Retail Account Manager Resume Sample
Alaina Pfeffer
707 Skiles Coves,
Dallas,
TX
+1 (555) 162 4451
Work Experience
Retail Account Manager
12/2017
-
PRESENT
Philadelphia, PA
- Support Supply Chain Sr. Management in the execution of strategic plans within our network
- Work independently to lead, own and manage the relationship of assigned chain and PSAO pharmacy providers
- Responsible for the relationship and daily operational support of complex/high profile chain and PSAO providers. Operational support includes, but not limited to, quarterly OPS calls, claim investigation, escalated issue management
- Champion cross functional issue escalations/resolution; communicate progress and key milestones to appropriate internal partners in a timely manner
- Assists with development of strategic plans for assigned providers, providing consultative input to further foster strong provider relationships
- A key extension of the Retail Channel Management and Contract Management Teams- supporting channel development program launches and communication of program implementation and status
- Serve as the point of contacts to internal partners (Sales and Account Management, Implementation, etc) on escalated client issues, managing ad-hoc inquiries and other provider requests
Senior Retail Account Manager
08/2013
-
07/2017
Phoenix, AZ
- Anticipate credit needs of franchisees / dealers and pro-actively arrange for appropriate action
- Customer and Market Insights
- Product Knowledge & Portfolio Management
- Account Management Customer Engagement
- Responsible for retail account base management and growth. Comfortable with engaging small and medium sized Retailer and Reseller
- Increase sales and strengthen relationships with our Retail Partners by training, developing new accounts, creating sales and promotional opportunities, while working to close new accounts
- Assist the Retail Team in business development via activity management and other assignments as needed
- Develop new and existing customers while collaborating with Retail Business Development Team, as well as forecasting revenue projections on a monthly/quarterly basis
- Weekly Sales and Inventory report analysis
Senior Retail Account Manager Spain
03/2011
-
07/2013
Detroit, MI
- Competitive Analysis: Track promotions of competition at selected accounts. Ask detailed questions to account to better understand competitions performance
- Provide support in other areas in order to support the company’s success
- Leading cross-functional teams in retail GTM strategies
- Experience in the telecommunications and/or wireless industry requiring management of account management, program management, business planning, project management, or equivalent work experience in planning or operations
- Manages territory, and recommends detailed sales and market strategies, including product and pricing specific initiatives to meet, or exceed sales targets and increase RBC market share
- Proactively provides advice/information to dealers, enabling them to use RBC products to maximize dealer profitability
- Seeks out new dealerships by developing relationships with existing dealers and center of influence within and outside the Bank
- Stays abreast of the Indirect Lending Industry, through competitor contacts, conferences, and publications, sharing the information with peers and partners
Education
Globe University / Minnesota School of Business
2006 - 2010
Bachelor's Degree in Business Management
Professional Skills
- Demonstrate strong oral, written and group communication skills
- Proven business planning, budgeting and Profit & Loss skills
- Account Management experience, with experience working with outside vendors, and / or Project Management experience
- Demonstrate consultative sales skills
- Strong business acumen, analytical and collaboration skills required
- Demonstrated financial management skills (budgeting)
- Experience in animal health sales, and 8 years of sales and/or marketing experience
How to write Retail Account Manager Resume
Retail Account Manager role is responsible for spanish, retail, english, purchasing, credit, training, mac, security, reporting, travel.
To write great resume for retail account manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Retail Account Manager Resume
The section contact information is important in your retail account manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Retail Account Manager Resume
The section work experience is an essential part of your retail account manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous retail account manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular retail account manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Retail Account Manager resume experience can include:
- Ensure Brow Bar appointments and ‘drop in now’ customers are being serviced with a sense of urgency, through correct use of the appointment book , walk up list and The Hand Off, reminding the team ‘we are never booked’
- Experience developing media, advertising or marketing plans for local markets
- Possess knowledge of the franchise business including customer experience, efficiencies, productivity, profits, budgeting, and benchmarking
- Ensure that retail filling stations are in a good operating condition and within the Sasol standards
- Develop strong client relationships, build rapport and ensure understanding of customers core business needs
- Work with franchisees to ensure effective implementation of marketing programs
Education on a Retail Account Manager Resume
Make sure to make education a priority on your retail account manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your retail account manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Retail Account Manager Resume
When listing skills on your retail account manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical retail account manager skills:
- Persuasive and effective communications, including negotiation skills
- Solid communication, presentation and sales skills
- Manage the invoicing process between supply chain and finance, ensure the invoicing process runs effectively
- Align sales performance expectations with retail accounts and delivers necessary technical skills and information
- Collaborate with retail accounts to effectively communicate and deliver the value proposition of products and services to meet customer needs
- Success in growing new and existing accounts / Strong record of consistently hitting and beating your sales targets
List of Typical Experience For a Retail Account Manager Resume
1
Experience For Senior Retail Account Manager Resume
- Previous sales experience and knowledge of crop protection market desirable
- Planning and executing business plans for the Dell consumer products within the UK retail / e-tail landscape
- Manage selected retail partners in Tunisia. This includes strategy planning, agreeing business plans, and day to day account management
- Follow up with Sephora Store Operations to ensure gondola updates are completed within one week of the date driven by Benefit Global Merchandise Manager
- Retail client engagements a distinct advantage
- Develop and implement the mid-to-long term vision for KO Carrefour Group and Cencosud, aligned with the customer’s global or local strategies as well as the Company’s strategic corridors
- Achieve and/or exceed daily, monthly and annual sales goals within their territory/retail doors
- Develop and implement an action plan to maximize sales, productivity and profitability within their territory
2
Experience For Retail Account Manager West Ashley Resume
- Review sales results with Regional Sales Manager- report % R/O and % year-on-year
- Work closely with assigned doors and schedule business reviews with key retail contacts to discuss objectives, opportunities and results
- Work within the company’s Human Resources policies to recruit, hire, educate, motivate and coach all counter sales personnel within the region to develop a cohesive team environment
- Responsible for positive goodwill and partnership of our retailers at all levels while maintaining the company’s values, strategies, and programs
- As part of the Manitoba Sales Team, promote DuPont’s new technologies and future crop protection and seed pipeline through selected retail business partners
- Identify and understand problems and opportunities and use effective approaches for developing solutions to increase customer’s willingness to recommend DuPont products
- Manage Sell-in / Sell-out of inventory, and reporting into UK virtual team to take appropriate measurements to avoid excess or out-of-stock situations
- Drive the external sales force (e.g. agents/distributor reps) to create value for Bayer range of product, create and monitor Key Performance Indicator (KPI) to focus efforts on Bayer’s priorities
3
Experience For Senior Retail Account Manager Spain Resume
- Coordinate and support local field sales to achieve retailers’ revenue targets
- Execute QBR with partners and contribute to internal QBR’s
- Build and maintain relationships with retail accounts in alignment with Area sales strategies
- Develop retail account plans to meet territory financial goals
- Educate retailers and key influencers on the agronomic benefits of products and services
4
Experience For Retail Account Manager Brazil Resume
- Actively gathers and communicates market trends, retail account needs and product gaps allowing commercial team to create or modify product offerings and marketing programs
- Work in cross-functional teams with sales and marketing team members including
- Serve as Voice of Customer communicating retail feedback to commercial team
- BS in Agronomy or related field required
- Building / managing key and executive level relationships with customers to secure strategic alignment between HP and the customers to deliver growth initiatives
- Act as an internal ambassador for the UK Account Management team
- Be on the numbers, set stretch goals with retailers to reward all when we exceed the numbers
- Manage retailers for NOW TV, be the main point of contact, own the account
- Understand their business, their usp, and how we get the best out of each retailer
5
Experience For Retail Account Manager Printing & Personal Systems Resume
- Build a strong mutually beneficial joint business plan for the 12month period. Agree joint goals, strategies and tactics, and review regularly. Ensure buy in from all levels within the customer
- Agree an efficient marketing plan with your retail marketing colleague and the retail partner. Ensure the plan utilises the retailer strengths, and fits in within our team marketing plan. Measure ROI regularly to ensure future activities take into account historical learnings
- Be a good sales person. Be accountable for your numbers, always have plans to achieve the numbers, and be innovative always
- A small part of the role could involve opening up new retailers for NOW TV
- Achieve short term volume forecasting within 95% - 105% deviation of Picasso
- Meet monthly forecast sales volume and budget requirements including C-store and bakery turnover
- Get into the detail, ensure plans are executed well, monitor compliance, discuss results, capture learnings and improve always
- Help the team capture sales data from retailers, build processes to improve the data capture efficiency, share that data with the broader team
- Beginning to have an appreciation of the bigger picture, a good commercial understanding. The individual targets are important, the team target is more important. Self-motivated, a great team player but also happy to own and deliver against your own plans
6
Experience For National Retail Account Manager Resume
- Confident and solution focused. A willingness to have confidence in your goals and your plans to achieve those goals in a small, agile team. A personality which wants to find solutions to problems proactively
- Anticipate credit needs of franchisee's / dealers and pro-actively arrange for appropriate action
- Manage own cash fixed costs within the approved target
- Implement the retail and convenience strategy
- Ensure successful implementation of all retail programs and initiatives focused on business performance and development
- Manage franchise network as per the provisions of the Franchise Agreement
- SHE, Safety, Risk and Compliance
7
Experience For Retail Account Manager Mexico Resume
- Implement a Safety Improvement Plan for self and own network
- Achieve and sustain a RCR target of 0
- Ensure Safety audits from Safety inspectors are implemented and that identified corrective action is completed
- Ensure 90% compliance on food Safety as per external audits
- Ensure 100% monthly fuel stock recon compliance inclusive of the process to reconcile possible fuel losses
- Company values and goals supported/lived
- Understand and live the company vision and values
- Leadership to manage and exceed customer's expectation
- Ensure Standardization of C-Store Planogram
8
Experience For Retail Account Manager With German Resume
- Support franchisees as a knowledgeable user of onsite systems (Retalix, ATG, etc.)
- Organization and follow-up to improve the Sasol brand image and customer focus
- Ensure customer complaints from are attended to within 24 hours ( Customer complaints from the retail network as well as any customers from the franchisees)
- Facilitation of maintenance process on calls logged by franchisee to ensure successful closure of the call
- Manage relationship with Franchisees to derive maximum value from the capital invested in the retail network
- To execute all programs that are developed by other functions to ensure Sasol achieves its leadership in the market
- Act as a Sasol Ambassador to build the credibility of the company
9
Experience For Retail Account Manager Denmark Resume
- Fully understand internal processes to ensure effective management of franchisee relationship[ and resolution of problems and be the first point of contact for franchisees
- Develops proposals and implement contractual agreements with accountability for delivering strong financial results for MAH
- Gathering of market intelligence, industry and internal networking
- Responsible for policing and monitoring JET site standards, service levels and acting as a business advisor in all aspects of the retail business
- [Retail strategy planning] Drive the mid and long term retail strategy by understanding the market flow and retailer and competitor trends
- General interest focus, i.e. taking and making tough decisions
- Accountable for the pricing methodologies used across a range of routes to market
10
Experience For Retail Account Manager UK Resume
- Accountable for monitoring of account portfolio performance versus volume and margin targets and implementation of appropriate remedial actions
- Manage the account day to day
- Develop, implement and manage annual strategic account plan for lubricants, chemicals and coolants
- Develop and execute commercial penetration / expansion plan
- Continuously develop and improve
- Drive retail sales for your counter to achieve target - monthly, quarterly and yearly
- Set individual sales targets for your team and monitor sales through A£S, AUS and Data Capture
- Actively recruit new customers and encourage customer loyalty through the creation and implementation of a an Events Calendar/Business Plan and monthly beauty room, acquiring bookings for planned activity
- Ensure all team members engage each customer with skin analysis
List of Typical Skills For a Retail Account Manager Resume
1
Skills For Senior Retail Account Manager Resume
- Knowledgeable of manufacturers and has a solid experience and relationship of retail environments, in the Consumer Electronic, online & DIY channels
- Additional Language skills (Italian or Spanish or French or German)
- Additional Language skills (German, Italian, Spanish or French)
- Influencer: Great presentation skills / Negotiation
- Exceptional time management, organisational and presentation skills
- Experience with media and marketing including budget and P&L responsibilities
- Retail management experience - understands processes of retail buying or planning, planogram, markdowns, inventory, logistics, POS systems etc
- Work closely with the Emerging Technologies team and Product Partners to co-ordinate specific marketing plans and measure effectiveness
- A demonstrated track record of success selling to leading Australian retailers
2
Skills For Retail Account Manager West Ashley Resume
- Previous experience calling on a buyer of similar scale (i.e. Kroger, Safeway) required
- Experience working in food protection
- Experience in negotiating with Retail
- Selling experience at end user account or partner level
- Prioritise tasks while managing several projects & tasks simultaneously
- Work with the franchisees to deliver an in-store experience to consumers that aligns with the Tire Pros brand positioning
- Solid knowledge in trade marketing
3
Skills For Senior Retail Account Manager Spain Resume
- Fluent business level Italian (essential) and a good level of understanding in English
- Selling experience at end user account or partner level in IT industry
- Experience in a sales position with; leading PC hardware / consumer electronic vendors, or major distributor within the UK retail IT/CE hardware space
- Experience directly managing a team of direct reports
- Previous experience calling on a buyer of similar scale (i.e. Kroger, Ralph’s) required
- Improve customer experience associated with each partner
4
Skills For Retail Account Manager Brazil Resume
- Significant experience of sales or account management
- Industry work experience of which 2-3 years in e-commerce / e-tail environment
- Valid driver’s license and access to a vehicle for work purposes
- Good knowledge of the PC / CE retail space, both large format retail and independent retail in the UK
- Strong knowledge of Displays & Accessories
- Experience in a similar role within the adult beverage industry required
- Experience as a Manager or Supervisor of Retail Tire Store(s)
5
Skills For Retail Account Manager Printing & Personal Systems Resume
- Experience in consultative sales role
- Point of service/retail experience needed
- Leadership: a demonstrated ability to lead people and get results through others in a consumer products company
- The ability to organize and manage multiple priorities, sales and service systems development and deployment
- Business to business sales/service experience
6
Skills For National Retail Account Manager Resume
- A proven successful partnership track record with customers
- Analysing interesting client niches for CH and developing a roadmap outlying key distribution partners to address
- Forecasting and promotion planning and associated Point Of Sale analytics
- Monitoring of the market, competitive threats, ensuring swift and clear business reports and forecasts are provided to drive the business
- Benchmarking operating expenses for a retail site
- Leading the generation of retail partnerships resulting in an increase of customer acquisition and category awareness
- Embedding safety as a way of life
- Ensuring continuous personal growth and development
- Tracking performance of all sites in a given portfolio against the Business Score Card
7
Skills For Retail Account Manager Mexico Resume
- Making sure that sites achieve 85 % on Mystery Shopper results
- Traveling within the assigned territory required
- Planning and decision making to assist other stakeholders in the value chain to plan and optimize production facilities
- Possess knowledge of the IT industry, competing vendors, and the channel, including competitive positioning
- Management of 3rd part merchandising company to ensure retail store compliance, training, and sales are being optimised
- Leads all stages of Intel's engagement with e-tail customers, including strategy planning, execution and optimization
- Sales Budgeting and Forecasting
- Identify training needs at sites and recommend training initiatives
- Identify and develop new business opportunities with existing clients such as adding additional store locations or product expansions
8
Skills For Retail Account Manager With German Resume
- Manage new and existing Merck Animal Health product portfolio with group purchasing organizations and key accounts as assigned
- Schedule and execute Sephora monthly training visits and utilize the Committed, Express Committed, or Blended training modules
- Basic understanding of a specific set of HP's products, software, and services. Able to communicate the strengths of
- Ensure a proper identification of the client - according with the ING guidelines and also with the local regulatory authority
- Maintain the existing client relationships and ensures that clients are fully served
- Current knowledge of group purchasing organizations in Animal Health
- Product Pricing and Product Profitability
- DuPont Retail Account Managers are responsible for driving growth and profitability within the customer’s overall business
- Range negotiation, planning and execution of all go to market activities with your accounts
9
Skills For Retail Account Manager Denmark Resume
- Close coordination with the product merchandising team to ensure that the product range matches the market, as well as the customer requirements
- Ensure 100% compliance with HSE including statutory documentation
- Provide professional advice to Franchisee's on competitor activities, how to improve their margins and benchmarking
- Manage the asset register by taking ownership of the process to ensure accuracy of equipment
- Ensure all new franchise appointments attended compulsory training and are fully competent
- Manage resolution of franchisee queries by taking ownership of the query and provide continuous feedback to all stakeholders
10
Skills For Retail Account Manager UK Resume
- Provide expert knowledge and support to ensure operation excellence and application of operating standards
- Lead cross-functional teams to drive account projects and manage working capital
- Proactively monitor and manage stock levels of key products - communicating issues to your line manager and store management
- Analyze, recap and provide recommendations regarding current performance and future opportunities
- Create regular reporting and analysis for each account, to assist in the review and creation of account plans for the year
- Adapt in an ever-changing business environment
- Lead highly visible Retail programs. Define program value proposition that generate sales through: sales management, demand generation and promotions marketing
- Negotiation and monitoring of sales contracts and subsequent production of internal approval package in order to obtain the necessary agreements
- Responsible for volume forecasting at relevant geographical locations
List of Typical Responsibilities For a Retail Account Manager Resume
1
Responsibilities For Senior Retail Account Manager Resume
- Primary customer contact which requires superior relationship management skills
- Be the trusted advisor, maintaining and developing strong and long lasting relationships to maximize revenue and profitability
- Strong user of data, technology, processes and procedures
- Strong self-motivation/ management and personal leadership
- Sales experience in Taiwan local Consumer Electronics retail channels
- Demonstrated leadership and project management ability
2
Responsibilities For Retail Account Manager West Ashley Resume
- Experience in Account Management, Sales Management or General management
- Getting retailer commitments in controlling through CHEP added value
- Retail channels development, including sales forecasting, revenue, margin maintenance, and promotional planning with key product lines
- Responsible for professionally representing the bank during the relationship/products opening process
- Clearly communicate account activities to sales and marketing leadership by sending communications on key activities
- Joint responsibility for all retail rate card budgets ensuring quarterly calendars are planned out and implemented, and targeted ROIs are being met
- Assist Retailer on creating and presenting technical and safety presentations as needed
- Audit individual Tire Pros locations to ensure compliance with established franchisee operating standards
- Demonstration of a successful track record of selling products through a retail channel are also crucial aspects
3
Responsibilities For Senior Retail Account Manager Spain Resume
- Managing a team of direct reports
- To enforce compliance to Sasol brand and operating standards
- This remote opportunity requires 25% travel covering the IL and WI territory
- Coordinate global correlation programs between Retailer and Intertek laboratories. Responsible for developing a CAP for issue resolution on correlation issues
- Create collaborative joint marketing plans
- Manage accounting claims with the relevant teams
- Assigned to named partner accounts within a territory (primarily existing)
4
Responsibilities For Retail Account Manager Brazil Resume
- Work in a small but growing environment
- Work closely with Customer Support and Volume Actualization to ensure accurate invoicing
- Call Coverage – ensuring all nominated outlets in the defined territory are visited quarterly
- Call Rate – achieving number of calls per day as nominated by your manager
- Call Frequency – achieving nominated number of calls for each respective outlet
- Maintains updated customer files and profiles including contact information, delivery information, order information, etc
- Drive retail sales to achieve set targets - monthly, quarterly and yearly
- Set individual sales targets for a team and monitor sales through A£S, AUS and Data Capture
5
Responsibilities For Retail Account Manager Printing & Personal Systems Resume
- Plan on counter and off site activity
- Serve as the lead point of contact for all matters involving the concession partner: Answer client inquires, address and resolve service concerns, provide performance recaps and review credit requests
- Proactively manage changes in project scope, identify potential issues and devise contingency plans
- Serve as the link of communication between internal teams and clients
- Analyze performance, deliver progress reports, proposals, requirements documentation and presentations to the relevant stakeholders
- Partner with cross-functional internal teams (Merchandising, Marketing, Store Operations, Logistics, Finance, IT) as needed to develop action plans that improve sales performance and / or customer service levels
- Help to document and communicate new partner set up requirements: specific procedures, processes around IT, service structure
6
Responsibilities For National Retail Account Manager Resume
- Hands on, flexible team player with the ability to work independently
- Coordinate activities including attaining sales targets, facilitating the MAH marketing plan and communicating with key accounts, including Marketing, Operations, Field Sales and Supply Chain
- Conduct quarterly business reviews ensuring that accounts understand the value of the MAH relationship and their performance relative to quarterly, semiannual and annual growth targets
- [Cooperative retail methodology development] Follow the cooperative retail methodology depending on each retailer store's operation standards and present the methodology to related business organizations(regional offices and subsidiaries)
- [Retail data analysis] Perform improvement plans on the potential sales issues of subsidiaries and retailers via retail data analysis
7
Responsibilities For Retail Account Manager Mexico Resume
- [Retail KPI(Key Performance Index) management] Manage the operation of retail KPI(Key Performance Index) such as sell out, out of stock, unusable stock, new model stores coverage, etc
- Works on complex issues where analyzing situations or data requires an in-depth evaluation of variables. Exercises judgement in selecting methods, techniques and evaluation criteria to obtain results. Determines methods and procedures on new assignments and coordinates other's tasks
- Establish strong relationships with existing retail accounts. Work with them to expand existing product range, maximise placement opportunities in store and develop promotions to support activities at specific times of the year
- Effective negotiator with analytical skills to identify what constitutes a profitable partnership
- Interact with all key resource functions to manage projects through from end to end and ensure projects/launches are delivered along agreed timelines
- Knowledge of the DACH retail market and insight into the retail landscape
- Work equally well independently or as part of a team
- Confident communicator with the ability to interact at any level
- Willingness to take ownership and drive projects from end to end
8
Responsibilities For Retail Account Manager With German Resume
- Sociable and able to quickly build valuable relationships both externally and internally
- Establish, deepen and sustain key relationships with carrier account team leaders to understand their strategic business objectives
- Leads cross-functional teams with representatives from various SEA functional areas, including HQ, Carrier Account Teams, Retail Execution, Marketing and Demand Generation to develop a differentiated GTM strategy for each carrier or account
- Socializes progress, performance and best practices from Retail GTM strategies with account leadership and cross-functional stakeholder partners
- Serves as voice of the field sales team with carrier accounts; educates stakeholders on field capabilities and capacity; ensures accounts receive maximum ROI from field engagement
- Socializes carrier account team strategy and priorities with key retail leaders; ensures all field sales team activities are aligned with carrier priorities and appropriate field resources are allocated to meet the needs of the accounts
- Ensures alignment between field sales team priorities and KPIs and carrier account team strategies
- Synthesizes insights from qualitative and quantitative data points’ and shares back with account team leadership
9
Responsibilities For Retail Account Manager Denmark Resume
- Identifies new sales opportunities/channels and openly shares business development information and opportunities with other team members
- Determines specific Account Training strategies including elements such as: sell in, sell thru, consumer profiling, closing, merchandising, channels management, classifications
- Identification and development of prospects and growth opportunities in the Retail market
- Daily management of revenue stream from customer portfolio
- Work closely with their designated Account Coordinator to ensure correct level of support and understanding that enhances the customer’s experience of dealing with JET & Phillips 66
- Awareness of and compliance to HSE expectations, and reporting of any near misses or incidents. Specific compliance to (but not limited to): company driving policy for high mileage drivers, PPE (Personal Protective Equipment) procedure, and “Stop Work” procedure
10
Responsibilities For Retail Account Manager UK Resume
- Liaise with Demand Lead and Terminal Coordinator to ensure continuation of supplies during periods of supply disruptions and product allocations
- Control, management and review of credit given to customers in conjunction with Credit group
- Challenge and resolve conflicts
- Strategic and opportunistic outlook
- Access to the East Anglia and East Midlands’area is critical for this regional role
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