Affiliate Marketing Manager Resume Sample
Tom Keebler
321 Grady Meadow,
New York,
NY
+1 (555) 151 6560
Work Experience
Affiliate Marketing Manager
06/2017
-
PRESENT
Los Angeles, CA
- Manage and grow a book of business
- Monitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate-generated revenues
- Provide affiliates with best practices (via eNewsletters, blogs) and any promotions
- Run tests to increase new customers and new subscribers
- Analyze/model data to identify and recruit new affiliates and strategic partners (e.g., 'super affiliates')
- Be a “Single Point of Contact” to one of the Groupon businesses (Deals, Getaways, Goods) which includes helping to build an affiliate marketing roadmap for upcoming deals
- Represent Groupon at all affiliate marketing related trade shows, seminars, and industry events
- Coordinate creative, messaging and deployment of: banners, buttons, text links, copy, email, media, and offers by partner
- Managing and administering all contractual terms related to assigned partnership accounts
Digital Affiliate Marketing Manager
01/2011
-
05/2017
Detroit, MI
- Effectively coordinate with other team members and departments
- A proven negotiator who can build strong partnerships
- Be able to work with multiple affiliate platforms
- Mast be excellent with Microsoft Excel
- An additional language (French or German) would be advantageous
- Developing, managing and optimizing affiliate marketing opportunities to grow traffic and revenue
- Proactively building the number of affiliate partners through outreach, recruiting and relationships to achieve monthly growth goals
- Identifying and recruiting new affiliates through various channels including social networks, communities and groups, blog postings, email, etc
- Negotiating and managing contracts and commission structures for affiliates
Affiliate Marketing Manager, Imdb
04/2006
-
08/2010
Los Angeles, CA
- Inspiring affiliates’ excitement and engagement about offers/products/services
- Monitoring affiliate activity, analyzing performance, identifying areas of improvement, and recommending ways to increase affiliate performance
- Presenting reports for relevant program metrics such as number of affiliate partners recruited, conversion rates, number of conversions generated per affiliate, ROI, ROAS, etc
- Implement, manage and grow Kroger’s affiliate program
- Manage vendor relationship with affiliate marketing agency, including communication of business opportunities to drive revenue during key times of the year
- Develop and optimize the affiliate marketing strategy based on the company objectives
- Recruit and onboard new affiliate partners
- Manage affiliate and agency commission payout in a timely manner
- Stay up-to-date on affiliate marketing trends and identify/implement new opportunities to enhance the affiliate program
Education
University of Phoenix - Minneapolis / St. Paul Campus
2000 - 2005
Bachelor's Degree in Business
Professional Skills
- Highly proficient with excel, and proven results using data driven approach to drive results with excellent analytical skills
- Able to build strong collaborative internal & external relationships, excellent communication skills
- Excellent communication and relationship-building skills, for building external relationships with partners as well as internal communication
- Experience in online and/or consumer marketing, preferably with online retail experience
- Demonstrated track record of building, growing and retaining high growth for an affiliate marketing program
- Strong technical understanding of online marketing tracking infrastructure (pixel tracking, Google Tag Manager or other tag management solutions, etc.)
- Experienced at identifying and executing successful partnership deals and large scale marketing deals
How to write Affiliate Marketing Manager Resume
Affiliate Marketing Manager role is responsible for analytical, reporting, database, retail, finance, integration, recruiting, digital, travel, events.
To write great resume for affiliate marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Affiliate Marketing Manager Resume
The section contact information is important in your affiliate marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Affiliate Marketing Manager Resume
The section work experience is an essential part of your affiliate marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous affiliate marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular affiliate marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Affiliate Marketing Manager resume experience can include:
- Self-starter with strong interpersonal and teamwork skills
- Top-notch project management and people-oriented collaboration skills
- Data-driven mindset; Demonstrated prowess in analyzing and interpreting complex data including using advanced Excel
- Experience in digital affiliate marketing within an ecommerce or multi-channel retailer
- Build and manage strong client relationships
- Prioritize execution strategy based on revenue potential
Education on an Affiliate Marketing Manager Resume
Make sure to make education a priority on your affiliate marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your affiliate marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Affiliate Marketing Manager Resume
When listing skills on your affiliate marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical affiliate marketing manager skills:
- Strong analytical and reporting skills. Experience in forecasting
- Good listening, observation and learning skills
- Highly self-motivated, collaborative, keen attention to detail, ability to effectively prioritize and execute tasks in a high-pressure environment
- Strong analytical skills, to identify, analyze and propose solutions based on data
- Strong sales, negotiation, analytical and implementation skills
- Experience managing an Affiliate Program with a knack for maintaining strong relationships with internal and external partners
List of Typical Experience For an Affiliate Marketing Manager Resume
1
Experience For Digital Affiliate Marketing Manager Resume
- Strong, demonstrated copywriting skills
- Building a strong and effective network of directly managed partnerships
- A proven track record of implementing effective marketing or e-commerce plans
- Responsible for continually optimizing the marketing program and spending to drive greater marketing efficiency and effectiveness
- A proven track record of building and delivering successful Affiliate marketing plans in high-growth online businesses
- Develop a strong understanding of our financial marketing models
- E-commerce marketing, campaign management, and general marketing experience required
2
Experience For Assoaiate Affiliate Marketing Manager Resume
- Fluent in the digital landscape. Solid understanding of performance marketing, conversion and online customer acquisition
- Experience with basic database management, marketing pixels, and reporting platforms (HasOffers)
- Work in collaboration with the Marketing Operations Manager to manage and implement effective partner site content and marketing activity
- Experienced in coordinating complex, multi-channel and data driven marketing campaigns
- Demonstrated ability to work in a fast-paced, “self-starter” environment serving as a catalyst for change
- Demonstrate problem-solving capabilities and intellectual curiosity
- Build strong relationships with all key advertisers and networks, ensuring they understand Incentive Networks business model and requirements
- Manage, monitor and negotiate commercial terms with all key UK advertisers ensuring Incentive Networks is on the strongest terms available
- Tracking affiliate and group discount partners’ traffic, orders, revenue and commissions. Communicating performance to key members of the team
3
Experience For Affiliate Marketing Manager, Imdb Resume
- Maintaining and growing relationships with current affiliates and group discount partners
- Developing and reporting on promotions, campaigns and creative assets
- Identifying and implementing new opportunities to enhance and grow our partner program
- Work directly with Digital Marketing Manager to develop tracking, testing, monitoring, reporting, and other technical integration with existing systems
- Manage the affiliation marketing budgeting, forecasting and spending of marketing dollars
- Work closely with all internal teams and external vendors to develop and implement marketing launches and ongoing testing
4
Experience For Affiliate & Marketing Manager Resume
- Develop, track, and manage offers to merchant partners, including establishing benchmarks and reporting relevant metrics
- Track record of building, growing and retaining productive client/partner relationships
- Develop and produce ongoing and ad hoc reporting, analysis, and recommendations to optimize partnership performance
- Contact merchants and networks to establish co-marketing relationships and proactively manage these relationships on an ongoing basis
- Develop communication plans with key affiliates to support campaigns, including forecasting revenue uplift and estimated ROI
- Own and manage the marketing strategy execution for multiple channels including affiliate, referral, and others
5
Experience For Affiliate Marketing Manager Resume
- Optimize existing partnerships by negotiating commission rates, program terms and consumer offers
- Leverage all partner marketing assets available to secure commission increases during key campaigns
- Identify and size opportunities to deliver platform growth using affiliate network features, e.g. data/ reporting and product APIs
- Work alone using initiative to coordinate marketing campaigns through to final implementation
- Data driven individual translating metrics into action to drive business outcomes
- Oversee the development and distribution of marketing tools and sales creative to affiliates
6
Experience For Digital Affiliate Marketing Manager Resume
- Establish channels of communication to ensure all affiliates and joint venture partners have access to marketing tools
- Develop custom marketing material as required
- Work closely with online marketing team to build and expand the affiliate program
- Work with the performance team and country marketing teams to create plans for seasonal
- Own and manage the operational & tactical affiliation marketing plan execution for multiple channels to support business objectives
- Establish and maintain channel marketing promotional calendar in coordination with brands’ eCommerce managers
- Analyze and report on channel marketing results and develop recommendations
- Partner with stakeholders from across the organization, including sales, call center, lab operations & finance on initiatives where required
- Identify and recruit new affiliates through various approaches including social networks, industry groups, marketplace sites, etc
7
Experience For Assoaiate Affiliate Marketing Manager Resume
- Reengage inactive affiliates and deepen relationship with existing affiliates to drive traffic growth
- Administer a Marketing Calendar in accordance with briefs and guidelines provided by the Partner Managers
- Forecast and plan volume, revenue, and commissions
- Familiarity with affiliate platforms (e.g. Rakuten, CJ Affiliate)
- Own growth strategy, execution and operational management of ModCloth’s Affiliate program
- Daily Affiliate Management — Work with Publisher Partners to optimize delivery and campaign performance
- Analyze Publisher statistics on a daily basis and to maximize revenue, identify opportunities, optimize campaigns and troubleshoot issues
8
Experience For Affiliate Marketing Manager, Imdb Resume
- Develop new partnerships and publisher relationships
- Implement initiatives that enhance affiliate productivity, create new growth opportunities and increase ROI
- Manage affiliate relations, communication and recruitment
- Understand and verbalize technical language involved in affiliate implementation
- Strategize, plan, execute and optimize email, social, mobile and display campaigns
9
Experience For Affiliate & Marketing Manager Resume
- Brief, support and monitor activity on Affiliate Networks Linkshare and Zanox across markets, including campaign planning, creative delivery process, promotional campaigns and all analysis / backend processes necessary to maintain and optimise all activity
- Direct account management & support in managing partners of various types of tier 1 publishers and long tail (including Shopping Portals, Loyalty & Rewards programs, Blogger networks, Incentives & Closed Groups and non-traditional affiliate partnerships) with the goal of establishing long-lasting relationships
- Develop a communication plan with key affiliates (individual conversations, email newsletters, etc.) and responsible for calculating commission payments
- Manage the Affiliate budget in-line with ROI and delivery expectations
- Work closely with PR team around key dates, launches and events
10
Experience For Affiliate Marketing Manager Resume
- Work closely with technology teams worldwide, in areas of Consumer Marketing, Mobile, and Website Platform. Make sure the company’s infrastructure, architecture, and site features support and enhance the effectiveness of Consumer Marketing team’s programs
- Develop short-term and long-term digital marketing strategies that reflect the needs of various stakeholders, leading efforts to execute against those strategies to increase traffic and conversion of new customers while building a stronger brand
- Take complex ideas and processes and synthesize them into clear, concise executive summaries
- Work with internal teams and external vendors, plan and execute key relationships and ensure the growth and ongoing health of the affiliate and group discount partners’ program
- Motivating and incentivizing partners in driving incremental traffic, promotional placements and increased volume
- Ongoing monitoring and reporting on competitors’ Affiliate and Group Discount partners affiliates, strategies and tactics, creative assets, campaigns and promotional offers
List of Typical Skills For an Affiliate Marketing Manager Resume
1
Skills For Digital Affiliate Marketing Manager Resume
- Success working in fast-paced environment with demonstrated strong business results
- Team orientation, and ability to work and interface effectively with all levels of the organization
- Experience managing and running global affiliate networks in AM, INTL and APAC
- Experience forecasting and managing global budgets
- Strong understanding of affiliate tracking methods
- Good understanding of Affiliate Program/Search Engine Marketing
- Experience running all aspects of affiliate marketing for large retailer
- Demonstrated success planning and using data to drive business decisions
2
Skills For Assoaiate Affiliate Marketing Manager Resume
- Experience starting new affiliate program marketing efforts from scratch
- Experience working with leading national affiliate programs is a prerequisite
- Adaptable to fast-changing priorities
- Assist in developing tactics that support the strategies to drive growth with a strong ROAS
- Manage the affiliate marketing budget, forecast and spend to drive greater efficiency and effectiveness
- Professional experience in a similar role within an international setting of a retail company or agency
- Online marketing knowledge and 5+ years of professional experience in account management in digital industry
3
Skills For Affiliate Marketing Manager, Imdb Resume
- Experience and/or knowledge of basic digital marketing activities and ad platforms (SEO, SEM, PPC, etc.)
- Affiliate marketing experience
- Experience sharing out business results and opportunity for optimization with internal stakeholders
- Experience managing affiliate programs and relationships
- Work with the performance team and country marketing teams to create plans for seasonal campaigns with effective actions and goals
4
Skills For Affiliate & Marketing Manager Resume
- Experience managing and running global affiliate programs
- Experience in Affiliate Marketing essential – within an affiliate network, publisher or advertiser
- Build strong relationships with important publishers and pursue strategic initiatives to expand coverage with these partners
- Have strong attention to detail and comfortable with technical subject matter
- Experience in eCommerce
5
Skills For Affiliate Marketing Manager Resume
- Monitoring, reporting and challenging results of Affiliate channel, analyze and report on channel marketing results and develop recommendations
- Measuring, monitoring, and analyzing past performance to identify optimization opportunities
- Leading production and adaptation of digital banners assets in alignment with marketing communication team
- Monitoring and reporting on competitors’ affiliate campaigns and promotions
- Coordinating the in-time execution of the campaigns with the agency
6
Skills For Digital Affiliate Marketing Manager Resume
- Exploring the new opportunities and best-in-class and innovative affiliate practices
- Promoting the Hut Group’s affiliate programme within the digital community
- Manage the full pipeline process of prospecting, qualifying, launching, optimizing, and growing new publisher relationships
- No stranger to using tracking and reporting tools for keyword and link research, content development, and key metric monitoring
- Assist in acquiring, activating and optimizing affiliates
- Own reporting and metrics, use data to drive strategic decision making, continually reassess whether partnerships and initiatives are meeting strategic goals
- Knowledge of digital marketing channel attribution and its impact on driving business goals
- Work closely with Product Marketing Managers to help drive success in meeting their
- Day-to-day management of affiliate program, including creation of offers, tracking links, promotional strategies, etc
7
Skills For Assoaiate Affiliate Marketing Manager Resume
- Responsible for ensuring compliance and brand safety with publishers on an ongoing basis
- Ensure that the MR PORTER tone of voice and brand positioning is upheld across all editorial and marketing content
- An understanding of other digital channels – PPC, SEO display and social
- An understanding of other digital channels – PPC, SEO, display and social
- Develop relationships with new traffic sources through email, marketing campaigns, and occasional cold calls
- Work with analytics team to improve tracking infrastructure and assess performance relative to goals
- Professional knowledge in digital advertising and/or online publisher business
8
Skills For Affiliate Marketing Manager, Imdb Resume
- Be comfortable with common marketing metrics and analysis (ROI, CPA, CTR, CVR, etc.)
- Own and execute our global affiliate marketing program and strategy
- Formulate and adhere to affiliate marketing best practice
- Work with our international marketing teams to recruit and expand our affiliate network
- Familiar with Affiliates platforms for eCommerce including but not limited to CJ, ShareASale, LinkShare and other blogger platforms
9
Skills For Affiliate & Marketing Manager Resume
- Understand & adapt to differences in geographies & cultures
- Work closely with Product Marketing Managers to help drive success in meeting their goals. Partner with the cross-channel leads for integrated campaign program development
- Strategic thinker with the ability to find new ways to grow the channel
- Analyze performance of affiliates – publishers, publisher groups, promotions, ad types, and test initiatives to explain business results and recommend optimization opportunities
- Report on affiliate marketing promotions and activity to leadership
- Perform competitor and market analyses related to affiliate marketing
- Source Target content for publishing
- Assist in educating internal partners on the Affiliate Channel
- Manage feed and pixel tracking execution, enhancements, and fixes
10
Skills For Affiliate Marketing Manager Resume
- Keep agency and affiliates up-to-date on new products and program enhancements
- Identify and implement new opportunities to enhance the affiliate program and work with leadership to sell these ideas internally
- Forecast monthly traffic, sales and spend performance for each publisher group
- Perform competitive and industry analyses – glean insights and ideas for what could be applicable to Target’s program
- Ensure affiliates adhere to Target terms and represent the brand well
- Build and maintain agency, vendor and affiliate relationships
List of Typical Responsibilities For an Affiliate Marketing Manager Resume
1
Responsibilities For Digital Affiliate Marketing Manager Resume
- Work with management and our outside Network Managers (Rakuten) to establish and build strong relationships with affiliate partners to increase our ability to optimize effectiveness of each program and identify new opportunities
- Create, set-up, edit, and test marketing campaigns from start to finish including coupon set up, tracking links, affiliate newsletters, and link/copy writing and testing to ensure all part of the campaign work correctly for the consumer experience prior to being live
- Excellent communication and time management skills with the ability to multi-task and prioritize conflicting deadlines
- Project management experience with a strong ability to prioritize task
- Strong verbal and written communication skills in one-on-one settings or in groups and teams
- Analyse UK advertiser and network performance, utilising data effectively to influence advertisers in line with objectives, opportunities and risks
- Have high energy with a proven track record of ‘getting stuff done’
2
Responsibilities For Assoaiate Affiliate Marketing Manager Resume
- Develop strong offers and creatives (with our internal creative team) to go to market to drive revenues for Direct to Consumer
- Demonstrated proficiency with numbers and data
- A strong sense of personal responsibility & accountability
- Strongly commercial mindset
- Planning, implementing and measuring online marketing campaigns as well as identifying new affiliates who we could recruit to the division
3
Responsibilities For Affiliate Marketing Manager, Imdb Resume
- Promoting our affiliate programme within the digital community
- Coordinate with internal operations colleagues the onboarding of new / migration of existing merchants on Incentive Networks platform
- Work with Legal and Nutrition to ensure that affiliate created marketing is in compliance
- Ownership of the verification of successful onsite setup and closure of all scheduled content changes and marketing promotions
- Focus on continuous improvement, making our products and processes better
- Work with the traders on their affiliate marketing strategies
- Analyze backend performance for affiliates and sub-affiliates to ensure quality of traffic is maintained. Manage profitability against billing success metrics and cancellation rates
- Work with product and analytics team to identify and shut down fraudulent/bad sources of traffic
4
Responsibilities For Affiliate & Marketing Manager Resume
- Work with Flash Sale Partners to develop and implement strategies for New to file
- Daily affiliate management including ongoing development and deployment of: fresh marketing creative, affiliate communications such as eNewsletters and blog posts, offers, affiliate payments, and dispute resolution
- Monitor affiliate activity, analyze affiliate performance, identify areas of improvement, and recommend ways to increase affiliate-generated revenues
- Recruit new affiliates, joint venture partners, and strategic partners
- Develop annual affiliate campaign calendar and rollout plans
5
Responsibilities For Affiliate Marketing Manager Resume
- Manage merchant partners as “super-affiliates”
- Monitor and report on competitors’ affiliate campaigns and promotions
- Brief, support and monitor affiliate activity globally, including campaign planning, creative delivery process, promotional campaigns and all analysis / backend processes necessary to maintain and optimise all activity
- Direct account management & support managing partners of various types of tier 1 publishers and long tail (including Shopping Portals, Loyalty & Rewards programs, Blogger networks, Incentives & Closed Groups and non-traditional affiliate partnerships) with the goal of establishing longlasting relationships
- Cooperate and work jointly with channel owners, country managers, merchandising and buying teams to ensure that local activities are fully executed and aligned with central objectives, and deliver campaigns for seasonal promotions with effective actions and goals
- Develop channel promotional & offer strategy to drive customer acquisitions to meet business objectives
6
Responsibilities For Digital Affiliate Marketing Manager Resume
- Manage relationship with external partners
- Develop, negotiate, and manage new online partner relationships to drive business objectives
- Manage communication with network of partners on all aspects of our program
- Monitor our network of partners to ensure compliance with terms and conditions
- Maintain a thorough knowledge of industry best-practices and employ practices to maximize the program performance
- Get affiliates excited and engaged about offers/products/services
- Negotiate and manage contracts and commission structures for affiliates
- Maintain constant and consistent direct communication with affiliates and recommend new campaigns and provide performance feedback
7
Responsibilities For Assoaiate Affiliate Marketing Manager Resume
- Monitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate traffic
- Present reports for relevant program metrics such as number of affiliate partners recruited, conversion rates, number of conversions generated per affiliate, etc
- Implement opportunities to enhance and improve affiliate campaigns
- Optimization for all KPI's
- The ability to independently and aggressively prospect, recruit, and onboard direct publishers
- Power user of Excel and CRM systems
- Purpose and results-driven with an ability to accomplish tasks on deadlines
- Maintain accurate commission terms, merchant exclusions and merchant / network contact details
- Coordinate the operational delivery of partner marketing campaigns to include; onsite setup of promotions, bonuses and terms & conditions. Merchandise / content manage websites using Incentive Networks in-house content management platform
8
Responsibilities For Affiliate Marketing Manager, Imdb Resume
- Deliver post-campaign analysis to advertisers & partners
- Champion UK network/ advertiser priorities working in collaboration with the wider advertiser and network management team, taking the lead where required on projects which benefit the UK region
- Act as the primary point of contact for day-to-day partner enquiries (operational, marketing & service)
- Represent Incentive Networks at IAB Council Meetings
- Define and deliver an effective communication plan, efficiently finding ways to keep advertisers and networks engaged with Incentive Networks and it’s partners
- On advertiser related opportunities, collaborate with the wider Affinion International and Web Loyalty UK & European teams to support their objectives as relates to the Incentive Networks product and platform
9
Responsibilities For Affiliate & Marketing Manager Resume
- Coordinate and take ownership for partner and merchant approval of all campaign collateral on time and to agreed schedule
- Proven success working with and managing affiliate network and advertiser relationships with the ability to carefully manage expectations and build excellent working relationships
- Flexibility to work as part of a global team across multiple time zones, with meetings occasionally occurring outside of ‘regular’ UK work hours using web conferencing technology
- Excellent attention to detail and appreciation of need to follow process
- High level of self-motivation and self-direction
- Natural commercial acumen and driven by commercial results
- Strong knowledge of affiliate and group discount partners’ best practices, creative, content, testing methodologies, policies and compliance, sales and commissions tracking, etc
10
Responsibilities For Affiliate Marketing Manager Resume
- Experienced business judgment, strong organizational and analytical skills. The ability to execute tactically and work within a team, cross-functional and individual environment
- Results oriented and self-motivated, problem solving skills, with excellent written, verbal and presentation skills
- Have strong client service skills to deal with affiliate questions and applications
- A style that promotes respect, credibility and trust throughout the organization
- Manage our relationships with affiliates globally
- Build a best in class network of high quality affiliates
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