Account Marketing Manager Resume Sample
Brain Bernhard
2267 Effertz Village,
Boston,
MA
+1 (555) 665 0455
Work Experience
Account Marketing Manager
07/2017
-
PRESENT
Chicago, IL
- Coordinate communication with Account Services, Planning, Associate PLM’s and Retail Marketing
- Seek account intelligence and partner with the sales account manager to develop account-based growth strategies. Drive strategic conversations and alignment with sales and other account-based functional teams when necessary
- Develop, manage, deliver, and execute account marketing programs, anchored to both the global marketing campaigns and account management plan, for a set number of prioritized aerospace and defense accounts
- Build relationships and infrastructure at these accounts to enable marketing and account plan execution
- Drive cross-functional alignment in the regional aerospace and defense go-to-market team and drive strategies to accomplish account and team objectives
- Provide account insights including research, profiles, and feedback for use in account planning and global campaign development
- Package best-in-class account marketing programs to be leveraged by the organization
- Measure, analyze, and report on the impact of account-based marketing plans against the account management plan. Monitor account health metrics
- Provide guidance to the sales account manager for quarterly business reviews. Evangelize ABM account business impact to the organization
E-key Account Marketing Manager
12/2010
-
05/2017
Philadelphia, PA
- Drive ongoing sales enablement conversations with account managers to ensure alignment and consistency. Assist in the evolution of NI’s account management function
- Encourage the innovation, replication, and improvement of NI’s account-based marketing toolkit. Replicate best practices across NI’s regions
- Business strategy definition to deliver results
- Strategic marketing and business acumen
- Strong working relationships with a sales organization
- Customer focus to anticipate and seek to understand customer needs
- Aptitude for business analytics
- Excellent communication skills (presentation and written)
- Leadership in individual contributor and group roles
Online Account Marketing Manager
11/2004
-
06/2010
San Francisco, CA
- Establishing Strategic Direction—Recognizes which information is needed to create a sound strategy, asks relevant questions, and validates assumptions. Understands how to solicit and frame inputs. Analyzes qualitative and quantitative data. Outlines short- and long-term goals, objectives, plans, and priorities. Understands the impact of the strategy across the organization
- Command—Relishes leading; takes unpopular stance if necessary; encourages direct and tough debate by challenging each other respectfully but isn’t afraid to end it and move on; is looked to for direction; faces adversity head on; energized by tough challenges
- Driving for Results—Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results and accountability
- Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell out
- Experience in consumer marketing or marketing-related environment, marketing strategy, planning and implementation, retail merchandising, display and consumer servicing experience
- Strong knowledge of retail business, retail math and retail profitability models
- Exceptional leadership skills including cross-functional management
- Balancing creativity with organization and discipline in fast-moving ambiguous environment
- LAM HQ Account Marketing Team
Education
Strayer University - Baymeadows Campus
1998 - 2003
Bachelor's Degree in Marketing
Professional Skills
- Good oral and written communication skills, including a high comfort level with public speaking and presenting. Influencing skills required
- A track record of effectively working to a budget and measuring results
- Extensive product marketing experience in consumer electronics or wireless industry
- Manage the sponsorship, development and consumer activation of key programs and events that focus on brand experience and that showcase the brand authentically
- Manage the agency relationships for consumer and retail brand experience programs
- Strong knowledge of retail business, retail math and retail profitability models encouraged
- Willing and able to travel for an account visit (one trip per quarter)
How to write Account Marketing Manager Resume
Account Marketing Manager role is responsible for organization, leadership, training, retail, database, wireless, reporting, research, travel, events.
To write great resume for account marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Account Marketing Manager Resume
The section contact information is important in your account marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Account Marketing Manager Resume
The section work experience is an essential part of your account marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous account marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular account marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Account Marketing Manager resume experience can include:
- Local Marketing & Sales Functions
- Excellent interpersonal and communication skills, exceptional project management, organizational, and administrative skills with the ability to multi-task and prioritize multiple projects with varying deadlines
- Works to improve processes create efficiencies and introduce cost & time saving measures where possible
- Present brand strategies, specific marketing initiatives, and seasonal product stories to key retail accounts
- Communicate marketing and promotional activities to field sales reps and other company employees
- Maintain and seasonally add content to the associate training and clinic support platform
Education on an Account Marketing Manager Resume
Make sure to make education a priority on your account marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your account marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Account Marketing Manager Resume
When listing skills on your account marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical account marketing manager skills:
- The ability to solve problems, operate independently with some guidance, and work effectively under pressure is imperative
- Understands the complexity of multi-channell marketing across all consumer touchpoints and effectively interprets business goals and marketing strategies
- Establish and maintain effective working relationships both internally and externally
- Strong personal connections with outdoor activities and adventures
- Develops and implements strategic framework for identifying, analyzing and structuring co-marketing programs in support of carrier’s device strategy
- Manage the key account marketing budgets, including approving MDF fund us
List of Typical Skills For an Account Marketing Manager Resume
1
Skills For E-key Account Marketing Manager Resume
- Multi-task, combining strategy and execution. A willingness to step in to get the job done
- Write strategic briefs that provide the framework and structure to marketing programs and communicate assignments clearly to agency partners
- Ownership of accounts and relationships, internal and external
- Autonomy, the freedom to do your job
- Innovation, never hear again, “this is how we’ve always done it.”
- Challenges, we are a high growth, high energy company
2
Skills For Sorel Key Account Marketing Manager Resume
- A natural leader and team player
- Ability and willingness to travel throughout the USA
- Knowledge of footwear markets and retail climate
- Gather and analyze market research
- Work with sales managers to develop strategies and tactics for sales growth and brand conversion at retail
3
Skills For Online Account Marketing Manager Resume
- Develop and implement custom business and marketing plans for key accounts. Plan and manage all marketing and promotional activities related to their business with the brand, from idea inception to execution
- Collaborate and work with the product creation team and marketing team members early-on to develop comprehensive product marketing stories and materials to support the launch of each seasonal product line at retail
- Manage the key account marketing budgets, including approving MDF fund use
- Develop and implement seasonally specific POS and sell-in support for the launch of new products
- Develop relationships with account managers, buyers, marketers to maximize and build brand presentation and position
4
Skills For Account Marketing Manager Tsa, Aso, Msg Resume
- Align retail calendars and customer needs to our seasonal stories and initiatives
- Communicate on a regular basis with stores, ensure they understand the marketing objectives and support them in the marketing efforts, including content delivery
- Partner with sales managers and support the line review and marketing execution process
- Coordinate development of co-op visual materials with graphic designer
- Set, manage, and track all marketing efforts in the account marketing channel in order to maximize return on investment, ensuring established brand, sales, expense, and profitability goals are reached
- ABM Alignment to Business Objectives – develop an overarching ABM strategy, plans & tactics for individual client accounts and for the account portfolio in a region that aligns with Firm and regional growth priorities and strategy
5
Skills For Omni Channel Account Marketing Manager Resume
- Agent of Change – align to Grant Thornton ABM strategy and ensure that overall M&S efforts are successful. ABM is a relatively new approach for Grant Thornton so it is critical for account marketers and regional marketing leaders to be adoption leaders, keeping a positive attitude and working closely with teams to be successful
- Help Build the ABM Team’s Culture– actively seek opportunities to engage with team members through meetings, ABM campaign/program execution, and 1:1 opportunities to help build a culture of collaboration & impact
- Communication – effectively communicate (oral, written and interpersonal) with internal client-serving stakeholders, clients & other external contacts, ABM team members, marketing leadership and other M&S stakeholders
- Project Management– lead the team to manage & execute complex, multi-channel marketing programs & campaigns designed to drive revenue with accounts or small groups of accounts. Manage with high contribution & impact while juggle competing priorities and stakeholders
- Market Research – demonstrate strong capabilities in data analysis & market research that drive decision-marking for change, for account marketing plan development, and for regional ABM programs/campaigns/initiatives, among others
- ABM-based Eminence – help direct the selection of sponsorships and partner involvement in civic and professional associations based on regional ABM plans to achieve increased awareness of Grant Thornton in the community by priority account executives. Effectively evaluate alternatives and communicate costs, benefits and risks of these initiatives
- Proven skills working in a matrixed organization and collaborating with internal and external groups, particularly those in senior level/executive management
6
Skills For Account & Marketing Manager Manager Resume
- Has a strong foundation in writing and communications, as well as presentations, ROI reporting, and a variety of marketing functional areas (digital, social, content, design, etc)
- Support all in-store and out of store aspects of the UA business in footwear, apparel and accessories. Willingness to become an expert in all things Under Armour in conjunction with account partners
- Manage and maintain account marketing budgets for in-store and out of store programs with attention to detail
- Key Accounts Country
- Measurement & ROI evaluation – commit to a hyper-focus on impact & contribution, doing so by leading, in conjunction with regional marketing leader peers and the head of account marketing, consistent KPI measurement and evaluation of ROI at the account level, program/campaign level & at the regional level. Ensure activities, revenue, engagement, etc. is tracked in our CRM database
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