Email Marketing Manager Resume Sample
Tressie Lakin
56416 Krajcik Knoll,
Chicago,
IL
+1 (555) 387 8554
Work Experience
Email Marketing Manager
11/2017
-
PRESENT
Houston, TX
- Plan, execute and manage email marketing campaigns, including creative development, audience segmentation and data processing, pre-deployment testing and quality control, and reporting and analysis
- Perform A/B and multivariate testing on email campaigns to continually improve campaign performance
- Develop email engagement strategies to grow number of email subscribers, increase call-to-action conversion and reduce email opt-outs
- Manage mass email communications calendar and work with stakeholders across the organization and their agencies to time communications for optimal performance
- Conduct regular audits of mass email communications, processes and tools and optimize for effectiveness and efficiencies; improve integration with existing City of Hope online properties and other digital channels
- Collaborate with partner and other online marketing channels on promotion opportunities
- Work closely with other departments to manage email subscriber records and their association with other systems of record
Senior Email Marketing Manager
08/2012
-
10/2017
Detroit, MI
- Manage email subscription process, CAN-SPAM and other legal compliance
- Develop email marketing strategies that engage users across the region and the globe
- Ensure email messaging is 100% accessible to everyone on both web and mobile
- Manage schedule of content and email deployment to optimize user response and actively manage email lists
- Generate, analyze, and interpret data for email campaigns
- Work closely with our policy, communications, product, business development, and growth marketing teams for strategic ad hoc campaigns
- Build structures, process, and guidance for local marketing teams operating throughout the region
- Develop email marketing strategies that engage millions of users across the globe
- Work closely with our policy, communications, product, and business development teams for strategic campaigns
Email Marketing Manager / Director
12/2008
-
03/2012
Detroit, MI
- Build structures, process, and guidance for local marketing teams operating in cities around the world
- Partner with CCM and channel managers to develop, execute, and automate rich customer journeys across outbound digital channels
- Provide strategic counsel to business partners on use of digital contact channels in support of key business initiatives
- Lead channel innovation including developing new channels (Push & SMS) and tracking emerging trends
- Develop and implement tests to optimize campaign performance
- Manage email best practices including partnering with operations, internal marketing team and agency partners in execution of marketing and triggered-based campaigns that drive incremental and ROI for the business best practices
- Develop and execute CRM programs in support of key business objectives related to traffic and conversion
- Help build the business case for loyalty, secure funding, select technology partner, and launch program
Education
Lincoln Memorial University
2003 - 2008
Bachelor's Degree in Marketing
Professional Skills
- Experience creating and launching email campaigns using a leading ESP such as Mailchimp, ExactTarget, SQL, Responsive web and email design, or similar platform
- Excellent verbal and written communication skills. Strong interpersonal skills, with an ability to manage multiple projects in a fast paced environment
- Strong analytic and quantitative skills – ability to use data to develop and measure marketing programs—intermediate level Excel skills
- Proactive and resourceful self-starter with excellent problem solving skills, exceptional attention to detail, effective communications skills
- Strong computer skills, effective time management, organizational and leadership skills
- Strong analytical, problem-solving skills and communication skills
- Strong organizational skills, with high attention to detail, proven ability to prioritize multiple projects in a fast-paced environment
How to write Email Marketing Manager Resume
Email Marketing Manager role is responsible for analytical, organizational, excel, reporting, marketing, quantitative, design, html, photoshop, analysis.
To write great resume for email marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Email Marketing Manager Resume
The section contact information is important in your email marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Email Marketing Manager Resume
The section work experience is an essential part of your email marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous email marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular email marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Email Marketing Manager resume experience can include:
- Assist with developing processes around campaign workflow and manage deadlines of internal groups. Maintain efficient campaign setup, management and quality assurance to execute flawless campaigns
- Strong Written Communication and Project Management Skills. Ability to Multitask while Prioritizing Workload
- Excellent consulting skills as well as writing and public speaking to clients, senior management and executive levels
- Demonstrable experience of relevant work experience in consumer or audience marketing - preferably with experience in technology marketing
- Excellent written communication skills, including the ability to produce copy of varying types and lengths
- Solid HTML development skills (for producing responsive email and landing pages)
Education on an Email Marketing Manager Resume
Make sure to make education a priority on your email marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your email marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Email Marketing Manager Resume
When listing skills on your email marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical email marketing manager skills:
- Strong written and verbal communication skills, including copywriting skills
- Strong reporting, analytical, project management and communication skills, along with strong grammatical, editing and proofreading
- Strong analytical skills and a proven history of applying data to drive marketing initiatives
- Excellent writing and communication skills, with a strong understanding of email copy writing strategies
- Sales support – Strong communication skills with experience presenting at an executive level
- Strong project management skills, including: conceptualization, driving alignment, managing deadlines and objectives, delivering analysis and recommendations
List of Typical Experience For an Email Marketing Manager Resume
1
Experience For Senior Email Marketing Manager Resume
- Excellent interpersonal and negotiating skills; ability to build and manage virtual teams
- Manage a complex operating environment and prioritize effectively
- Strong analytical skills and ability to inform marketing decisions based on data
- Strong communication and facilitation skills, including the ability to resolve issues and build consensus among groups of diverse stakeholders
- Strong analytical and reporting skills with the ability to extract and interpret data from various sources
- Strong Excel / analytical skills
- Strong analytical and communication skills;, ability to think strategically and make recommendations
2
Experience For Associate Email Marketing Manager Resume
- Excellent organizational skills and ability to meet tight deadlines on multiple projects
- Strong analytical skills with the ability to operationalize based on results
- Excellent communication skills and creative thinking, with the ability to use data to inform all decisions
- Attention to detail and strong organizational skills with the ability to manage multiple projects and requests
- Strong project management and organizational skills with ability to lead change and maximize team contributions
3
Experience For Email Marketing Manager / Director Resume
- Strong analytic, verbal and communication skills
- Excellent analytical skills and commercial instincts
- Strong written communication skills and ability to convey recaps and plans to senior leadership
- Excellent management and presentation skills
- Passionate about data. Strong analytical and reporting skills
- Strong organizational, project management, analytical and quantitative skills
4
Experience For Email Marketing Manager, Based Leeds Resume
- Proactive with strong project management skills
- Detail oriented, excellent written and verbal skills, extremely organized
- Web design skills and experience with Adobe Dreamweaver, Photoshop
- Superior oral and written communications and interpersonal skills; proven ability to partner across a deadline-driven organization
- Understanding of quantitative data analysis, including experience and understanding of modeling and campaign effectiveness (i.e. ROI and optimization)
- Experience designing and executing online customer experiences and / or implementing online marketing programs
- B2B lead nurturing/automation marketing experience in a B2B technology company or equivalent experience
5
Experience For Ubereats, Email Marketing Manager Resume
- Demonstrated experience pulling reports and using data to measure performance, determine improvements and innovations, and optimize performance
- Related prior experience email marketing, preferably for a web- based product or for an email marketing service provider
- Experience in digital marketing with at least 2+ years of experience directly in email marketing
- Maturity – provide a good balance of risk taking and judgment; able to operate independently while managing a global team
- Experience in marketing and 2 years’ experience managing email or CRM programs
- Great problem-solving skills, with the ability to learn on your own and work in an ambiguous environment
- Manage the relationship with our email service provider to stay on top of new product launches and ensure we’re using the tool as effectively as we can
6
Experience For Technical Email Marketing Manager Resume
- Email marketing experience with ownership of database and segmentation strategies; some agency experience required
- Sound qualitative and quantitative analytical skills
- Impeccable written and oral presentation skills
- Experience working in CRM or digital operations with specific experience in newsletter or email marketing
- Experience in managing multiple, competing priorities simultaneously
- Experience in a related role with experience working on email marketing programs
- Partner with cross-functional resources and affiliate resources to effectively execute projects
7
Experience For Ecomm Email Marketing Manager Resume
- Effectively interact and engage with a wide range of people
- Exceptional data analysis and data manipulation skills
- Expert analytical skills and ability to use data to build marketing plans (at least 3 year in a report-driven marketing environment)
- Communicate clearly and effectively with multiple departments, team player
- The ability to effectively manage multiple projects and work in a fast-paced environment
8
Experience For Email Marketing Manager, Gap Online Resume
- Agility to effectively test content and adjust based on analytics
- Motivation to work effectively in a creative and collaborative environment and offer innovative. solutions through project development
- HTML skills
- Basic HTML markup skills
- Create robust performance reports to effectively measure campaigns
- Working closely with the analytics team on measuring the effectiveness of all campaigns, constantly looking to improve ROI
- Marketing automation, campaign execution, digital advertising or relevant experience required
- Ensuring a seamless customer experience from acquisition through to retention in order to maximise life time value
- Relevant work experience in creating, scheduling, testing, and executing one-time and automated email campaigns
9
Experience For Global Email Marketing Manager Resume
- Experience in email marketing and/or CRM roles, including a deep understanding of email marketing, automation, and optimization
- Experience building, growing, and optimizing customer engagement programs in a fast-paced B2C or B2B company
- Experience with segmentation tracking and finding and delivering key insights
- Collaborate across Merchandising and Design teams to create the most compelling daily messaging experience for zulily members
- A proven track record of building and delivering successful digital & CRM marketing plans in high-growth online businesses
- Experience in pulling and creating reports in web reporting tools eg: Site Catalyst, Adobe and Google Analytics
- Measures email effectiveness by tracking, analyzing and reporting on key success metrics
10
Experience For Senior Email Marketing Manager Retention Resume
- Experience building custom data objects, forms, and mapping form processing
- Strong understanding of email coding and best practices, including mobile responsive design
- A solid understanding digital marketing, best practices, and testing protocols
- Experience using Salesforce Marketing Cloud including Email Studio, Automation Studio, Journey Builder and Content Builder
- Expertise in designing effective email campaigns including subject line, call-to-action, A/B testing, copy and image usage, dynamic content and personalization
- Four years of experience working in email marketing, web publishing, and web production
- Develop and execute the email distribution strategy, delicately weighing the ongoing support of a first-class user experience and revenue growth
List of Typical Skills For an Email Marketing Manager Resume
1
Skills For Senior Email Marketing Manager Resume
- Excellent copywriting, analysis, & reporting skills
- Strong analytic and quantitative skills – ability to use data to develop and measure marketing programs
- Solid writing skills with ability to design web graphics, optimize photos, and troubleshoot html, css, and browser display issues
- Experience effectively communicating feedback and direction to key constituents
- Strong attention to detail and advanced proofreading skills
- Excellent verbal/email communication skills
- Strong analytics skills using data to tackle problems and translate results into recommendations
- Strong analytical skills, with ability to create reporting, and monitor KPI’s
2
Skills For Associate Email Marketing Manager Resume
- Strong communication, organizational, interpersonal and support skills
- Excellent oral and written communication skills with ability to articulate complex analytics
- Effectively manage multiple priorities in a time-sensitive environment
- Effective organization, time management, planning and problem resolution skills
- Strong HTML, Excel and Adobe Photoshop skills
- Demonstrable skills and experience in HTML, website design/ maintenance, use of Adobe Dreamweaver and Photoshop
3
Skills For Email Marketing Manager / Director Resume
- Working knowledge of data analytics and ability to effectively communicate data criteria
- Engaging and persuasive presentation skills
- Experience in a consumer marketing environment with at least 3-5 years of email marketing experience working with a major ESP
- Experience managing accounts in the various different email platforms. Salesforce Marketing Cloud (SFMC) experience required
- Prior experience supporting direct-to-customer digital marketing communications within a corporate or agency environment
- Direct/database marketing experience, including extensive experience with customer segmentation and personalization
- Prior experience with direct response initiatives leveraging content marketing, digital campaigns and offers
- Manage E-Commerce Roadmap identifying and prioritizing projects related to customer retention, loyalty and promotion, and site experience
- Strong relationship building, leadership and communication skill
4
Skills For Email Marketing Manager, Based Leeds Resume
- Strong Excel and presentation writing experience
- Experience with Responsys and the Oracle Marketing cloud (or similar ESP experience)
- Proven work experience as a multi-channel digital marketing manager
- Highly numerate with strong analytical capability and a solid understanding of success metrics
- Eloqua expertise, and strong experience with HTML and CSS
- Have leadership skills and a team-oriented approach
- Exceptional communication skills and ability to work with a cross-functional team to drive results
- Business Analysis experience with strong aptitude for analytics
- Effectively oversee email marketing delivery of multiple client engagements
5
Skills For Ubereats, Email Marketing Manager Resume
- Can comfortably and effectively collaborate with cross-functional partners
- Demonstrated ability to create and maintain effective business area partnerships
- Strong project and channel management experience with great attention to detail and ability to work in a fast-paced environment
- Time-management and organizational skills with a high attention to detail
- Solid experience in a B2C email marketing / CRM role
- Copywriting or design experience
6
Skills For Technical Email Marketing Manager Resume
- Copywriting experience to varied B2B and B2C audiences
- Measuring campaign performance and analyzing key metrics to optimize campaign effectiveness and funnel lead generation accordingly
- Proven track record in digital marketing including email marketing, lead nurturing, marketing automation, and web analytics
- Demonstrable experience analyzing campaigns, and demonstrable knowledge of setting up A/B testing as it pertains to email marketing
- Experience building, coding, optimizing and deploying email campaigns and triggered sends
7
Skills For Ecomm Email Marketing Manager Resume
- Demonstrated track record crafting compelling positioning and marketing content
- Experience in email marketing management, with an understanding of lifecycle and triggered behavioral messaging, database marketing and analytics
- Proven track record of developing and executing high-scale email marketing campaigns
- Direct experience developing advertising/promotional and direct marketing programs and materials
- Experience using Adobe Connect, Citrix - GoToWebinar, Salesforce, Adobe CQ, Adobe Target, and other email, CMS and targeting marketing platforms
- Experience leveraging/running an email service provider or marketing automation tool
- Direct experience leading and executing email marketing programs
8
Skills For Email Marketing Manager, Gap Online Resume
- At least two year’s hands-on experience of designing, sending and reporting on email campaigns
- Experience managing digital marketing campaigns and monitoring their success
- Extensive email marketing experience with a background in leading email creation, planning and campaign management
- Proven track record motivating and managing a high-performing team
- Experience defining and implementing customer lifecycle marketing programs
- Past experience with email marketing, lead nurturing, marketing automation, and web analytics required
- Experience of leading and supervising a team
- Marketing experience including email creation and management
- Experience leading and completing cross functional initiatives
9
Skills For Global Email Marketing Manager Resume
- Possess experience reporting and analyzing data
- Solid writing and editing for the web - some peer or manager edits typically needed
- Experience creating design and email mock-ups, website builds, and landing pages
- Documented experience with Salesforce Marketing Cloud including
- Direct experience managing and designing integrated campaign strategies
- Previous experience working as a brand or marketing manager
- Experience using marketing data to inform decisions
- Experience working in customer marketing in SaaS and with retention, activation and growth programs more broadly
- Experience using Eloqua or similar marketing automation systems to run multi-stage campaigns
10
Skills For Senior Email Marketing Manager Retention Resume
- Experience in email marketing ideally with a consumer-facing brand or non-profit
- Your experience includes ExactTarget (SalesForce Marketing Cloud) or a comparable enterprise Email or Marketing Automation platform
- Experience in planning large scale email marketing campaigns
- Experience working with data, analytics and reporting
- Experience building direct to consumer email marketing (batch and triggered)
- Experience managing and developoing professional level employees
- Strong in understanding the technical side of email, analytics, critical thinking, and project management
- Implement A/B and multi variant testing Experience driving from strategy to execution
List of Typical Responsibilities For an Email Marketing Manager Resume
1
Responsibilities For Senior Email Marketing Manager Resume
- Strong reporting, analytical, project management and communication (verbal and written) skills, along with strong grammatical, editing and proofreading
- Strong communication skills (verbal and presentation)
- Strong organizational skills – able to be self-directed and deliver on deadlines
- Skilled in excellent copywriting, briefing email campaign design requirements and testing the success of email marketing campaigns
- Demonstrated experience executing email from campaign set-up, design, coding, link-building, segmentation and analysis
- Experience and proven track record executing successful B2B direct email and teleprospecting marketing programs
- Experience managing large projects within cross-functional teams. Experience working with copywriters, designers and developers
- Proven experience making data-driven decisions
2
Responsibilities For Associate Email Marketing Manager Resume
- Well-developed interpersonal skills; ability to work within a team environment
- Previous experience with email marketing, lead nurturing, marketing automation, or web analytics
- Past experience with email marketing, lead nurturing, marketing automation
- Develop and manage monthly email marketing calendar taking into consideration commercial events, promotions, historical performance, and customer experience
- Experience analyzing key marketing metrics
- Experience with testing and fixing emails for different browsers and devices
- Relevant professional experience in email marketing, online marketing, or CRM
- Marketing experience, 3+ years in Email Marketing
3
Responsibilities For Email Marketing Manager / Director Resume
- Experience managing outside agency/vendor resources, including ESPs
- Database marketing and experience with dynamic 1:1 marketing solutions and campaigns
- Comfort with ambiguity and working in a rapidly changing environment; proven versatility and adaptability
- Self-serve experience setting up email campaigns in Salesforce Marketing Cloud or a similar tool
- Experience leveraging email program’s behavioral marketing capabilities
4
Responsibilities For Email Marketing Manager, Based Leeds Resume
- Email marketing or digital marketing experience
- Experience creating marketing communications and calendars that deepen customer relationships
- Manage E-Commerce Roadmap identifying and prioritizing projects related to acquisition, store email communication, and optimized emails
- Experience with rapid A/B testing techniques to identify best performing segments, messages, offers, subject lines, etc
- Experience managing and growing list size of 500K+ emails
- Experience working in digital marketing, preferably within the music industry
- Experience managing email marketing and CRM campaigns
- 3/4+ years of Email Marketing Experience, Web Development, and/or Online Marketing
5
Responsibilities For Ubereats, Email Marketing Manager Resume
- Experience managing and using Email Service Providers and other email solutions
- Experience analyzing and monitoring campaign performance
- Proven track record developing retention and customer engagement, while driving traffic and sales
- Experience building and leveraging a customer database
- Experience using and editing HTML
- Define high-level marketing automation strategies, planning and project priority
- Experience managing an email marketing program
- Marketing experience with 5+ years focused on campaign management and email nurturing
- Proven ability to set up A/B testing as it pertains to email marketing
6
Responsibilities For Technical Email Marketing Manager Resume
- Partner with creative, content (including social media), and product teams to create compelling and effective emails for our audiences
- Experience executing and analyzing A/B or multivariate tests. Comfortable in a rapid test & learn environment
- Experience managing an email marketing program
- Past experience with email marketing and/or CRM lead nurturing
- Deep understanding of analytics with a proven track record of using data to drive decisions
- Experience scaling acquisition and email marketing programs
- Experience in digital and/or consumer marketing
- Experience in a relevant Marketing roles, with project management and team management responsibilities
7
Responsibilities For Ecomm Email Marketing Manager Resume
- Experience with customer analytics and taking data driven approach to email
- Experience in email marketing and/or email production
- Experience using Amscript to set up and deploy email campaigns
- Campaign management experience with mobile marketing (push notices, SMS)
- Experience working within a subscription based environment
- Experience directly and indirectly working with cross-functional teams
- Past content marketing experience desirable
- Experience working at a start up
8
Responsibilities For Email Marketing Manager, Gap Online Resume
- Experience with detailed project planning and effort estimation activities
- Experience in lending or financial industries helpful
- Develop strategies to optimize campaign messaging as it relates to the overall Student Experience
- Manage event specific communications that are essential to creating a seamless on site experience for participants
- Good creative intuition when it comes to messaging and designs that represent our brand and resonate with our members
- Implement testing schedule and priorities
9
Responsibilities For Global Email Marketing Manager Resume
- Email marketing experience; knowledge of HTML and CSS required
- Experience with marketing automation solutions (such as Eloqua, Marketo, Partdot, ExactTarget) required
- We’d like about 3-5 years of email marketing experience
- Experience creating email templates quickly and efficiently
- Experience using Photoshop/InDesign
- Experience managing relationships with third party vendors and services, or contract negotiations
- Experience querying large datasets (Big Query, MySql) to gather metrics and derive insights
10
Responsibilities For Senior Email Marketing Manager Retention Resume
- Experience with marketing automation software at a large scale
- A good understanding of relational databases
- Demonstrated success in email marketing from development to delivery
- Experience in A/B testing of subject lines and email content
- Experience managing CRM applications
- Strong knowledge of best practices for direct mail and email creative, database segmentation and testing methodologies
- Experience working with a self service email delivery tool
- Direct response marketing experience is critical in this role
- Experience forecasting email campaign results based on multiple variables
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