Strategic Insights Manager Resume Sample
Sadye Lockman
6058 Schmitt Points,
Chicago,
IL
+1 (555) 980 5576
Work Experience
Strategic Insights Manager
06/2017
-
PRESENT
Philadelphia, PA
- Provide information, reporting and analytical support to AWM’s key stakeholder in ways that identify and create distinct competitive advantages for the company through strategic use of information
- Proactively and continuously manage, analyse and interpret in-market syndicated data across markets (franchises and regions), and competitors to aid in strategic planning and marketing
- Provide reliable top level market growth estimates/actuals quarterly to capture how the business and competitors are performing in the market
- Collate key financial information on competitors, market segments, channels, regions and countries and conduct in-depth data reviews from various sources to support business models and regular competitor information/evaluation
- Provide Quarterly and Annual Market and Competitor Assessments and Modelling - globally and by region and key market
- Support Global Strategy, Regions and Countries in business decision making, strategy development and marketing program development
- Identify and communicate about emerging business trends that could influence the success of current and pipeline products
- Provide consolidated insights on market trends and developments across the global wound care market to determine the biggest opportunities and threats and their potential impact for the business
- Experience with a range of foundational research methodologies (e.g. segmentation, pricing research, white space identification & sizing, brand equity tracking, new product launch performance tracking, etc.)
Senior Manager, Strategic Insights
02/2013
-
05/2017
New York, NY
- Able to work in an extremely fast paced & driven environment
- Able to simplify & distill multiple, disparate data types/sources into succinct, relevant, & compelling insights
- Solid storytelling and communication skills, including strong visual design sensibility, written communication, and presentation skills
- Collaborate cross functionally, from Creative to Marketing to R&D
- Champions the development of audience insights for all of Bell Media’s English specialty channels including but not limited to: TSN, Discovery, Space, Comedy, Bravo, Much, MTV, M3 and E!
- Creative: Able to think “outside the box” and go outside of job description to get things done
- Superior analytical skills and ability to translate qualitative output into specific business recommendations
- Excellent interpersonal, written and persuasive oral communication skills
- Meet deadlines and perform under pressure
Senior Manager Hris & Strategic Insights
10/2006
-
12/2012
San Francisco, CA
- Experience in any of the following industries considered an asset: CPG, Retail, Financial Services, Media
- Expert in Microsoft Office with a strong focus on Excel
- Experience with Numeris data and media industry tools (InfoSys+ TV) considered an asset
- Master’s in statistics, math, economics, or related quantitative field
- Customers include Core Laboratory technicians or management as well as the institutions’ Management i.e. “C-Suite” (Public and Private sector)
- Define requirements and procure data from various internal and external sources, moving the data from the operational and external environments to KPMG’s internal business intelligence environment, database, data warehouse and data mart environments, utilizing the best of breed technologies ie; DataStage (formerly Ascential) – IBM's WebSphere Data Integration Suite, Informatica, BigInsights
- Establish cross-functional relationships with key players throughout the revenue, marketing, and data science organizations to leverage the full weight of Dropbox’s data warehouse and analytics toolkit
- Experience in sales analytics/engineering, management consulting, or solution architecture
Education
Brown University
2001 - 2006
Bachelor's Degree in Statistics
Professional Skills
- Strong consultative expertise, including demonstrated ability to develop and cultivate relationships, and collaborate effectively on cross-functional teams
- Confident IT skills, with strong working knowledge of Microsoft Office especially Excel
- Strong intellectual agility and reasoning skills
- Strong technical skills in insight development, qualitative moderation, research design and analysis
- Strong cross-functional project management skills
- Experience and demonstrated ability to deliver reports to clients
- Demonstrates ability to establish strong relationships with internal partners
How to write Strategic Insights Manager Resume
Strategic Insights Manager role is responsible for presentation, research, design, analytical, excel, architecture, retail, finance, credit, training.
To write great resume for strategic insights manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Strategic Insights Manager Resume
The section contact information is important in your strategic insights manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Strategic Insights Manager Resume
The section work experience is an essential part of your strategic insights manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous strategic insights manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular strategic insights manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Strategic Insights Manager resume experience can include:
- Advanced Excel and PowerPoint skills and data visualization capabilities
- Collaborative with demonstrated ability to build effective relationships with a wide range of constituents
- Progressive work-related experience in data analysis, with demonstrated proficiency in multiple disciplines/processes related to the position
- Solid understanding of sales, the sales process; an ability to translate insights into sales language
- Experience generating technology-driven solutions to business challenges
- Proficiency in relationable databases like SQL and good understanding of data warehouse concepts
Education on a Strategic Insights Manager Resume
Make sure to make education a priority on your strategic insights manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your strategic insights manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Strategic Insights Manager Resume
When listing skills on your strategic insights manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical strategic insights manager skills:
- Excellent communication skills, both written and verbal, including strong presentation skills
- Coaching and skill build-up to team standard and in accordance with adidas standards
- Marketing & Sales business knowledge / experience (3+ years)
- Experience of operating in a demanding, fast-paced environment
- Experience in developing targeted analyses and building business cases and recommendations
- Strategic thinking and planning experience (5-7 years)
List of Typical Experience For a Strategic Insights Manager Resume
1
Experience For Senior Manager, Strategic Insights Resume
- Effective communication skills, ability to communicate upward
- Experience in digital media research or data analytics role, preferably for digital media or technology company
- Advanced experience with data visualization analytics tools (i.e. Tableau, Looker, Chartbeat etc.)
- Executing primary research projects, providing analysis and insights, including identifying the best methodology to meet business objectives
- Managing the budget and team project tracker (e.g., negotiate with vendors, get creative, etc.)
- Deliver compelling, succinct executive-ready presentations covering the digital programing , day-parts, and programs
- Manage existing tracking and reporting of strategic presentations and updates for senior executive management
- Turn insights and trends into compelling & creative stories by leveraging primary and syndicated data sources
- Supports Business Unit teams, Finance and others with analytics and reporting to facilitate monthly, quarterly and annual sales forecasting
2
Experience For Senior Manager Strategic Insights & Analytics Resume
- Champion consumer insight across R&D, innovation & product development, including training and education
- Research, analyze and report on changing consumer behaviors & media industry trends
- Creates and manages robust forecast models and participates in a consensus forecasting process
- Helps ensure business forecasting methodologies, processes and data are rigorous and accurate
- Manage cross functional project work and balance multiple deliverables across working groups
- Design & execute learning plans to inform our global strategy & innovation agenda, with the warranted levels of rigor given associated risk and budget
- Fluency with SQL, Hive, and Salesforce
- Respond to RFP’s and manage day to day client requests from start to finish with the support of a research Analyst
3
Experience For Senior Manager Hris & Strategic Insights Resume
- Plan, execute and evaluate primary research studies. Develop new and compelling research approaches to measure the success and KPIs of client campaigns across all platforms
- Provide strategic sales positioning which differentiates the NBCU portfolio in the marketplace
- (Advanced Analytics) Enhance organization’s overall data capabilities and use of data, including supporting the development of additional data sources, analytic capabilities
- (Consumer Insights) Coordinate and align between Global and Local Market (via Local Ambassador) on Brand Tracking Study and implement key drivers that increase KPI’s i.e. Brand Momentum, Spontaneous Purchase Intent, and Net Promoter Score
- Executive team of adidas Korea
- Global Brand Strategy and Business Development
- Stays abreast of internal and external developments, trends and other market dynamics, as these potentially influence Roche’s pipeline and marketed products and other business interests
- Supports continuous improvement and best practices for business analytics, insights and reporting
- Conducts or otherwise commissions research on relevant markets, customers and competitors
4
Experience For Global Strategic Portfolio Insights Manager Resume
- Works with manager and other business partners to define and structure market research assessments and other business analytics deliverables
- Develops and drives the local competitive intelligence (CI) cycle, from direction, collection, to analysis and dissemination of CI
- Contributes to Business Planning through use of analytical and financial data, models and other techniques to derive insights that directly inform revenue, spend, market share, customer value and other key business decisions and drivers. Includes conducting ad hoc analyses as requested
- Collaborates with both internal and external key stakeholders to ensure timely update of CI for key products, disease areas and critical issues in the industry
- Run the USCM Strategy process to refresh our strategy on an annual basis
5
Experience For Senior Manager HR Technology & Strategic Insights Resume
- Design our go-forward Global Competitive Intelligence function and engagements with leadership
- Drive complex projects and cross-functional deep-dive initiatives forward. Provide insightful analysis and present findings and recommendations to Senior Leadership
- Establish and foster strong working relationship with peers, within the Strategy and Analytics group and Finance, with other functions within across Global Retail Markets
- Summarize large amounts of data/information and integrate into a meaningful story
- Uncover attitudes & behavioral consumer insights that help propel a business/brand growth opportunity
- Identifying and sizing potential growth opportunities via primary & secondary market research, trend analysis, and marketplace intelligence (e.g., new consumer targets, product innovation, new market development)
- Identify and track macroeconomic, category, and consumer trends
- Create and socialize market & competitive intelligence briefings
- Spearhead quantitative and qualitative market research studies and a variety of custom, ad-hoc projects that unlock business insights and drive sound decision-making on key business issues. Present results and recommendations to executive leadership
6
Experience For International Strategic Insights Manager Resume
- Building relationships with marketing, field and other cross functional partners
- Evaluate results of activities and adjust research programs to meet changing market and competitive conditions
- Expansive knowledge of the business dynamics of the industry, including cross-platform, ad sales, and distribution/partnership issues
- Familiarity with ads platforms and their reporting
- Support and maintain strategic plan for WMI the Americas against prevailing market trends and opportunities subject to organizational capabilities
7
Experience For Manager Strategic Insights Resume
- Provide ad-hoc analyses and deep dives as needed
- Create presentations and communicate findings in regular weekly/monthly presentations
- Create, define, and document various data-related processes. Help drive data governance initiatives within the organization
- Find growth opportunities through customer segmentation and retention analysis
- Design an audience and marketplace analysis framework for Local Now as well as supporting Editorial, Marketing, Product, Ad Sales, Distribution, Corporate Strategy, and Business Development and the overall strategic planning efforts for the company's digital products
- Collect and house industry and market data, reports and overall intelligence from internal and external sources
- In collaboration with the SID analyse and report industry and market flow trend data so it can be used to conduct market analysis and identify opportunities for or threats to Invesco product line
8
Experience For Senior Manager Strategic Insights Resume
- Aid in the creation of supporting collateral to commercialise market flow trend data aligned to corresponsing Invesco product opportunities or threats
- Organize, in collaboration with senior management and SID, the annual strategic planning process and prioritization of initiatives subject to prevailing market trends identified
- Conducting secondary research and synthesis on consumer and industry trends, competitive products and white space opportunities
- Highlight and bring forward client issues and opportunities to develop and recommend creative solutions in client discovery, optimization and management
- Keep informed of industry timely developments and keep database of competitor and industry news relevant to Invesco market positioning
- Create meaningful content based on
9
Experience For Manager, Strategic Insights & Research Resume
- Expert level usage of Microsoft Office programs (Word, PowerPoint, and Excel), proficient with SharePoint
- Global Consumer Insights
- Serve as part of the “go-to” expert team for all things related to the movie studio, finance & insurance category research across NBCUniversal Ad Sales. Develop and deliver compelling stories around the movie studio, finance & insurance categories, including trends and insights in support of the Client Partnerships team and the NBCU Portfolio positioning
- (Data analysis and decision support) Develop financial and quantitative models relevant to strategy planning (e.g., business simulation, revenue projection, market share development, financial statement analysis) Synthesize data and prepare analysis to support Korea Senior Leadership Team’s decision-making on priority topics (typically working cross-functionally)
- Work with our marketing and digital partners to provide deep linkages between our marketing and digital metrics and channels to the impact on our business and redemption results; Leads the quarterly forecasting and planning process, engaging the Product, Operations, Finance as well as external partners in setting annual financial and strategic goals
- Collaborate with Product partners lead or provide business casing support particularly as it relates to understanding and forecasting rewards redemption behavior in addition to impact on client behavior as it relates to their interactions with RBC as a whole. Act as a business advisor to optimize initiatives as well as identify opportunities and risks
- Systematically breaks down multi-dimensional problems or processes into component parts. New models or principles are used to explain data or situations, make decisions, resolve problems, or plan / forecast. Sees interrelationships among different bodies of knowledge and the implications of interactions. Has experience developing business cases and BMO financial processes
List of Typical Skills For a Strategic Insights Manager Resume
1
Skills For Senior Manager, Strategic Insights Resume
- Strong organizational, project management and team leadership skills with the ability to work with ambiguous project guidelines
- Intellectual ability - the ability to learn and act on new information quickly and effectively
- Works effectively across all levels of the organization
- Proven success managing research programs and working in matrixed teams
- Strong working familiarity with Microsoft Office (especially Excel, PowerPoint)
- Strong ability in presentation development and storytelling in Powerpoint
- Experience in research and analytics roles, particularly in marketing or sales strategy
- Demonstrate adaptability and resilience in the face of ambiguity to drive business impacting change
2
Skills For Senior Manager Strategic Insights & Analytics Resume
- Client service experience with an attribution platform
- 2-3 years' experience in account management
- Experience in TV/media research at a media brand, agency or supplier
- Demonstrated ability to build knowledge of the business and associated markets, competitors, and products equivalent commercial acumen
- Experience in the consumer products industry required
- “Loves” and understands women and beauty care, either because of previous business experience or personal engagement
- Leading through vision and values: keeping the organization’s vision and values at the forefront of team member decision making and action
3
Skills For Senior Manager Hris & Strategic Insights Resume
- Custom quantitative research, syndicated research, A&U, segmentation, advertising testing, pricing research, brand equity tracking
- Innovation – insight development, opportunity identification, concept and product testing, launch tracking
- Qualitative moderating of small groups or one on one deep dives
- In research, insights, and/or agency planning
- Provide market insights and thought leadership using primary, secondary and competitive intelligence research methods to support strategy execution
- Proactively identify emerging internal client insight
4
Skills For Global Strategic Portfolio Insights Manager Resume
- Media background - basic knowledge of digital media metrics
- Lead deep dives into client behavior as it relates to how clients redeem for rewards, how clients choose between different reward redemption options, demographic profiling of clients and using analytics capabilities to provide insights to our Product and Marketing partners to drive client behavior
- Leads in-depth analysis of drivers of redemption cost including redemption mix, CPP, cost profile by product and by customer segments as well as drivers of vendor spend, particularly for air, including flight cost, fare class, destinations and seasonality
- In addition, work with Product team, Operations, Procurement and Finance to regularly review management fees and vendor arrangements to seek ongoing cost savings and ensure that vendor agreements are structured in a financially optimal manner
- Directly related experience
- Understand individual channel strategies and develop a 1 – 2 year integrated North American platform strategy to optimize performance, functionality, cost effectiveness, increase market share, optimize return on investment and contribute to the achievement of our overall P&C Canada business objectives
- Support integration and coordination of channel initiatives across North America, creating a seamless, cross-channel experience
- Strong knowledge of BI tools (E.g. Tableau, Business Objects, Anaplan, Qlikview
- Manage implementation and sustainment of channel platform initiatives
5
Skills For Senior Manager HR Technology & Strategic Insights Resume
- Support recommended investment in Canadian channel platforms, taking a 1 – 2 year horizon and identifying near-term (6 – 12 months out) initiatives to achieve long-term vision
- Work closely with individual channel managers in Canada and the U.S. to optimize investments and implement initiatives so as to create a seamless, consistent channel experience
- Own and develop tools/methodologies and research guidelines/frameworks for research across organization
- Manage and oversee improvement of platforms
- Communicate senior management guidance to team
- Definition of tasks and responsibilities
- A willingness to ‘have an opinion’ backed up by insight, own proactive analysis and insights delivered by key external agencies
6
Skills For International Strategic Insights Manager Resume
- Delegating responsibility: allocating decision making authority and/or task responsibility to appropriate others to maximize the organization’s and individual’s effectiveness
- Proven experience in strategic, competitive & market intelligence, market research, marketing, strategy, foresight/trends, information technology, finance or related field, utilizing a mix of traditional and emerging methods, data sources and insight development strategies
- Experience working with C-level executives
- Experience working closely with C-Level and senior executives
- Strategic as well as practical business orientation
- Work across geographies and cultures
7
Skills For Manager Strategic Insights Resume
- Desire to get beyond the abstract and general to deliver rigorous, nuanced, and actionable recommendations
- Proven ability to analyze and interpret data with client needs in mind, and translate and synthesize research into insights, thinking creatively and innovatively
- An exceptional strategic thinker, able to distill complex thoughts into simple, compelling, human insights & hypothesize the path forward
- Free German and English lessions
- Communication (Verbal, Written and Presented – Concepts and Data)
- Deep experience in developing learning plans, research design and analysis of qualitative & quantitative data – with the strategic thinking skills of an agency brand / account planner
- Passionate about the Consumer & a Consumer-Centric approach to business
- Able to think “long & broad” – able to see the whole picture and design the right solution – but also able to zoom in & out as required (i.e., able to “see the forest AND the trees”)
- Both analytical and conceptual, comfortable with numbers and data, while also creative and imaginative
8
Skills For Senior Manager Strategic Insights Resume
- Intellectually curious and engaged in the world around them – and driven to find the answers
- Able to think “long & broad” – able to see the whole picture and design the right solution – but also able to zoom in & out as required
- Works well across the organization and with vendors
- Create robust global product revenue forecasts and lead new indication opportunity assessments; present and defend your assessment to senior management to inform go/no-go funding decisions; collaborate closely with country-level analysts to guide their forecasts and assumptions
- A thought partner to a commercial team
- Manage and enhance processes to track market and competitive activity to inform executive management’s strategic decisions. Monitor industry activity to enable deep understanding of current and new competitors, opportunity sizes, and market trends
- Manage resources and teams (direct and matrixed), develop and foster growth for direct reports, enhancing professional and analytical skills. Create and sustain an engaging team environment
- Proactively identify emerging internal client needs for insights; anticipate information needed and clearly articulate insights of importance. Earn client trust and continuously build credibility for the greater team
9
Skills For Manager, Strategic Insights & Research Resume
- Facilitate cross-functional insights generation to drive decision making for IHG leadership
- Engage in cross-industry discussions or forums to gather information and intelligence useful to the organization or specific initiatives
- As part of the broader Strategy team, participate in and support strategy engagements as needed
- Manage processes and team
- Facilitate cross-functional insights generation
10
Skills For Manager, Strategic Insights Resume
- Experience managing teams responsible for providing research and analysis, consulting, or related services; strong track record of successfully developing direct reports’ professional and functional skills
- Adept at building collaborative relationships that enhance the flow of information and insights necessary to drive impact for an organization; ability to influence others at all levels throughout an organization
- Self-motivated, ability to succeed in ambiguous environment, and work under tight deadlines with rapidly changing priorities
- Expert experience in one or more areas: Market Research (quantitative or qualitative), Competitive Intelligence, Financial/Investment Analysis, or Strategy/Business development
- Help drive A/B testing for Marketing and Product teams through reporting and insight
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