Assistant Marketing Manager Resume Sample

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Anissa Moen
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Work Experience


Assistant Marketing Manager
08/2016 - PRESENT
Detroit, MI
  • Partner with education and store operations teams on 360 plan execution, including cast-facing communication, contests, and in-store activation
  • Optimize spend using Macy’s Inc. promotional calendar, media plan, conversion events, online & offline sales
  • Assisting in the development of marketing strategies and tactics that help LOBs meet their objectives
  • Executes set strategies and analyzes results
  • Identifies strategic opportunities to increase market value to the LOB. Helps create plans to support execution of most viable options
  • Assists in the development and execution of marketing campaigns (includes development of leads, database strategy, public relations, interactive, traditional marketing, events, etc., as well as execution and post-campaign analysis) works with team to build plan and recommendation
  • Responsible for creating and overseeing exclusive events across the footprint that serve as a channel for client/prospects engagements. Work closely with LOB leadership and market teams to identify engaging events, deliver seamless execution and track results/ROI
  • Responsible for helping regions execute cross-LOB strategies, as well as be the lead for set regions for their overall marketing needs (sponsorship, visibility, etc.)
  • Develops and implements property and market based plans based on local need-time and demand generation opportunities
Aftersales Assistant Marketing Manager
07/2010 - 02/2016
Boston, MA
  • Focuses on building hotel’s top line revenue by executing against the sales strategy
  • Marketing experience with consumer products, preferably in the direct selling or network marketing channels
  • Assist in developing and implementing the entire marketing program for the retail property based on the strategic goals
  • Define, monitor, and analyze all available SEM KPI’s to measure success
  • Support the upfront planning of marketing campaigns to translate hypotheses and business objectives into a test design framework within a campaign
  • Develop and document test designs and measurement plans for marketing campaigns, applying test/control (A/B split) principles
  • Request, test and approve all tracking codes, phone numbers and URL’s to ensure test designs and measurement plans are in place prior to campaign launch
Assistant Marketing Manager, Japan
11/2005 - 04/2010
San Francisco, CA
  • Coordinate the development or all creative content; ensuring approvals are attained from the client, compliance and legal departments
  • Coordinate with selected vendors to ensure campaigns are executed in an accurate and timely manner
  • Perform print and data proofing and provide feedback and/or approval to vendors to execute campaigns
  • Assists in the development, implementation and evaluation of strategic brand marketing plans, leads tactical activities to maximize long term sales and profit growth across the brand portfolio, and shares the responsibility for achieving the brand’s gross sales and margin goals
  • Supports product/innovation launches, including managing and facilitating cross-functional meetings, presenting progress and recommended actions to the management team, developing launch plans, and tracking timelines
  • Assists in the development, execution and evaluation of market research projects, providing insights that impact the direction and management of the brand. Understands the impact of cost elements on brand profitability and control brand support expenditures to maintain budget discipline and help ensure brand profit objectives are achieved
  • Drives and monitors commercialization process to maximize innovation value creation

Education


Colorado State University - Global Campus
2000 - 2005
Bachelor's Degree in Marketing

Professional Skills


  • Demonstrate excellent communication skills and demonstrate strong attention to detail
  • Strong written and verbal communication skills with demonstrated ability to communicate and transfer technical knowledge effectively to others
  • Solid communication skills to include verbal and written capabilities; strong presentation skills
  • Strong consumer marketing background complemented with strong commercial acumen demonstrated by good experience in managing P & L
  • Demonstrated ability with multi-tasking, project management, attention to detail and prioritization skills in a fast paced environment
  • Extremely Organized, Excellent Attention to Detail, Excellent Time Management Skills
  • Strong relationship management, interpersonal skills and resourcefulness (ability to operate successfully with limited budgets and people resources)

How to write Assistant Marketing Manager Resume

Assistant Marketing Manager role is responsible for interpersonal, organizational, marketing, analytical, presentation, leadership, planning, analysis, business, advanced.
To write great resume for assistant marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Assistant Marketing Manager Resume

The section contact information is important in your assistant marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Assistant Marketing Manager Resume

The section work experience is an essential part of your assistant marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous assistant marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular assistant marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Assistant Marketing Manager resume experience can include:

  • Working in a collaborative team oriented environment, using excellent interpersonal skills
  • Has around 2-3 years of experience working in Marketing or Communications with solid experience within publishing
  • Event project management skills – prioritizing, organizing, and executing against work plans
  • Strong communication, networking and influencing skills - the ability to build networks and relationships with stakeholders across the bank at all levels
  • Solutions oriented and data drivenwith strategic thinking & solid analytical skills
  • Multitask, prioritize projects, manage time effectively, and keep projects moving independently

Education on an Assistant Marketing Manager Resume

Make sure to make education a priority on your assistant marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your assistant marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Assistant Marketing Manager Resume

When listing skills on your assistant marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical assistant marketing manager skills:

  • Superior project management skills and ability to successfully manage several simultaneous campaigns and effectively juggle competing priorities
  • Strong writing skills with excellent spelling & grammar
  • Excellent project management skills including strong ability to multitask and manage short timelines
  • Excellent social media skills & experience, including content creation and customer service
  • Strong IT and numerical skills, particularly in MS Office suite and Excel, but also able to demonstrate an ability to understand and utilise other systems
  • Excellent organizational/administrative skills with office management experience

List of Typical Experience For an Assistant Marketing Manager Resume

1

Experience For Aftersales Assistant Marketing Manager Resume

  • Demonstrated creative thinking and problem solving skills
  • Excellent analytical, problem solving and processes skills
  • Good team worker, and interpersonal skills
  • Very strong organizational skills and superb attention to detail
  • Strong communication skills – ability to speak with authors, other departments and customers with authority and tact and to represent the company well
  • Proven ability to communicate effectively both verbal and written
2

Experience For E-commerce Assistant Marketing Manager Resume

  • Marketing experience, preferably including Advertising/Marketing Agency experience
  • Experience in marketing or business—online marketing experience is required
  • Proven experience managing and or coordinating projects across multiple channels
  • Prior experience leveraging data analytics to build marketing campaigns in IT industry
  • Spanish and English speaking skills
  • Demonstrated experience running digital ad campaigns on platforms such as AMS, Google AdWords, Instagram, Facebook, etc
  • Possesses organizational, analytical and problem-solving skills
3

Experience For Assistant Marketing Manager, Japan Resume

  • Proven experience with social media and email marketing platforms and strategy implementation
  • Demonstrated experience using email and social media as a marketing and sales tool to grow communities and drive product sales
  • Critical Thinking Skills: Utilize various data sources as well as overall marketplace insights to develop programs to support the brand
  • Advanced Project management/organizational skills
  • Advanced Relationship Management/Interpersonal skills
  • Advanced communication (written and verbal) and interpersonal skills
  • Determine health coming goods and inventory, to have a good phase-in and out plan and make sure a reasonable inventory level
  • Basic Japanese language skills (speak, read, write)
4

Experience For HP AMM Sme-assistant Marketing Manager SME Resume

  • Business level Japanese language skills (speak, read, write)
  • Intermediate/Advanced presentation development and delivery skills
  • Enhancing the digital experience on external positioning and communication requirements
  • Showing initiative, creativity, strategy capabilities and effectiveness in complex, rapidly changing environment
  • Multitasking and prioritizing among wide range of responsibilities
5

Experience For Assistant Marketing Manager, Bibles Resume

  • Identifying the most effective methods for promoting Ecolab products, services and brands
  • Progressive experience in Direct Marketing (including developing, analyzing and executing Direct Marketing mail campaigns)
  • A Marketer (agency or client-side) with a proven track record in delivering compelling DM and email Marketing campaigns for a leading comparable brand
  • Good understanding of BMO FG’s overall marketing and advertising platforms
  • Experience creating and executing marketing plans via mobile app channels
  • Use analytical tools to generate campaign performance analysis including channel/media/offer performance and campaign targeting model and tactic effectiveness
6

Experience For Assistant Marketing Manager, Color Resume

  • Work experience in marketing at asset management/ finance industry, including above-the-line, below-the-line, online, and events
  • Advanced knowledge of email marketing (deliverability, best practices, etc…) with experience developing email cadence and strategies for multiple audiences
  • Experience using marketing automation software (preferably Pardot, Eloqua or Marketo acceptable)
  • More than 3 years’ direct experience in marketing, corporate marketing, journalism, or PR discipline
  • Demonstrated ability to derive and apply insightful analytics from marketing efforts to campaigns for ongoing optimization
  • Acts within defined marketing plan. Cooperate with Marketing Manager, who are responsible for the product portfolio, MarCom, NPI and MIP
  • Strong events and brand marketing background with knowledge of various social and digital marketing channels, activities, metrics and measurement techniques
7

Experience For Assistant Marketing Manager, Campaigns Resume

  • Professional Demeanor- Exhibiting behavioral styles that convey confidence and command respect from others; making a good first
  • Hands-on approach and ability to deliver all marketing elements paired with a good understanding of hospitality
  • Strong understanding of the concepts of marketing a product
  • Relevant marketing or marketing-related experience, preferably in the cosmetics/fragrance business (in a similar or related industry)
  • Good understanding of marketing concepts and principles
8

Experience For Assistant Marketing Manager, Brand Marketing Resume

  • ECommerce, site merchandising or digital marketing experience
  • Some experience of implementing omni-channel marketing campaigns
  • English Language Teaching and/or teaching experience
  • Business experience, preferably Marketing and Sales Univ. level with Business/ Strategic Marketing direction
  • Have experience developing and executing OMNI channel programs
  • Have experience working with Visual Display in the development of merchandising assets
9

Experience For Assistant Marketing Manager, FC & GC Resume

  • Relevant work experiences in marketing, brand, digital marketing, talent acquisition or related field
  • Experience with digital media buying, booking digital media campaigns & optimization
  • Experience working with marketing campaigns/teams an advantage
  • Solid understanding and passion for marketing
  • A cross-functional marketing generalist who knows how to plan and execute effective marketing campaigns
  • Experience of the marketing planning process
  • Desirable: Knowledge of and experience in the ELT or Education sector, particularly in relation to teaching and learning materials
  • Understand the digital experience and how it applies to each product portfolio from all business aspects, including
  • Measure and analyze the effectiveness and impact of project communication deliverables, identifying opportunities
10

Experience For Assistant Marketing Manager, English Audience Resume

  • Represent the Digital experience in any discussions about the external advertising requirements in partnership with
  • Demonstrated proficiency in using Microsoft Windows software (Excel, Word, PowerPoint, Outlook)
  • Marketing or Brand Management experience
  • Experience in putting together value added propositions to build unique brand / product awareness
  • Demonstration of effective working relationships with both internal stakeholders and with external agencies and suppliers
  • Business-to-business marketing experience with a successful track record in product/service program execution

List of Typical Skills For an Assistant Marketing Manager Resume

1

Skills For Aftersales Assistant Marketing Manager Resume

  • Strong presentation skills (oral and written), analytical skills and creativity
  • Effectively manage multiple assignments utilizing efficient time management skills
  • Think creatively and demonstrate effective problem solving skills
  • Strong business acumen with good analytical skills
  • Strong communications and interpersonal skills, particularly good relationship with the media
  • Proven marketing leadership capabilities in B2B / or B2C environments, classical marketing skills and training, a blue chip CPG companies desirable
  • Strong influencing and executing skills
2

Skills For E-commerce Assistant Marketing Manager Resume

  • Marketing experience, with a combination of campaign planning and execution experience. Email and Direct Mail experience highly regarded
  • Strong skills in producing marketing copy in English and simplified Chinese
  • Good at maintaining contracts, well organizing skills, Creative, Confidence, Well-groomed, Adaptability and integrity
  • Excellent computer skills - sound knowledge of word processing, spreadsheet, database, presentation & DTP software packages, email, internet & intranet systems
  • Strong computer skills including Word, Excel. SAP knowledge is considered an asset
  • Strong analytical, creative and problem solving skills
  • Strong strategic and applied marketing skills required
  • Good business sense and strategic planning skills
  • Strong problem solving / Analytical Skills Ability to work in a matrix business environment
3

Skills For Assistant Marketing Manager, Japan Resume

  • Strong organisational skills and an ability to meet timelines in a disciplined manner
  • Strong organisational skills, attention to detail and the ability to manage multiple concurrent initiatives to strict deadlines
  • Good interpersonal skills - ability to interact with people at all levels
  • Self-starter with the ability to work on multiple projects with multiple deadlines and prioritize projects effectively
  • Strong presentation skills and written/oral communications
  • Highly detail-oriented with strong organizational and follow-up skills
  • Customer service orientation with an ability to prioritize and work effectively with cross functional teams
4

Skills For HP AMM Sme-assistant Marketing Manager SME Resume

  • Demonstrated ability to win through superior leadership and teamwork skills
  • Excellent verbal skills including ability to articulate ideas persuasively to internal audiences
  • Strong interpersonal skills including collaboration, entrepreneurial aptitude and results-orientation
  • Business & marketing related experience with P&L management skills
  • Strong project leadership skills and ability to handle multiple simultaneous projects
  • Strong communication skills, (written and verbal)
  • Good organisational skills and the ability to handle multiple projects at once
5

Skills For Assistant Marketing Manager, Bibles Resume

  • Excellent presentation skills, ability to think logically
  • Exceptional and demonstrated written and oral communications skills
  • Strong interpersonal skills – ability to influence key stakeholders
  • Strong analytical skills. Ability to derive insights from consumer research and analysis
  • Proven ability to build relationships, and work effectively in a highly cross-functional team
  • Strong problem-solving skills and project management
  • Excellent communication skills, with the ability to speak and listen, as well as clearly express ideas
  • Strong commercial skills with an appreciation of the importance of marketing ROI
6

Skills For Assistant Marketing Manager, Color Resume

  • Work under pressure and to meet tight deadlines; prioritise conflicting tasks and to make decisions quickly and effectively
  • Strong organizational skills and comfortable working autonomously to meet deliverables
  • Strong organisational skills, well organised and methodical
  • Developing training materials for sales team, CFC and AS Operations team to help them position and sell products effectively
  • Outstanding project management and organizational skills, with the ability to manage multiple projects and meet deadlines
  • Outstanding follow-up, organization, and time management skills
7

Skills For Assistant Marketing Manager, Campaigns Resume

  • Outstanding organizational skills, with the ability to manage multiple projects and meet deadlines
  • Technical marketing skills including marketing communications, market research,
  • Intermediate/Advanced meeting facilitations skills including proficiency in hosting online meetings (e.g., WebEx)
  • Aptitude for marketing ( strong fundamentals, genuine interest in the function, experience in marketing / sales ops )
  • Aptitude for marketing (strong fundamentals, genuine interest in the function, experience in marketing / sales ops)
  • People management experience and/or experience leading a team in a sales or marketing environment
8

Skills For Assistant Marketing Manager, Brand Marketing Resume

  • Relevant work experiences including B2B marketing experiences in the US; preferably in technology or professional services sector
  • Superior copywriting and editing skills
  • Strong digital marketing experience including paid, own, earn digital as well as create digital assets
  • Extremely detailed orientated with exceptional communication, proofing and reviewing skills
  • Work experience, including 2+ years’ experience in medical industry (medical device, pharmaceutical, etc.)
  • Marketing experience, or experience in related function (pre-sales, product manager, sales)
9

Skills For Assistant Marketing Manager, FC & GC Resume

  • Proven project management experience, working within timelines and deadlines
  • Computer skills, including an advanced proficiency in Excel and PowerPoint
  • Strong communicator with experience managing multiple stakeholder relationships
  • Effectively manage people and scheduling for a large team
  • Supervisory experience and/or experience leading a team in a customer service environment
  • Highly developed marketing skills
  • Excellent prioritization and problem-solving abilities
10

Skills For Assistant Marketing Manager, English Audience Resume

  • Solid experience of deploying mobile and digital media is a huge advantage
  • ROMI Mindset – deploying budget effectively to achieve brand ambition, test & analyze mindset to understand what’s worked and what hasn't
  • Social-media ready photography and copywriting skills
  • Consumer packaged goods or produce experience
  • Exceptional time management skills; meets deadlines
  • Experience in Fast Moving Consumer Goods or Food Service desirable but not essential
  • Balance customer experience and business needs to ensure correct prioritization of cross-functional work
  • Work effectively lead a work/project team
  • Highly developed presentation skills both in the development and delivery of presentation

List of Typical Responsibilities For an Assistant Marketing Manager Resume

1

Responsibilities For Aftersales Assistant Marketing Manager Resume

  • Strong interpersonal skills with the proven ability to engage and influence others
  • Manage execution of a wide array of marketing tactics through effective project management skills
  • Strong communication, organization and problem-solving skills
  • Excellent in PC skills
  • Proficient in Microsoft Office Suite with exemplary skills in Excel, PowerPoint and Word
2

Responsibilities For E-commerce Assistant Marketing Manager Resume

  • Exceptional organizational and communication skills, both oral and written
  • Self-driven with the ability to work effectively both autonomously and within a team
  • A clear understanding of the role of and solid experience in marketing a leading brand
  • Increase our team of ambassadors and athletes within the EU and work with them all to ensure they are working for the brand effectively
  • Meticulous attention to detail with extraordinary organizational skills
  • Bring ideas to the table and help deliver innovative and effective initiatives to optimize marketing spend and program ROI
  • A Marketer (agency or client-side) with a proven track record in delivering compelling Marketing campaigns for a leading comparable brand
3

Responsibilities For Assistant Marketing Manager, Japan Resume

  • Five - seven years experience in managing advertising or marketing projects and/or functions
  • This role needs to have strong people and influencing capability, success in building relationships across the organization
  • Past experience in driving multiple projects & landing innovations
  • Good understanding of Pakistani media landscape & principles
  • Or above working experience in multi-national company
  • Extensive experience working with cross functional team
  • Experience running paid promotions on Facebook Ads Manager, Twitter, LinkedIn, Google Search and Google Display
  • Attendance at bi-monthly Creative Status Meetings Operations Meetings to ensure program knowledge, good communication and adherence to program timetable
  • Work in a fast-paced, cross-cultural organization and flexibility to manage multiple priorities and ability to work under limited resources support
4

Responsibilities For HP AMM Sme-assistant Marketing Manager SME Resume

  • Successfully demonstrate ROI in all activity
  • Develop the effective use of Haven’s CRM
  • Highly driven and motivated individual with demonstrated strength across the full marketing mix, ideally from the FMCG industry
  • Demonstrate composure and self-confidence in difficult situations
  • Able to build strong relationships with marketing within Carpetright and external suppliers
  • Creative and displays a strong interest to learn
  • Supports decisions with solid analysis and data, balancing customer and Ecolab needs
  • Strong attention to detail, commitment to accuracy and timeliness
5

Responsibilities For Assistant Marketing Manager, Bibles Resume

  • Professional/marketing experience
  • Arrange for the effective distribution of marketing materials
  • Evaluate effectiveness of marketing campaigns
  • Articulate effective marketing campaigns to grow the key brands
  • Has no less than 5 years of experience in consumer products marketing, within the FMCG / OTC / Medical Device / Healthcare regulatory environment
  • Industry experience in integrated marketing (inclusive of digital, social, print, and engagement)
  • Good communicator at all levels of organization, written, verbal and listening
  • Good in English, Cantonese and Mandarin
6

Responsibilities For Assistant Marketing Manager, Color Resume

  • Experience with Facebook, Twitter, Instagram, and LinkedIn
  • Creating and maintaining metrics reports on marketing and sales activities, effectiveness, and business impact
  • Experience at successfully managing and optimising websites, growing traffic
  • Experience of successfully developing and managing social media campaigns
  • Experience of successfully developing and managing e-shot campaigns
7

Responsibilities For Assistant Marketing Manager, Campaigns Resume

  • Experience of successfully developing and managing events, seminars and exhibitions
  • Experience of successfully managing multiple agency relationships (including PR and Design)
  • Experience of presenting marketing campaign proposals and results at director level
  • Experience and knowledge of working with a B2B and/or roadside services organization
  • Experience in Microsoft Office applications (Outlook, Word, Excel, PowerPoint, etc.)
  • Demonstrate meticulous follow-through and the ability to manage multiple projects and resources simultaneously
8

Responsibilities For Assistant Marketing Manager, Brand Marketing Resume

  • Collaborate with merchandising and inventory management teams to launch effective andoperationally flawless campaigns on time
  • Experienced in performing multiple tasks simultaneously
  • Thrive in fast-paced environment with agilityto prioritize multiple projects
  • Tracking social media campaigns for books, evaluating results, and suggesting changes to messaging and targeting to improve future results
  • Writing, designing, routing, and managing schedules for printed promotional materials, including sell sheets, postcards, bookmarks, gift boxes, etc
  • Researching & seeking innovative Communications opportunities, including identifying opportunities for the placement of stories & the promotion of spokespeople
  • Collaborating with marketing, programming, creative, research and sales to make sure social is working in concert with the overall brand direction
9

Responsibilities For Assistant Marketing Manager, FC & GC Resume

  • Collaborating with Internal Marketing partners on testing, measurement and reporting of test results across all programs and product lines
  • Understanding of marketing strategy and driving business goals
  • Consulting and coordinating with authors, editors and publicists on marketing plans and preorder campaigns
  • Training, advising, and mentoring department assistants
  • Leading the execution of the Merchant communications for the annual “Shop Small” and ‘Member Favourite’ campaigns and pricing
  • Working with the Vice President, Marketing Director and other team members to brainstorm and execute customized promotions for individual books
  • Drafting and designing print and digital ads, especially sponsored social media posts
  • Working knowledge of digital marketing and social media
  • Monitoring of brand P&L, with knowledge of key brand financials as well as business terms and calculations
10

Responsibilities For Assistant Marketing Manager, English Audience Resume

  • Recommending new approaches, strategies, and new product initiatives
  • Ensuring work-stream milestones are delivered against budget and to deadlines
  • Understanding of creative and design strategy for direction and evaluation of multi-media content
  • Understanding of the 4P’s and their application. Ability to read and understand a P&L statement
  • Contributing to and developing marketing plans and strategies

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