Retention Marketing Manager Resume Sample
Maynard Zieme
433 Efren Locks,
Philadelphia,
PA
+1 (555) 239 3105
Work Experience
Retention Marketing Manager
01/2017
-
PRESENT
Chicago, IL
- Work with a range of key stakeholders across Marketing teams and the business to share outputs and best practice, securing alignment and buy-in of campaign objectives
- Manage a broad range of agencies (e.g. creative, media and events) to ensure timely delivery of campaign materials
- Gain agreement from all key stakeholders to ensure support for campaign activities and budgets
- Work with Marketing Communication managers and agency personnel to align and integrate activity, as well as inform and guide Marketing head and other team members
- Assume day-to-day management of agencies and other third party suppliers to deliver campaigns on time and within budget
- Keep abreast of customer needs and latest Marketing trends within the industry via all opportunities whether face-to-face, online or via research
- Support the development of an annual Marketing roadmap that outlines lifecycle and retention programs that provide a best in class member/ buyer experience
- Spearhead product recommendations and personalization efforts to maximize customer life time values and optimize all retention engagement KPI’s
Customer Retention Marketing Manager
05/2011
-
09/2016
Houston, TX
- Collaborate with Site Merchandising and Creative to develop a solid roadmap and email calendar for the year
- Consult with Marketing, Creative and Site Merchandising teams to design email strategies, implement best practices and effectively utilize all internal and email vendor capabilities
- Partner with JWN to drive the continuous efforts of our customer lifecycle/ loyalty and omni-channel programs
- Work closely with the Business Insights team to set up sound testing methodologies to determine lift of new programs and overall ROI impact of retention programs
- Capitalize on our existing push notification strategy and further build test & learn roadmap to leverage this channel to drive incremental revenue
- Consumer focused marketing experience, ideally in an online setting with a recognized fashion retailer
- Proven multi-channel marketing capabilities with a heavy emphasis on online and direct to consumer marketing
- Experience in developing effective consumer communications, including creative strategy and messaging
- Demonstrated ability to develop marketing plans and business cases, and the ability to succinctly communicate
Marketing Manager, Retention & Engagement
08/2006
-
04/2011
Detroit, MI
- Solid track record in meeting or exceeding individual and/ or team based goals
- The ability to effectively communicate across different departments
- Customer Experience Management – determining if messages to our customers are cohesive, intuitive and generally make sense. Making recommendations and driving improvements for both functionality and creative execution
- Assist in email production and help identify opportunities and enhancements to drive and increase sales, business objectives, and customer experience. Outline business use cases and manage and execute the roadmap for business workflow processes to implementation of customer facing products
- Work collaboratively with cross-functional teams including Marketing CRM, Marketing Strategy, Creative, Site Merchandising, Content Engineering, and Quality Engineering teams
- Experience in B2C or direct response marketing, preferably with focus on retention or loyalty
- Extremely strong organizational, oral and written communication skills
- Lead customer retention strategies for the Secondary and FE market in order to increase Pearson’s customer lifetime value
Education
Upper Iowa University - Cedar Rapids Center
2001 - 2005
Bachelor's Degree in Marketing
Professional Skills
- Strong sense of urgency, problem solving skills and commitment to continuous quality improvement
- Excellent written and oral communication skills, with exceptional attention to detail
- Data-driven approach and strong analytical skills
- Experience planning and executing email marketing campaigns with a strong focus on Open, Clicks and Conversion
- Relevant marketing experience with increasing responsibility and solid experience in both people management and leadership capacities
- Advanced skills with Microsoft Office suite of products – most specifically Power Point, Excel and Outlook
- Managing a customer loyalty program that surprises and delights people with opportunities, discounts, gifts and experiences
How to write Retention Marketing Manager Resume
Retention Marketing Manager role is responsible for events, credit, training, marketing, procurement, reporting, design, research, digital, telecom.
To write great resume for retention marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Retention Marketing Manager Resume
The section contact information is important in your retention marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Retention Marketing Manager Resume
The section work experience is an essential part of your retention marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous retention marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular retention marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Retention Marketing Manager resume experience can include:
- Experience in conversion optimization, A/B testing, lifecycle marketing
- Drive, prioritize, test, and manage print/referral/email/push marketing strategies and rollout plans. Test new technologies
- Experience in digital, social, email, direct and integrated marketing
- Experience with consumer software/apps & services, and ideally with subscription model business
- Effective communicator and a team player capable of cross-functional collaboration
- Customer focused and keeps customer experience top of mind
Education on a Retention Marketing Manager Resume
Make sure to make education a priority on your retention marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your retention marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Retention Marketing Manager Resume
When listing skills on your retention marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical retention marketing manager skills:
- Uses learning tools effectively to support decision making, e.g., A / B testing and experimentation
- Experience with online advertising including remarketing and social paid media advertising
- Experience with product marketing, online marketing, digital marketing, or retention marketing
- Experience managing a marketing budget and delivering against target metrics
- Detailed experience with all key messaging tools including segmentation, creative briefs and commercial innovation
- Experience executing customer lifecycle email marketing campaigns
List of Typical Experience For a Retention Marketing Manager Resume
1
Experience For Customer Retention Marketing Manager Resume
- Lead on the development of customer retention strategies for the WBL market in order to increase customer loyalty and identify up-sell and cross-sell opportunities
- To segment existing customers, both training providers and employers, into sub-segments and to define precise marketing strategies aimed at improving their engagement, revenue and long term relationship with Pearson
- To use market intelligence, customer insight and analysis to increase understanding of the WBL market audiences and effectiveness of the campaigns
- Together with the Acquisition Manager, to lead on Marketing planning and ensure ambitious objectives are set and that plans are in place to underpin delivery
- To work with key stakeholders to understand how the marketing campaigns fit within their wider business strategy
2
Experience For Senior SMB Retention Marketing Manager Resume
- To manage all customer data and analysis with a view to build a detailed picture of the customer and profiling, driving focused and concise understanding about WBL customers
- To present complex data clearly to senior managers across the business, ensuring insights and customer trends are provided through data
- Internal departments and external agencies
- To recruit the right customers and drive digital and off-line engagement
- To create, manage and implement end-to-end marketing campaigns using the full marketing mix, delivering all marketing activities on time and within budget and forecasting and reporting on ROI
3
Experience For Marketing Manager, Retention & Engagement Resume
- To work with colleagues across the different teams within the marketing function (web, PR, creative and design) to deliver campaign activity through the most appropriate channels
- To define KPIs and implement analytics to identify profitable segments and measure segments migration, customer retention and impact on revenue
- To measure and review performance within key ROI and KPI criteria to increase lead generation, conversion and retention rates
- Schedule and project manage key campaigns and tactical plans to ensure all campaigns are delivered to the highest quality, on time, within budget and meeting campaign KPIs and objectives
- Ensure the customer’s voice is represented throughout the business; all teams are kept up to date on the customers’ needs in order to keep the customer at the heart of what Pearson does
- Identify opportunities to improve communications and customer experiences, through effective use of customer data and customer research
4
Experience For Marketing Manager Retention & Growth Resume
- Together with the Director of Digital Marketing, craft a segmented engagement and retention strategy and tactical plan
- Work with customer care stakeholders to develop bespoke programs for top customers to ensure growth and retention in this segment
- Manage the email process workflow including development of the email calendar, collaborating with Digital Marketing and Product Marketing teams, and working to QA and test email assets
- Oversee email automation and triggered programs
- Manage the relationship with our Email Service Provider, SailThru
- Improves seller productivity, especially of account managers, by providing visibility to the churn risk in their individual account modules. Provides sales enablement including talking points and escalation remedies
- Communicates and trains management on programs to influence broad adoption and activation
- Defines and quantifies new opportunities to improve retention among key customer segments
5
Experience For Marketing Manager Powerpoint Pro Optumrx Growth & Retention Resume
- Ensure the copy and creative is in line with the company’s brand guidelines (include mission, value and merch etc.)
- Develop and manage FT retention campaigns and customer journeys to minimise cancellations and drive renewals among the digital and print subscriber bases
- Implement campaigns to drive increased revenue per user across the subscriber base
- Work closely with the wider Marketing team, to develop effective marketing throughout the customer lifecycle. Work closely with CRM to drive customer engagement and inform the implementation and optimisation of engagement tactics for at-risk segments
- Implement appropriate segmentation and communications, working closely with the Data team in order to deliver personalised, relevant and persuasive marketing collateral
- Strong experience in customer relationship, retention or loyalty marketing
6
Experience For Marketing Manager, Retention Programs Resume
- To focus on customer experience in formulating and execution of campaigns
- Relevant experience (Marketing, Research, Analytics or Program Management) required
- Biased toward action, constantly pushing to deliver new initiatives
- Responsible for driving significant portion of topline revenue
- Innovate. Implement new channels of communications and new types of campaigns to drive improved retention rates
7
Experience For Email Retention Marketing Manager Resume
- Create strategy to increase repeat customer revenue and frequency across multiple customer touchpoints – email, print, referral, etc
- Develop and track retention metrics (e.g., repurchase rate, repurchase AOV)
- Lead execution on all email and mobile builds, edits, personalization, dynamic content, testing, approvals and schedule/launch campaigns, with the ability to manage multiple projects with minimal direction and supervision
- Lead execution on all print materials and referral campaigns
- Utilize customer data and segmentation (e.g., Fit Quiz, transactions) to target and deliver personalized communications to our valued customer base, and improve email personalization
- Develop, test, implement and analyze triggered and transactional email initiatives to drive incremental revenue. Drive email channel performance by A/B testing subject lines, content, and contact strategy (e.g., timing, frequency)
- Work collaboratively with the Creative teams to ensure that all design solutions and creative assets meet deadlines, objectives, and budgets
8
Experience For Product Marketing Manager, Retention Resume
- Conceptualize, plan and implement below-the-line targeted marketing campaigns and promotions with the objective of contracting/up selling/cross selling to customers
- To formulate, drive and manage new initiatives supporting mobile customer retention initiatives driven by customer analysis
- To manage and co-ordinate with Con Ops on customer service related issues / escalations
- Mobile Postpaid Churn & Churn Rate
- Mobile Postpaid Retention cost
- Mobile Postpaid Revenue lift
- Lead the ideation, development, execution and subsequent enhancements and optimization of proactive retention programs with both internal and external (agency/consultants) stakeholders
- Develop and also serve as the ‘front door’ and subject matter expert for digital requests/needs within the retention marketing team
9
Experience For Senior Marketing Manager, Retention Resume
- Forecast, track, analyze and communicate key program and retention metrics
- Partner with Business Analytics, Business Intelligence, Marketing Technology (MarTech) and Digital Marketing on new and innovative digital platforms and technologies
- Results-oriented with a winners mentality
- Work with internal cross-functional teams and external marketing agencies to develop and execute on-target campaigns successfully while ensuring legal and brand compliance
- Drive successful campaigns by develop on-target messaging and creative based on objectives, target audiences, product positioning and channel strategy
- Understand local markets, user segments, user behavior/preference through market research and AB/multi-variable testing
- Find potential synergy in our product portfolio and identify cross/up-sell opportunities to grow customer life-time value and drive incremental revenue
- Manage day-to-day execution of retention/conversion campaigns including e-mail, in-product tools, in-app communications, web site/member portal, and social media
- Build a strong understanding of customer segmentation, behavior and consumer insights to leverage in marketing campaigns that drive customer LTV
10
Experience For Senior Retention Marketing Manager Resume
- Strong understanding of consumer and mobile products like Poshmark
- Run and prioritize multiple projects at a time
- Planning and executing events that bring customers together, often tied to our news, sports and arts coverage
- Using the data on their behavior to help them find more of the types of content they like, online and through newsletters and other channels
- Encouraging customers who read only print to also use our online channels, and those online to engage with us more often
- Increase the profitability and repurchase rate of customers by developing new or improving existing retention marketing strategies and tactics
- Manage user-facing communication channels including: email, push notifications, and in-app notifications
List of Typical Skills For a Retention Marketing Manager Resume
1
Skills For Customer Retention Marketing Manager Resume
- Graphic design or desktop publishing experience
- Considers the end-to-end customer experience for his/her offering or channel
- Experience in online marketing required
- An understanding of the role of journalism in our society and the unique financial pressure the industry faces, perhaps through experience at a media company
- Experience with content planning and execution
2
Skills For Senior SMB Retention Marketing Manager Resume
- Analyse print and digital retention activity, reporting on campaign effectiveness
- Experience in email marketing required
- Experience on retention strategies and tactics required
- Experience with vendor management incl. agency selection and performance measurement
- Strong commitment to timelines, accuracy and professionalism
- Develop a strong understanding of FTD’s business, policies, practices, and culture
3
Skills For Marketing Manager, Retention & Engagement Resume
- Implement qualitative and quantitative research techniques to provide insight and intelligence on how to improve the customer experience by working with
- Creatively think of ideas on how to execute campaigns in a new and innovative way that considers budget, functionality, effectiveness and implementation
- Understanding of online marketing best practices and platforms such as AdWords and Facebook Ads Manager
- Managing campaign cost / A&P budgets
- Flexible and accepting of ever changing challenge
- To lead on retention Marketing planning and ensure ambitious objectives are set and that plans are in place to underpin delivery
- Broad understanding of key movements occurring in the industry, their drivers, and ability to map EarthLink’s portfolio into them
4
Skills For Marketing Manager Retention & Growth Resume
- Todevelop a superior understanding of Work-Based Learning customers
- To drive insight into behaviours that optimizes ongoing lifetime value. To develop the customer journey and service offering for all customer segments
- Collaborates with Analytics and Marketing Operations to use predictive modelling
- Analyze core drivers of retention (e.g., new product introductions); provide insights to Merchandising and Marketing TEAMS
- To maintain low churn rate through targeted campaigns using digital / scientific marketing and data analysis
- To work cross functionally (example Marcom, IT, Finance, DBU, PM, Sales & Con Ops) in formulating and managing initiatives and campaigns
- Can design and execute email-based A/B tests to improve key elements of email marketing
- Has the ability to analyze large customer data sets, and create segments and targeted marketing strategies
5
Skills For Marketing Manager Powerpoint Pro Optumrx Growth & Retention Resume
- To brief other teams on Marketing campaign plans (eg sales, customer services), to ensure internal awareness and engagement in campaigns
- Extensive knowledge of online and mobile marketing landscape and trends
- Work in a fast-paced, changing environment with all levels of management
- Understand our customers’ pain points and can translate into messaging to improve customer engagement
- Deliver reporting and insights that accurately measure the delivery and
- Communicates campaign plans to front line employees to ensure coordination across business owners and marketing channels
6
Skills For Marketing Manager, Retention Programs Resume
- Manages marketing plans and programs end-to-end to ensure smooth execution across all touchpoints
- Analyzes and reports program performance, translating measurement to insights for partners and leaders. Recommends options to optimize program
- Increase the engagement and success of Aftershock’s messaging channels
- Test and learn to drive a clear understanding of Retention levers
- Provide guidance to the marketing executives on campaign execution and processes
- Business case development for customer retention initiatives driving KPIs such as churn and call center call shed
- MS Office knowledge (Word, Excel, Power Point, Project, etc.)
- To develop a superior understanding of customers both qualitatively and also based on behavioural data, and segment existing customer base for retention marketing purposes
7
Skills For Email Retention Marketing Manager Resume
- To formulate marketing plans to nurture and manage existing customers, driving up adoption, revenue and retention, and providing a superior customer experience aimed at improving customer engagement and long term relationship with Pearson
- Lead on the development of up-sell and cross-sell Marketing plans to increase customer lifetime value, and deepen their relationship with Pearson
- To define lead journeys for existing customer segments, and to create lead management and lead nurturing tactics to convert them into qualified leads and purchasers of additional products
- To manage closely the handover of leads with sales and measure and seek to maximize the conversion rates
- To strive to achieve set objectives and manage all commercial aspects of the marketing activities and retention and revenue KPI’s. To constantly assess performance against objectives and adjust marketing plans as required to maximise results and Return On Investment (ROI)
- To gain insight into behaviours that optimizes ongoing lifetime value
- Define and measure KPIs and implement analytics to identify profitable segments and measure segments migration, customer retention and impact on revenue, performance within key ROI
- Strong analytics skills and the ability to understand and illuminate customer analytics, and translate findings into meaningful outcomes and strategic recommendations
- Experience of working at Manager level, ideally in at least one role focused on retention and loyalty
8
Skills For Product Marketing Manager, Retention Resume
- Positive attitude, team-oriented, energetic, and optimistic with the ability to build effective internal and external relationships and influence change
- Interest in exploring new and emerging potential sources of customer retention
- Track record of successful management in a marketing role
- Extensive knowledge of demand generation fundamentals
- High level of enthusiasm and drive – used to self-start, inspire and motivate the others
- Build relationship and work collaboratively both internally and externally
9
Skills For Senior Marketing Manager, Retention Resume
- Extensive knowledge of customer retention fundamentals
- Identifies big insights by synthesizing inputs from multiple data sources to unlock growth opportunities; develops business cases and activation plans to support
- Drives forecasting and pieces of the 1-year plan for which they are responsible
- Leverages customer insights to influence product roadmap
- Proficient at the development of messaging and creative briefs and translating customer insights into impactful benefits and reasons to believe that also inspire customer and influencer socialization
- Evaluates copy and creative execution and provides constructive feedback to agencies
- Experienced with multiple vehicles, i.e., In Product Discovery, SaaS, Paid Search, Display, Email, Affiliates, and Social and Mobile platforms, as well as Web Properties and Relationship Marketing
10
Skills For Senior Retention Marketing Manager Resume
- Incorporates digital best practices end-to-end for SaaS offerings, including their use in first-time use, up-sell, cross-sell, retention levers and content marketing
- Able to develop logic chain that supports conclusions and recommendations even when confronted with imperfect / incomplete data
- Influences across teams, consistently communicates and influences across all levels up to Executive to achieve results
- The ability to work with data to understand customer behavior and then design campaigns and events based on those insights
- Team player and positive attitude in a results-driven environment
- Becomes active partner with CX team, and represents Marketing on cross-functional CX project teams, keeping CLM team informed of CX plans and enhancements, and provides two-way sharing of CX and CLM insights
- Partners with CX to understand the drivers of retention and churn along the customer experience journey and touchpoints, including insights from social listening, survey research, internal KPI measurement and external trends
- Partners with CX team to understand and promote their enhancements of customer portals and incorporates into customer-facing marketing materials
- Develop and own retention strategy, rooted in data, including clear objectives channel roadmaps, measures of success, and a learning agenda to continue informing and improving that strategy
List of Typical Responsibilities For a Retention Marketing Manager Resume
1
Responsibilities For Customer Retention Marketing Manager Resume
- Work closely with all teams, particularly marketing communications, product, product marketing, and customer advocates
- Provide high-level reporting and recommendations on campaigns to key stakeholders (open rate, CTR, conversion rate, unsubscribe rate)
- Be the expert on the customer journey; develop a deep understanding of user behavior and how best to leverage it in pursuit of top line growth
- Monitor and report marketing KPIs
- Monitor, track, and analyze the performance of campaigns (new and automated) to identify area of opportunities or concerns and take necessary actions
2
Responsibilities For Senior SMB Retention Marketing Manager Resume
- Analytical and attention to details yet able to see the big picture
- Build programs to increase revenue per user and improve retention characteristics
- Use data to monitor health of marketing programs and identify areas for improvement; generate data-driven hypotheses that inform strategies for campaigns and initiatives
- Lead projects through rapid testing cycles; discover and implement strategies to keep the user engaged
- Communicate key insights and findings to senior management and optimize programs based on data-driven analysis
- Manage complex initiatives, create project plans, and drive on-time execution
- Thrilled with challenges, unknowns and the opportunity to optimize and build programs
- Work with the Director, Demand Generation to define the Demand Gen nurture strategy including cross-channel communication plan including email, SMS, and paid social media, to drive lead to enrollment conversion rate
3
Responsibilities For Marketing Manager, Retention & Engagement Resume
- Oversee execution of nurture strategy including management of email communications and paid social media
- Oversee execution of retention strategy including communications plan, evaluating customer feedback and creating a plan to implement feedback to improve retention
- Work with Director, Demand Generation and Brand and Creative teams to define content strategy and oversee execution of assets and content for both lead nurturing and retention efforts across multiple channels
- Manage agency efforts for all lead nurture advertising campaign elements, including ad copy, creative direction/images, list targeting and optimization techniques required to run successful, cost effective ads to achieve established goals
- Work with the Family Analytics team and external agencies (as appropriate) to define and implement nurture and retention campaign tracking and measurement
- Responsible for ensuring all campaigns deployed are tagged correctly to track leads and ROI in Google Analytics
- Proactively work with our external agency to ensure we meet all deadlines in the campaign development schedule
- Responsible for lead nurture online marketing budget planning, optimization, invoicing and reconciliation, to ensure all online marketing efforts are completed within the allocated budget as cost-effectively as possible
- Develop and continually refine our customer engagement/retention strategy to increase revenue, reduce churn, increase customer engagement, and Winback customers
4
Responsibilities For Marketing Manager Retention & Growth Resume
- Develop and execute marketing campaigns – including coming up with campaign ideas, working with our creative team on copy and assets, building emails or other communication, designing distribution lists, and deploying the campaign
- Manage our marketing calendar and identify opportunities to engage customers at key points in their life cycle and/or based on their customer profile
- Create, edit and optimize creative assets (copy and design ideas) to maximize engagement and conversation
- Concept and run A/B tests to optimize results
- Lead the collaborative efforts to develop, implement and continually improve the communications lifecycle of a subscriber through email, direct mail and telemarketing subscriber touchpoints
- Own the strategy and execution of the former subscriber reacquisition efforts, optimizing the channels using multi-variate testing (ad copy, creative and format, offer, list targeting, calls to action, landing pages)
5
Responsibilities For Marketing Manager Powerpoint Pro Optumrx Growth & Retention Resume
- Work closely with the individual newspaper(s) and the Hub and Group sales teams, Customer Insights, the Loyalty & Membership team and the creative/campaign deployment partner, as well as with the direct response team, to achieve an overall improvement in subscriber retention
- Establish quantitative and qualitative measures for subscriber retention strategies, increasing customer lifetime value and subscriber retention
- Make data-driven decisions around marketing effectiveness and spend across channels to drive the lowest cost of retaining subscribers and meet profitability expectations
- Communicate campaign plans and results in a consistent and timely manner
- Juggle multiple priorities and stakeholders at warp speed with a keen eye and attention to detail in a deadline driven environment is essential for the Retention Marketing Specialist to be successful
- Partner with cross-functional teams to develop and implement strategies and programs that can be deployed through various channels: Customer segmentation and Loyalty/VIP program
6
Responsibilities For Marketing Manager, Retention Programs Resume
- Manage email marketing campaigns and programs end-to-end, including planning, targeting, campaign set-up, testing, execution, reporting and optimization. Maintain timely execution
- Identify, test and implement new opportunities to improve conversion and customer satisfaction
- Provide weekly/monthly reports and analysis on program performance by proactively monitoring retention campaigns. Make effective tactical recommendations and campaign adjustments based on insights
- Work closely with Technology and Marketing teams on analysis and reporting on the success of programs and retention KPIs
- Determine optimum Product Planning/Offers for assigned segments based on past results and future product availability and margins
7
Responsibilities For Email Retention Marketing Manager Resume
- Collaborate with Growth and Integrated Marketing teams on promotional strategy with an eye on retention impacts from acquisition sources
- Understand the product conversion and engagement funnel; use data to design marketing campaigns to influence the funnel metrics and key actions
- Maintain email best practices with respect to browser/client compatibility, email deliverability, appearance of subject lines, use of images etc
- Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM)
- Act as quality assurance checkpoint for all programs and campaigns as needed
- Perform special projects as needed to support key Retention initiatives
- Lead and develop a team that drives execution of that strategy and owns day to day management of the Fender Play community and retention initiatives
- Collaborate with the Marketing, Technology, Merchandising and Design teams to test and improve the content leveraged in retention marketing campaigns and channels
- Partner with Customer Service and Product teams to identify optimization opportunities within the customer cancellation and CS contact workflows
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