketing
- Work with Territories to create Long Range Plans Based on Market place capacity inclusive of stock & sales that drives Western Europe gross to net plan
4
Experience For Sales Planning Manager, Channel Development Resume
- Align Account financial plans by utilizing account strategy & profitability, account sell through and store growth and marketplace information; share, demographics & consumer profile & insights
- Experience in sales with a major CPG company
- Ensure Monthly submission of quality and cross functional communication
- Builds relationships with cross functional teams and understand each team’s individual processes and job requirements
- Lead, develop and motivate a small team to contribute to the development of the Alphabet’s strategy regarding market positioning, pricing and product/services development for current customers
- Assist the Director in leading the Sales Planning team in ensuring all our contractual obligations for EMEA Global Deals are met by deadlines agreed
- Assist the Director in leading the EMEA Sales Planning team with expertise and direction on management of Pan Territory and Global Deals in RPM
- Take the lead in doing SVOD dashboard analysis of global deals, provide local territory analysis of title performance to Central and local Sales teams
- Create localised one-sheets of all global deals
5
Experience For Foodservice Sales Planning Manager Resume
- Take the lead on working with EMEA Sales and Sales Planning to ensure relevant air dates are confirmed from EMEA clients, recorded centrally and supplied regularly to LA where required to protect our clients from any pre-emption
- Manage existing global deals, update RPM as local air dates get confirmed so titles are ready to be start ordered when LA confirm avails dates to the global clients
- Manage the EMEA calendar to track the workflow of contracts, amendment, notification processes for every deal, client schedules, availability lists in relation to Global Deals
- Maintain a central record on Shared Drives of all Global Deal materials – Contracts, Avail lists, Schedules, Analysis, Allocations etc
- Assist with answering field questions from EMEA Sales Planners regarding all aspects of Global deals – including contractual commitments, pricing allocations, budget information, RPM Deal Management, Avails Lists
- Work closely with LA, RPM team and EMEA Sales Planning group to discuss issues or/and share solutions around Pan Territory and Global Deal Process and RPM system support
6
Experience For Bentley Sales Planning Manager Resume
- Accountable to support and deliver Evolution Fresh volume/share objectives
- Provide functional expertise and executes functional responsibilities
- Educate multi-functional business partners on requirements of customers
- Enable customer teams to execute sales fundamentals with excellence
- Identifies and communicates key responsibilities and practices ensuring the immediate team promotes a successful attitude, confidence in leadership, and teamwork to achieve business results
7
Experience For Ad Sales Planning Manager Resume
- Creation of the customer/channel topline (revenue) plan for beverages and appliances
- Translate and manage strategic direction from Marketing and Field Sales plans (annual and ad hoc) into National and market specific strategies for Sales; development of National Sales plan
- Experience in sales planning in consumer packaged goods (CPG) manufacturer
- Relevant sales or marketing experience
- Provide insights to and participate in joint planning sessions with field sales managers and brokers to ensure one comprehensive plan
- Help with development and coordination of Sales and Customer initiatives/plans related to new products introductions and test markets
- Participate in new item and promotion forecast to ensure customer service needs are met; includes working with Marketing and Supply Chain via the S&OP process and managing the inventory and production needs as necessary
- Work along with the Category Management team and Shopper Marketing on strategic initiatives related to major customer sales opportunities
8
Experience For FTC International Sales Planning Manager Resume
- Direct customer interface and sales plan execution
- Set strategic direction and handle complexity
- Quality review of input data to deliver high quality business plans for all accounts. Input data includes but not limited to customer master data, product master data and actualized sales data
- Sales lead for cross functional S&OP+ process including Activity Management (Step 1) and input into Demand Planning (Step 2)
- Responsible for being a high contributing member of a high performance team
- Quality development plan in place for self with goals that are measurable & stretching, filling any competency development gaps
9
Experience For Sales Planning Manager, Evolution Fresh Resume
- Advise Business Units on the company’s progress against the in flight sales plan, identifying key trends, issues and customer specific opportunities
- Foster an environment of learning, professional and personal development, and professionalism
- Coordinate joint business planning sessions with field Sales managers and brokers to ensure one comprehensive plan
- Development and deployment of the Sales Toolkit linked to Portfolio Management Strategy including
- Ensures all customers’ sales plan roll up to the larger targets established by the business units
- Validate and refine forecast inputs to ensure customer service needs are met; includes working with Marketing and Supply Chain via the S&OP process and managing the inventory and production needs as necessary
- Allocation of trade funds, the development and implementation of promotional event activation and review, and evaluation of trade spending efficiency
- Develop and coordinate all Sales and Customer initiatives/plans related to new product introductions and test markets
- Translate and manage strategic direction from Marketing plans (annual and ad hoc) into National and market specific strategies for retail Sales including resolving various, often unique issues related to deal economics, production, supply chain, and/or marketing; development of National Sales plan
10
Experience For Decision Management Incentive & Sales Planning Manager Resume
- Strong Strategic Thinking skills and ability to influence Brand/Category and customer plans
- Strong skills in communication and cross-functional project management
- Trade and customer experience in Sales/Marketing
- In-depth understanding of industry, channels, and customers
- Advanced analytical interpretation, problem-solving, and project management
List of Typical Skills For a Sales Planning Manager Resume
1
Skills For Senior Sales Planning Manager Resume
- Strong computer skills, Excel (pivot tables, formula) and comfortable learning new systems
- Functional and Analytical skills
- Experience in a media distribution environment with specific experience of digital platforms
- Experience leading and directing a change process
- Experience obtaining cooperation and maintaining relationships in the pursuit of goals
- Experience staffing and developing an organization
2
Skills For Marketing & Sales Planning Manager Resume
- Solid knowledge and understanding of sales principles
- Solid knowledge and understanding of successful business practices
- Skilled in statistical analysis and problem solving
- Experience communicating with all levels of an organization
- Strong computer and systems literacy including MS Excel, PPT, Visio and Word
- Ystem implementation, business planning & development experience
- Preferably with at least 5 years’ experience, with background in sales planning and analytics
- Experience in Brand partnerships and 360 deals
- Or professional experience in sales planning, marketing or statistics
3
Skills For Digital Sales Planning Manager Resume
- Experience of deal analysis and financial modelling
- Experience in managing media distribution rights – exclusivity, holdbacks, window management etc
- Experience working across multiple levels and functions of an organization to drive results
- Experience working in CPG industry sector and competitive landscape
- CPG sales or marketing experience
4
Skills For Sales Planning Manager, Channel Development Resume
- Demonstrated proficiency in delivering high quality presentations written in PowerPoint
- Experience in Business Sales related roles
- Experience with PowerPoint, Word and other MS Products
- Experience addressing strategic issues as well as day-to-day operational concerns
- Strong leader, driven and passionate for sales
- To analyze P&L by customer / channel and evaluate the effectiveness of trade spending and ROI
- Previous sales and/or analytical experience
- Managing Trade Promotion Management (TPM) Plans and reporting for multiple categories across the Morning Foods Business Unit
- Partnering with Account Executives in developing a promotional trade calendar/co-op/strategy which adheres to national brand strategies
5
Skills For Foodservice Sales Planning Manager Resume
- Assisting in the annual planning process to deliver on Business Unit and customer objectives
- Working with Account Executives to collaboratively forecast base and incremental volume
- Providing proactive direction on opportunities and threats based off of syndicated or account data
- Serving as the team expert on TPM, responsible for training team members on use of the system/metrics
- Strategic Agility - Clear understanding of CPG selling strategies, channels, the sales planning process, and operations side of selling
6
Skills For Bentley Sales Planning Manager Resume
- To act as gatekeeper on trade-spending management by working closely with Trade Marketing, Sales Team, Finance Planning and Control functions
- Manage all volume scenario planning including model, engine type, derivative and pricing strategies
- Participate in the joint business planning process with the category from end to end – from Category to Marketing to customer teams to customers
- Integrate category, marketing and sales planning initiatives to deliver cohesive aligned programs
- Develop trend analysis (volume, share, pricing) and benchmarking to insure accuracy / reliability of targets and identify improvement opportunities
- Manage, evaluate and be able to explain evolving changes from previous plans including risks and opportunities
- Manage volume plans with internal key stake holders (Product, Finance, Aftersales and Marketing) requiring acceptance of the plans
- Team builder committed to supporting a challenging, high energy environment within the Ad Sales team
7
Skills For Ad Sales Planning Manager Resume
- Basic knowledge and understanding of profit, growth and retention measures
- Basic knowledge and understanding of the insurance products
- Prepare 4 C’s analysis, including
- Lead communication utilizing shared sites (e.g., SharePoint, intranet team sites) and other enhancements
- Develop processes to streamline communication in the distribution of monthly reports and filtering communication to field sales and bottlers
- Attend to details and multi-tasking
- Work collaboratively with Customers, Sales, Finance, Marketing, Legal, IT & Supply
- Balance goals of pan-European and local sales teams to optimise value of airtime for EMEA
8
Skills For FTC International Sales Planning Manager Resume
- Participates in the Joint Business Planning process with the category from end to end – from Category to Marketing to Sales Planning to CBD Customer Team to CPG Customer
- Creates a unified approach for all category sales plans which includes the company and the CPG customers perspective
- Understand the key business drivers at each customer to identify opportunities for growth
- Responsible for development and management of the CPG Go-To-Market master plan to ensure sufficiency to deliver goals
- Support quantification of action plans
- Competitive P&L and price/volume trends
- Customer/channel/brand and package profitability
9
Skills For Sales Planning Manager, Evolution Fresh Resume
- Company pro-forma impact and sensitivity models
- Recommend Performance Drivers Approach: Develop a recommended performance drivers approach with focus on the 4P’s for the assigned brand for use by Sales in developing their customer’s business plans. Gain agreement to and allocate funding required to implement the recommended strategy and programs
- Partners with the sales leadership team and key stakeholders to establish priorities for projects and resource utilization. Directs the ongoing project prioritization and resource allocation processes
- Oversees measurement, monitoring and reporting of state and district level projects including progress and resource utilization
- Champions the development of project management capabilities within the sales state and manages the state’s projects and programs
- Responsible for the process improvement work and efforts across the sales state
- Identify process tools, and/or technologies to improve efficiencies and align resources to deploy those solutions
- Acts as a liaison between Plano HQ and the field with corporate communication and initiatives
- Knowledge of the business – its mission, strategies, products, and services and the industry in which we compete, and understanding of the key business parameters and methods to achieve corporate objectives
10
Skills For Decision Management Incentive & Sales Planning Manager Resume
- Drive all efforts related to sales planning and forecasting for S&D operations with an acquired understanding of volumes, pricing, product road maps, product transition, inventory issues and key forecasting metrics (product mix, growth rates)
- Proactive in contacting London and local office stakeholders to discuss information needed and sensitive to balancing multiple requests and priorities
- Collaborate with sales team to gather product forecasting input and prepare monthly/quarterly outlook
- Work collaboratively with Customers, Sales, Finance, Marketing, Legal, IT & Supply Chain teams
- Self-motivated and detail oriented with the ability to perform well in a fast-paced and changing environment
- Develop and provide monthly sales forecast based on current and historical data
List of Typical Responsibilities For a Sales Planning Manager Resume
1
Responsibilities For Senior Sales Planning Manager Resume
- Advanced excel skills -- ability to run macros, create complex pivot tables etc
- Experience with MS Office products, with advanced functions in MS Excel, MS PowerPoint
- Professional work experience in the HVAC industry
- Leveraging all available analytic tools to develop trade strategies maximizing company performance metrics
- Translating brand and market trends into actionable business observations and recommendations to achieve both Mojave and customer goals and objectives
- Developing collaborative cross functional relationships with internal and customer-facing stakeholders
- Support QBRs and monthly ESLT planning and execution by coordinating agendas, capturing minutes, and action items
- Manage cross-platform reporting and data processing
- Critical link between Customer / Brand for Field Sales Team, bringing the Sales feedback back to the internal stakeholders
2
Responsibilities For Marketing & Sales Planning Manager Resume
- Design and build data/visual reporting based on the needs of internal and external partners
- Business Planning and Strategy Development
- Provide support for global/scale innovation, alternate channel strategy development, and category-based transformation strategies and tactics
- Direct customer interface and sales plan execution
- Distribution (Assortment) Principles via the Next Best Item List by channel (Mass, Grocery, Value/Drug) and customized for our top 10 customers
3
Responsibilities For Digital Sales Planning Manager Resume
- Creating compelling Brand & New Item selling stories that tie back into overarching Petcare & Category Growth Platforms for the field sales team and retailers by working with the internal category management and marketing teams
- Collaborates with strategic and developmental account managers to create account specific plans and execution with a portfolio approach top of mind
- Attends and represents portfolio/brand presentations with strategic and developmental accounts
- Embracing the tone, motivation, common purpose and specific expectations of the team to contribute to the team’s success in the achievement of company goals
- Develop product forecasts based on strong market data analysis
- Manage SKU detail to ensure timely product launches and smooth product discontinuations
4
Responsibilities For Sales Planning Manager, Channel Development Resume
- Execute requested analysis on products or markets to inform management decisions. Takes initiative to propose same reports based on their own market insights
- Work closely with supply chain, finance and operations to understand business issues
- Address and respond to field inquiries around their areas of responsibility
- Leverages business acumen to establish relationships across multiple departments (Finance, Supply, Marketing, Sales and E-commerce business) to assist in trouble shooting and finding efficient solutions to support overall business objectives
- This role is responsible for the communication and management of the Royal Canin US & Eukanuba demand signal throughout our business. It assists with creating efficiencies to processes though the entire business through collaboration, influencing without authority and synergizing multiple departments to deliver business objectives
- Providing analysis and shopper insight driven recommendations supporting our annual business plans include all key business drivers: merchandising, assortment, pricing and shelving (MAPS)
5
Responsibilities For Foodservice Sales Planning Manager Resume
- Provide insight and direction into the development of new item business plans and support the S&OP process by participating in the forecast development to insure customer requirements are met
- Proven capability of working in a team environment
- Account management responsibility for a few local accounts
- Strong analytic skills, and demonstrated ability to translate insights pulled from large amounts of data into actionable business recommendations that deliver positive results
- Develop solutions and programs based on industry needs
- Administration of user/group roles across multiple platforms
6
Responsibilities For Bentley Sales Planning Manager Resume
- Coordinate with various departments on cross-platform integrations with both internal and external partners
- Review and Evaluate code for performance and accuracy
- Proficient with TSQL, SSMS, and SSRS
- Successfully obtain and maintain the appropriate insurance licenses in property, casualty, life, and health as required to do business with American Family and its alliances within 6 months of employment. Note: Obtaining a personal lines license does not fulfill the property and casualty license requirement
- Develops customer sales forecasts for hardware, 1st party software, and peripherals. Forecasts weekly sell thru for key products and promotional programs for our largest customers. Communicates potential risks and opportunities to the sales plan vs the forecast
- Works cross-functionally with the Account Managers to align on the revenue forecast and suggest potential upside. Analyzes trends and proactively makes recommendations to customer buy-in plans. Leads weekly meetings to review and explain the forecast
- Serves as PlayStation’s representative on the forecast with the customer. Works directly with the customer to
7
Responsibilities For Ad Sales Planning Manager Resume
- Prepare and lead all cross-functional calls & meetings to ensure all partners are aligned to key objectives, plan, and key milestones (weekly – brand teams, sales BU SPOs, SGI, mARK, corp comm, GMM, GSS, Finance, Legal, Compliance, V&A, Training and Development)
- Provide project management oversight for the Workstream, Pilot Initiatives, Customer Visits, and Joint Business Reviews
- Sales planning and analytics in terms of capacity, channel level targets, product level targets, productivity metrics, expense management, FAS design, department presentations etc
- Managing the sales incentive process end to end in partnership with regional performance management and decision management
- Point of contact from S and D for other country functions and regional teams
8
Responsibilities For FTC International Sales Planning Manager Resume
- End to end responsible for sales force lifecycle management from recruitment to exit in partnership with Citibank/outsourced HR teams including recruitment, training and exit processes
- Articulating sales strategy and driving execution
- Managing external communication from S and D through presentations, MIS etc
- End-end sales process understanding,
- Vendor oversight for outsourced sales vendors
- Process optimization for sales processes
- Knowledge of best practices across the industry and globe
9
Responsibilities For Sales Planning Manager, Evolution Fresh Resume
- Demonstrable and extensive experience and skills of data manipulation and data analysis to deliver high quality reports that highlight both strategic and operational issues and KPI’s
- Expert (or quickly becomes an Expert) with JDE, Salesforce.com, Excel & Sales Cubes
- Be an agent of change
- Work across multiple data sources to provide a holistic perspective
- Think systemically & lead complex processes
- Strong analytical, communication and interpersonal skills, influencing skills, lead and work in cross functional teams, strong prioritization and time management skills required, leadership skills, high energy and drive to succeed and sense of urgency
10
Responsibilities For Decision Management Incentive & Sales Planning Manager Resume
- Flexible, strong communications, perseverance. Ability to work well in a cross functional environment and strong conflict resolution skills. Ability to teach and build competency within Sales Team
- Strong data analytics background: analytical and strategic mind with an interest in researching trends, completing complex models, creating executive dashboards, etc
- Good command of written and spoken English and Thai Language
- Gallo Sales/Distributor management experience
- University graduate in Management or related fields
- Creative, efficient and independent
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