Marketing Manager, UK Resume Sample
Ora Hamill
12003 Tom Glens,
Chicago,
IL
+1 (555) 158 4673
Work Experience
UK Marketing Manager
01/2017
-
PRESENT
New York, NY
- Manage all aspects of the UK Marketing plan for each allocated game title in order to achieve and exceed budget forecasts including
- Work closely with the sales organization and product lines to drive market research, analytics and other related work required to develop customer personas relevant to the specific business issues facing buyers in the region and the way and places they go to gather information
- Drive the UK content marketing and PR strategy, working closely with the EMEA marketing communications team, to raise awareness of Eaton with targeted customers, tying legacy brands and products together into a one-Eaton offering, integrated within the company’s segment approach
- Tight fiscal management of all marketing budgets to maximize return on investment
- Utilize central reporting dashboard to demonstrate return on marketing investment and ensure continuous improvement in all marketing communications activities
- Gather and analyze specific local customer / area market information, Competitor analysis (e.g. win-loss analysis for region or country) & country volumes & share
- Responsible to complete and review all field visit/case reports for each surgery attended by teams
UK Field Product Marketing Manager Emergency Lighting
01/2014
-
08/2016
Houston, TX
- Provides regular weekly/monthly and timely feedback on a variety of topics including sales performance/penetration, market feedback, new target accounts, ideas regarding sales growth and new product development opportunities. Provides formal communication of customer needs to personnel for the purpose of improving existing product and developing new products
- In conjunction with the Product Manager, develop competitive product analyses (tear downs, benchmarking, competitors’ product comparison) to build a strong sales argument for our products
- Manage the marketing relationship with KOL’s and industry bodies; fostering relationships to help drive the business
- Develop and agree with the Senior Marketing Manager the key marketing priorities and strategy that supports the delivery of the annualised business targets
- Implement the UK marketing plan and marketing campaigns, evaluating campaign results on an ongoing basis to drive for continuous improvement
- Run/support customer acquisition and retention campaigns to drive brand awareness, volume and profitability growth in line with the Commercial Fleet Customer Strategy
- Drive/support initiatives to improve customer satisfaction and reduce customer churn via multi channelled tailored marketing campaigns as well as cross functional operations improvement to ensure end to end best customer experience
Marketing Manager, Uk-gyn & Surgical
05/2011
-
11/2013
Philadelphia, PA
- Deploy and drive uptake of online services in UK and contribute to product development by providing customer insights
- Carry out customer, competitor and market analysis
- Build and maintain close relationships with internal and external stakeholders (eg. Customers, Transport associations, Customer Service Centre, Retail Network, Retail Sales & Ops, Agencies etc)
- Managing the Business Development for new pilots, including
- Identifying risks – flag any risks that could have a detrimental effect on the project and be proactive in mitigating against these and offering solutions
- Develop and execute the marketing strategy for the launch of our UK service, as well as ongoing service extensions
- Own the end-to-end client lifecycle marketing to UK clients, including acquisition, retention, and reactivation
Education
Western International University
2006 - 2011
Bachelor's Degree in Marketing
Professional Skills
- A strong team player with excellent networking skills and the ability to build rapport and relationships
- Excellent writing skills; adept at crafting and selling a story
- Strong attention to detail and good project management skills
- Strong relationship management skills with stakeholders across all levels of the organisation
- Strong planning and organisational skill and the ability to manage multiple projects
- Creative skills to devise and execute compelling events and communication strategies
- An individual, keen to take on new challenges and learn new skills and technologies
How to write Marketing Manager, UK Resume
Marketing Manager, UK role is responsible for events, planning, copywriting, marketing, retail, database, reporting, design, digital, travel.
To write great resume for marketing manager, uk job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Manager, UK Resume
The section contact information is important in your marketing manager, uk resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Manager, UK Resume
The section work experience is an essential part of your marketing manager, uk resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing manager, uk responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing manager, uk position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Manager, UK resume experience can include:
- Monitoring and analysing Amex Offers platform results - communicating results effectively and ensuring strategy development evolves appropriately
- General understanding and experience of digital marketing tactics including paid social, ppc and customer nurture process
- Good understanding of the complete marketing mix
- Strong track record in developing customer first strategies with examples of leading the delivery to market
- Strong track record in influencing & presenting to senior stakeholders (Leadership Team level)
- Experience in events management and delivering integrated marketing campaigns
Education on a Marketing Manager, UK Resume
Make sure to make education a priority on your marketing manager, uk resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing manager, uk experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Manager, UK Resume
When listing skills on your marketing manager, uk resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing manager, uk skills:
- Excellent stakeholder management skills – ability to push back when needed
- Your written and verbal English skills are fluent and impressive
- Enthusiastic, self-motivated individual, keen to take on new challenges and learn new skills and technologies
- Experience in delivering multi-channel marketing plans, including though leadership, digital marketing and events based client and prospect targeting activity
- Track record of growing a digital product, with a deep understanding and working knowledge of growth hacking, user experience and relevant metrics
- All round marketing experience of the whole marketing mix with an understanding of brand management
List of Typical Experience For a Marketing Manager, UK Resume
1
Experience For UK Marketing Manager Resume
- Work continually to test, iterate and optimise our acquisition marketing efforts in order to increase the effectiveness of spend and channel mix
- Build strong relationships with the Sales team gaining buy-ins to recommendations
- Proactively measure program performance and own consolidated reporting and socialisation of UK marketing results, on a weekly, monthly, and quarterly basis
- Developing and implementing the go to market strategy to scale Amex Offers and ongoing merchant engagement strategy
- Overseeing both internal and external lead generation campaigns
- Managing UK offers pipeline and capacity to drive scorecard metrics
- Supporting the set-up of merchant funded offers
- Own relationships with key strategic partners to lead a joint programme of marketing projects with a focus in increasing Cups per Day
2
Experience For UK Field Product Marketing Manager Emergency Lighting Resume
- Responsibility for analysing performance of marketing campaigns
- Lead the NPD process from marketing, aligning with global teams and Technical Development to suggest and implement a robust 12 month innovation calendar
- Collaborate with US-based CRM team to determine how best to adapt existing lifecycle and transaction trigger emails and push notifications
- Leads and develops the UK Marketing team
- Manages all related marketing issues with distributors and agents in the region(s)
- Determine KPI’s / objectives together with the local general manager based on templates provided by our central marketing department
- A close team, sharing success and idea’s for the benefit of all
3
Experience For Field Marketing Manager UK Resume
- Support merchant satisfaction through innovative and pro-active engagement of merchants in Amex’s digital marketing assets
- Develop a deep understanding of the core insights behind the girls’ brands and interpret them as actionable objectives and goals
- Implement an annual UK Marketing plan for Costa Express
- Collaborate with US-based online channel experts to deploy tailored assets in the UK
- Determine and execute UK offline channel strategy, and own external relationships
4
Experience For Marketing Manager, Uk-gyn & Surgical Resume
- Collaborate with the Design and Content teams to ensure assets and content calendar are optimised to represent our UK service and resonate with the UK market, while staying true to the Stitch Fix brand
- Collaborate with US-based insights team to gather actionable UK client market research
- Develop a thorough understanding of the Stitch Fix UK client experience and proactively propose and test new ways to enhance marketing, ensuring the right client is getting the right message at the right time
- Have the thrill of building a greenfield business, with the support and backing of an established and profitable company
- Play a leading role in positioning the marketing and BD function within the UK business as one which is recognised for delivering ‘value’ and ‘go to market’ best practice specifically demonstrating
- Drive the creation of world-class marketing communications for all Facebook marketing products across our agency and brand advertiser customer base in UK and Ireland
- Develop thought-leadership materials designed to enhance our advertisers’, agency partners’ and the industry’s understanding of social and online marketing
5
Experience For Marketing Manager, UK Amex Offers Resume
- Trade marketing: Affiliate Marketing: Developing marketing plans with platform partners, ensuring these synergize with Turner’s plans. Develop relationships with partners
- Consumer Marketing: Working with the Manager to develop media plans for all kids channels and platforms. Responsibility for the execution and delivery of all media plans, working closely with programming and creative departments as well as digital, social and PR
- Events, Promotions & Competitions: Propose plans (in accordance with overall marketing strategy) for events, partners and competitions for approval by the Senior Marketing Manager. Project manage the implementation of these plans (including events and competitions with partners) ensuring that they are on brief, on time and on budget
- Brand planning for key shows
- Manage and develop the Marketing Coordinator
6
Experience For UK Intermediary Marketing Manager, VP Resume
- Is as member of UK management team responsible for defining short, mid – and long term strategies for the region(s)
- Assist in building the annual operating plan and work with line managers on the quarterly review cycles, tracking performance of franchises versus AOP through the year ensuring course correction and delivery against the financial plan
- Input into the strat plan process providing key insights, recommendations and brand analysis
- Close working relationships – Develop close working relationships with the relevant sales and business development teams. Take ownership for the direction and delivery of each businesses’ marketing strategy
- Contribute to the team’s overall planning and delivery process, supporting colleagues where necessary. Work in as efficient a manner as possible, identifying economies of scale and better working practices and ensuring that support to these channels is of the highest quality at all times
- Responsible for the professional development of marketing coordinators to ensure projects are delegated effectively and deliverables are of excellent quality
- Manage and build strong, lasting relationships with both Strategic and emerging technology partners
- Deliver an effective communication programme
7
Experience For Marketing Manager UK & Ireland Resume
- Engage with key stakeholders to provide marketing expertise to internal departments
- Work closely with vendors to plan, agree and execute against these business plans
- Manage project-marketing budgets, timelines, place making, naming/address and brand development strategies to ensure project sales and marketing targets and KPls are met
- Ensure the alignment of digital communications and social media strategy with global and local brand direction
- Monitor and report on sales and marketing campaign effectiveness and monitor the sales database to assist in developing future marketing plans and improve budget effectiveness
8
Experience For Senior Marketing Manager Gift Cards & Partnerships Benelux & UK Resume
- Producer B2B marketing materials for sales presentations
- Responsible for data acquisition and management
- Budget responsibility of £0.5m
- Responsible for end to end delivery of key projects or campaigns
- Continually gain and review customer insight to improve customer communications and commercial success
- Strategic partner to assist and provide input into the development and execution of the Global Marketing plan. Responsible for providing divisional/regional insights and local market needs to effectively deliver on the desired business goals
- Development of the overall regional marketing strategies and manages the annual marketing and advertising budget
9
Experience For Field Marketing Manager UK, Ireland & Africa Resume
- Accountable for execution of Global Marketing Plan in their respective regions, including capability initiatives (e.g., sign centralization) and business enablers (e.g., Prime benefits (affinity, delivery, etc.), e-commerce, etc.). Accountable to provide compliance assessments, results analysis and feedback for continuous improvement
- Partner with the regional Executive Coordinators to align regional quarterly plans with the Global Marketing Plan and KPI’s and identifying opportunities for scale
- Hire, train, develop and lead regional marketing team members. Identify opportunities for enhancing team’s capabilities and results. Shapes roles and responsibilities on team to best leverage and maximize team and organizational capabilities
- Effective collaboration skills with internal and external stakeholders
- Excellent IT and design capabilities (eg. Adobe Creative Suite/Xara Design)
- Partnership experience essential
10
Experience For PR & Marketing Manager UK Resume
- Oversee the development of the Regional Marketing Plans that amplify the Global Marketing Plan. This includes
- Ownership and responsibility for delivering against B2B Amex Offers scorecard, particularly focused on driving Cardmember engagement in the platform
- Leading the relationship with the Global Marketing Operations, Global information management, and Enterprise Digital and Analytics team to ensure accurate forecasting, offer set ups, and product development
- Leading the relationship with the UK Consumer and SBS issuers; increasing Cardmember access and deliver strategic joint marketing plans to support business goals
- Contribute to and influence the development of the digital platform, working with Enterprise Digital and Analytics and key stakeholders across the business to ensure the platform meets the market needs
- 3 – 5 years functional/technical experience in this industry with a Marketing or brand management experience, preferably in the fields of fragrances, cosmetics
- Plan and execute the UK, ME and RSA marketing and communications strategy for their client lines
List of Typical Skills For a Marketing Manager, UK Resume
1
Skills For UK Marketing Manager Resume
- Experience using content management systems and building intranet pages and content
- Delivers against validated Customer needs (driving NPS)
- Either experience at Marketing Manager level or as next step up
- Leadership experience
- Working closely with the UK Managed Marketing team, Network Marketing team, and UK Client management team to support them on campaigns that include Amex Offers
2
Skills For UK Field Product Marketing Manager Emergency Lighting Resume
- Leading and developing third party card linked offers partnerships, managing the relationships with partners to ensure deliver across key Amex metrics
- Using Proposition Design framework, ensure maximum efficiency and speed to market via
- Understanding of marketing discipline and EY’s business
- Working closely with the in house digital and CRM team
- Understanding of digital content drops
- Provide regular updates and forecasts on funded activity, measuring ROI and ensuring that funding covers external costs and internal resource/time
3
Skills For Field Marketing Manager UK Resume
- Collaborate with Creative, Marketing, Engineering and Analytics & Algorithms teams to bring ideas to life in measurable and creative ways
- Compliance during design stage, signed off by appropriate internal authorities & meeting regulatory requirements
- Act as a role model in collaborating the Group Marketing team and AIB
- Create and execute a strategy for events, sponsorships and speaking opportunities – transforming Facebook’s industry presence in each market
- Deep knowledge of the advertising/marketing industries and the opportunity that exists in UK and Ireland
4
Skills For Marketing Manager, Uk-gyn & Surgical Resume
- Financial marketing and industry knowledge preferably within our sector
- Responsible for ensuring all proposition design activity
- IT channel background preferable
- Market intelligence, analysis and trendspotting: continuously monitor and analyse the fragrance category, interact with the European category teams to understand consumer behaviour, reveal patterns that point to new opportunities, identify client brand ‘white space’ and be part of a team that ideates exciting new concepts and directions
- Be innovative and creative: bring influences from outside sources and a broad spectrum of industries to inspire new fragrance development and concepts, use your writing and storytelling skills to build and execute compelling presentations
5
Skills For Marketing Manager, UK Amex Offers Resume
- Collaborate on and contribute:sensory design, trends presentations and perfumery inspiration with the UK Fragrance Sales team
- Identify and pursue new business opportunities:coordinate promotional activities that represent new business
- Industry contacts and knowledge
- Awareness of key industry events and publications
- Knowledge of Securities Services
- Creative, resilient, empathetic and diplomatic
- Positively challenge the status quo
- Across the UK market, design world class propositions for both Personal, Business and Corporate customers
- Lead & inspire best in class Internal & 3rd party proposition design agencies to accelerate AIB capability in proposition design
6
Skills For UK Intermediary Marketing Manager, VP Resume
- As a key member of the wider Proposition Design Team, consistently demonstrate curiosity for solutions, determination to deliver for our customers, and resilience in the face of barriers
- Ensure understanding, alignment & support of all stakeholders throughout all the Proposition design processes (to ensure buy in & delivery during later delivery phase)
- Clear alignment (& strong relationships) with product teams to support operational delivery & implementation
- Clear roles & responsibilities (& strong relationships) with customer facing functions (e.g. distribution) to support delivery of any non-product based propositions and solutions (e.g. Service improvements)
- Checkpoints throughout design process to ensure alignment with overall organisation strategies and functions
- Delivers against financial goals
- Delivers against Product Share metrics
- Ensures zero future restitution issues (from design)
- Is consistent with strategic direction of AIB
7
Skills For Marketing Manager UK & Ireland Resume
- Act as a role model in accordance with the declared leadership behaviours across Group Marketing and AIB - engaging, coaching and encouraging team members to maximise potential and deliver high performance. Actively create a positive coaching and mentoring environment which also encourages ownership and accountability amongst the team
- Shopper Marketing Leader: Proven ability to drive meaningful business growth via innovative shopper marketing that is grounded in customer and/or competitive insight. Demonstrated ability in understanding how to translate brand guidelines into tactic shopper executions
- Matrix Team Developer: Demonstrated success in a matrix environment including leadership of a team that is geographically dispersed, strong collaboration with centralized leadership and relationship building throughout their stakeholder network, including store-level personnel and community influencers. Comfortable influencing up, down and across
- : Shown that they can think through complex problems from strategy to executional details, formulate solutions and then enroll and energize an organization to deliver. Applies negotiation and persuasion to influence thinking and gain buy-in from key internal and external stakeholders
- Continuous Improver: Works with a mindset of continuous improvement: uses program assessments and analysis to formulate thinking for future work. Monitors industry for fresh approaches and advanced marketing/delivery strategies and tools. Is adept at socializing results in a positively constructive manner
- Manage Ambiguity and Change: Shown skill to lead through uncertainty and help drive positive organizational change. Can adapt when strategic shifts are required
- Hit the ground running and quickly understand key business priorities, industry topics and marketing campaigns and key messages
- Demonstrated success as Marketing Manager for a software company
8
Skills For Senior Marketing Manager Gift Cards & Partnerships Benelux & UK Resume
- Experience in a shopper marketing leadership position – preferably within a retailer. (8-10 years)
- Learning Agility: Gets energized by and can foster a culture of continuous learning
- Strategic Thinking, Planning & Commercial Acumen
- Management of e-marketing campaigns
- Business Process Improvement and Redesign
- External/ Internal stakeholder management and communication
- A communications professional with demonstrable experience of working in a corporate environment, preferably financial services either in-house or in consultancies
- Experience in marketing / communications in a corporate communications function - ideally with responsibility for a business line
9
Skills For Field Marketing Manager UK, Ireland & Africa Resume
- The ability to influence and inspire confidence at a senior level
- A financial services communications professional with demonstrable experience of working in a corporate environment, preferably financial services either in-house or in consultancies
- Experience in working directly with sales / business development teams in a marketing capacity, ideally evidencing key account management activity and client development support through marketing
- Good understanding of marketing through distributed retail operations
- Experience of managing marketing agencies and third parties
- Experience in marketing / communications in a corporate communications function – ideally with responsibility for a business line
- Good understanding of customer insight
10
Skills For PR & Marketing Manager UK Resume
- Experience with growth hacking methodology and/or tools
- Experience working with fleet managers
- Understanding of strategic development and implementation of marketing communications
- A deep understanding of the logistics industry
- Liaise & leverage the sales team to drive order intake and revenue generation through the different channels to market, utilizing ‘in country’ sales forces and dedicated sales personnel
List of Typical Responsibilities For a Marketing Manager, UK Resume
1
Responsibilities For UK Marketing Manager Resume
- Identify opportunities for collaboration for the marketing and sales teams cross wider CIB and Global Markets
- On-going engagement with fund management and product teams
- Key UK market knowledge of consumer products, fragrances
- Organised and disciplined with ability to work to tight deadlines
- Understand and engage with different perspectives and cultures
- Numerate and commercially minded
- Enhance brand reputation
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