SEO Marketing Manager Resume Sample
Alisha Klein
50695 Billy Mews,
Detroit,
MI
+1 (555) 417 4581
Work Experience
SEO Marketing Manager
02/2017
-
PRESENT
Chicago, IL
- Drive high-volume organic search growth for key emerging Square Products
- Plan and execute SEO programs, including (but not limited to) opportunity analysis, campaign planning, audits and management
- Identify and implement forward-facing opportunities and tactics that exponentially grow our search visibility
- Help advocate for SEO best practices and adoption by core cross-functional teams, including content, front-end engineering, and creative teams
- Monitor Organic Search performance of Square and top competitor sites for all owned products
- Drive high-volume organic search growth for Build.com network of sites
- Monitor Organic Search performance of Build.com network of sites and top competitor sites for all owned products
- Monitor Organic Search performance of Build.com network of sites and top competitor sites for all owned
Senior SEO Marketing Manager
01/2010
-
09/2016
Houston, TX
- Write detailed product requirements for your engineering team to execute
- Own and develop strategic plan to grow Amazon.co.jp’s SEO channel
- Analyze present state, challenges and opportunities for Amazon.co.jp’s SEO channel
- Experience in SEO, eCommerce, online marketing or related fields
- Experience in eCommerce, online marketing or related fields
- Work closely with Groupon’s dedicated Search Marketing Product and Engineering teams to define and improve products to enable operations within your team
- Contribute to Groupon’s overall product strategy, providing razor-sharp insight and directing Local, Getaways and Goods channel teams to increase and improve data in their product catalogues, grow and improve content and develop features to enable marketing efficiencies in ranking, conversion, engagement
- Assist in managing and implementing the firm’s SEO strategy to drive targeted traffic to our site
- Manage relationships with offsite vendors and tools to optimize SEO
Amazon.com SEO Marketing Manager
09/2003
-
12/2009
Phoenix, AZ
- Own the on-site SEO and implement best practices across site architecture, link building and content creation
- Create and deliver regular reporting on the SEO program
- Craft and lead the SEO strategy for multiple business lines for QuickBooks US
- Work seamlessly with content marketing to build brand awareness and top of funnel traffic
- Champion SEO through meetings to integrate the channel with all business initiatives
- Develop annual and quarterly traffic and acquisition forecasts and budgets, with responsibility of delivering throughout the fiscal year
- Measure and analyze the effectiveness and ROI of SEO activities
- Organize results, findings and implications into presentations for search team, marketing leaders and executive management
- Stay on cutting edge of new social and mobile spaces and competitive research
Education
Rockhurst University
1998 - 2003
Engineer's Degree in Journalism
Professional Skills
- Strong SEO technical skills
- Personal commitment to putting the customer first, prioritizing user experience above search engines and adhering to Google Webmaster Guidelines
- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
- Experience using these platforms: Moz, keyword research tools, Adobe Analytics, Adobe Experience Manager
- Experience in online marketing or related field, 5+ years of experience in SEO
- Operate independently and efficiently to successfully manage multiple tasks, priorities and projects simultaneously
- Proven experience in achieving measurable targets for customer and revenue growth
How to write SEO Marketing Manager Resume
SEO Marketing Manager role is responsible for analysis, software, digital, research, design, reporting, architecture, auditing, search, microsoft.
To write great resume for seo marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For SEO Marketing Manager Resume
The section contact information is important in your seo marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your SEO Marketing Manager Resume
The section work experience is an essential part of your seo marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous seo marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular seo marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative SEO Marketing Manager resume experience can include:
- Strong analytical skills; ability to draw conclusions from data and make impactful recommendations
- Excellent analytical, organizational, project management and time management skill
- Enhance customer experience by improving the customer search journey end-to-end by executing and analyze SEO experiments for continuous improvements
- SEO and content marketing experience
- Proven success working across organizations to achieve goals
- Hands on experience with Google, Bing and 3rd party search tools
Education on a SEO Marketing Manager Resume
Make sure to make education a priority on your seo marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your seo marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in SEO Marketing Manager Resume
When listing skills on your seo marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical seo marketing manager skills:
- A proven track record of developing and managing SEO initiatives and delivering effective results
- Conducting SEO experiments – using rigorous approaches and measurement methods (A/B tests, statistical methods) and proving their effectiveness
- Identifying a plan and roadmap, and prioritizing the work of a team of 10 to drive growth
- Leading SEO experiments and proving their effectiveness
- Identifying strategic opportunities and prioritizing them against other tactical actions to achieve a balance of short term and long term performance
- Experience successfully executing new marketing programs
List of Typical Experience For a SEO Marketing Manager Resume
1
Experience For Senior SEO Marketing Manager Resume
- SEO experience
- Explore, implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
- Provide cross-functional and global team support as needed, including keyword research for SEM or AMS campaigns
- Develop an outreach strategy, seeking placements with websites that have high engagement and authority with the search engines
- Knowledge of past, current, and future trends of algorithm updates and content marketing strategies
2
Experience For SEO & Marketing Manager Resume
- Work closely with development teams to ensure pages are optimized for SEO and site performance
- True passion for SEO
- Utilize SEO methods to increase the campaigns visibility on major search engines to meet or exceed company goals
- SEO Strategy Expert with Effective Execution: Apply the best content strategies from a natural search perspective to clearly indicate to the user and the search engine bots what our pages are about. This would include optimization of on-page and off-page copy, as well as image, video, social, and local initiatives
- In-Depth Competitor Analysis: Analyze an extremely competitive marketplace and take note of e-commerce trends in the space
- Define SEO requirements in a product management capacity by recommending site enhancements that maximize ROI and increase rank of natural search result listings
3
Experience For Amazon.com SEO Marketing Manager Resume
- Create and develop link building strategies
- Serve as internal search expert, facilitating communication between internal marketing and merchandising teams, to ensure best practices are shared and leveraged by the company
- Manage outside vendors to audit, recommend, and advise on best practices and continual improvement
- Research and develop SEO best practices to identify new market opportunities, new link partnerships with sites in the Gifting/CPG space, and identify a robust SEO keyword list
- Manage deliverables, reporting, strategy implementation and all direct communications with internal departments including IT, Merchandising, Web, Site Analytics and the Senior Leadership team
- Create and execute a roadmap of initiatives to drive growth in your areas of ownership
- Audit and analyze Amazon SEO performance, identify issues, find root-causes, and experiment with solutions to improve performance at scale
- Run experiments and prove the value of your ideas and help to scale them
4
Experience For SEO Marketing Manager Resume
- Dive into issues and incidents as they occur, help resolve or escalate them and drive them to resolution
- Lead formulation of a robust search engine optimization strategy
- Learn and be Curious and stay on top of key trends and best practices
- Maximize opportunities identified through collaboration with cross organizational teams
- Work closely with technology teams to make sure the company’s infrastructure, architecture, and site features support and enhance the effectiveness of our SEO
- Proactively share and learn best practices, to help product teams build better products for our customers
5
Experience For Senior SEO Marketing Manager Resume
- Define global requirements, tasks, KPIs, and resources associated to this SEO strategy
- Manage and execute implementation of SEO tactics to support strategy
- Communicate to appropriate cross-functional team members and stakeholders on strategy/project development, timelines, and results
- Provide SEO analysis and recommendations in coordination with elements and structure of websites, pages, and content
- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals for NPIs and content-marketing-efforts – general and keyword specific
- Manage ad-hock website audits, site analysis, and other digital projects as needed
6
Experience For SEO & Marketing Manager Resume
- Experience working with popular keyword and SEO tools optimizing data gathered from both organic and paid sources (e.g. Google Adwords, WordTracker, Keyword Discovery, Brightedge SEMrush, or others)
- Familiarity of HTML/CSS and website administration
- Enhancing and executing the SEO strategy through knowledge of SEO best practices, and identification of opportunities to build out new and optimize content on the website
- Keyword research, evaluation of web performance and work with PR and social leads to leverage content to rank well in SERPs
- Audit all of Gap properties for opportunities to improve our technical SEO, collaborating with Product Management to identify and prioritize IT projects, owning projects from conception to launch
- Serve as an evangelist for SEO across the company, working with cross-functional teams to instill SEO best practices, update processes and improve communication
- Work with SEO Marketing Associates, Brand Site Teams, Design and Editorial teams to implement on-page optimizations and SEO best practices
7
Experience For Amazon.com SEO Marketing Manager Resume
- Track and report out on overall SEO performance and the success of specific initiatives
- Ensure that Gap stays focused on SEO activities that have the biggest impact on Natural Search revenue growths
- Act as SEO expert with every website, key contributor with every website
- Administer bid management tools to effectively achieve the highest ROI across search engines. Increase leads/conversions/sales while minimizing Cost Per Call by placing focus on increasing Google Quality score
- Monitor and analyze campaign performance in platforms such as Google Analytics
- Keep current on SEM changes, new features, and best practices
- Familiarity and experience with various SEO tools and platforms including Goggle AdWords Keyword Planner, Google Search Console, Bright Edge, and Adobe Analytics
8
Experience For SEO Marketing Manager Resume
- Solve page-level performance issues
- Analyze and report on performance of area of ownership
- Raise tickets for problems found on-site
- Suggest site improvements based on page-level optimization findings
- Monitor creation of new page types and static pages to ensure SEO standards are met
9
Experience For Senior SEO Marketing Manager Resume
- Passion for internet marketing with an eye for design and a strong understanding of the synergy between various components of digital marketing, such as SEO, social, video content, and the blogosphere
- Managing 3rd parties
- Meticulous, analytical and detail-oriented with ability to deliver data-driven results, analysis, testing and application of findings
- In-depth knowledge of two or more current web markup or scripting languages: HTML, CSS, and Javascript
- Thrive in a fast-paced, results-driven environment and flexibility to exploit the unexpected and succeed in dynamic situations
10
Experience For SEO & Marketing Manager Resume
- Expertise in current web standards, responsive and mobile designs, cross-browser compatibility, and general web best practices
- Travel/Hospitality industry background
- Manage 3rd parties
List of Typical Skills For a SEO Marketing Manager Resume
1
Skills For Senior SEO Marketing Manager Resume
- Some experience implementing successful large-scale SEO initiatives, including external link building, site architecture and international localization
- Experience working at a global company managing SEO in multiple countries
- Experience in building and executing SEO strategies on agency or client side
- Strong understanding of search engine ranking factors, algorithms, TF-IDF, and structured data (schema markup)
- Experience in using SEO tools (SEOClarity, DeepCrawl, Screaming Frog, SEMRush) and Google’s Search Console
- Experience in eCommerce or online marketing, including time in a dedicated SEO role
- Google monitoring tool experience - Examples: Screaming Straw, SEM Rush, Mauze, Raven
2
Skills For SEO & Marketing Manager Resume
- Experience in eCommerce, online marketing or related fields
- Experience in Digital Marketing field with focus on SEO
- Experience is the Search Engine Optimization (SEO) industry with a deep understand of SEO ranking signals
- Work with cross functional teams (marketing, experience design, and global SEO teams) to manage and build content for SEO
- Digital Marketing background/experience
- Experience with website analytics tools (e.g, Google Analytics)
- Excellent communicator, both verbal and written formats
3
Skills For Amazon.com SEO Marketing Manager Resume
- Experience in SEM
- Work cross-functionally with content, design, communications and product teams to drive SEO programs forward in a highly-effective manner
- Experience in SEO
- Develop strong relationships and work collaboratively with multiple teams to achieve shared goals
- Strong aptitude in analytics (data analysis)
- Ongoing tracking and reporting for organize search side, monitoring that, looking in google analytics to identify trends, using google search
- Auditing and analyzing – identifying issues, finding root-cause, and experimenting with solutions at scale in order to improve SEO performance
- Partnering with teams outside of Consumer Marketing – running campaigns and educating multiple stakeholders to implement SEO best practices
- Writing, geo-targeting, managing bids and tracking
4
Skills For SEO Marketing Manager Resume
- Leading an effort to solve a complex SEO problem, moving quickly to implement ideas and delivering results
- Researching keywords, analyzing their relevance and performing competitive analysis
- Auditing and analyzing Amazon.com, identify issues, find root-cause, experiment with solutions and improve performance at scale
- Managing and executing the SEO plan for Amazon.in
- Shaping and executing our strategy to solve complex SEO problems that can have a material difference to our commercial performance
- Landing page planning and optimization
- Implementing and testing strategies to increase conversion rates and lower cost-per-lead across campaigns
- Carrying out performance investigations personally and through your team
- Rolling out successful experiments with the other team members
5
Skills For Senior SEO Marketing Manager Resume
- Understanding of Adwords, DoubleClick, SEM in general, etc
- Outstanding ability to think creatively, critically, strategically and identify and resolve problems
- Working with senior team to monitor 50 individual websites
- Managing a team of PPC specialists
- Trouble-shooting complex site issues and either fixing directly or via engineering teams
- Trouble-shooting small and large site issues and fixing them directly or managing projects to fix them through other teams
- Participate in developing and improving processes, methodology, documentation to help enhance best-in-class digital marketing initiatives
- Utilization of SEM/PPC tracking, reporting, auditing and research software/ services
- Improve SEO performance – moving quickly to implement ideas and delivering results
6
Skills For SEO & Marketing Manager Resume
- Ensure key Marketing and Product releases meet SEO needs with ongoing QA and communication of recommended changes
- Proficiency in hand-coding and web authoring software such as Dreamweaver
- Optimize site architecture, optimizing URL rewrites and HTML tags, and developing alternate directories
- Manage relationships with web developers and marketing teams to properly implement SEO best practices in coding, content, and campaigns
- Deep understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
- Provide in-depth reporting and analysis of campaign performance and SEM project tracking to other departments
- Analyze and update internal linking structure to meet SEO requirements
- Conduct LPO (Landing Page Optimization) to decrease bounce rates and increase conversion
- Monitor existing SEO campaigns and rankings and proactively report concerns or opportunities
7
Skills For Amazon.com SEO Marketing Manager Resume
- Analyze and translate quantitative and qualitative data from web analytics tool (including Google Analytics) into actionable SEO plan
- Lead efforts to solve complex SEO problems, moving quickly to implement ideas and deliver results
- Trouble-shoot complex optimization processes and either improve processes or build new tools via engineering teams
- Stay abreast of updates in search engine algorithms, competitive landscape and the industry to develop winning strategies
- Deep dive into metrics and be responsible for identifying changes and problems as they arise
- Develop global strategy for the improvement of organic search ranking and the maximization of ROI for the Belkin brand
8
Skills For SEO Marketing Manager Resume
- Provide SEO-friendly product-naming recommendations for NPIs (New Product Introductions)
- Develop and implement link building strategy and campaigns
- Partner with segment marketing managers to help deliver initiatives for their programs through SEO efforts
- Drive Gap’s SEO strategy and be accountable for meeting Natural Search revenue targets
- Deep knowledge of on-page SEO, technical SEO and search engine ranking factors
- Position: SEO Marketing Manager
- Partner with other marketing teams to incorporate, teach and evangelize SEO throughout the business
9
Skills For Senior SEO Marketing Manager Resume
- A/B testing to increase the efficiency of managed PPC campaigns to attract targeted demographic, increase leads/conversions, expand reach or other goals
- Familiarity with A/B and multivariate experiments
- Work with the WW platform technical teams to continue to enhance the current tools and build new test or measurement capabilities
- Professional experience in SEO (preferably in-house SEO in e-commerce / online retail), with a proven track record of successfully developing and implementing SEO programs and significantly improving Organic Search performance for online businesses
- Extensive knowledge of SEO best practices, search engine algorithms and ranking strategies, and passion to stay abreast of news and trends in SEO and online marketing
- Strong understanding of HTML/CSS, Wordpress, and Content Management Systems
10
Skills For SEO & Marketing Manager Resume
- Analyze high volume and complex sets of information to make data driven decisions for optimization and improving business results
- Deep knowledge of technical SEO best practices and optimizations
- Understanding of critical SEO analytics and research platforms (e.g. Google & Bing Webmaster Tool, Google Analytics, Google Adwords Keyword Tool etc.), as well as familiarity with various third party SEO analytics solutions such as Brightedge, SEOClarity, Moz, Ahrefs, SEMrush etc
- Health, Dental, and Vision Benefits
- Build a holistic SEO strategy and roadmap that drives incremental revenue
- Proactively analyze and identify organic search opportunities and develop a roadmap to attain improved rankings and increase organic traffic
- Support brand team in development and execution of content creation strategy to drive organic search traffic growth and identify website enhancements that create relevant and indexable content that meet SEO requirements
- Collaborate with Product, Engineering, UX and Content teams to prioritize and develop SEO enhancements
- General Experience with tools such as Google Tag Manager, Google Analytics, a CMS, Google Search Console and Bing Webmaster Tools
Related to SEO Marketing Manager Resume Samples
Field Marketing Manager Resume Sample
Work Experience
• Experience working in direct and partner marketing
• Build the marketing plan and be accountable for its execution
• Experience in Marketing, campaign development, e-marketing, lead generation marketing or similar
• Define the strategy and work with the...
Professional Skills
• Attention to details, problem solving skil...
• Well organized, with exceptional project m...
• Excellent verbal and written communication...
Loyalty Marketing Manager Resume Sample
Work Experience
• Grow the loyalty program and drive engagement of current and new customers of The Children’s Place
• Oversees the development and execution of mychoice marketing communication through working with studio, database, digital and VIP services teams
• Works to enhance and build c...
Professional Skills
• Work closely with the Director – Loyalty M...
• Experience in leading a team and at least ...
• Excellent oral, written, organizational an...
Marketing Manager East Resume Sample
Work Experience
• Driven, High Energy, Can-Do attitude
• Deep knowledge of Marketing and Sales disciplines and processes with a focus on Modern Marketing practices (Social Media, Digital/web, SEO/SEM, Marketing Automation, Content led Marketing, Inbound, Personas, Buyers journey, integration)
• &nbs...
Professional Skills
• Monitor the competition and analyzes compe...
• Ensure that all relevant resources are pro...
• Take part in Sales, Inventory & Operation ...
Marketing Manager Operations Resume Sample
Work Experience
• Progressive career experience and hands-on execution in marketing automation / operations / analytics
• PExperience leveraging business analytics, key performance indicators and dashboards
• Prior working experience and knowledge of Sirius Decisions demand gen waterfall metho...
Professional Skills
• Maintains excellent writing and language s...
• Well organised with strong program managem...
• Experience of working in an online-based c...
Manager Marketing Manager Resume Sample
Work Experience
• Laundry Benefit 2016 UK Holiday Calendar
• Posted:20 January 2016
• Oversee paid media campaigns across search, display and social platforms
• Implement and analyze A/B or multi-variate tests to provide in-depth insights to the expansion team on the tes...
Professional Skills
• Drive Innovation - Generate new or unique ...
• Collaborate with the System, Customers and...
• Inspire Others - Inspire people to deliver...
Launch Marketing Manager Resume Sample
Work Experience
• Responsible for meeting and exceeding KPI’s, as identified by senior management
• Manage budgets and process PO’s related to specific campaigns
• Grow adoption of Amazon Restaurants’ offerings by raising awareness, acquiring customers, and increasing customer engagement, cart...