Channel Marketing Manager Resume Sample
Darrion Dach
9486 Wilbert Lodge,
New York,
NY
+1 (555) 159 1013
Work Experience
Channel Marketing Manager
09/2017
-
PRESENT
Dallas, TX
- Drive joint opportunity development activities through account mapping, marketing activities, coordinating MDF spend, and utilizing VMware’s corporate and distribution marketing as resources
- Be keenly aware of the business of partners, understand channel coverage models and strategies; know a partner’s focus in areas of solution sets, verticals, geo, and markets. Become a trusted and valued marketing resource for partners and been seen as a key member of the partner support team
- Lead gap analysis studies to identify and develop opportunities to grow Golf Pride’s business with the customer via new product, assortment, merchandising, cross selling, & promotions. Lead scoping and business case development
- Build relationships with the customer’s marketing organization, Golf Pride sales, and marketing organization to develop actionable insights into an aligned vision, go-to-market strategy, key initiatives and marketing activities
- Develop all major retail marketing programs including strategy, branding, funding and executable elements in France, keeping in-line with overall global and EMEA-wide scope
- Drive channel growth by aligning objectives and strategies with sales team, distributors and retailers
- Collaborate closely and leverage other marketing departments to create innovative channel marketing solutions for distribution partners
- Work closely with regional and global channel team on the development and delivery of relevant retail marketing assets
- Lead, direct, educate and oversee distributor retail strategies to execution
Senior Channel Marketing Manager
10/2010
-
05/2017
Boston, MA
- Assist in developing field marketing process/merchandising solutions for France. Work closely with the Training Team to educate distributors and retailers
- Lead the development of custom in-store fixtures with key retail partners
- Drive and implement marketing tactics such as product launches, athlete activation, event marketing, and social media campaigns with retail partners
- Interact with business unit leaders, present execution plans to them and influence their thinking on marketing projects/campaigns. Serve as marketing “expert” for the business
- Explore and Develop co-branding partnerships
- Direct the priorities and initiatives to the CSO for revenue and gross margin goal achievement within the channel
- Develop and implement specific key account programs for 70% of the channel volume and general programs for sell-in and sell-through for all customers within the channel
- Lead cross-functional teams for new product introductions within the channel to build brand preference through price management,value-added product tie-ins and co-op advertising strategies
Associate Channel Marketing Manager
12/2006
-
09/2010
San Francisco, CA
- Actively support field events relevant to the channel and key account calls
- This includes specific account requirements like line reviews,develop annual account business plan and all other appropriate direct account support
- Develop and sustain regular brand marketing communications to the CSO updating programs, product information, events and performance success stories
- Assist in cross-channel communication within the brand marketing team and sales to improve awareness and support of all brand initiatives
- Manage budget spending while driving revenue through the development and use of sales materials, merchandising systems,collateral materials and product support tools like sell-in or sell-through promotions, trade incentives and other stimulus programs
- Develop channel strategy for Dollar Channel and Regional Mass customers
- Contributes and executes priorities set by VP/ Director
- Recommends and tracks success metrics
Education
Siena Heights University
2001 - 2005
Bachelor's Degree in Marketing
Professional Skills
- Data analysis, decision making skills, personnel management, excellent verbal/written skills, presentation skills
- Excellent leadership, innovation, analytical, collaboration and communication skills; Strong empathy, relationship-building and interpersonal skills
- Strong experience in Sales and Marketing would be a strong advantage; Experience in managing marketing budgets ideally within a channel marketing setting
- Excellent writing/communications skills with experience developing content for various marketing channels-writing samples required with application
- Proven experience as demonstrated by successfully executed comprehensive demand generation and awareness campaigns with proven impact to Marketing metrics
- Excellent relationship building skills complemented by the proven ability to work with others, especially across team boundaries
- Strong interpersonal skills to effectively work with channel representatives on a daily basis
How to write Channel Marketing Manager Resume
Channel Marketing Manager role is responsible for marketing, analytical, presentation, interpersonal, communications, organizational, business, content, digital, collaboration.
To write great resume for channel marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Channel Marketing Manager Resume
The section contact information is important in your channel marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Channel Marketing Manager Resume
The section work experience is an essential part of your channel marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous channel marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular channel marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Channel Marketing Manager resume experience can include:
- Core marketing skills / good interpersonal and communication skills
- Strong leadership and project management skills in managing/influencing cross-functional teams, consensus building, and implementing key business initiatives
- Advertising and marketing experience. Strong preference for automotive industry experience
- Excellent communication skills at executive level
- Excellent written and verbal communication skills to communicate marketing messages and technical concepts through various mediums
- Experience, including brand and digital marketing experience, with a track record of increasing responsibility
Education on a Channel Marketing Manager Resume
Make sure to make education a priority on your channel marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your channel marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Channel Marketing Manager Resume
When listing skills on your channel marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical channel marketing manager skills:
- Has effective interpersonal skills, IT skills and presentation skills
- Excellent interpersonal, verbal, and written communication skills, as well as, analytical and presentation skills
- Excellent written, verbal and presentation skills. Can effectively communicate rationale to senior management
- Have excellent written, verbal, and presentation skills communications skills
- Demonstrate strong presentation, verbal and written skills
- Results-driven, high-performing individual with excellent planning skills and attention to detail
List of Typical Experience For a Channel Marketing Manager Resume
1
Experience For Senior Channel Marketing Manager Resume
- Very good German and English language skills, combined with excellent presentation and rhetoric skills
- Good, proven commercial writing skills, ideally for long & short copy
- Strong organization skills with ability to organize and prioritize workload
- Strong analytical skills and data-driven thinking to build insights that drive the right enablement activities
- Experience in marketing skills ideally with Middle East mobile carriers or retail channels
2
Experience For Partner / Channel Marketing Manager Resume
- Strong skills in digital marketing
- Strong process and operational skills – turning the complex into digestible content for a diverse internal and external audience
- Excellent organizational skills and multi-tasking capabilities; can quickly adapt to changes within a small, fast-paced environment
- Proven creative problem-solving skills, with the ability to work in a fast-paced, deadline-driven work environment
- Quantitative analytical skills and experience collaborating with analytics resources
- Strong process and operational skills – turning the complex into digestable content for a diverse internal and external audience
- Strong marketing communication skills
3
Experience For Associate Channel Marketing Manager Resume
- Posses strong relationship building skills
- Strong verbal and written communication skills. Enjoys understanding the nuances and details of how technology works
- Good interpersonal and project and time management skills
- Excellent creative, writing and communication skills
- Excellent analytical skills - ability to translate a marketing plan to an overall business plan and develop quantitative demand models for each channel partner
- Strong reporting and analytic skills to ensure that all investments are accountable to business outcomes
- Strong interpersonal skills required for collaboration and communication with multiple departments, agencies, designers and colleagues
- Proven presentation skills, visualizing complex content and managing critical questions
4
Experience For Global Channel Marketing Manager Resume
- Copywriting and copyediting skills are essential
- Demonstrated experience working in marketing to, with, and for a partner sales organization
- Financial planning and budget management skills
- Demonstratable experience in partner readiness and enablement and/or business experience, preferably in the Learning & Development field
- Great verbal, telephone and written communication skills
- Effectively utilize modern marketing strategies, tools, and measurements in support of the education channel sales strategy
5
Experience For Senior Partner / Channel Marketing Manager Resume
- Work effectively in diverse teams, e.g. with Sales, Product Marketing, Product Management, marketing communications and CTO organization
- Experience with all areas of digital marketing including social, display, video, user experience and programmatic
- Enable internal sales and external partners to effectively sell partner solutions
- Implement tools, programs and processes to effectively drive channel behavior and to enable channel sales growth
- Advanced presentation and Public Speaking skills
6
Experience For Digital Channel Marketing Manager Resume
- Experience: 2-3 years of marketing experience preferably in the high tech computer related environment
- Organizational skills and ability to multitask and work under pressure to meet deadlines and goals
- Developing strategic partner GTM plans with defined set of partners to create a high quality and unique partnership experience
- Experience in one or more fields of marketing (Integrated Marketing, Channel Marketing, Product Marketing, Promotions, Training)
- Experience working with online sellers and market places (i.e. Amazon) including content development, promotional execution and results tracking
- Around 8-10 years’ experience in Commercial roles i.e. Channel Marketing, Product and Customer Marketing, Strategic Planning and/or Retail
7
Experience For Senior, Channel Marketing Manager Resume
- Demonstrated success building and executing joint marketing plans with partners
- Program management experience building, scaling and landing enablement programs
- Strong project management capabilities driving execution across multiple geographies and operating in a complex environment
- Continuously measure effectiveness and ROI of initiatives and apply learning in ongoing strategies and plans
- Relevant experience in online marketing and/or other performance marketing disciplines
- Experience in a partner marketing role or working for a Microsoft, AWS, Google or SalesForce partner
8
Experience For Onstar Go-channel Marketing Manager Resume
- Experience across digital performance channels with a track record of driving outstanding results
- A strong understanding of Cloud Computing Principles
- Good understanding of marketing to win back accounts
- A proven track record of working with a large partner and understanding their business needs, preferably within the education sector
- Demonstrated success developing marketing strategies to maximise product sales
- Experience delivering marketing campaigns with external partners
9
Experience For Intermediary Channel Marketing Manager Resume
- Experience building incentive-based partner marketing programs
- Develop strong working relationship with staffing vendors to drive sales results in assigned retail business/Go Local and Events and community awareness
- Set and communicate sponsorship strategy to the Greater China marketing teams to ensure adherence to best practices and consistent partner experience
- Own the end user buying journey and experience on distributor’s websites
- Experience of working in the channel would be an advantage to be successful in this role
- Manage a very large and fluctuating workload with multiple priorities, deadlines and contacts in a fast-paced environment
- Prepare memos and maintain all work according to project schedule and perform research on various activities for effective implementation of projects
10
Experience For Consumer Channel Marketing Manager Resume
- Experience working in a matrix organization and with virtual and remote teams
- Experience working with web analytics tools: Google Analytics, Coremetrics, Omniture, etc
- Experience in B2B marketing and lead generation activities
- Track effectiveness of channel marketing programs and recommend plan changes as appropriate
- Experience in marketing, sales, and/or operations
- Experience managing external agencies as well as channel/partner events
List of Typical Skills For a Channel Marketing Manager Resume
1
Skills For Senior Channel Marketing Manager Resume
- Excellent project and time management skills, with the ability to prioritize and meet deadlines
- Excellent discovery, listening, collaboration and influencing skills
- Excellent written and verbal communication skills in Japanese (Native Level)
- Exhibits strong organizational and decision-making skills. Ability to strategically think through new processes
- Operates effectively in a team
- Strong customer focus with analytical and problem solving skills
- Strong initiative and customer service orientation; volunteer management skills an asset
- Strong written and oral business communication skills
2
Skills For Partner / Channel Marketing Manager Resume
- Strong communication skills and leading with influence
- Excellent project management, direct marketing and analytical skills
- Excellent written & oral communications skills; Ability to present self professionally and intelligently to internal clients/colleagues
- Excellent communication skills: written, verbal, and visual
- Strong persuasiveness skills and ability to influence and motivate others
- Outstanding interpersonal and project/time management skills
3
Skills For Associate Channel Marketing Manager Resume
- Demonstrates proven extensive knowledge of success managing marketing operations to identify and address client needs: communicating
- Proven experience on Sales Enablement efforts, as well as channel building and on boarding activities
- Negotiation skills, influencing ability and decision making
- Proven experience of partnering with and influencing external customers and partners
- Extensive experience in localizing and executing global integrated campaigns, with a demonstrated track record of exceptional
4
Skills For Global Channel Marketing Manager Resume
- Experience in channel sales or marketing, product marketing with proven results
- Experienced channel marketing professional with a proven track record of marketing technology products and solutions in a B2B environment
- Prior experience in retail marketing
- Strong experience on demand generation activities leveraging channel partner communities or directly with end-customers
- Cross-functional project management skills, including vendor management
- Good marketing and project management experience
5
Skills For Senior Partner / Channel Marketing Manager Resume
- Ownership of overall consumer experience in offline retail - through effective fixtures, branding, soft & hard POSM’s, from inception to installation
- In-person presentation skills to large groups as well executive audiences
- Business level written and verbal communication skills in English
- Experience in channel sales or marketing, product marketing with proven results
- Demonstrated success in effective marketing campaigns to support channel sales organizations
- Develop and recommend trade marketing support materials and research needed to execute the plan most effectively
6
Skills For Digital Channel Marketing Manager Resume
- Effectively launch new products and programs
- Strong experience with IT channels and sales management
- Confidently and effectively communicate at multiple organizational levels
- 2) Technical/Functional Skills –
- Results-oriented and proven experience having worked in Indian IT/Channel community with deep exposure to IT Channel environment
7
Skills For Senior, Channel Marketing Manager Resume
- High weightage on tactical proven experience in Digital marketing and Digital as a medium
- Good understanding of and experience working in Consumer Electronics and/or Sporting businesses
- Five+ years experience working in consumer products with retail marketing experience
- Strong experience in Channel Marketing, utilising best practices, methodologies and technologies
- Strong experience and knowledge in Advertising and associated best practices and industry methods
- Partner effectively, collaborate and influence across boundaries of different organisations, companies & cultures (EMEA, countries, WW Team)
- Strong experience in the Digital landscape
8
Skills For Onstar Go-channel Marketing Manager Resume
- Allocate resources, time and budget to execute on strategy. Effectively balance day-to-day deliverables within the broader business goals
- Clearly and effectively articulate value to agency partners
- Experience with Salesforce, Marketo and Adobe Experience Manager desired
- Understanding of and experience in developing and executing programs to a direct & channel audience
- Marketing manager works closely with the Partner Sales Manager to understand the priorities for the accounts for which they are responsible
- Driving the total experience by engaging the customer
- Marketing automation tools experience desirable i.e. Marketo, Eloqua, Structured Web, etc
- Tracking program/promotional effectiveness and recommend changes and improvements as required
- Channel Marketing, Offer / Product Marketing or Marketing Communications experience gained within the broader specification Channel is essential
9
Skills For Intermediary Channel Marketing Manager Resume
- Vertical marketing experience, understanding of sales cycle, and how to apply to channel marketing needs
- Marketing or sale experience with an interest of working with some of the world leading food brands
- Impact – Creates a good impression, commanding attention and respect, showing an air of confidence without creating an air of superiority
- Experience working & supporting partner / channel / 3rd party selling organisations
- Experience in a channel marketing role working across channel sales and marketing teams
- Experience leveraging/enabling an omni-channel go-to-market approach (direct, indirect, as well as e-commerce) routes to market
- Experience working with channel partners in a marketing capacity
10
Skills For Consumer Channel Marketing Manager Resume
- Strong competence in marketing, channel, branding, and strategy
- Experience using digital marketing platforms to market to businesses and consumers
- Multiple years of work experience in product marketing, product management, sales, or strategy consulting
- Experience interfacing with all levels in a Partner organization including account executives, technical consultants, regional managers, and senior leadership
- Strong financial acumen, including understanding of financial statements
- Experience in advertising or marketing industry
- Demonstrated record of developing marketing materials and communication programs
- Experience with field marketing, channel marketing or channel sales background
List of Typical Responsibilities For a Channel Marketing Manager Resume
1
Responsibilities For Senior Channel Marketing Manager Resume
- Build upon Russell’s brand, and recognition for Russell’s excellence when working with large multi-billion dollar organizations (advertising, PR, thought leadership, events)
- Demonstrated ability to drive cross-group collaboration, using strong communication, project management, and organizational skills
- Out-of-the-box thinker who develops best-in-class, proven channel marketing strategies to effectively take goods into retail channels
- Excellent Power Point skills, an eye for design/formatting, and meticulous attention to detail
- Work independently with a flexible approach and excellent problem-solving skills
- Building a strong partnership with the sales team to establish joint priorities and gain alignment on strategic plans
2
Responsibilities For Partner / Channel Marketing Manager Resume
- Ensure that the mid market marketing plan is aligned with local business priorities to be able to demonstrate the contribution delivered by the Marketing team
- Demonstrates good judgment in selecting methods and techniques for obtaining solutions across geographies
- Experience delivering effective demand generation marketing campaigns and programs that deliver measurable and repeatable results
- Proven experience with omni-channel marketing campaign development
- Four years’ experience in Marketing experience specific to Channel Partners/3rd party reseller channel
- Interact directly with distributors to create and execute on integrated marketing plans to effectively increase our market share
- Effectively partner with sales and marketing leadership to set a marketing strategy that is in line with sales objectives and the broader business strategy
- Confident self-starter with proven leadership experience and ability to work in matrix organization
3
Responsibilities For Associate Channel Marketing Manager Resume
- Managing channel marketing specialist. Help prioritize work, conduct weekly meetings, and providing guidance when needed
- Working Salesforce.com experience
- Experience with working with global brands and in-depth brand understanding (message positioning, visual assets adaptation, targeting, etc.)
- Good understanding of Digital marketing tools & campaign planning
- Excellent understanding of marketing production process (including Compliance) and knowledge of e-commerce
- Experience in a consumer or business facing marketing role
- Improve commercial teams’ ability to authentically engage with segments through effective scripting and training materials and sessions
- Grow share, sales and attach by driving retail experiences that showcase why Xbox is the best gaming platform in the world
4
Responsibilities For Global Channel Marketing Manager Resume
- Strong execution DNA, with an eager ability to implement and sustain strategic initiatives aimed at meeting business objectives, through the Marketing engine
- Ground upcoming programs with Channel VP's prior to next month's programming channel plans
- Forecast, evaluate, measure, and report on partner marketing campaign effectiveness and ROI (closed loop marketing)
- Experience of briefing & assessing creative proposals
- Oversees the effectiveness of the organization’s channel marketing programs to ensure the efficient use of marketing dollars and manage program costs
- Experience defining project scope and managing to a timeline and/or budget
- Experience with field marketing, channel marketing or channel sales background
5
Responsibilities For Senior Partner / Channel Marketing Manager Resume
- Strong understanding of operational marketing, distributional and direct sales business models, product lifecycle management, business and market development
- Experience in financial and data modeling in a professional setting is required
- Experience in developing marketing plans
- A strong culture with passion for food, chefmanship and for living our brand promise of bringing inspiration every day to our customers
- Experience analyzing P&L’s and managing budgets
- Experience developing marketing strategies
- Highly organized and capable of managing multiple tasks and shifting priorities
6
Responsibilities For Digital Channel Marketing Manager Resume
- Strong ability to develop, organize, and guide content spanning business and creative writing styles
- Progressive experience in social media marketing at a recognized interactive agency or with a leading technology brand
- Analytical acumen with experience leveraging data to develop and deploy modern digital marketing strategies for a diverse set of users
- Experience in managing ‘To’ and ‘Through’ channel marketing aimed at Distribution and reseller audiences
- Experience in working in a multi-market/multi-channels with cross-functional and matrix organization
- Experience in a marketing role
7
Responsibilities For Senior, Channel Marketing Manager Resume
- An MBA is required with 6 - 8 years of digital channel management or partner marketing experience
- Previous experience on working on Partner Portals and Mobile Apps an added advantage
- Previous experience on working on Salesforce an added advantage
- Develop innovative and effective marketing tools to promote products in the showroom, outdoor and other potential channels
- Channel marketing experience
8
Responsibilities For Onstar Go-channel Marketing Manager Resume
- Experience working cross-functionally to execute projects is required
- Experience in Channel Marketing, Event Management, or related field
- Experience with national partner marketing
- Dealer channel marketing experience (not retail)
- Experience producing creative content
- Proven record in project management delivering best in class
- Experience in identifying integration opportunities to streamline
9
Responsibilities For Intermediary Channel Marketing Manager Resume
- Marketing experience required
- Marketing experience in the software area
- Experience in B2B marketing, knowledge of the partner base in the region
- Team player, strong collaborator and an inspiring leader to the team and peers in the org
- Strong understanding of the UK and European markets and the main distribution channels and clients
- Strong relationships with conference organisers, agencies and platforms and with marketing managers from peer organisations
- Marketing experience within financial services
10
Responsibilities For Consumer Channel Marketing Manager Resume
- Marketing experience in related field
- Functional marketing experience
- Experience in channel/partner marketing
- Trong, classic Channel/Brand Marketing background
- Proven ability to work with EMEA Marketing functions and expertise and not in country isolation
- Trade marketing experience in relevant markets
- Good understanding of consumer electronic environment
- Good understanding of pan-euro organisation
- Marketing experience in printer industry especially color production products
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