Digital Account Director Resume Sample
Tate McLaughlin
535 Gerald Ways,
Boston,
MA
+1 (555) 185 7752
Work Experience
Digital Account Director
08/2016
-
PRESENT
New York, NY
- Develops a high level of competency of USA TODAY’s competitive advertising environment and builds knowledge of the clients’ business. Identifies opportunities for new advertising strategies and recommends creative ideas that improve USA TODAY’s competitive position and the bottom line. Represents USA TODAY with knowledge and confidence
- Reacts to change productively and handles other essential tasks as assigned all while working in a fast paced environment. Able to work and thrive in a team environment and invest in a long-term commitment to team and category of business growth, all while supporting company goals and objectives and contributing to team’s success
- Strong knowledge of publishing/media industry
- Proven track record in achieving/exceeding advertising sales goals
- Excellent oral and written communication and interpersonal skills with the ability to interact successfully with clients and advertising agencies at all levels
- Generate advertising revenue from Gannett’s mobile and digital products and services. Champion product offerings (including mobile, web, applications, and integrations) to the rapidly growing online and mobile sales marketplaces. Create new opportunities to gain revenue through sales, sponsorships, business partnerships and other non-standard sales tactics
- Accountable for the management of the digital relationship with all client
- Excellent understanding of digital marketing communications
- Demonstrate good understanding of the broader comms mix to contextualise the digital role and contribution
Digital Account Director / SAD
01/2012
-
06/2016
New York, NY
- Understanding and application of multiple sources for market, consumer and media intelligence: Mintel, Google trends, Comscore etc
- Discuss and articulate fluently POVs on media partnerships, content distribution platforms, social, search and mobile
- Developing our Asia-Pacific digital practice group
- Embraces NAM’s operating principles and back-to-basics sales disciplines, e.g. strategically plans and manages sales territory to maximize company’s business opportunity
- Work to deadlines and manage client/strategist’s expectations
- Develop understanding of client’s products and business objectives
- Excellent knowledge digital and opinions on where it is headed
Senior Digital Account Director
10/2008
-
09/2011
Dallas, TX
- An understanding of other media channels and their impact on digital
- Good client facing communicator with some experience of presenting to clients
- Approachable and excellent team player
- Always willing to try new ways of doing things
- Highly personable with a collaborative spirit, who develops strong and enjoyable working relationships internally and externally with ease
- Excellent and credible communication skills, familiar with developing strong client connections
- Experience on working with FMCG brands desired
- Maintain intimate knowledge of the agency’s credentials, service lines and top case studies, sharing updates with clients and teams as the agency evolves
- An understanding of the travel market, international air travel and the corresponding impact on media planning is vital
Education
University of California, Los Angeles
2004 - 2008
Bachelor's Degree in Related Field Required
Professional Skills
- Builds their strategic thinking abilities by keeping current on industry trends and issues affecting their client’s business. Expands their own perspective and knowledge by collaborating and sharing with other Account Directors
- Collaborates with Strategic Planners and plays a leadership role in Springboard sessions to ensure the development of provocative, single-minded communication strategies that deliver against the brands’ overall growth strategy and architecture
- Excellent facilitation/presentation skills, both in preparing materials required and in delivery. Excellent written skills
- Strong communications and client-handling skills, fluent English, and meticulous attention to detail
- Has strong and persuasive communication skills
- Strong motivational and mentoring skills
- Excellent computer skills, familiarity with Word, Excel, PowerPoint
How to write Digital Account Director Resume
Digital Account Director role is responsible for digital, leadership, planning, advertising, presentation, design, finance, training, reporting, travel.
To write great resume for digital account director job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Digital Account Director Resume
The section contact information is important in your digital account director resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Digital Account Director Resume
The section work experience is an essential part of your digital account director resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous digital account director responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular digital account director position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Digital Account Director resume experience can include:
- Demonstrate an outstanding understanding of each client’s business and sector – marketshare, competitor activity, stakeholders, success KPIs, financial targets, product evolution, brand ambitions and challenges
- Have prior experience working with Amazon and developing e-commerce strategies
- Demonstrated track record of developing senior level client relationships – client references a strong positive
- Experience in running six figure multi-market and UK accounts, and a proven track record in organic growth
- Proven experience of having immersed yourself in integrated and digital cultures
- Have solid strategic knowledge and experience. Be able to guide established marketeers on brand strategy
Education on a Digital Account Director Resume
Make sure to make education a priority on your digital account director resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your digital account director experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Digital Account Director Resume
When listing skills on your digital account director resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical digital account director skills:
- Strong planning & buying skills
- Excellent multi-tasking skills and time management
- Strong work ethic and ability to work autonomously and effectively under pressure in a fast-paced environment
- Effectively grows revenue and meets revenue goals by prospecting, selling and developing key relationships at senior levels of Media Properties
- Selling experience in Advertising Sales , Digital Sales experience only
- Proven experience in managing teams of people and in working cross functionally across an organization
List of Typical Experience For a Digital Account Director Resume
1
Experience For Digital Account Director / SAD Resume
- Stellar individual and group presentation skills
- Proven ability to prioritize multiple projects in a deadline-driven environment
- Createeffective systems and solutions that enable digital efficiency and effectiveness
- Talent development: Leads and inspires a team of 2 planners. Responsible for effective goal setting, mentoring and team retention
- Entertainment and digital marketing experience highly desirable
2
Experience For Associate Digital Account Director Resume
- Create, collaborate and support the delivery of effective and innovative digital strategies across the UK market to deliver the client’s desired results
- Digital strategy and campaign development experience for Global, EMEA and UK brands
- Partners with clients to set priorities and provide value
- Excellent knowledge of the UK digital ad market and opinions on where it is headed
- Collaborate with global to make effective use of budget across product, region and channel
- Be a good delegator and organiser, not a project manager
- Have strong creative judgement and the ability to give constructive and clear feedback/direction
- Retail/performance experience is key
- Work with BD and Group Head to deliver excellent client service – measured by Client Relationship survey
3
Experience For Senior Digital Account Director Resume
- Experience in Integrated communications – in an agency &/or within applicable industry
- A Digital Strategist with experience in
- Experience on large scale Digital and Integrated Campaigns
- A strong leader – able to inspire
- Conceptualize an integrated marketing mix (advertising, promotion, retail, packaging, digital, media, PR etc.)
- Conducts client/prospect sales meetings and consults with clients/prospects to understand their current and emerging marketing information needs
- Manage a large client, in a heavily regulated industry, whilst still delivering high level, progressive, digital planning work
4
Experience For Digital Account Director Resume
- Comfortable leading a large cross opco team, and actively supporting junior members of the team
- Someone who is confident working on a fast paced account with various client contacts
- Manage multiple stakeholder (internal & external) relationships to ensure delivery of integrated digital planning responses
- Strive to push clients plans forward, using insight and data to justify recommendations
- Have a full understanding of the Digital components outlined within individual client contracts
5
Experience For Digital Account Director / SAD Resume
- Maximise commercial opportunities across your account with monthly cross-sell and up-sell plans
- History of close partnership with creative, technology and production counterparts
- Fluent and comfortable in digital, mobile and social channel creative and development efforts
- Core focus on new business development and management of RFI’S, RFP’S and pitches
- Develop media narratives for brands via an understanding and proven experience of working with tier-one media, whilst already having strong and established relationships with local UK and EMEA wide media
6
Experience For Associate Digital Account Director Resume
- Ensures delivery against the “right” brief. Motivates and leads teams to deliver Integer approach and high quality, excellent ideas and output
- Sells incremental work and current ideas via smart sell-in strategies and strong presentations. Engages and leads team through collaborative process
- Know more about the client’s business than any other department and use that to navigate the client
- Develop and grow relationships that add value to client and agency
- Provides strategic consultation on digital initiatives, strategies and deliverables for all digital clientele
7
Experience For Senior Digital Account Director Resume
- Sets and manages expectations with the client and agency partners and champions the agency
- Ensures high quality work output, great project management, flawless delivery, and elimination of agency errors within the team
- Navigate client process, stakeholders, PACE, culture
- Anticipates client barriers, objectors, influencers and sets strategies to overcome
- Understands the role of digital and how it can build and amplify our clients’ business
- Understand the role data can play and how client data within a DMP can be utilised to best effect
- Assume day to day responsibility for the entire account
- Forge close relationship with key GoPro clients, US global team and relevant regional leads
8
Experience For Digital Account Director Resume
- Provide quality control across all teams output, from the account team to specialist divisions
- Inspire creative teams and motivate for delivery
- Give constructive creative feedback to ensure work is right for Client needs but also creatively fresh
- Work with finance to ensure billings happen smoothly, write-offs don't happen and accounts are profitable based on hours
- Earn trust of Client team as a capable adviser
9
Experience For Digital Account Director / SAD Resume
- Lead and inspire within Agency and Clients
- Be both commercially and creatively minded
- Have the confidence to lead and take charge
- Inspire and coach direct reports with specific mandate to make them Client service leads of the future
- Client leadership: Day to day leadership of client relationship
- Strategy: Responsible for channel strategy across all media with a particular emphasis on Performance media (e.g. social, influencers, online video)
- Activation: works with Planners & Partnerships to set objectives and aid planning by channel. Responsible for all digital account activity from initial brief to end of campaign reporting
- Collaboration: Works closely with Strategy team to ensure channel strategy and activation is aligned with broader comms objectives. Works with SBUs to ensure digital briefing and measurement programmes are in place to fulfil total comms strategy
10
Experience For Associate Digital Account Director Resume
- Training: responsible for training Junior Planners. Works with client to establish and execute training programme for client team
- Global to local: Works with international Initiative offices to align market activity. Is the conduit between Initiative Australia and local client
- Test & Learn: Works with client to design and implement UK test and learn strategy
- Innovation roadmap: works with client to establish, design and activate portfolio innovation plan
- Plan across all Digital media
- Proficiency in Microsoft office tools – Excel, Word and PowerPoint
- A champion of social and digital with the client and particularly within new business pitches
- Able to manage client expectations in regards to campaign objectives and the delivery of work
List of Typical Skills For a Digital Account Director Resume
1
Skills For Digital Account Director / SAD Resume
- Maintaining strong and positive Client/Agency relationship
- Working with planner on strategic direction of clients and delivery of strong creative work
- Experience working with all aspects of production including: digital, social, broadcast, and print
- Overall team management and planning, client day-to-day management and a solid understanding of the financial management of your client accounts
- Vast media planning and buying experience
- Experience managing email marketing campaigns (client side, agency, or email service provider)
- Passion for online/email marketing and strong knowledge of internet marketing
- Is a strong partner to his/her client; always searching for ways to enhance the client/agency relationship
- Proven track record of delivering high-profile digital campaigns, both in the UK and across EMEA/globally
2
Skills For Associate Digital Account Director Resume
- Excellent at building relationships (face-to-face and virtual)
- Experience in digital marketing and client management
- Marketing knowledge and experience
- Lead Intel's global digital programs and creative process to create world-class holistic digital experiences
- Leading, managing and mentoring an account handling team
3
Skills For Senior Digital Account Director Resume
- Offering strategic direction and development input, working with a Digital Director on longer term strategic plans / projects
- Ensuring efficient use of team resources both from direct reports and also working closely with traffic on creative team time
- Identifying opportunities for organic growth within the 2 accounts and demonstrating year on year revenue growth within them
- Networking (Industry events, seminars, etc.) and being a champion of Social and digital within TODAY Ogilvy & Mather
- Advertising / marketing background in health
- Bring new Automotive insights to market
- Working closely with internal and external stakeholders to ensure the smooth delivery of microsites, mobile apps, banner and email creation
- Ensuring client requests are dealt with promptly and expectations are managed in terms of speed and delivery
4
Skills For Digital Account Director Resume
- Marketing expert across multiple media; industry expert in client’s core businesses
- Inspiring and enthusiastic approach to the progression of junior team members
- Understanding of programmatic ecosystem and have the ability to leverage data to pinpoint audiences and nurture prospects along the path to conversion
- Understanding of commercial aspects of integrated work (costs, margins, ROI)
- Generating Consumer Insights from Digital Data
- Overseeing Client Digital Development
- Work collaboratively with internal support groups including marketing, The Foundry, sales planning/account management, finance, etc
- Quickly get up to speed with understanding of Clients business, and way of working. Delegate efficiently to keep account team working smoothly
- Evaluate creative briefs and project mapping including tactical plans to drive impeccable execution
5
Skills For Digital Account Director / SAD Resume
- Expert project leader, with the ability to navigate campaigns that have many moving parts while maintaining team and client health
- Be the lead in managing the EMEA business, and solving key business challenges across brands/markets
- Be responsible for growing revenue from thought leader content solutions programs including surveys, research, white papers, videos, events and infographics
- Proactively pitch prospective and existing clients to sell The Foundry & FKGs capabilities as an AOR for thought leadership & B2B content marketing
- Prepare timely sales reports, noting calls made per month, managing contracts, sales invoiced, pipeline, monthly, quarterly, and end year forecasts
- Write simple, concise and inspirational creative briefs – developing with Planning and clients as necessary
6
Skills For Associate Digital Account Director Resume
- Gains their clients’ trust and desire to see Account Director’s counsel; regularly dialogues with clients on brand/business issues and advertising/marketing in general
- Assume a leading role in the development, review and evaluation of our digital programs and experiences
- Monitor and assess the strength of the GoPro relationship, ensuring excellent performance reviews
- As well as ATL ad experience, have sound digital knowledge, particularly of CRM/email marketing and development of campaigns on social
- In the business and experience of running multiple accounts
- Experience in digital marketing and current knowledge of trends and innovations in traditional media
- Actively builds client’s commitment to branding, consumer insights, communciation strategy, the brand’s campaign and long-term growth strategy
- A strong leader who can run digital workshops with clients and agency partners to develop local insight, digital strategy and ideas within key markets and deal confidently with senior clients and creative agency counterparts
- Highly personable with a collaborative spirit: someone who can develop strong and enjoyable working relationships internally and externally with ease
7
Skills For Senior Digital Account Director Resume
- Developstrong relationships with senior clients, becoming a trusted advisor
- Ensure implementation remains true to strategic digital platform by working seamlessly with the local media planning and implementation teams
- Inspiredigital planning, strategy and creative expertise
- Identify new and pioneering opportunities to achieve best in class communications
- Build new (and enhance existing) relationships with luxury, fashion & retail clients and agencies
- Provide strategic input into the work and thinking
- Be a great partner to the Digital Marketing team and the Digital Creative Director
- Partner closely with the Digital Marketing team to align on objectives, programs and KPI's
8
Skills For Digital Account Director Resume
- Work directly with internal brand owners on building sophisticated digital plans
- Be subject matter expert in all things digital, including social, native, mobile, video and programmatic products and landscape
- Never allow scope creep, work output or time, without consciously authorising
- Lead and work in an integrated team – providing well thought out briefs for paid, earned and owned campaigns
- Creates relationship strategies by assessing role, style and needs of key clients
- Management of Account Managers, Planners and Execs, ensuring the best quality work
- Know the programmatic landscape and be comfortable talking to clients about it
- The role of the Account Director is to lead a particular piece of business, within a constructive and creative operating environment
- Client Servicing - Sustain key interface with senior-level clients and set the tone for staff in terms of client service expectations
9
Skills For Digital Account Director / SAD Resume
- Collaboration with Newsroom, ensuring seamless process and flawless executions
- A lead role in the the process of strategic media planning/execution and serve as a resource for account manager and executive for advice and counsel
- Responsible for ensuring that all budgets and campaign plans are aligned with client budget parameters
- Can execute Jedi mind tricks (sales conversions and talking clients down from cliffs)
- A sound understanding of various web technologies to support campaign execution and digital content creation
- Wizard abilities to communicate clearly both verbally and in writing
10
Skills For Associate Digital Account Director Resume
- Five+ progressive years within a Digital Client services role within an advertising agency
- Obtained business data and market information from Client and competitive environment, ensuring the business is fully immersed in the Client’s business
- An opportunity to work on a fully integrated account and with an exciting household name client
- A competitive financial and benefits package ideally suited to those who enjoy pursuing personal career development
- Build and manage client and/or agency relationships for sales of digital advertising for Time Inc. Sports Group accounts and agencies
- Coordinate integrated, cross-platform programs, working collaboratively across the organization
- Find new opportunities for our clients
- Scout out new opportunities
- Grow our client business
List of Typical Responsibilities For a Digital Account Director Resume
1
Responsibilities For Digital Account Director / SAD Resume
- Work alongside Business and Strategy Directors to devise a strategic approach
- Accountable for media plan output timeliness, accuracy, and overall excellence
- Understand opportunities that various social platforms offer, ideally with the ability to activate in the engagement of business audiences
- Maintains accurate and up to date pipeline and forecasts in Sales Force
- Oversees contract creation and management – owns DAS client contract
- Preferable rolodex of agency contacts
- Travel up to 30% (change to 30%)
- Drive creative quality on the account and look for opportunities to push boundaries where possible
- Responsible for the creative quality of each live project
2
Responsibilities For Associate Digital Account Director Resume
- Live and breathe the client’s brand
- One helluva proactive #mofo
- Able to navigate changeable and fast-paced environments with high expectations
- Demonstrable success in digital communications (either for clients or in house) particularly in terms of audience engagement (whether influencers, end customers, or both)
- Demonstrated ability to work with internal & external specialist teams
- Second to none levels of organisation
3
Responsibilities For Senior Digital Account Director Resume
- Knowledge of digital research, analysis and measurement techniques
- Track integrated activity back to business outcomes (conversions, awareness, sales, etc.)
- Knowledge of basic social media tools, e.g. Sysomos, Radian6, Traackr, etc
- Entrepreneurial spirit and no quit attitude
- Experience with digital concepts for websites, promotional microsites, online advertising, viral games, widgets, components, and other emerging online technologies
4
Responsibilities For Digital Account Director Resume
- Comprehensive awareness and interest in new platforms, technologies and related subject matter areas for the digital channel (including online strategies, requirements gathering, online media, email marketing, tracking and reporting, etc.)
- Recognize and develop creative ideas
- Positive professional team player who takes ownership of tasks and who seeks and accepts other responsibilities
- Work under tight deadlines within a fast paced environment
- Evaluate current digital strategies and provide recommendations for enhancements
- Establish relationships with our global partners
- Hire and build a world class digital team
- Be a thought leader for all things Digital for Agency Inside and client partners
5
Responsibilities For Digital Account Director / SAD Resume
- Work with the Account Services team to determine and incorporate best practices and process improvements to maintain overall account team efficiencies
- Gain the trust of cross-functional business partners
- Financial and budget control ability
- Integrity, energy and creativity
- Superior organizational and interpersonal skills as well as strong written and verbal communication abilities in order to work with a broad array of client, agency, and vendor contacts
6
Responsibilities For Associate Digital Account Director Resume
- Multi-task in a fast-paced, deadline-driven, dynamic environment
- Lead an agency team across digital disciplines
- Superb creative judgment and the ability to protect and develop work from first internal review to final delivery (in collaboration with a head of delivery)
- Focused and able to break through problems
- Enthusiastic, passionate, committed, fun
- Work closely with the Sports Group brand teams on all aspects of the business
- Manage and coordinate the internal communication of digital advertising deals with Time Inc. brand sellers and marketing departments, building multi-brand media plans, positioning packages, marketing extensions, and added value packages
- Design and execute innovative ways to package and sell Time Inc.’s digital, mobile, video and programmatic assets
7
Responsibilities For Senior Digital Account Director Resume
- Work with integrated counterparts on 360 opportunities
- Partners with existing sales executives to further develop relationships and revenue within digital sectors of traditional media companies, pure play digital media and e-commerce companies with media / ad sales offerings
- Develops territory growth strategies and Account plans
- The Account Director is responsible for coordinating the development, management, measurement, targeting and presentation of multi-channel digital strategies aligned to client goals
- The Account Director works with multiple teams (internal and external) to efficiently deliver strategies, solutions, flawless execution and results for presentation to the client
- Evangelize digital products, services and capabilities across the categories, inside and outside of Time Inc
8
Responsibilities For Digital Account Director Resume
- Develop and nurture key Automotive advertiser relationships in North America
- Create, present and sell digital solutions that achieve marketers’ business objectives
- Understand the business problems that Automotive marketers face and how Time Inc. can help solve them
- Use key data and insights to drive multifaceted programs for advertisers
- Build and present the Automotive digital story to customers
- Interface directly with digital planners and buyers as necessary
9
Responsibilities For Digital Account Director / SAD Resume
- Management of internal stakeholders and departments
- PASSION FOR OUR CULTURE Demonstrate a passion and energy that directly contributes to Vizeum & Fetch being the most exciting place to work for, and to work with, in the industry
- INNOVATIVE PLANNER Deliver compelling and innovative communications plans and outstanding client service for one or more clients
- DENTSU AEGIS AMBASSADOR Be an ambassador for Vizeum & Fetch, connecting across internal and external networks to deliver results and build the brand reputations of Dentsu Aegis
- Explore ways to optimise client, and internal, processes to provide increased efficiencies
- Understood and responded to client’s business and digital strategy and objectives
- The opportunity to work within the largest integrated agency in the UK
- An outstanding working environment that really is hard to beat. Based on a 9 acre site the four main buildings form a campus that includes a heated outdoor pool, onsite gym, subsidised Bistro, staff allotments and our very own pub, The Haunt
- Be responsible for the sales process (prospect, qualify, proposal, negotiate and close) to clients and agencies across the US & globally
10
Responsibilities For Associate Digital Account Director Resume
- Aggressively pursue growth opportunities that support clients in implementing business transformations and customer-focused strategies that drive revenue growth
- Anticipate client’s needs, understand what drives their success, challenge them to think differently, and provide highly valued business insight to enable your clients to win, build and retain customers through thought leadership content solutions
- Drive collaboration with Vertical and Brand client solutions and account sales teams throughout the lifecycle of client engagements to nurture client relationships and offer cohesive content solutions
- Maintain full fluency in the Fortune Knowledge Group & The Foundry products and services and how they are sold to deliver value and grow our positioning in the marketplace
- Maximize revenues/shares from existing advertisers while pro-actively seeking out and converting new business on a consistent basis
- Conduct new business development activities (cold calls, face to face meetings) required to create a pipeline of future opportunities
- Manage all sales related expenses and ensure spend levels do not exceed budget levels
- Report and manage sales progress with B2B + FKG Content Lead
- Collaborate with B2B Content Director in ideation, content strategy & proposals
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