Segment Marketing Manager Resume Sample
Abbey Beahan
83577 Ullrich Row,
Philadelphia,
PA
+1 (555) 649 9526
Work Experience
Segment Marketing Manager
04/2018
-
PRESENT
Los Angeles, CA
- Maintain up-to-date knowledge on BMC issues, trends and long-term implications for EY’s brand strategy generally and its go-to-market approach in particular
- Demonstrate a strong understanding of EY’s business, clients’ issues and buyers’ agendas across market segments and geographies regionally
- Manage year-round Entrepreneur Of The Year (EOY) Awards programs for two EOY programs – Orange County and San Diego
- Own external relationships key to the coordination of EOY program. Responsible for all communications, meetings and events for both EOY programs and Strategic Growth Forum
- Work in conjunction with the Brand, Marketing and Communications (BMC) and market segment leaders to develop the marketing strategy, manage the marketing budget, and track the return on investment (ROI) of marketing activity
- Oversee all events, mailings, newsletters, media, PR, and sponsorships, and confirm that they align with the overall Region strategy
- Provide regular reports on identified KPI’s and other critical P&L measures
Senior Segment Marketing Manager
04/2012
-
12/2017
Chicago, IL
- Leverages several direct to consumer channels, including SMS, email, app, web, IVR, in store and direct mail
- Use big data and machine learning to optimize messages and targets across the customer journey
- Executes and measures campaigns that achieves positive business results
- Develops and implements Direct to Consumer business cases for Direct Mail, Email, and Digital. Prepares recommendations for annual business plans and strategies as well as tactical plans
- Manage the creative development process across multiple channels
- Responsible for identifying market size, preparation of business plans, and assists in suggesting innovative national strategies
- Manages all marketing communication and distribution plans to include tracking of results by campaign, channel, region, and market. Prepares presentations for various audiences ranging from peers to executive level
- Drive the implementation of the EMEA residential, light commercial buildings and commercial buildings segment strategy in Germany
Large Format Segment Marketing Manager
07/2007
-
11/2011
Philadelphia, PA
- Translate business objectives into successful campaigns and activities
- Define integrated and multi-channel marketing campaigns for the segments
- Develop marketing content, campaigns and programs (email newsletter, direct mail, collateral, website content, SEO, social marketing, events, blogs, display advertising etc.) targeting depending on the segment installers, electrical wholesalers, panel builders, end users etc
- Collect and share local VOC, market dynamics, competitive landscape with the divisions and Central Marketing segments
- Drive customer participation in local segment events, conferences, roadshows etc
- Experience of strategic, integrated marketing experience
- B2B marketing experience with strong focus on value proposition, KOL(key opinion leader) engagement and customer engagement in the healthcare market
- Strong insight on clinical solutions and clinical decision support tools
- Experience in developing and maintaining marketing strategies to meet organizational objectives and experience in work close to the global strategy (alignments)
Education
Upper Iowa University - Waterloo Center
2003 - 2007
Bachelor's Degree in Marketing
Professional Skills
- Prior experience on digital preference and performance marketing, with experience in agile marketing
- Overall project management skills and experience, with exhibited competence in overall marketing and branding for ATL, BTL, off and online required
- Strong communication and coordination skills both with local Sales Org. and Marketing Team members
- Excellent relationship management, writing, presentation and communication skills
- Demonstrated leadership skills, technical aptitude and business acumen
- Strong verbal and written communication skills, focused on internal and external customers
- Excellent communication skills both written and spoken (English mandatory) and good cultural awareness
How to write Segment Marketing Manager Resume
Segment Marketing Manager role is responsible for presentation, marketing, interpersonal, negotiation, english, analytical, leadership, messaging, manufacturing, wireless.
To write great resume for segment marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Segment Marketing Manager Resume
The section contact information is important in your segment marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Segment Marketing Manager Resume
The section work experience is an essential part of your segment marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous segment marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular segment marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Segment Marketing Manager resume experience can include:
- Sense of Urgency: Manages multiple projects at once, completing them on time with excellent use of time management skills (effective prioritization)
- Communication Skills: Communicates effectively both written and verbally. Listens actively. Asks relevant questions for clarification and insight
- Strong communication, marketing, analytical and promotion skills
- Excellent communication skills - written, verbal and interpersonal
- Demonstrated negotiation skills and ability to influence and collaborate with others
- Strong decision maker with the capacity to take initiative, prioritize and manage multiple projects, and meet aggressive timelines
Education on a Segment Marketing Manager Resume
Make sure to make education a priority on your segment marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your segment marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Segment Marketing Manager Resume
When listing skills on your segment marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical segment marketing manager skills:
- Strong influencing skills and experience in leading and motivating resources that are not in direct chain of command
- People management experience, excellent leadership skills with the confidence to lead, manage and engage team members (both direct and indirect reports)
- Strong communication skills at all levels with a broad understanding of business fundamentals and strong business acumen
- Strong interpersonal skills with good communication
- Strong business acumen with prior experience and a proven track record in go-to-market planning, and quantitative ROI analysis
- Deep understanding and experience in practically applying marketing skills as well as the ability to coach others to do so
List of Typical Experience For a Segment Marketing Manager Resume
1
Experience For Senior Segment Marketing Manager Resume
- Presentation Skills: Effectively runs meetings, presents ideas, and advocates for Marketing recommendations
- Team Player: Effectively motivates Marketing team members and business partners to productive, positive outcomes; builds trusting relationships
- Work in a matrixed organization and to effectively influence multiple levels of sales, field and business unit marketing organization
- Strong experience in working in complex ecosystems
- Experience in the above categories and proven track record in previous roles
- Strong experience on the the eGovernment ecosystem and standard (ICAO, eIADS, Common Criterai, FIPS,…)
2
Experience For Product & Segment Marketing Manager Resume
- Proven track record in building and managing professional relationships with business partners, agency partners and media vendor partners
- Input and consolidation of marketing reports on segment level (5 year market & sales forecast, Pricing Strategy, RFF)
- Assists with key meetings and help manage priority projects for the Director of Marketing, Promotions & Execution to help with workflow across the Channel
- Approximately 8-12 years marketing and program management or equivalent experience
- Approximately 6-8 years marketing and program management or equivalent experience
- Manage holistic device marketing plans across the organization to deliver on launch goals (priority devices)
- Demonstrated ability in data analysis and insight mining
3
Experience For Large Format Segment Marketing Manager Resume
- Demonstrated ability to thrive in a dynamic, constantly evolving, and small team environment, and balances strategy with hands-on tactical work
- Top notch marketing professional with proven track record,: successful product placements and launches
- Experience in working with multi-discipline and multi-location teams
- Experience in work close to the global strategy (alignments)
- Very strong ability to build partnerships/negotiations
4
Experience For Segment Marketing Manager Dach-data Center Resume
- Accountable for the definition and execution of the respective segment strategy : Market intelligence, business plan, strategy and strong value proposition
- Strong background in Identification / Smartcard business and governmental technical projects
- Min. 5 years of experience within the life science/pharma/biopharma industry, preferably with relation to formulation development and/or biopharma processing
- Implementing pricing and promotional plans and projects for new and existing services
- Developing quarterly and annual marketing plans to deliver business goals for assigned business lines
- Understanding of legal and compliance requirements of supported business and ensure that partners develop compliant programs
- Position Guardian’s offering in most compelling manner - identifying target needs, messaging, channel delivery, and frequency
- Manage new product launches; including market planning, forecasting & pricing
- Assists in defining market positioning of relevant services across T-Mobile’s distribution channels and participates in designing segment strategy
5
Experience For Product Segment Marketing Manager Resume
- Clearly communicating performance to the key metrics we are pursuing, noting gaps and opportunities, as well as actions to drive improvement
- Own the comprehensive integrated marketing calendar for TMUS- pulling in programs from marketing, IoT, acquisition, product, network and TMO for business
- Leads OEM relationships & marketing development funding processes
- Market analysis and opportunity sizing: TAM/SAM/SOM modeling
- Create customer facing material, marketing collateral
- Create marketing collateral including case studies, SPIN sheet, whitepapers, FAQs, feature benefit sheets, the company website collateral, etc
6
Experience For Segment Marketing Manager Moem Resume
- Analyses marketing research information to develop a value proposition that clearly articulates UPS's positioning against the competition
- Builds and presents marketing tools and information to internal stakeholders to gain approval of marketing plans
- Provides subject matter expertise to ensure marketing plans are on target, to clarify product positioning issues and make changes to the plans when necessary
- Collaborate with product management on roadmap: product definition, timing and positioning
- Ensures key deadlines are met in working closely with VP’s, Senior Directors & Directors across the team
- Ensure marketing program design and execution is aligned with strategic goals
- Maximize the conversion of site visitors to qualified leads by driving prospective clients to
- Partner with Communications Brand team to deliver device messaging to align with overall business strategy
- Establish roadmaps and business direction, be involved in customer / market development activities through a close working relationship with sales activities
7
Experience For Regional Segment Marketing Manager Resume
- Accountable for the Marcom activities of the segment ((PR, Demo, Events, Collaterals, Marketing Samples, Website etc.)
- Support customer pricing programs to maximize sales & margins
- Develop & support regional specific marketing initiatives
- Contribute to the development of Segment Marketing strategies and initiatives
- Develop requirements for proof of concepts and orchestrating partners to support them
- Delivers competitive device offers that drive acquisition and retention targets through managing handset portfolio & pricing strategy, while also creating innovative ways to help drive value added services within our device portfolio
8
Experience For IP Segment Marketing Manager Resume
- Assists in the execution of these strategies through cross functional work with FP&A, IT, Accounting, Brand, Merchandising, Sales & Operations
- Optimizes the quarterly offers process by engaging cross functional teams to gather data & validate in-depth consumer and shopper insights that drive promotional device offers for both single & family line consumers
- Partners with our consumer insights team and acts as the key point of contact for all device related insights & research solutions
- Utilizes competitive landscape insights to help deliver additional value that can be delivered through promotional device solutions and create competitive value proposition(s) for new customers
- Works closely with key MPCS Indirect Channel team members to ensure proper input and review of all processes and execution strategies related to our device strategies
- Positive Attitude: Professional, self-motivated. Eager to learn, participate, and contribute however necessary with positive, “can-do” approach to assignments
9
Experience For Segment Marketing Manager Power Generation h Resume
- Exceptional Follow-through: Always “closes the loop” on assignments, being proactive in utilizing resources to ensure nothing “falls through the cracks.” Reviews results and considers implications for continuous improvement
- Resourcefulness: Know how and where to find the answers to questions and right resources to engage to help resolve issues. Engages resources proactively
- Accountable for developing and driving executionable go-to-market strategies for the ES portfolio across all power segments and supporting product management and sales
- Play a key role in driving the overall strategic marketing process globally by defining overall market size [Total Available Market (TAM) / Service Available Segment (SAS)] and establishing ES’s market shares within the power generation segment for the ES product lines
- Fully understand customers’ value proposition within the power generation segment for the full ES portfolio and transfer down the findings to commercial activation and generation of more sale leads for key P&Ls within ES
- Consistent monitoring, tasking, and auctioning against overall KPIs of existing and upcoming strategies and initiatives
- Actively support the Growt Playbook (GPB) / BluePrint process, defining mid-term growth strategy, partnering with P&Ls, regions and sales teams
10
Experience For Life Sciences Segment Marketing Manager Resume
- New Product Introduction (NPI) Critical to Quality (CTQ) input and offering value prop measurement within the Engineered Solutions Business Unit
- If applicable, accountable for talent development and succession planning
- Partner with the commercial and GE2 / 4GE organizations to deliver solutions to our customers
- Analyze regional emerging opportunities/threats with business implications and develop potential strategies to create sweet commercial spots for ES business using strategic analysis tool and processes
- Work across a highly matrixed organization (product management, sales, services, technology and supply chain) and ensure collaboration and teamwork in delivering to our customers
- Collaborate with functional leaders on the best entry into the external market place and best collateral for sales support
List of Typical Skills For a Segment Marketing Manager Resume
1
Skills For Senior Segment Marketing Manager Resume
- Strong technical and business acumen, with a demonstrated record of accomplishment of driving business for emerging High Speed Serial Standards
- Proven experience in end-to-end campaign management including creative briefing, evaluation and review
- Marketing or relevant experience (Desired: wireless or technology experience)
- Prior experience with test and measurement industry and/or understanding of high-speed serial design market
- Experience in the life science or clinical place (ideally, direct experience in bioinformatics)
- Proficient communicator with innate sales skills, to both internal and external customers
2
Skills For Product & Segment Marketing Manager Resume
- Effectively moves plan sponsors and members from prospects to customers
- Deal effectively and professionally with people of all levels
- Adept at managing and prioritizing multiple projects
- Demonstrable years of marketing experience in a B2B environment (brokerage or investment banking an advantage)
- Experience working with and alongside R&D teams translating business and consumer requirements into tangible products
3
Skills For Large Format Segment Marketing Manager Resume
- Experience of planning and managing resources to deliver predetermined objectives as specified by executive leaders
- Partner Relations: Develop and maintain positive and effective working relationships with FIAM business partners. Responsibilities include (not limited to)
- Creative problem solver with proven history of achieving business plans
- Experience working in life or analytical science market required
- Experience in Marketing or a related field
4
Skills For Segment Marketing Manager Dach-data Center Resume
- Experience successfully managing teams of people
- Strong team player who enjoys working with different stakeholders
- Strong in tracking and analysis of results and KPI goals
- > 5 years marketing and product management experience in an international B2B matrix environment
- Experience in running in base promotion (end to end)
- A valid driver’s license and the ability to travel up to 10% of the time are required
- Strong drive with focus on the market and the customer (Internal/External)
5
Skills For Product Segment Marketing Manager Resume
- Good structural and organizational capabilities
- Strong analytical capabilities with a passion for results
- Keen focus on the customer and the customer experience
- Agility - flexibility and resourcefulness in managing multiple priorities
- Strong communication, theory background and related industry knowledge
- To monitor, evaluate and analyze campaigns to ensure its effectiveness
- More than two years working experience in life science field
6
Skills For Segment Marketing Manager Moem Resume
- Develop sales collateral to enable sales teams to be more effective
- Ongoing campaign optimizations, including ad, landing page testing and execution and analysis of A/B tests
- Monitoring, reviewing and reporting out on all applicable activity and results and upcoming projects
- Understanding of marketing plan development, and ability to execute on marketing plan(s) tactics and schedules
- Marketing and or Engineering academic background
- Responding to customer/client requests, assisting in end customer RFI/RFQ’s or opportunities as they occur
- Sourcing and administering the purchase of premiums to support Prepaid promotion campaigns
- Working knowledge of index strategies, product offerings and market place
- Developing and leading pricing and promotional strategies that align to the solutions and products served within the various business segments
7
Skills For Regional Segment Marketing Manager Resume
- Strategic management and hands-on execution of marketing strategy, creative briefing, media planning and go-to-market planning
- Write narrative, develop sales presentations, structure positioning and underlying drivers/reasoning
- Identify areas of further growth and decision making power of the Marketing function of our customers to support Value creation
- Structure a compelling “story” or persuasive reasoning that links how our solutions solve customers problems
- Initiate and manage lead nurturing programs to accelerate prospects moving through the demand generation funnel
- Comfortable working in a fast moving, high volume, startup environment
- Liaise with Advertising & Event agencies for on-line & off-line advertising & promotion campaigns for Prepaid Products & Services
- Team player who is also capable of working independently
- Flexible; thrives in a fast-paced, shifting environment
8
Skills For IP Segment Marketing Manager Resume
- Curious, and okay with taking risks when data is not fully available
- Sound business judgment and discretion for managing projects
- MBA with focus on Strategy and/or Marketing
- Content Development and Oversight: Inspire content strategies to drive engagement with core campaign messaging and content
- Define market-specific solutions based on customer knowledge and sales input, working across entire brand and product portfolio
9
Skills For Segment Marketing Manager Power Generation h Resume
- Present Cylance products and consulting services to customers, partners, and employees
- Create tools (e.g. playbooks), conduct training, and contribute to sales support that helps enable the sales team to qualify or close opportunities
- Knowledge of the full marketing mix
- Expérience professionnelle en marketing au sein d’une entreprise de services professionnels ou des technologies de l’information
- Assess and implement successful, focused, integrated Marketing development plans
- Comfortable working with technical, scientists
10
Skills For Life Sciences Segment Marketing Manager Resume
- Willingness to travel up to 20% of the time, including overnight stays
- Collaborate with cross-functional teams and influence decision making across all levels of the organization
- Willingness to travel up to 20%, including overnight stays
- Development of Marketing Programs to drive business growth
- Multitask at all levels from planning to execution
- BA/BS in Marketing, Business Administration, or related field
- Mastery of marketing fundamentals in B2C – Consumer Insights, Brand Management, Brand Strategy, Graphic Design, New Product Development
List of Typical Responsibilities For a Segment Marketing Manager Resume
1
Responsibilities For Senior Segment Marketing Manager Resume
- Effective interpersonal and project management skills
- Good project management and people skills to interact with colleagues, cross-functional teams and vendors
- Good proficiency in both written and oral and interpersonal skills
- Possess team player mindset, strong project management skills and meticulous
- Excellent influencing and presentation skills across wide range of audiences
- Demonstrated marketing or marketing related experience such as an application or sales demo scientist
- Additional Martech skills: Salesforce, Marketo, 6Sense
- Effectively execute programs via creative briefs through the shared service teams
2
Responsibilities For Product & Segment Marketing Manager Resume
- Technology Savvy e.g. demonstrated experience and vision with CRM Systems such as salesforce.com
- Keeping up to date with latest communication trends and good practice to ensure LSEG is employing these techniques where possible
- Marketing experience including creation and management of multi-channel direct marketing programs
- Marketing experience, preferably at least 5 years in a product marketing, channel marketing, or product management role
3
Responsibilities For Large Format Segment Marketing Manager Resume
- Experience using and administering Salesforce.com
- Experience in areas such as Demand Generation, Performance Marketing, Marketing Operations, Sales Operations, or Business Analytics
- Experience required in strategic marketing, segment marketing, product management, business management or sales management
- Directly relevant 2+ years previous work experience in industrial gases, commercial/marketing, finance/planning
- Experience with marketing processes, maintaining brand standards and creative development process
- Experience using various marketing technology tools to target, deploy and measure CRM campaigns
- Strong Analytical mindset with familiarization with database structures and analyzing marketing dashboards for insights
4
Responsibilities For Segment Marketing Manager Dach-data Center Resume
- Experience in marketing research and brand planning
- Proven track record of success in product definition. Development resulting in high visibility design wins at tier one wireless device manufacturer
- Proven ability to develop and manage budgets and provide management reporting
- Previous demonstrable experience of working closely with Sales
- Proven track record collaborating with a field sales team
- Keep multiple projects moving forward, but flexible enough to shift gears if business priorities change in a given year
- Experience supporting large market segments with over $300M in revenue potential
5
Responsibilities For Product Segment Marketing Manager Resume
- Key stakeholder in managing CPs relationship for TV business and CAST, to ensure strong partnership is carried out well for the business
- Develop effective presentations, internal and external collaterals
- Experience in working in matrix organization
- Strong business acumen with sharp analytical mind
- Proven track record in multi function team management
6
Responsibilities For Segment Marketing Manager Moem Resume
- Posséder un jugement éclairé et des aptitudes solides en réflexion stratégique
- Build a strong partnership with Sales reps and leadership
- ) experience of applied science markets defined by Agilent – Food, Chemical & Energy, Environmental or Forensics
- Relevant working experience in e-Commerce category or
- Relevant working experience in young mom category
7
Responsibilities For Regional Segment Marketing Manager Resume
- Proven track record in aligning and maintaining organizational focus on Customer, new product introductions and product portfolio management
- Strong general understanding of manufacturing / supply chain processes and practices
- Strong customer orientation and comfortable dealing with in adverted situations and characters
- Demonstrated hands on financial planning & business case acumen
- Reacting at speed to deliver communications; acting as a key point of contact for business leaders i for specific messaging
- Coordinating with the Communications, Marketing & Events teams, to ensure internal communications, media and marketing campaigns are aligned
- Understanding of businesses challenges in hospitals, IDNs, payors, Medicare/Medicaid around aging populations
8
Responsibilities For IP Segment Marketing Manager Resume
- Interfacing with the Supply Chain group and provide accurate forecasts
- Managing promotional activities
- Act as the voice of Sales inside Marketing relaying what Sales are seeing and hearing when talking with Customers so Marketing activities can be more impactful
- Strategic: This leader takes a long-range, broad approach to problem solving and decision making through objective analysis, thinking ahead and planning
- Responsible for defining and developing segment(s) messaging of the “What” focused on differentiated offerings and value propositions
- Work with marketing communications, digital marketing, trade shows/events, and global marketing teams to execute plans
- Perform competitive marketing analysis to understand and react to competitive positioning and messaging
9
Responsibilities For Segment Marketing Manager Power Generation h Resume
- Be a leading contributor to SICK’s mid-term planning efforts for assigned segment(s)
- Work closely with Marketing Communications to understand and leverage new methods and techniques focused on building brand awareness and demand generation
- Develops go-to-market strategy, in collaboration with in-region Platform Product Marketing; gathers understanding of customer needs
- Ensure Sales clearly understands all upcoming Marketing activities for their Segment through regular communication
- Persuasive: This leader builds commitment by convincing others and winning them over to his/her point of view
- Determine global positioning and key messages of new and existing products across brands for assigned customer segments
- Work with marketing communications team to define and develop fresh and relevant product marketing content to convey key messages
- Background in RF component and system knowledge, including transceivers, power amplifiers, filters, switches, antenna tuners
10
Responsibilities For Life Sciences Segment Marketing Manager Resume
- Proficiency in relevant computer software applications including Microsoft Word, Excel and PowerPoint
- Thrive in a fast-paced, ever changing environment
- Create, and manage budget, of annual segment marketing plan
- Execute and achieve the goals of global marketing campaigns in the US
- Be the central point of contact in Marketing for Sales
- Manage the 3rd party call center tracking results via a scorecard to meet/exceed goals and deliver positive ROI
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