Trade Marketing Manager Resume Sample
Jeffrey Murray
4733 Marks Extension,
Houston,
TX
+1 (555) 287 7769
Work Experience
Trade Marketing Manager
11/2016
-
PRESENT
Boston, MA
- Define regular communication flows and shared KPI’s
- BS/BA in a business or marketing discipline required
- Experience in trade-marketing, marketing leadership, regional trade or global trade marketing
- Proven track record of leading multiple projects simultaneously, under tight time constraints and within budget parameters – including contingency plans to ensure deadlines are not missed
- Multi-task extremely well, managing lots of different groups and people
- Detail oriented with incredible budget management and reporting skills
- Forecast a number of tools and work with upwards of 60 outside sales reps to accurately determine the trade needs for the US market
- Excellent strategic thinking and results focused individual
Junior Trade Marketing Manager
01/2013
-
05/2016
Los Angeles, CA
- Solid understanding of Marketing dynamics and how these apply in a commercial driven environment, to achieve Brand results with Sales results as opposed to one versus the other
- Experience developing well-conceived and successful rollout plans for commercial initiatives
- Strong understanding of the wholesale sales process as it pertains to Key and Regional accounts
- Understanding and experience with decision-based key performance indicators (KPIs) and report generation/ analytics
- Work through ambiguous situations and always deliver highest quality work quickly
- Influencing skills are critical – experienced team player who can develop cross functional support and motivate a team of matrix resources to deliver on key initiatives
- Advanced proficiency with Microsoft Office applications – especially PowerPoint and Excel
- Some travel is required: 3-6 times per year
- An ability to work with limited supervision
Associate Trade Marketing Manager
08/2007
-
08/2012
Detroit, MI
- Lead the analysis and tracking of key customer KPI’s, leveraging IRI Market Advantage
- Develop and execute trade marketing programs for Retail Sales, including consumer sweepstakes, cross promotions, and coupon programs to support secondary display activity
- Plan and implement volume-driving On Premise Sales programs
- Develop account-specific point-of-sale materials, working closely with brand marketing, sales, design team, and vendors
- Manage annual trade marketing budget
- Evaluate promotional efficacy using IRI, Margin Minder, and qualitative sales data
- Create and manage coupon programs, including tracking of coupon redemption
- Administer sharepoint site, ensuring marketing materials are distributed to sales team, and deploy weekly sales updates via email
Education
University of Phoenix - Des Moines Campus
2002 - 2007
Bachelor's Degree in Business
Professional Skills
- Proven analytical skills; strong financial skills and P&L understanding
- Previous experience in direct selling and/or marketing to customers, demonstrated strong analytical skills, and solid understanding of the selling process
- Excellent interpersonal skills including written and oral communication skills
- Outstanding written and verbal communication skills and presentation skills
- Key Skills: Building Understanding, Trade Marketing, Good communications skills, Commercial Acumen, Well versed with MS Office applications
- Strong influencing skills and ability to communicate effectively with cross functions
- Demonstrated strong analytical skills ability to learn the selling process
How to write Trade Marketing Manager Resume
Trade Marketing Manager role is responsible for analytical, leadership, english, interpersonal, negotiation, presentation, marketing, excel, microsoft, influence.
To write great resume for trade marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Trade Marketing Manager Resume
The section contact information is important in your trade marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Trade Marketing Manager Resume
The section work experience is an essential part of your trade marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous trade marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular trade marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Trade Marketing Manager resume experience can include:
- Able to communicate effectively and collaboratively, including strong verbal and written communications skills
- Develop and maintain effective partnerships and good interpersonal skills capable of building strong working relationships and influence
- Fluent English, strong negotiation skills, and excellence communication and relationship skills
- Good coaching skills and experienced in people motivation,
- Excellent proven interpersonal skills and a passion for the digital entertainment industry is essential
- Proven strong analytical skills and ability to translate insights into strategic and tactical plans
Education on a Trade Marketing Manager Resume
Make sure to make education a priority on your trade marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your trade marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Trade Marketing Manager Resume
When listing skills on your trade marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical trade marketing manager skills:
- Excel Skills / good analytical skills
- Solid Trade marketing experience with proven track record of managing trade activity for a set of EMEA countries, including online trade marketing experience
- Strong business analytical skill, communication, negotiation and leadership skills
- Excellent oral and written communication skills, including creative copywriting
- Strong communication skills, including copywriting
- Excellent management, collaboration and influencing skills with internal and external business partners
List of Typical Experience For a Trade Marketing Manager Resume
1
Experience For Junior Trade Marketing Manager Resume
- Demonstrated strong analytical skills,
- Excellent interpersonal skills are essential, including oral and written communication
- Strong collaboration skills with a winning team mentality
- Excellent interpersonal skills are essential, including oral and written communication. Collaborative; able to work as a member of a team
- Strong oral and written communication, including presentation preparation and presentation skills
- Excellent interpersonal skills are essential; collaborative; able to work as a member of a team
- Strong analytical and presentations skills
- Specifically, requires strong presentation and communication skills
2
Experience For Assistant Trade Marketing Manager Resume
- Strong communication skills, both written and oral (in English)
- Planning effectively dedicated Trade Marketing budget together with Sales Manager and Marketing
- Professional experience in marketing, including significant direct experience in trade marketing activities
- Great communications skills and multi-tasking abilities
- Strong multi-channel marketing experience - across direct, video and digital platforms
- Proven experience working with a multitude of stakeholders, both internal and external
3
Experience For Associate Trade Marketing Manager Resume
- Own the P&L for their channel. Effectively manage pricing strategies to drive profitable growth
- Extensive experience with multi-brand organization; account manager experience in modern trade also beneficial
- Intermediate skills in MS Office Suite - Word, Excel, Power Point and ability to navigate in other computer software programs
- Category management skills
- Designing the key transformational projects for defined priority customers to deliver the commercial opportunities identified
- Experience in developing and leading shopper marketing campaigns, including agency management
- Experience thriving in a rapidly changing environment, where innovation and creativity in generating ideas for quick response is crucial
- Optimize the annual trade spend via strong promotions, with ongoing budget tracking and adjusting
- Continuous training of the Sales force (RB + DB) including product knowlegde, leading KPIs, company priorities
4
Experience For Senior Trade Marketing Manager Resume
- Experience working as a Trade Marketing Manager, ideally in a similar category
- Strong commercial understanding and ability to drive sales through marketing
- Working experience in Trade Marketing preferably in Multinational environment and in FMCG
- Good level of English in oral, reading and writing
- Excellent knowledge of trade marketing, branding and communications in a product-centric environment, ideally in an MNC environment
5
Experience For Regional Trade Marketing Manager Resume
- Experience in digital / content marketing implementation, management, analysis and reporting
- Experience in FMCG Sales and Marketing function in sales and/or trade marketing roles
- Experience in Omnichannel Marketing, Shopper Communications, or related shopper facing roles
- Experience in Marketing and/or Trade Marketing
- Experience in Sales/Trade Marketing/Marketing roles within an FMCG environment
- Experience of presenting to and working with retail accounts eg. Grocers/Hypermarkets in order to maximize our portfolio potential
- Experience in handling Merchandising (In-store Visibility) & Instore Activation across channels
- Consumer marketing/trade marketing experience
6
Experience For Trade Marketing Manager Professional Benelux Resume
- Strong knowledge of marketing and trade-marketing activities, tools and techniques
- Experience in Omnichannel Marketing, Shopper Communications, or related shopper facing roles
- Organize category activation activities at PoS considering marketing priorities across all channels
- Ensure effective and efficient retail merchandising of POSM through placement activity in achieving set objectives for retail preference
- Ales, Category Management, Trade Marketing and/or Marketing experience, cross functional exposure to other Business Operations
- Good understanding of key marketing mix levers and interpretation of brand plans
7
Experience For Leyland Trade Marketing Manager Resume
- Strong knowledge and understanding of product marketing principles across a variety of mediums to include print, web, social, and e-commerce
- Previous experience In Sales/Marketing/Trade Marketing
- Industry experience in a Marketing, Selling and/or Category Development function, ideally within FMCG industry
- Solid understanding of Trade Marketing and Product Management
- Experience in a Marketing/Sales/Trade Marketing role
- Strong networking and selling competencies
8
Experience For MCC Trade & Marketing Manager Resume
- Experience managing P&L & a robust understanding of budgets
- Above working experience and rich knowledge
- Knowledge and experience working within the retail environment
- Commercial experience within FMCG, of which min 2-3 in Trade Marketing/CCSD
- Experience either in brand marketing or sales is necessary, both would be an advantage
9
Experience For Trade Marketing Manager & Operations Cz / sk Resume
- Experience of presenting to customers at a high level
- Consolidate merchandising needs from all markets and define their universe
- Additional functional experience in either Trade Marketing or Brand Management is preferable
- Good record of success in a customer (not limited to Key Accounts) facing role
- Effective delivery of global trading activity
- Strong copywriting and written / oral communication
- Proven success in end to end management of multiple marketing projects from plan to launch in a fast paced environment
- Experience in sales and marketing or key account management, preferably gained in FMCG company
- Build strong relationships with internal and external stakeholders to ensure clear communication, direction and execution of marketing programs
10
Experience For Trade Marketing Manager, National Accounts Resume
- At least six years of trade marketing or retail experience in a multi-national corporation
- Strong understanding of the FMCG, healthcare and/or beauty industry
- Strategic thinking and work effectiveness with
- In pharmacy sales experience that involved working with customers to deliver results
- Experience in Sales, Trade, Activation or Brand Marketing – 3-4 years approx
- Previous experience managing a brand or sub-brands
- · Experience working as part of a team and independently (although often without supervision and under pressure)
List of Typical Skills For a Trade Marketing Manager Resume
1
Skills For Junior Trade Marketing Manager Resume
- Excellent organizational skills with the ability to prioritize and manage multiple deadlines / diverse tasks effectively
- Strong demonstrated communication, presentation, and collaboration skills
- Excellent analytical, planning and organizing skills
- Strong motivational, influencing and negotiation skills
- Excellent influencing skills, ability to impart knowledge and inspire others
- Excellent communication and influencing skills/presents confidently
- Solid quantitative and analytical skills, understanding of basic finance concepts
- Experience in Trade Marketing in FMCG environment (Travel Retail specific experience desirable) with 2-3 years of sales experience
2
Skills For Assistant Trade Marketing Manager Resume
- Excellent Excel, PowerPoint, Word, and Outlook skills are a requirement
- The ability to prioritise and work effectively under pressure
- Strong team player with ability to effectively listen, positively contribute and influence
- Good English skills (written/oral), preferably CET6
- At least good oral and written German language skills (able to communicate with colleagues and write presentations in German, autonomously)
- Proven computer and project management skills
- · Prioritisation skills, able to cope under pressure and multi-task
- · Effective communication skills, together with a resilient character are essential
- Experience of Market, competitor & consumer insight, pricing & promotions, commercial reporting, Nielsen data analysis and analytical skills
3
Skills For Associate Trade Marketing Manager Resume
- Strong leadership skills and change management capabilities
- Effective presentation and writing skills with the ability to convey a compelling and concise message, and to engage and inspire colleagues
- Results orientated with successful experience in decision making, analytics, time management, and market innovation skills
- Strong oral and written communication skills including development and delivery of formal presentations
- Very strong Business English language and Communication skills
4
Skills For Senior Trade Marketing Manager Resume
- Strong communication skills, attention to detail, action oriented, self- managed, customer focused
- Good written and verbal communication skills in both Korean and English
- Strong analytical, Excel and PowerPoint skills
- Proven leadership skills and ability to influence without authority
- Excellent communication and presentation skills in both an internal and external environment
- Qualifications, Skills and Experience required in the role
- Possess good functional skills and leadership capabilities
5
Skills For Regional Trade Marketing Manager Resume
- Understanding of the benefits of collaborative working and the skills needed to achieve it
- Turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to customers
- Graduate with 5 years' experience in Trade Marketing and/or Marketing with Sales experience
- Olid experience in Trade Marketing with knowledge in category management, marketing and sales principles
- Intermediate excel skills required to manage large SKU listing and sales reporting
- Consumer goods and professional marketing experience
- Experience: 3+ years’ experience in consumer marketing or related field
- Trade marketing experience within the Pet Retail space or FMCG/Consumer Goods/Retail space
- Trade marketing experience within FMCG industry, with proven track record of achievements
6
Skills For Trade Marketing Manager Professional Benelux Resume
- Previous experience in sales or marketing experience within CPG industry
- Proven experience (at least 6-7 years) in commercial roles (sales, marketing, trade), ideally in an international environment, FMCG
- Strong analytical and data mining skill
- Effective communication and influencing skill
- Experience on Data analysis/trade marketing experience/Consultant agency
7
Skills For Leyland Trade Marketing Manager Resume
- Prior working experience in MNC in FMCG/OTC Healthcare industry
- Proven experience in sales and trade marketing
- Marketing experience, preferably in footwear, apparel or related consumer goods industry
- Work effectively in a leadership role across all marketing disciplines
- Functional experience in Category Management or Brand Marketing, and experience in Field Sales
- Experiences in leading MNCs in Consumer Goods and Retail industries
- Analytical skills, strategic thinking and pro activity
- Strong understanding of customer retail experience
- Soft influencing skills
8
Skills For MCC Trade & Marketing Manager Resume
- Numerical and financial skills for budget analysis
- Experience in sales and / or trade marketing of 5 to 7 years, ideally in the consumer packaged goods market (CPG)
- Solid experience in the use of consumer insight (business intelligence, market research) and applying it to develop strategies and innovate plans
- Five or more years of professional experience in marketing, including significant direct experience in trade marketing activities
- Strong digital marketing / online promotional experience
- High interpersonal relationship skills
- Analytical and strategic thinkingFluent English Communication Skills
- Excellent interpersonal, communication and leadership skill
9
Skills For Trade Marketing Manager & Operations Cz / sk Resume
- Creative and assertive with strong negotiation and analytical skill
- Advanced in Excel (spreadsheets, pivot tables), and advanced presentation creation skills are required
- Key account management experience (a strong asset)
- Relevant experience, with at least 3 years’ experience in a management role
- Technical / Work basedSkills
- Enthusiastic team player with exceptional time/project management skills
- Professional Skills and Competencies
- Delivering brand’s in-store visibility program by prioritizing investment of Merchandising
- Designing and producing in-store sales materials and gimmicks for selected field priorities
10
Skills For Trade Marketing Manager, National Accounts Resume
- Having experience in Sales or Trade marketing functions
- Having experiences in Trade Marketing (consumer healthcare)
- Having experiences in Trade Marketing (FMCG Company)
- Proven success working in a fast-paced environment where strategic brand-building efforts are complemented by hard-driving promotional activities
- Working experience of trade marketing and downstream marketing in multi-national companies
- Develop the functional skill development program of the trade marketing force by regular briefing on campaigns, merchandising projects & competition activities
- Significant cross functional experience, including marketing, commercial, franchise, bottling operations, and business development
List of Typical Responsibilities For a Trade Marketing Manager Resume
1
Responsibilities For Junior Trade Marketing Manager Resume
- Exceptional project management / prioritization skills
- Strong people management skills and the ability to manage and persuade at all levels of the company is essential
- Language skills: Excellent level of English language
- Experience with implementing brand strategy and driving effective advertising campaigns across multiple channels / media
- Proven strong analytical abilities and translate insights into strategic and tactical plans
2
Responsibilities For Assistant Trade Marketing Manager Resume
- Good communication & Inter-personal Skill, team leadership
- Communicate effectively with other people
- Organisational skills / project management
- Good understanding of the UK spirits sector and premium product marketing an advantage, along with exposure to on-trade marketing
- Responsible for identifying and validating the bars with the Distributor, and inform Marketing
- Experience executing business and marketing strategy for a sizeable business segment
- Strong editing capabilities with an eye for creating online content
- Experience in developing marketing collateral for all off-trade channels incl. displays, trade brochures, etc
- Experience in standard setting and influencing cross functionally
3
Responsibilities For Associate Trade Marketing Manager Resume
- Experience of constructing planograms and making recommendations
- Experience working closely and mentoring junior staff members
- Influence at all levels, build strong relationships and enjoying working in central position of matrix organization
- Proven track record of driving brand-awareness and revenue growth through smart marketing plans and execution of promotions & campaigns
- Strong commercial acumen, understanding of customer insights and sales data & evaluating ROI of promotions & campaigns
- Experience handling digital marketing projects on a B2B level
- Evidence of bringing to market initiatives and working with brand teams and creative agencies
- Experience in marketing/business development
4
Responsibilities For Senior Trade Marketing Manager Resume
- Experience in working in UK FMCG
- Implement effective execution guideline for rolling out the strategic projects
- Marketing or retail channel experience
- Marketing, business development, program management or related experience
- Strong collaboration and regular communication with Marketing, Operations, Finance, Category Management and Sales
- First practical experience in (Trade) Marketing preferably within a digital environment
- Strong to working knowledge of Photoshop and other design based platforms
5
Responsibilities For Regional Trade Marketing Manager Resume
- Previous experience managing budget
- Trade Marketing experience
- Good knowledge of the following Canadian markets : Quebec & Ontario
- Experienced in new product launch and driving large scaled communication campaign at trade level
- Good understanding of modern trade and drug store practice
- Experience leading projects and cross functional teams
- A self-starter who takes initiative without being asked and has a strong sense of urgency
6
Responsibilities For Trade Marketing Manager Professional Benelux Resume
- Category management and/ or trade marketing experience within the FMCG environment
- Quantitative and qualitative research (good consumer marketing knowledge)
- Five years of trade/customer marketing and/or sales experience
- Seven – Ten years’ trade/customer marketing, sales and/or industry experience
- Min 3 years of experience in client facing environment
7
Responsibilities For Leyland Trade Marketing Manager Resume
- Experience in creating promotional program
- Create POSM distribution plan to optimize POSM visibility, prioritizing POIs and key outlets
- Track and maximise promo performance, including effectiveness analysis
- Demonstrates sound financial acumen with profit & loss understanding
- 2-years of work experience in Sales and/or Marketing
- Previous experience in Retail/Trade/Shopper/Product Marketing or similar position (1-2 years)
8
Responsibilities For MCC Trade & Marketing Manager Resume
- Experience in project management, ecommerce or editing
- Experience working within the movie industry
- Experience producing POP materials with partner agencies
- Experience managing e-Commerce accounts and online retail promotions
- Strong understanding of the market, category and customer dynamics to drive the ACUVUE brand
- 6 – 10 years stretching experience in similar position
- Significant Trade Marketing experience with an FMCG/Toy company/Licensor – preferably with international remit
- Retail marketing experience in related industry
- Negotiation experience with budgets exceeding $1M
9
Responsibilities For Trade Marketing Manager & Operations Cz / sk Resume
- Experience in marketing and management of points of sale (3 years)
- Digital marketing experience
- Experience using Salesforce, Google Analytics and eDM software (e.g. ExactTarget) highly desirable
- Experience within in OTC / FMCG as marketing lead from a multi-national or regionally based company
- Knowledge and experience of a variety of shopper marketing and ‘Point of Sale’ tactics
- Validate channel FC input for each accounts’ category vs marketing assumptions
- Open to learning, strong team player and problem solver
- Experience with retail and the ability to drive sales with creative marketing ideas and actions in retail
- Analytical abilities and experience with interpreting data
10
Responsibilities For Trade Marketing Manager, National Accounts Resume
- Experience, ideally - TMS/TMM, responsible for Key Retail clients,
- Demonstrate a clear financial opportunity in all customer proposals
- Strong business, customer and Intra-Asia market understanding
- Work with agencies to drive the timely and effective delivery of programs that deliver desired growth and ROI targets
- Strong commercial awareness and drive
- Experience in the Food Service desirable but certainly not essential
- Intellectually curious with a strong bias to action
Related to Trade Marketing Manager Resume Samples
Associate Marketing Manager Resume Sample
Work Experience
• Consumer understanding and deployment across the organization for the US Lifestyle Specialty consumer
• Marketing strategy and execution against this target consumer, including
• Strong Excel and Analytics skills
• Proficient in MS Word, MS PowerPoint a...
Professional Skills
• Proven strong organizational skills. Able ...
• Excellent written and verbal communication...
• Strong time management skills and record k...
Partnerships Marketing Manager Resume Sample
Work Experience
• Defines, develop, and execute strategies and tactics to bring Citi’s products and services to life for our target audiences in unique, differentiating ways to elevate our brand, drive consideration and intent, and bridge transactions and commerce
• Sales Materials: ‘beautify’ the design proposals a...
Professional Skills
• Has outstanding project management and coo...
• Experience managing marketing partnership ...
• An understanding of sales/account sales fo...
Portfolio Marketing Manager Resume Sample
Work Experience
• Strategic management of the portfolios
• Manage the marketing requirements; including product range, promotional activities and pricing strategies
• Drive the portfolios toward their annual sales, cost and profitability objectives by providing leadership across stakeholders b...
Professional Skills
• Excellent collaboration skills and experie...
• Excellent organizational skills and the ab...
• Strong administrative and management skill...
Marketing Manager Operations Resume Sample
Work Experience
• Progressive career experience and hands-on execution in marketing automation / operations / analytics
• PExperience leveraging business analytics, key performance indicators and dashboards
• Prior working experience and knowledge of Sirius Decisions demand gen waterfall metho...
Professional Skills
• Maintains excellent writing and language s...
• Well organised with strong program managem...
• Experience of working in an online-based c...
Manager Marketing Manager Resume Sample
Work Experience
• Laundry Benefit 2016 UK Holiday Calendar
• Posted:20 January 2016
• Oversee paid media campaigns across search, display and social platforms
• Implement and analyze A/B or multi-variate tests to provide in-depth insights to the expansion team on the tes...
Professional Skills
• Drive Innovation - Generate new or unique ...
• Collaborate with the System, Customers and...
• Inspire Others - Inspire people to deliver...
Launch Marketing Manager Resume Sample
Work Experience
• Responsible for meeting and exceeding KPI’s, as identified by senior management
• Manage budgets and process PO’s related to specific campaigns
• Grow adoption of Amazon Restaurants’ offerings by raising awareness, acquiring customers, and increasing customer engagement, cart...