Programmatic Account Manager Resume Sample
Dayna Walter
937 Ike Mill,
Chicago,
IL
+1 (555) 916 2690
Work Experience
Programmatic Account Manager
05/2016
-
PRESENT
Dallas, TX
- Online advertising experience (ad operations, media planning, media buying) with at least 1-2 years dedicated to Programmatic executions
- Excellent working knowledge of ad technology platforms, including but not limited to: DFP, Index Exchange, AdX, and Krux
- Proven track record in campaign management and client development
- Experience with online advertising formats and trafficking (3rd party tags, Flash, JS, VAST, VPAID, SSP tags, pass-backs)
- Quickly adjust to emerging tools and technologies
- French-English bilingualism is required for the Montreal location, and an asset for Toronto
- Responsible for ATD related day-to-day activities
- Reporting across all non-guaranteed programmatic deals for all Account Executives
Account Manager, Programmatic
04/2013
-
12/2015
Los Angeles, CA
- Updating programmatic orders within the ad server
- Setting up non-guaranteed deals within our programmatic platforms
- Maintaining/updating programmatic pricing rules, and maintaining/updating blocking rules
- Supporting the Account Executives throughout the non-guaranteed deal setup
- Identifying the transaction status of all deals and work closely with the Yield Manager and Account Executives to identify underperforming deals, and key insights for programmatic buyers
- Experiencie in a similar role
- 2/3 years of experiencie in a similar role
- Digital media experience
- Working knowledge of client services, advertising operations and ad serving
Associate Programmatic Account Manager
02/2007
-
12/2012
Los Angeles, CA
- Understanding of key digital advertising metrics and the current industry trends
- Strong analytical and quantitative skills, as well as the ability to clearly communicate outcomes
- Manage end-to-end process with Sales, Product, Ad Ops, Engineering for data segments built and sent to DSPs
- Act as central point of contact for Sales Reps and Ad Ops supporting Programmatic team
- Assist with pre-sales presentation slides for Sales Reps around Programmatic ideas and solutions
- Organize data on past campaigns sold (by price, vertical, data segment type) to help Partner Revenue team organize and manage the overall Programmatic business with trends and forecasts
- Organize data to help use for pre-sales and post-sales solutions for sales reps
Education
University of Delaware
2002 - 2006
Bachelor's Degree in Businesss
Professional Skills
- An extremely detail oriented approach with strong analytical thinking, negotiation, strategic problem solving, organizational, and time management skills
- Strong analytical skills. Comfortable manipulating and analyzing sets of data
- Extremely strong communication skills, highly detailed oriented and organized
- Proven advertising sales experience with 3-5 years in the programmatic space
- Strong ability to create and build relationships. Demonstrated track record of success and established relationships
- Analytical skills and numeracy
- Advanced technology skills and well-versed in Microsoft applications (i.e., Word, Excel, PowerPoint, etc.) and social media platforms
How to write Programmatic Account Manager Resume
Programmatic Account Manager role is responsible for analytical, finance, training, integration, procurement, trading, reporting, research, digital, travel.
To write great resume for programmatic account manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Programmatic Account Manager Resume
The section contact information is important in your programmatic account manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Programmatic Account Manager Resume
The section work experience is an essential part of your programmatic account manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous programmatic account manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular programmatic account manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Programmatic Account Manager resume experience can include:
- Significant digital marketing experience with recent experience being programmatically focussed
- Strong understanding of agency trading desks’ operations
- Digital experience with a background in digital media: programmatic operations, analytics, sales planning, yield/pricing
- High attention to detail. Ability to operate in a fast-paced, quickly changing environment
- Develop strong relationships with Trading Desks, DSP’s and SSP
- Experience activating campaigns in Demand side platforms
Education on a Programmatic Account Manager Resume
Make sure to make education a priority on your programmatic account manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your programmatic account manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Programmatic Account Manager Resume
When listing skills on your programmatic account manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical programmatic account manager skills:
- Effective time management skills - ability to juggle multiple tasks and prioritize to meet necessary deadlines
- Strong analytic skills with the ability to troubleshoot, problem solve and come up with creative solutions
- Strong strategy skills
- Communicate effectively in writing, over the phone and in-person
- Experience of online sales with a proven track record of revenue generation
- A solid understanding of the digital advertising ecosystem and current industry trends in display, video, and native
List of Typical Experience For a Programmatic Account Manager Resume
1
Experience For Account Manager, Programmatic Resume
- Own the technical relationship with and provide excellent customer service to platform partners
- Grow number of premium programmatic deals transacting at meaningful levels
- Provide programmatic trafficking support as needed
- Communicate with sales team to expand revenue streams for existing accounts
- Develop campaign strategy with the internal planning teams
- Evaluate the best avenues and draw conclusions that are both data and marketing driven from client campaigns on a tactical level
- Communicate campaign details and objectives as necessary, including KPI expectations
- Process incoming agency bookings (IOs)
2
Experience For Programmatic Display Account Manager Resume
- Interface with buying platform partners to help execute Audience Extension components
- Monitor day-to-day data operations to ensure security, stability, integrity and efficiency of data and systems
- Act as NinthDecimal’s Subject Matter Expert for Programmatic
- Contribute to improvement of processes and workflows to ensure excellent execution and communication with the key team stakeholders – both internal and external
- Work with global Product, Operations, Business Development and other groups within the company to fully support client needs
- Delivery of performance focussed campaigns (display, video and mobile) that hit goals
3
Experience For Associate Programmatic Account Manager Resume
- Proactively manage internal and external delivery expectations
- Team player – able to work cross-functionally, build relationships, and share knowledge
- New client/agency contacts developed each month
- Private Marketplace revenue growth
- Drive revenue for your client patch
- Partner with Sales on all aspects of campaign planning, launch execution, optimization and recap with sales and other internal groups and support teams for key clients
- Knowledgeable on client current events and business affairs
4
Experience For Junior Programmatic Account Manager Resume
- Establish regular contact with customers to ensure their needs are met, work with Sales Planner in measuring progress and proactively address issues and develop solutions
- Develop forward thinking, data-driven analysis and recommendations that align with client goals and quantify high-impact opportunities with clear recommendations to pitch to clients
- Represent the voice of our clients to help shape product enhancements and become an expert on site content, editorial specials and new ad units to create the strongest media plans possible
- Experience with Ad Technology / Ad Platforms: ideally, DFP, Salesforce.com, AdBook, Facebook Ads Manager, Omniture, DAR, MOAT
- Act as a primary stakeholder in brainstorm sessions with marketing and sales; speaking to the client’s historical spend/performance, product/packaging recommendations and working to understand how to drive the larger buy when multiple spend levels are being pitched
- Create compelling media plans that drive revenue, maintain profit margin and comply with our business rules
- Maintain expert understanding of our ad products and capabilities (i.e. audience extension, research, social strategy, new products, etc)
- Partner with related teams (Audience Development, Yield/Inventory and Ad Product) in pre-sale efforts and post-sale optimizations as needed
5
Experience For Programmatic Account Manager Internship Resume
- Maintain campaign pipeline in our order management system (Fattail AdBook), managing orders in the system as they work their way down the sales funnel (reserve inventory, manage relation with Yield and Inventory team in regards to pricing, change products/allocation of impressions across products)
- Ensure all campaign detail aligns between the media plan, agency IO and/or programmatic platforms and Fattail Adbook order, and maintain this alignment throughout the campaign lifecycle
- Analyze performance of campaigns, using analytical skills and data driven insights to uncover value for clients
- Experience with standard digital ad pricing structures (i.e. CPM, CPC, CPA/L)
- Working Knowledge of DoubleClick for Publishers (DFP) and sales management tools
- Manage the communication of plan details to Project Managers and Technical Account Managers to ensure a seamless launch
- Serve as a point of contact for client-related items (pre & post-sale)
- Bring extraordinary attention to detail, confident ownership of tasks, proactive problem solving, rapidly responsive over-communication, and rigorous commitment to success to both internal-facing and external facing tasks
6
Experience For Programmatic Account, Manager Resume
- Respond to client requests within 4 hours (unless there are extenuating circumstances) and connecting with relevant internal teams to address client issues within the same time frame
- Independently draft and deliver internal/external communications in the service of advancing tasks or projects (seeking approval if necessary, but erring towards ownership of internal/external communications as a key Account Management function)
- Responsible for rapidly responding to client asks, including requests for the creation of new DiDs; responses to RFPs and RFIs; and day-to-day client communications about campaign performance
- Work cross-functionally with Supply Team, Demand Operations Team, Account Directors and DSP team to set up campaigns for success. Follow cross-functional process for managed campaigns when applicable
- Responsible for rapidly responding to client requests for campaign trouble shooting and proactively driving internal solutions cross-functionally, including but not limited to driving Demand Operations, DSP Sales, Client Services, Publisher Team and Executive Leadership to support in the identification and resolution of campaign issues
7
Experience For Programmatic Account Manager Resume
- Proactively owning client communications in collaboration with Account Directors and GAD business partners, but not relying on business partners to approve client communications
- Build, maintain and manage relationships with Agencies, Trading Desks, DSPs, networks, and all demand sources. Build, maintain and manage relationships with key internal stakeholders, including Account Directors, GAD, Demand Ops, Client Services and Publisher team to ensure the ability to rapidly respond to client requests
- Assist in creation of persuasive sales presentations and communications on programmatic media using market trends, case studies and performance data, assisting Account Directors in their mission to persuade demand sources about the value of FreeWheel supply
- Daily monitoring of existing business for changes in performance and revenue; proactively following up with key insights and recommendations
- Manage successful client deployments and ensure ongoing high client satisfaction; and renewal for recurring and incremental business
8
Experience For Account Manager, Programmatic Resume
- Manage execution and performance of programmatic advertising initiatives through the full account management life cycle
- Go-to specialist in various programmatic platforms; able to extract detailed analysis and reporting across multiple tools – including but not limited to prospecting, inventory availability, and viewability, and analysis on both an ad hoc as well as regular basis
- Make programmatic packaging recommendations to sales based upon input from Account Executives and programmatic clients; respond to all client requests for information in a timely manner
- Proactively provide consultation to internal teams and outside clients regarding new opportunities (i.e. relevant data offerings, new ad products, optimizations, etc.)
- Troubleshoot and solve technical buyer/seller platform issues; identify correct internal or external personnel and work in close collaboration toward a timely resolution
9
Experience For Programmatic Display Account Manager Resume
- Basic awareness of audience segmentation and use of 1st, 2nd and 3rd party data within a programmatic setting
- Collaborate with Ad Operations, Account Executives and Advertising Technology to ensure success across programmatic initiatives
- Maintain up-to-date knowledge and awareness of current programmatic and digital ad technology trends; remain up to speed on new in-platform betas and testing opportunities
- Bring extraordinary attention to detail, confident ownership of tasks, proactive problem solving, and rigorous commitment to success to both internal- and external-facing functions
- Own the day to day processes and deliverables for the Trading Desk, including planning, buying, execution and trafficking within the programmatic function
- Knowledge of current digital, publishing, and advertising technology trends
- Able to organize, interpret and craft a data-backed story
10
Experience For Associate Programmatic Account Manager Resume
- Working with the Digital Manager, Campaign Managers, Campaign Executives and Digital Lead to identify and deliver integrated planning across active programmatic channels
- Understand the brand requirements and priorities to identify opportunities with media partners to drive innovation within programmatic
- Work / internship experience in the digital media space
- Strong numerical and computer expertise
- Past internship experience welcomed
- 2 – 3 years of work experience within agency or digital ad sales organization
- Working with the Digital Manager and Digital Lead to identify and put into practice efficiencies in the working process
- Manage a team of Campaign Managers and Campaign Executives on the delivery of daily tasks, ensure consistency and accuracy
- Develop close relationships with PUIG and all key partners to ensure successful campaign delivery
List of Typical Skills For a Programmatic Account Manager Resume
1
Skills For Account Manager, Programmatic Resume
- Digital marketing experience with recent experience being programmatically focussed
- Digital media planning and/or account management experience
- Online data and/or mobile advertising experience
- Experience with 3rd party data and platforms including DMP’s, DSP’s, exchanges, Ad Servers, Data Exchanges, etc
- Solid understanding of relevant campaign metrics (foot traffic, reach frequency, tune-in, etc.)
- Experienced in uploading and troubleshoot creative assets
2
Skills For Programmatic Display Account Manager Resume
- A strong desire to win and grow as a sales professional
- Experience with multiple other DSPs a definite asset
- Acting as primary point-of-contact for Clients leveraging IgnitionOne’s programmatic services
- Reporting of all insights to client in a timely manner during, throughout, and at the end of each campaign
- Working Knowledge of Google Analytics/Comscore
3
Skills For Associate Programmatic Account Manager Resume
- Managing the delivery of programmatic ad campaigns
- Entertaining clients and travel
- Three+ years working across functions in the media agency, publisher or OOH media-owner space in a media planning, media buying or account management capacity
- Assist in media planning and pre-sale strategy; participate in marketing and product conversations to provide market-based input on pricing and value
- Service-oriented, comfortable working with and managing external partner relationships
- Has an understanding of the principles of ad serving, analytics, programmatic, RTB / DSPs / SSPs / DMPs
- Knowledge and understanding of common ad serving and supply- side programmatic systems, such as Google DFP/AdX, AppNexus, OpenX, Rubicon Project
4
Skills For Junior Programmatic Account Manager Resume
- Understand and manage all aspects of campaigns, including planning, implementation and execution, in order to meet customer needs
- Perform analysis and provide reporting along with insights and suggestions for optimization on an ongoing basis
- Work with Data/Analytics, Project Management and Marketing Teams to produce Final Reporting and Campaign Recaps
- Understand all platform UIs and reporting functions; produce ad hoc reporting upon request
- Assist in strategic planning and targeting recommendations
- A sociable and buzzy working environment full of like-minded people, passionate and enthusiastic about digital innovation
5
Skills For Programmatic Account Manager Internship Resume
- Lead communication and day-to-day relationship with existing clients
- Support National Sales reps with weekly and monthly pacing reports
- Act as lead point of contact to ensure the timely and successful delivery of our programmatic pre-bid solutions according to client needs and objectives
- Ensure contract SLA’s are being met or exceeded by all involved parties within IAS
- Flawlessly executing strategic plans for clients
- Present before, during and post the campaign to senior client stakeholders
- Manage all processes from briefing through to reconciliation with the support of a programmatic planner
6
Skills For Programmatic Account, Manager Resume
- Comfortable with technical troubleshooting and technical analysis
- Systematic approach to agency portfolio leaving no stones unturned
- Understand Perform’s data offering
- Monitor and optimize campaign metrics for delivery and KPIs; provide detailed reporting and recommendations to all internal and external teams
- Attend weekly meetings with assigned sales/business unit leads and provide updates on campaign pipeline, pacing and delivery
- Liaise with Finance and Technical Account Managers as needed to close monthly billing
- Process insertion orders and ensure that campaign billing is reconciled accurately and in a timely fashion
7
Skills For Programmatic Account Manager Resume
- Familiar with DSPs, DMPs, SSPs and 3rd party ad-serving systems
- Learn all SSP UIs and reporting
- Have a passion for digital advertising
- Eagerness to work in a dynamic environment that is rapidly changing
- Discuss and develop campaign strategy with the internal planning teams
8
Skills For Account Manager, Programmatic Resume
- Provide insights based on reporting data
- Assist Programmatic manager in educating the agency on new programmatic technology
- Comprehensive benefits package and competitive salary
- Structured performance development programme
- The chance to take on and manage your own projects from day one
9
Skills For Programmatic Display Account Manager Resume
- The opportunity to work across international clients and famous brands
- The opportunity to learn from some of the most talented and knowledgeable digital marketers in the country
- The opportunity and support to progress and develop across all Dentsu-Aegis brands at a global level
- Business Acumen: Knowledge of general business practices as well as knowledge of the organization’s functioning. An understanding of organizational culture and the ability to function effectively within its social structure
- Results Focus: Taking a dynamic approach to work characterized by initiating decisions and actions. Concentrating on achieving the outcomes of a process or project while adhering to the overall strategy of the organization
10
Skills For Associate Programmatic Account Manager Resume
- Solid knowledge of programmatic ecosystem and the value of data and measurement
- Initiative: Takes independent actions and calculated risks; Asks for and offers help when needed
- Getting Organized: Is well organized, resourceful, and well planning; effective and efficient at marshalling multiple resources to get things done; foresees and plans around obstacles
- Capable to work under pressure and with short deadlines
- Very detail-oriented, organized and able to juggle many tasks and projects
- Proficient with Excel, Power Point
- High level of proficiency in Microsoft Excel, PowerPoint, Outlook, Ad Servers, SSPs, and CRM tools
- Flawless delivery of campaign activation requirements
- Delivery of a number test & learn programmes within the programmatic function
List of Typical Responsibilities For a Programmatic Account Manager Resume
1
Responsibilities For Account Manager, Programmatic Resume
- Mentor the team executives across all levels
- Work closely with the Analytics function to identify key learnings and insights
- Achieve revenue goals on a quarterly basis (team/personal)
- Seek out and develop relationships with clients, DSPs and agencies
- Accurately manage, create and grow premium programmatic opportunities
- Analyze campaign performance, optimize, renew and upsell deals
2
Responsibilities For Programmatic Display Account Manager Resume
- Drive, determination, consistency and passion
- Support existing programmatic activity in conjunction with supply-side platform partners and DSPs, optimizing campaigns and analyzing results on a micro (campaign) and macro (business unit) level
- Proactively work with partners and platforms to maximize revenue
- Manage project and campaign-level deliverables across internal and partner stakeholders
- Provide hands-on assistance with any escalations as they pertain to ad implementation, creative issues & troubleshooting, ad tagging, third party integrations, inventory and/or campaigns delivery discrepancies
- Liase with the data team to review research study outcomes and communicate solutions/ optimizations with advertisers
- Provide advanced actionable insights and implement them so see campaign take shape
- Create programmatic campaigns within our demand side platforms
3
Responsibilities For Associate Programmatic Account Manager Resume
- Monitor campaign performance, optimize and communicate campaign traction to both internal and external clients
- Keep up with new and innovative programmatic technology trends
- Inquisitive, asks questions, out of the box thinker
- Provide campaign execution support to Local Sales teams, from “strategy and signature to renewal”
- Understand client objectives and KPIs, and steward successful digital campaigns
- Coordinate pre-launch set up and handle post-sale requests in a timely, efficient manner (upload creative, generate reports, and create campaign pixels, custom segments, internal insertion orders, UTM codes)
- Track all media placements to ensure delivery in full, proactively analyze campaign metrics and optimize tactics when necessary
- Develop renewal strategies based on successful program insights
4
Responsibilities For Junior Programmatic Account Manager Resume
- Create programmatic campaigns within our demand side platform
- Optimize programmatic performance campaigns on a daily basis
- Negotiate publisher partner rates / Sign on new PMP partners
- Estimate, size and price targetable audiences
- Set up campaigns in our demand side platform
- Optimize campaigns to maximize client KPIs
- Identify opportunities or insights in the reported data
5
Responsibilities For Programmatic Account Manager Internship Resume
- Well organized/diligent/detailed oriented
- Tools DBM & DCM
- Full of energy for the things
- An ability to solution sell to both business and technical audiences
- An ability to manage stress well, and juggle multiple account challenges at once
- Own conflict resolution both externally and internally
6
Responsibilities For Programmatic Account, Manager Resume
- Produce strategic optimization recommendations based on client objectives and budgets
- Work with teams across each of our individual brands to explore new ideas, respond to data and informational requests, and support campaign implementation of new and existing clients
- Engage with clients to ensure successful campaign execution
- Drive incremental growth on accounts QoQ
- Partner with Ad Ops to troubleshoot delivery issues and proactive optimization strategies
7
Responsibilities For Programmatic Account Manager Resume
- Work within DFP understand inventory availability and options for delivery
- Proficiency with Excel, PowerPoint, Doubleclick For Publishers and SalesForce
- Liaise between agency trading desks, DSP Managed Service teams and programmatic buying teams to raise awareness of IAS, diffuse innovation, and troubleshoot issues
- Identify and grow opportunities within existing accounts and collaborate with sales teams to maximize usage of programmatic products, increase revenue, and secure adoption
- Work with and understand how IAS data is being activated, leveraged, and understood within DSPs and by agency desks to inform best practices
- Liaise effectively with various internal IAS teams to ensure agency programmatic functions are satisfied in the areas of process, communication, product, and service
- Influence IAS programmatic product roadmap to ensure advancements meet client needs
8
Responsibilities For Account Manager, Programmatic Resume
- Identify risk opportunities and work with internal and external stakeholders to build solutions
- Experience in digital advertising, with at least 1-2 years in programmatic media at a major publisher, agency or programmatic technology company
- One+ year working in a programmatic-heavy or programmatic-centric role, working with ad technology (i.e. platforms, products, and monetization) and managing ad campaigns
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